Find all the information for entry requirements on this website. To enter the Digital Communication Awards, you will log into our intranet and apply online starting mid March 2016. We are looking forward to receiving your projects and campaigns from the last 12 months (July 2015 – June 2016). Applications can be entered until 03 June, 2016 (Late Deadline: 17 June).
The following are eligible to enter the Digital Communication Awards: agencies and companies, associations and NGOs, political parties, institutions and individuals in the field of online communication.
The Jury meeting and presenting your project to the jury is certainly free of charge. If you would like to attend the Award Show in the evening, please purchase your ticket via our website.
Any project created or published between July 2015 and June 2016 may participate in the competition. The major part of the project must have occurred during this time frame, but it is not necessary for it to have been completed during the eligibility period.
Either the client or the implementing agency can apply. Should a client and its agency submit the same project; the submission will be considered as a joint application. In case of being shortlisted or winning, both the client and the agency are named.
The deadline for the submissions is 3 June 2016 (Late Deadline: June 17). We are extending the deadline until 22 June 2016 (11.59 p.m.)
Until midnight on June 03, the first application costs 290 Euro plus VAT and each additional application costs 190 Euro plus VAT. Exempt are applications for category 1-4. Every application in category 1 to 4 – no matter if it’s the first or additional application – costs 390 Euro.
During the Late Deadline between June 04 and June 17, every application comes with a late fee of 90 Euro.
Invoices will be issued upon receipt of the completed application documents. Sent applications cannot be cancelled. Partcipation in the Categories “Best Bachelor’s Thesis” and “Best Master’s Thesis” are exempt of the submission fee. Tickets for the award show need to be purchased separately.
The tickets for the award show can be purchased after publication of the shortlist. The first and second ticket costs 350 Euro plus VAT. Each additional ticket costs 290 Euro plus VAT. There will be no free tickets. Attending the award show is not mandatory in order to win the award.
There are no costs involved for being nominated or winning the Digital Communication Awards in one of our categories. The trophy, logos, inclusion in our digital winner booklet and the certificate comes free of charge.
The number of submissions are not limited. A project may be submitted in different categories. Again: The first application costs 290 Euro plus VAT, each additional application will be 190 Euro plus VAT until midnight on June 03, 2015. Excempt are applications in the categories under Accomplishment – each application costs 390 Euro plus VAT. Between June 04 and June 17, each application comes with a late fee of 90 Euro.
For each application, information about the organisation and agency (if applicable) is requested. Submissions will exclusively be digital.
2. General information about the project or campaign
Each submitted entry should contain the following information:
• Summary of the project at a maximum length of 400 characters (including spaces) – Please note: This summary will be published when being shortlisted.
• Time frame of the project
• Budget (not a mandatory field, information will not be published)
• Number of employees who worked on the project
3. Project Description
A short description of max. 2,000 characters (including spaces) must be provided including the following:
• Initial situation leading to the project or campaign
• Objectives of the project
• Strategic considerations
• Details of the implementation
• Summary and measurement of results achieved
• A cover picture representing your project or campaign (maximum 1 MB)
4. Additional Material and Links
Accompanying materials are limited to three documents. Therefore, additional illustrative material should be carefully selected. Examples of possible illustrative documents are planning documents, press releases, images, PowerPoint presentations (no more than 10 slides) and movies. One document equates to one file. In addition, you can specify up to six links to websites, social media platforms, intranet sites, or online videos.
The following formats are acceptable:
For texts: pdf
For images: jpg/jpeg, gif, png
For videos/movies: mov, flv, avi (in the highest possible quality, maximum 50 MB, under 3 minutes, or as a link to a website where the movie can be seen)
For presentations: pdf, ppt (Ideally you convert ppt files to pdf format; maximum of 10 slides)
If you send larger files via WeTransfer, please make sure that the link is valid through 29 September 2016!
Applications need to be filled out in English. Supporting material can be in original language. It is important for all our Jury members to fully understand the projects or campaigns. We recommend to hand in videos in English language or with English subtitles – but again: this isn’t a requirement.
After the application deadline, the Jury reviews all submissions and determines a shortlist of three to five nominees in each category. The shortlist will be announced at the end of July and the nominees will be informed immediately. In an all-day Jury meeting in Berlin on September 29, 2016, the shortlisted entrants will present their projects in an 8 minute oral presentation to the Jury. The Jury will determine the winners after the meeting has finished.
The Jury will evaluate the applications on the following criteria:
Strategy: The Jury will assess the strategic approach of each entry and the fit between the chosen strategy and the development of the project, as well as the integration of the various communication tools.
Innovation/ Creativity: The Jury will assess the question of whether new technical or strategic methods were pursued and evaluate the creativity of the project both in concept and implementation.
Implementation: The Jury will assess continuity and quality of communication or dialogue with the target group(s) as well as the management and internal organisation of the project.
Results and Efficiency: The Jury will consider the results of a project in relation to the stated targets, as well as the resources used towards achieving the results.
The nominees of the shortlist will be announced on 27 July 2016 after the Jury has evaluated all entries. The nominees will be informed immediately.
In an all-day Jury meeting held in Berlin on 29 September 2016, the shortlisted entrants will pitch their projects to the Jury. The short presentation is an integral part of the application process, and is therefore a prerequisite for winning the Digital Communication Awards. Should it not be possible to present your project in person, the Jury will choose the next best-rated application from the pre-shortlisted entrants. In this case you will loose your nomination. The presentation cannot be substituted by a presentation via Skype, G+ etc.
The Jury meeting will be held on 29 September 2016 at Quadriga Forum in Berlin. The Jury will vote for the winners after the meeting has finished. The winners will be announced during the gala ceremony.
The final winners will be announced at the award show on 29 September 2016. The award show will take place at the Kino International in Berlin. Participation in the gala event is not mandatory to win the Awards. Tickets for the award show have to be purchased separately.
Jury members can propose projects of their company. In the further decision process in this category, the Jury member will not be part of the evaluation.
All material will remain confidential to the judges. Judges are not allowed to judge any entries submitted on behalf of their company. In case you are shortlisted, we will only publish the short general description of your projects as indicated in your application form.
The tickets for the award show can be purchased after publication of the shortlist. The first and second ticket costs 350 Euro plus VAT. Each additional ticket costs 290 Euro plus VAT. There will be no free tickets.
Absolutely, this is an integral part of the application. Reflecting on your original campaign/project objectives, please state how did you measure them and whether you have achieved them. Please also elaborate on the monitoring strategy and the tools and devices you used. What did you monitor while the campaign or project unfolded? When and how often did you monitor it? How did the insight gained, inform your project? We recommend to have a look at the following links:
As long as your project has been launched in the required timeframe you may enter the competition. Keep in mind that you are asked to present your results in the application. Presenting results of a fairly new project might be tough. In this case you might want to convince the jury with your strategy and implementation – put some extra effort into these sections of the application form.
Yes, we can amend invoices. Please keep in mind that you are able to amend the billing address and add your VAT number in our online shop. Amending invoices (adding PO numbers, correcting spelling mistakes etc.) may take up to a week.
Invoices for gala tickets are not exempt from value-added tax. Tax applies in conformity with the applicable provisions of the delivery of the performance country (Germany).
We issue tax residence certificates via our local tax office. Allow between 4-6 weeks for the processing and shipment of the certificate.