01. Digital Communication Campaign of the Year

Lufthansa
Who is Klaus-Heidi?
DDB Stockholm and Burson Marsteller

Freeview
#catandbudgie
FleishmanHillard

Mazda Suisse
Voilà ma Suisse
JWT Fabrikant and Edelman Schweiz

Robert Bosch
What would you do? #WWUD
Ketchum Pleon

yourfone
#HoliCalling
beebop media

02. Online Strategy of the Year

Maersk Drilling
Moving boundaries within offshore drilling

ANDREAS STIHL
STIHL – Social Media Launch
PANORAMA3000

Coca-Cola
On A Journey To Content 2020: How Coca-Cola Is Shaping A Digital Brand
fischerAppelt, relations

Electrolux
Electrolux Design Lab
Weber Shandwick

Turkish Airlines
Widen Your World
E Fabrika, Native Digital and Crispin Porter + Bogusky

03. Innovation of the Year

blicksta I Medienfabrik Gütersloh
blicksta

Akbank
Our Hearts Beat for Cinema
AlphaDog

Garantie Bank
The Most Targeted Mobile Ad
Punch

Generali Pojišťovna
Potholes Project
Plus Design & Marketing

Turkish Airlines
Invest on Board
Dekatlon Buzz

04. Companies

ADVOCARD
Angry Germans
achtung! and thjnk

Philips
Responsive Newsroom
OneVoiceConnect

Pirelli
Digital Storytelling
Message Group

Turkish Airlines
Widen Your World
Crispin Porter + Bogusky, E Fabrika and Native Digital

Vtech
Making learning fun with Facebook
Zandbeek. The agency for engagement.

05. Associations

Veilig Verkeer Nederland
National Traffic Association App

IJsfontein and Glasnost

Deutscher Fußball-Bund
DFB Amateur Football campaign
Jung von Matt

IFPMA
Fight the Fakes

Sveriges Pensionärsförbund
The Pension Tax Calculator
JKL

Volontaire
BE a MAN
Kommunal

06. NGOs

League of Young Voters
Stimulating EU youth and their concerns ahead of the 2014 European Parliament elections
FleishmanHillard

Amnesty International
3 minutes are enough
Havas Worldwide Prague

Knit for New Life (Strikk for livet)
Knit for New Life
Iteo Digital

        Royal DSM & United Nations World Food Program
Social media campaign ‚Awareness for Haiyan’

Terre des Hommes Netherlands
Sweetie

07. Institutions

Bundesministerium für Verkehr und digitale Infrastruktur
Efficiency House Plus with Electric Mobility

]init[ für digitale Kommunikation

UNHCR
World Refugee Day 2014 – The most urgent story of our time

European Commission
The Awakeners – New phase of the „Generation Awake“ campaign
ICF Mostra

European Parliament
Storychangers
Ogilvy Belgium

Lund University
Advent Calendar 2013

08. B2B Communication

Trelleborg
World of Trelleborg

Ehrenstråhle DDB

General Electric Deutschland Holding
InnovationsForum

International SOS
Spot the Risk: Raising awareness of travel safety

Philips Benelux
Light-Up-Your-City
Sue Amsterdam

T-Systems International
Berater-App / Consulting app
zweimaleins

09. Product Campaign

ADVOCARD
Angry Germans
achtung! and thjnk

Mazda Suisse
Voilà ma Suisse
Edelman Schweiz and JWT Fabrikant

MINI / BMW
#asktheNEWMINI: Fans ask. The NEW MINI answers.
webguerillas

Nikon
Nikon Boot(h)camp
ambuzzador marketing

Nissan
Nissan Develops First ‚Self-Cleaning‘ Car Prototype
Performance Communications

10. Product Launch

Europ Assistance and Genertel
The Milan Submarine
Weber Shandwick

Ajilon (part of Adecco Group)
Connecting with the social world for Ajilon – Resu-ME
IvRM

Comedy Central
#CC24
MSLGROUP Stockholm

Samsung Sweden
With a note
Wenderfalck

Yapi Kredi
Play Relaunch
C2A, Rafineri and Netfork

11. Recruiting Campaign

Robert Bosch
5 Minute Internship
NETEYE

Balfour Beatty
LinkedIn – targeted recruitment

Enterprise Rent-A-Car
Building relationships with the right candidates
Bernard Hodes Group – A FleishmanHillard Company

Maersk Drilling
Moving boundaries within offshore drilling

Vipnet
Vip alumni
Media Val

12. Viral Communication

Lufthansa
Who is Klaus-Heidi?
Burson Marsteller and DDB Stockholm

Mazda Suisse
Voilà ma Suisse
Edelman Schweiz and JWT Fabrikant

MINI / BMW
#asktheNEWMINI: Fans ask. The NEW MINI answers.
webguerillas

Philips
Uncover Philips
A friend of mine

SOMMER+SOMMER
The global brain study

13. Internal Communication

Jyske Bank
JB United

Carphone Warehouse
Intrepreneur Challenge
Bernard Hodes Group – A FleishmanHillard Company

GRAPE Ukraine
Vyshyvanka

The University of Nottingham
Vines, videos and Vkontakte

Zavarovalnica Triglav
Don’t let imagination turn to fraud

14. Digital Public Affairs

Sveriges Pensionärsförbund
The Pension Tax Calculator
JKL

APCO Worldwide
@EPElections Twitter Feed

Deutsche Telekom
telegraphen_
white whale strategic communication consultants

Trusted Shops
Trust Alert
achtung!

