Digital Awards 2020

Julia Kovar-Mühlhausen is Director of Communications of Baden-Württemberg Stiftung, one of Germany’s largest foundations. She is responsible for all PR and content issues in online and offline channels. The BW Stiftung has been awarded for its communication projects several times. Julia has 12 years of expertise in marketing and communications also in FMCG and industrial sector and holds degrees in economics and communication. She works as a lecturer and speaker at different universities.

Sebastian is Head of CRM, E-Commerce & Service at Borussia Dortmund within the management devision Sales, Marketing & Digitalization of CMO Carsten Cramer. The German football club is the most intense experience when it comes to stadium atmosphere and fan engagement: More than 80,000 spectators celebrating each matchday, 55,000 of them own a season ticket, 25,000 chant in the famous Yellow Wall. Sebastian is passionate about data driven communication and providing excellent services on digital plattforms across the customer journey. He started at BVB in 2011 as Manager New Media/CRM. In this role he was, amongst others, responsible to create digital campaigns for highlight events such as UEFA Champions League Final or various German FA Cup Finals. Further he was jointly responsible to build up the social media and digital channels for the club.

Mischa Coster MA MSc is a consultant, researcher and public speaker in the area of mediapsychology and persuasion. “I change how people see things” is his personal slogan. He does this by applying evidence-based and theory-inspired psychological tactics. Mischa comes highly recommended by dr. Robert Cialdini, the international expert-scientist in consumer psychology and persuasion.

Irina Gushchina has been working in media and Public Relations for more than 16 years.
She started her career as a journalist of a business weekly magazine, and then has worked for several years in prominent Russian and international PR agencies including Edelman Imageland, where she led a number of PR programs in healthcare for Procter&Gamble, Johnson&Johnson, AstraZeneca, and worked on several international projects including Russian Winter Festival in London.
From 2007 till 2011, Irina headed Strategic Alliances and Communications group at Pfizer Russia, a major global pharmaceutical company. In 2011, Irina joined Abbott Russia, one of the leading global healthcare companies, as Director of Public Affairs and Communications. In her role at Abbott, Irina was responsible for external communications, reputation management programs and strategic internal communications. In January 2017, Irina joined Uber as Communications Director for Russia and CIS.
Irina is a certified public relations professional and holds MBA degree in “Communication and Leadership” from Quadriga University of Applied Sciences Berlin.

Judith Magyar is Senior Director, Multimedia Content Team, SAP Global Corporate Affairs. In this role she is responsible for developing and distributing print, video, audio, and digital content through SAP’s brand channels and platforms including SAP Voice on Forbes.com, The Experience Report on the Wall Street Journal, and SAP News Center. Her current work is focused on the use of technology as a solution to global problems like climate change and the shift to a circular economy. Judith’s most recent video about solving the ocean plastics crisis has been nominated for the 2019 Telly Awards in the category: Use of Music.

Before joining the content team, Judith was part of the SAP Global Executive Communications team, responsible for developing and implementing communication strategy and plans for a number of SAP Executive Board Members and regional presidents.

In addition to her work at SAP, Judith is also the CEO and co-founder of BizFluency, a company dedicated to helping people in all industries and lines of business communicate with impact about themselves and their business using storytelling techniques, social media campaigns and marketing strategies.

Lasse Hoegfeldt is head of Communications and head of social media at Jyske Bank. He was in 2008 involved in the transformation of Jyske Banks Communication Department into a Brand Newsroom and is one of the creators of the award-winning online tv-station and internal/external communication platform: Jyske Bank TV. Lasse is today editor-in-chief at Jyske Bank TV.

His background is MA Literature, Film & Media. Studies in Journalism, Creative Storytelling, Leadership. Copywriter, brand journalist and editor of brand magazines in Danish, German and English. Worked with Content Marketing since 1999.

Keynote speaker in Denmark, Europe and USA about “Internal and External Communication”, “Content Marketing”, “Game Change and Digitalization”.

Magnus Hüttenberend heads the communications of travel company TUI in the Nordic countries Sweden, Norway, Denmark and Finland as well as the digital communications of the global TUI Group. He is a member of the Executive Committee of the German association of communicators BdP. Before his time at TUI, he held positions in digital marketing and communications at Vodafone.

Magnus tweets at @mgns.

Selena Gabat is Head of Brand & Consumer Product Marketing at LinkedIn. Prior to this she was Director Social Media at Sky Deutschland. In this role, Selena wasresponsible for Social Media Campaigns, Community Building, Social TV and continuous development of a corporate Social Media Strategy. Before joining Sky, Selena was a Senior Consultant at Iskander Business Partner. Prior to that she has worked in various international Marketing Management Roles for Siemens AG and SAP AG. Selena holds a Bachelor Degree of Economics from the University of Greenwich & the University of Mannheim.

Stephanie Bauer joined the online team of Group Communications in July 2011. Since August 2013, she has been responsible for the management of numerous projects to ensure the quality of the strategy, processes, technology and content of the Group’s online and social media presence. In January 2015, she also took over the editorial management of the Newsroom. Since the end of 2017, she is additionally responsible for the MaCom structure (Marketing & Communication).

Alexander is a digital hard-hitter in the corporate communications scene. He was a first mover for digitalization at E.ON SE, where he joined the social media team at its inception and immensely grew the social channels. As part of the young talent pool, he has taken over vital digital projects, such as the strategic development and implementation of several international campaigns. Prior to his role at E.ON, he worked in the political communications arena, working for different agencies, including Ketchum Pleon and ergo Kommunikation.

Tina leads communications on acquisitions and mergers, notably Anadarko, Chevron, Mærsk assets integration, and special projects within the E&P branch of the Total Group.
She is the author and catalyst of proactive change management and digital communication strategies. A consultative leader Tina thrives on empowering and coaching her team.
Tina was a key player in the Maersk Group’s digital strategy implementation and served on several related steering committees.
Prior to Maersk, she held senior Communications roles within the United Nations – UNICEF, UNDP, WHO – providing advice to leaders and launching visionary concepts and activations to fulfil company objectives.

Andrea Polo is Communication Director at Facile.it, the leading Italian price comparison site for insurances, mortgages and all the main family expenses. Before joining Facile.it he worked for both National and International companies such as Giunti Publishing group and eBay. He is guest professor in several communication courses including the Siena University’s one where he teaches PR for online companies. The PR campaigns he created and developed obtained many awards including 9 European Excellence Award.

Barney Brown’s career in Digital Communications has been split between web development and communications teams spanning the education sector, the Forestry Commission and the music industry. As Head of Digital Communications at the University of Cambridge, Barney works in a team of ten focussing on the production of guidelines and assets to aid in the management of thousands of websites and social media profiles.

Natan Edelsburg is the Chief Operating Officer at Muck Rack, a digital PR and journalism platform, where he handles the business side of the company. He’s also the Senior Supervising Producer of The Shorty Awards honouring the best of social media. Natan is the company’s most tenured employee and has helped bring on customers that include Mastercard, NBCUniversal, BuzzFeed, Goldman Sachs and more. Natan is also the Executive Editor of Found Remote, a news site about the future of TV that he founded. You can follow him on Twitter and Instagram @twatan.

Laura is the head of communication department in “Eurovaistine”, part of “Euroapotheca Group” – the biggest pharmacy chain in the Baltics. She is responsible for internal and external communication, social media, sponsorship and customer experience in Lithuania. The latest and most important goal of Laura has been to show people that the pharmacy is not only the place to buy medicines, but also the daily partner for health and beauty. She has more than 18 years of experience in the communication field as public relations manager, spoke person, communication director in different companies. Before she worked as a journalist in several Lithuanian radio stations.

Fabio leads Learning Communication & Coordination at UniCredit, one of the leading commercial banks operating in 14 European countries.

He has an extensive experience in the areas of internal communication, employee engagement, online communications, social media, user experience design, innovating digital channels evolution, as well as facilitating effective cross-functional cooperation.

Before joining the Human Capital department, Fabio was the head of the Social & Digital Internal Communications team in the UniCredit Holding Company and he led the Internet & Remote Banking activities in the Italian Retail bank of the Group.

Fabio is adjunct professor of Internal Communication at the International Postgraduate Master in Corporate Communication at Università Cattolica (Milan).

Jean-Paul Chapon is head of the Digital Communications & e-Reputation department at Société Générale, in charge of the e-Reputation of the Group, it’s presence on social media and the internal deployment of 2.0 platforms. Previously he worked in the telecommunications sector, where he was responsible for the reorganisation of internal online tools, designed to take advantage of all Web 2.0 resources at Alcatel-Lucent and SFR. Jean-Paul Chapon is also the author of „Paris est sa Banlieue“, a popular blog on the difficult relationship between the city and the suburbs.