UNHCR
World Refugee Day 2014 – The most urgent story of our time

15. Digital Monitoring and Evaluation

ABB
Content Health Panel
Namics

Boehringer Ingelheim
Newsradar: the one stop solution
pressrelations

LLORENTE & CUENCA
Online Risks Monitor

Philips
Social Perception Analysis
OneVoiceConnect

Telekom Deutschland
Telekom Social Media Center and the A-Team

16. CSR Communication

Société Générale
Citizen Commitment Games

Coca-Cola HBC Magyarország
Coca-Cola Wake Your Body Loyalty Program
Person Communications

Heineken
Buckler 0,0, Reasons to Celebrate
Weber Shandwick

NESCAFÉ
Creators‘ Academy
MEC

TOTAL Deutschland
Winter campaign 2013
Uhura Creative Media

17. Employer Branding

Robert Bosch
5 Minute Internship
NETEYE

Altran
Employer Brand Campaign with Augmented Reality
Heaven

fischerAppelt
Things Agenturleute Don’t Say

Munich Airport – corporate communications
LipDub Munich Airport: Living ideas – Connecting lives – brand version

Skanska
Skanska Employer Promise
JG Communication

18. Content Marketing

XL Group
Thought leadership platform – Fast Fast Forward (FFF)

Blumenbüro Holland/Flower Council Holland
Bedding Plants 2014/Pflanzenberater
Zucker.Kommunikation

Henkel
Henkel Lifetimes
menadwork kommunikation

LocalTapiola Group
LocalTapiola’s multichannel content strategy

Willis
Willis Content Marketing: Showing the Depth and Breadth of Our Expertise

19. Website

Suunto
Suunto Sport Pages

adidas Group
The „Interplay“ – Relaunch of the adidas Group Corporate Website

Armani
Frames of Life – The encounter
S2K

Climate-KIC
New pan-European Climate-KIC website and social presence following rebranding campaign
TWK

Turkiye Is Bankasi
İşbank New Website

20. Microsite

AFA Insurance, Swedish Social Insurance Agency, Insurance Sweden
Ersättningskollen (The Compensation Checker)

AOK NORDWEST
Image Campaign for AOK NORDWEST
wdv Gesellschaft für Medien & Kommunikation

Blumenbüro Holland/Flower Council Holland
Pflanzenberater App
Zucker.Kommunikation

Hella
Microsite „HELLA Agriculture“

Twentieth Century Fox Film Corporation
Reading the Secret of JFK: a long read to share the story of Zapruder and JFK, 20th Century Fox
LEWIS PR

UNHCR
World Refugee Day 2014 – The most urgent story of our time

21. Digital Annual Report

BG Group
BG Group Online ARA
Addison Group

AkzoNobel
AkzoNobel Report 2013
Nexxar

Basellandschaftliche Kantonalbank
BLKB Annual Report 2013
4eyes and BSSM Werbeagentur

Fiat
Interactive Annual Results 2013 Fiat
Message

Landsvirkjun – National Power Company of Iceland
Landsvirkjun Annual Report
Januar and Jónsson & Le’macks

22. Intranet

Orange
„Welcome“, Orange worldwide intranet

ABB
Inside+, a new intranet

Accor
AccorLive
tequilarapido

B. Braun Melsungen
B. Braun Knowledge Center: BKC – make it yours
Seibert Media

triptic
Iris Intranet | Iris brings out the best

23. Online Newsroom

Jyske Bank
A TV station with its very own bank!