Jutta Klauer is Senior Manager Digital Communications at Pfizer Germany. She is responsible for the digital communication strategy, Digital Health, Transformation and Innovation activities. Before she joined Pfizer in August 2010 she was working as Online-PR and Social Media Consultant at Ketchum Pleon for more than 10 years, where she was head of the Online-Team in the Berlin Office. Jutta Klauer holds a M.A. in English and Media-Science from Heinrich-Heine University Düsseldorf and a MBA from TiasNimbas in Utrecht/Bradford.

Tanja Kampa leitet die digitale Mobilitätssparte des Transportunternehmens Alstom mit Hauptsitz in Paris. Zuvor leitete sie vier Jahre lang die Kommunikation in Deutschland, Österreich und der Schweiz.
Sie wurde 1986 in Darmstadt geboren und studierte Europäische Literatur, Spanisch und Englisch an der Philipps-Universität Marburg. Sie kommt aus der externen Kommunikation und liebt die digitale Medienlandschaft. Auf Twitter befasst sie sich vor allem mit neuer Mobilität, digitalen Innovationen und mehr Sichtbarkeit für Frauen im Transportwesen: www.twitter.com/tanjayka

Daniela Drees, is leading and accelerating the Digital Transformation of Nestlé Germany – all categories and functions - and built up the Digital Acceleration Team. Before that she led the Nestlé Nutrition business as Marketing & Digital Director followed by the Business Head role for the babycare brand Bübchen. Her areas of expertise are Digital Transformation, Business Model Innovation and Brand Strategy, Communication & Management in a digital world.

Professor Gutzmer is also editor-in-chief at the architecture magazine Baumeister, and editorial director of the Munich-based publishing house Callwey. He got a business degree from Free University Berlin and Warwick Business School. After this, he achieved a masters degree in cultural studies at Goldsmith College (University of London), where he also received his PhD with a thesis about Gilles Deleuzes and Peter Sloterdijks theories of architecture. His main fields of research: cultural theory of todays information society, and the relationship of media and space.

Alexander Gutzmer developed rich expertise in journalism, communication and media in several editorial departments of respected newspapers, magazines and publishing houses. He worked as the London correspondent for the German national weekly “Welt am Sonntag”, as editor-in-chief for the magazine “pressesprecher” at Helios Media, as editor-in-chief at the management magazine “think:act” (Roland Berger Strategy Consultants) and as editorial director at the Burda Creative Group.

Nico Reinhold is Head of Digital Communications at STADA Group. Before he worked as Head of Social Media & Films for Deutsche Bank AG. He is, amongst others, in charge of content & channel strategy and digital governance. Nico worked as a spokesperson and a journalist, and he holds a degree in economics and communications.

Meike Ostwald ist als Communications Manager Digital Public Affairs zuständig für die politische Kommunikation bei Microsoft Deutschland und verantwortet in dieser Funktion die digitale Kommunikation von Microsoft Berlin. Ihre Themenschwerpunkte liegen dabei im Bereich Künstliche Intelligenz, Cybersecurity, Datenschutz, Digitale Verantwortung und Gesellschaftliches Engagement. Vor ihrem Einstieg bei Microsoft war Meike u.a. bei Beiersdorf und im Deutschen Bundestag in verschiedenen Kommunikationsfunktionen tätig. Meike hat Management, Marketing und Digitale Medien in Lüneburg, Berlin, Rom und Shanghai studiert.

Meike Ostwald is in charge of the political communication at Microsoft Germany and hence responsible for the digital communication of Microsoft Berlin. Her main topics are artificial intelligence, cybersecurity, data protection, digital responsibility and philanthropies. Prior to joining Microsoft, Meike worked in various communication functions at Beiersdorf and at the German Bundestag, among others. Meike studied management, marketing and digital media in Lüneburg, Berlin, Rome and Shanghai.

Martin Schneider has been responsible for Global Digital Marcom and Project Management at Signify (Philips Lighting) across four channels for multiple years. He has created and executed digital strategies around the Globe and achieved various recognitions for his work (Global Golden Marcom Award, Strategy & Marketing Recognition Award, Winner Philips Excellence Competition, Digital Communication Awards). Martin now uses his expertise to support various companies as marketing & strategy consultant focusing on storytelling and business development. Furthermore, Martin is Co-Founder of the Start-Up Digital Me which focuses on connecting people in a purely digital way.

Prof. Dr. Ana Adi is the Head of the Department Corporate Communications at Quadriga University of Applied Sciences. She is a digital humanist whose research focuses on digital media, its applications and challenges to public relations, political communication, CSR and activist communications. As a consultant, her expertise lies within the field of social media strategy, monitoring and measurement.

Prof. Dr. Adi has a background in public relations. Prior to joining Quadriga, Prof. Dr. Adi has worked, lived and studied the USA, Great Britain, Belgium, Bahrain, Thailand and Romania. She defines herself as a geek at heart, a polyglot, foodie, travel lover and a world citizen.

Dominik is a visionary achiever with a passion for digital marketing having acquired his broad experience in integrated communications at Roche, Clariant, Coop, and Straumann. After graduating at the University of Fribourg (CH) in Media- and Communication Sciences Dominik started his career at Clariant as Head of Online Communications and moved on to be become a Global Media Relations Manager. He then transferred to Coop – the largest Swiss retailer – as a Spokesperson and finally shifted to Straumann to build up all the global social media channels and now heading the Digital & Content Marketing team, where he is responsible for global integrated digital marketing campaigns, content marketing, marketing automation, email marketing, social media and also the digital transformation of the entire company.

Marnix van Gisbergen is a professor ‘Digital Media Concepts’ at Breda University of Applied Sciences (Media & Games). Presently his main research interest is aimed to help brands (ranging from Samsung to Heinz and from VodafoneZIGGO to Sanoma Media) to realize a virtual reality strategy based on media context connectivity. With an international team of media researchers, game developers and students, Marnix is involved in several innovative digital media related National and Global funded projects on topics such as virtual and augmented reality, human body sensors and volumetric video, transmedia and new media business models. As a research director of a research and youth company he was responsible for the initiation and implementation of media related research projects for over 50 brands. Marnix published in more than 125 national and international magazines and supervised over 150 (BA and MA) students on digital media projects. The projects with clients and students won or were nominated for several prices (e.g., AMMA, INSIGHT, MOA, DCA, EDCOM awards). In 2006 Marnix got his PhD in Communication Sciences at the Radboud University.

Julian B. Hoffmann is a trained journalist and has an MA in Public Relations. Since 2016, he has coordinated the online communications at the PR department of Porsche AG. As Editor-in-Chief both of the global content hub “Porsche Newsroom” and its corresponding social media channels, he is responsible for setting the sports car manufacturer’s digital agenda.

Annette Frijns is the Group Director Marketing & Communication for Dynniq, a dynamic, high-tech and innovative company offering integrated mobility and energy solutions and services internationally. Based at the head office in the Netherlands, Annette is responsible for managing all Group Marketing & Communication. Prior to joining Dynniq, she was the International Manager Communication & Marketing for Zanders, a leading European consultancy within the area of treasury and financial risk management, from 2011-2016. In total, Annette gained over 15 years of experience in the field of marketing, corporate and financial communications, in B2B as well as B2C.

Eero Loonurm has been active in higher education internationalisation for nearly 15 years.
His responsibilities in Archimedes Foundation (Estonia) include the development and execution of the national higher education marketing strategy for "Study in Estonia" and representing Estonia in communications-related working groups on the state level and European level. He is the marketing and communications expert in promoting Europe as a study destination for the European Commission project “Study in Europe”.

Prior to joining Munich Re as Group Spokesperson, Florian was Head of Communications of ERGO Direkt and Deputy Head Media & Internal Relations at ERGO Group. Throughout his career with further positions at AXA, Thüga and UniCredit, Florian has developed expertise in corporate communications, pushing ahead change, innovation and digitalisation topics, strategic realignments and reorganisations, mergers & acquisitions and crisis communications. He is a member of the executive committee of the Federal Association of German Spokespeople. Florian holds a Master of Theology from the University of Edinburgh and a Master of Arts from Quadriga University of Applied Sciences Berlin.

Dr Astrid Deilmann has been director of digital communication at WWF Germany since 2012. Previously, she worked for several years as a spokeswoman for WWF. In 2015, she and her team were awarded the German Content Marketing Prize for digital storytelling. Since 2016, Astrid has been a member of the jury of the German Content Marketing Prize and of the Digital Communication Awards. She is part of the Digital Media Women #DMW network and speaks and publishes on digital topics focusing on influencer relations and YouTube.
©WWF/ dseiffert

Hannah Cole is currently Head of Communications at the European Commission, on development cooperation and international cooperation. She has been at the Commission for over 10 years and been involved in a range of communications projects ranging from crisis communications and high-level events. In her current role, she oversees digital campaigns both inside and outside of Europe on EU development issues.