Ageas
Ageas Media Centre
The Crew Communication

Deutsche Post DHL
Logistics Newsroom
BIG Social Media

Engagement Global
Social Media Newsroom
DMKZWO

Gebrüder Weiss
GW newsroom
Interwall

24. Weblog

Otto
Roombeez
Companions

BANKINTER
Bankinter Blog: be generous and the audience will respond to you

Dell Norge
Opening Shut Doors
Iteo Digital

LEWIS PR
LEWIS 360 Blog

Turkish Airlines
Widen Your World Blog
E Fabrika

25. Mobile and Apps

Kyivstar
The first Ukrainian mobile service for the protection of vision – the mobile app „I Can See Well“
Glowberry

Altran
Application with Augmented Reality
Heaven

Delta Lloyd
Future Scenarios
Proof Reputation

Telekom Deutschland
Telekom DSL Hilfe App

Veilig Verkeer Nederland
National Traffic Association App
Glasnost, IJsfontein

26. Online Event

Comedy Central
#CC24
MSLGROUP Stockholm

Carglass
Live@Carglass‘ Best of Belron Awards
Weber Shandwick

European Parliament
Storychangers
Ogilvy Belgium

hy!
hy! live with the first #hylive show
Weber Shandwick

ING Nederland
ING Google Hangout with CEO Nick Jue

27. Web Magazine

ING
ing.world: engaging stakeholders with sharp and shareable insights
Born05

Adam Opel
www.opelpost.com
D+S 360° media world and Content Strategy

AOK Rheinland/Hamburg
vigo – the health magazine
wdv Gesellschaft für Medien & Kommunikation

Nationale-Nederlanden
NN Magazine – Online magazine
Edelman Public Relations Worldwide

Sofitel Luxury Hotels – ACCOR GROUP
Life is Magnifique

28. Online Newsletter

Astellas Pharma
BE ON, breaking the mould!
Inforpress

Organization for Security and Co-operation in Europe
OSCE LINK online newsletter
Jarakite Creative Partners

Vipnet
Vip team
Media Val

29. Image Film

KUKA Roboter
The Duel: Timo Boll vs. KUKA Robot
Sassenbach Advertising

European Parliament
Humanifesto film
Ogilvy Brussels

Institute of Development Studies
Who Cares?: Unpaid care work, poverty and women’s / girl’s human rights video

Invest Lithuania
Let’s talk Lithuania. Brand building & communication campaign

Jyske Bank
The History of a Catfish

30. Web Video

Febelfin
See how easily freaks can take over your life
Duval Guillaume Modem

Altran
Solar Impulse 2, Unveiling

Munich Airport – corporate communications
LipDub Munich Airport: Living ideas – Connecting lives – imageversion

Turkish Airlines
Kobe vs. Messi: The Selfie Shootout
Crispin Porter + Bogusky

Volontaire
BE a MAN
Kommunal

31. Online data visualisation and information design

NATS
Air Traffic Control – The „Invisible Infrastructure“

Honeywell
SmartRunway SmartLanding Infographic

Mattel
Mattel Analytics
Early Morning

Millward Brown
AdReaction: Marketing in a Multiscreen World

Organization for Security and Co-operation in Europe
OSCE Mélange Programme infographic: Ensuring people’s security and environmental safety
Jarakite Creative Partners

32. Community Presence

Knit for New Life (Strikk for livet)
Knit for New Life
Iteo Digital

Adam Opel
Find your Flash
vi knallgrau

Galderma Laboratorium
Cynthia Nixon – Aktiv gegen Rosacea
Edelman

Institute of Development Studies
Facebook fan page

Maersk Drilling
Moving boundaries within offshore drilling

33. Twitter Profile

Young’s Seafood
#BeMySoleMate
Weber Shandwick

Boehringer Ingelheim
Boehringer Ingelheim dares to tweet!
Ogilvy Healthworld

Sky Deutschland
Unique in Europe – The Sky Sport News HD Twitter reporter network

34. Online Video Channel

whatchado
whatchado – People.Stories.Careers

HSBC
HSBC NOW

Jyske Bank
A TV station with its very own bank!

35. Online Competition

Joey’s Pizza Service
Fan pizza
beebop media

Eurosport
Eurosport 25 LIVE
ADDICTION Agency

Juventus Football Club
#LoveJu, the world’s first ever social media choreography
We Are Social

Lufthansa
Who is Klaus-Heidi?
Burson Marsteller and DDB Stockholm

Philips Lighting
#NotSoScary
OneVoiceConnect

36. Online Game

Moleskine
MY ANALOG CLOUD GAME

Porsche
911 BIRTHDAY SONG
FRED & FARID GROUP

snai
Hai ritmo mondiale?
Early Morning

37. Best Bachelor’s Thesis

Martins Pricins
Narratives of European Parliament Election Campaign 2014 in the Leading Latvian Media
University of Latvia

Bryony Czujko
How have social media and social media measurement and evaluation tools impacted on the Public Relations industry?
Leeds Metropolitan University

Reinis Strautins
Use of gamification in open access e-learning: Case of “LU Open Minded” and “Coursera”
University of Latvia

38. Best Master’s Thesis

Steffen Grimmel
Social customer relationship management: A customer-perspective on touchpoint preferences along the customer journey
Henley Business School – University of Reading

Filip Erlandsson
Marketing 2.0 – Marketing on the social web
Royal Institute of Technology

Sophie Grandia
Re-target the consumer; An experimental study into the effects of retargeting mediated by tailoring and context congruency
Radboud University Nijmegen