I am originally from Greece and I have been living and working in three countries (Greece, Spain and The Netherlands) until now. I have over 24 years of experience in visual, web, user interface & interaction design and over 15 years' experience in UX and user research. I have been working as a freelancer, in various private creative companies, and in international organisations. I have long experience with art direction & managing creative teams and projects. I am creative and entrepreneur at heart, innovative and problem-solving focused and an advocate of design thinking. Enthusiastic with anything related to the creative industry, innovation and technology.

I had the joy to be involved in hundreds of design projects spanning from EU funded research projects to public sector projects for various organisations including the EU Commission, EU Parliament, EU Intellectual Property Office, and various European customers of the private sector in Greece, Spain, UK, Belgium, Italy, Netherlands, and beyond. I am currently the Creative & Digital Communications Lead at Europol (European Union Agency for Law Enforcement Cooperation) based in The Netherlands leading an award winning team of creatives.

Tina Mellergaard is Head of Social Media at HK/Privat. Previously she was Head of Social at the Danish Agriculture & Food Council with the responsibility for overall strategy and streamlining of 50+ social media accounts across platforms and campaigns. She operates in a constant mix of digital lobbyism, branding, communication and traditional campaigning.

Prior to the council, Mellergaard was employed in the agency industry as Head of Social at the creative agency BABY and social media advisor at Advice A/S. She also has a background working with content strategy and employee advocacy as Social Business Manager at IBM Denmark and is regularly used as a social media specialist in Danish media.

Duccio Manetti studied Philosophy of Language and Philosophy of Science at the University of Florence in Italy. Following his first degree, he earned a second degree in Science of Communication and a PhD in Cognitive Sciences.

After his studies, he was appointed Junior Professor and Researcher at the University of Florence and collaborated with local institutions and government for scientific divulgation and communication projects, both online and through local events. Duccio Manetti is the Editorial Manager and founder of the international scientific journal Humana.Mente (www.humanamente.eu).

In 2011 he joined General Electric’s Digital Internal Communications Dept. and he then held the position of Global Digital Strategist for the Oil & Gas business and various global marketing communication roles for GE Oil & Gas headquarters. Today he is Demand Generation & Commercialization Manager for BHGE, managing commercialization and marketing of main product lines.

Marek Unt is the Director of Communications at Bolt, the leading European on-demand transportation platform that’s focused on making urban travel easier, quicker and more reliable. The company’s services range from ride-hailing to micromobility and food delivery.

Marek is in charge of Bolt's corporate communications and media relations across 35 countries globally. Prior to Bolt, Marek worked at TransferWise as the Head of Communications for Europe and was an associate partner at JLP (now Miltton JLP) where he handled the agency's technology and start-up clients.

In his current role as Head of Community Management at Evonik, Daniel is responsible for developing the global digital collaboration landscape within the group. In his previous role as Head of Employer Branding, he was responsible for the digital transformation of employer branding activities and for the implementation of the #HumanChemistry employer branding campaign.

Ana-Maria is a corporate communication specialist and a leading expert in crisis communication. In her management activity in the past years, Ana-Maria contributed to the growth of social media competences of the teams she worked with, especially in the context of social media crisis. Currently, she is working with corporate clients to develop holistic PR strategies, especially in critical areas and situations. Her agency offers tailored PR solutions in areas such as reputation management, social media, crisis communication, financial communication, PR measurement and evaluation.

Ana-Maria is a member of CIPR and Founder of Global Women in PR Roumania. She has been also a jury member at the Romanian PR Awards for the last 5 years.

Ana Maria is dedicated to the education of youth, sustains media literacy training and works with other media organizations in addressing educational issues in Romanian school system.

Seit 1998 bei Lufthansa Cargo in folgenden Positionen
- Bis 2000 Manager Strategische Vertriebsplanung
- Bis 2002 Projektleitung eCommerce & eMarketplaces
- Bis 2005 Director Business Development
- Bis 2010 Director Strategy Development
- Bis heute Head of Marketing Communication,
Jurymitglied: BoB Award - Best of B2B Communication, und Deutscher Preis für Onlinekommunikation

Lina Jakučionienė counts almost 20 years of experience in the communications field, both internal and external, as well as international communication. Lina has deep knowledge and experience in Marketing management, too. Lina is the Head of the Public Institution “European Innovation Projects”, she has been the Director of Corporate Communication at ERGO in the Baltic States and worked as the Head of the Public Relations Department of the Ministry of Health of the Republic of Lithuania.

Lina also has work experience in the German Parliament (Deutscher Bundestag) and the European Parliament (Brussels). Lina has been the Chairwoman of the Lithuanian Communication Association. Since 2017 she is the Member of the Management Committee for the International Communication master’s degree Study Programmes of Vilnius university.