Shortlist 2019

01. Communications Team of the Year

Boehringer Ingelheim

Making a difference

The law provides us with a challenge - as a pharma company we must not talk about our products. That's why we've made helping patients our mission. We want to make a real difference - by explaining diseases, showing through real examples that life with the disease is possible and worth living, and by being there for users every single day of the year.
Royal DSM

Communications Unlocked

Corporate Communications is out. Now what? We were happy, why change that? But we had to, and we did. This 'Vuca' world doesn't wait, you need to get out there. We all took on new roles, which resembled sort of a tombola, some felt they won while others gracefully accepted the challenge. An official Digital Team was born! But we didn't have much time to linger in this maternity period, we had to grow up fast. Great things lay ahead.
SAP

Global HR Communications

A globally dynamic team of communication and HR professionals, disrupting and challenging the status quo, while inspiring and impacting 96,000 employees, candidates, customers and thought leaders on HR topics. Led by VP Global HR Communications, Ann Miller-Rauch, the core HR Communications team consists of 11 employees, 2 students and an extended communications network.

02. Innovation of the Year

BASF Construction Solutions

Solunaut – The Future in Industrial Construction

mangler+noller
The diversity of construction projects, trades and applications means finding the right solutions is a challenge for construction experts. With the Solunaut digital solution finder, we developed a tool that covers all aspects of industrial construction projects. In just a few clicks, the sales team and users receive all relevant information, find precise solutions and can ask for expert advice.
E.ON

E.ON Powergames

SevenOne Ad Factory, achtung! engage
By combining new digital power and the classic TV world for the first time, the E.ON POWERGAMES set new standards as the first interactive social media live show in TV quality. The reach and brand interaction of the target group exceed all expectations.
SICK

Multitouch Application

mangler+noller
Industry 4.0 - what can be done today? With its multi-touch application, SICK opened the virtual doors to its own 4.0 NOW factory in Freiburg. Using 3D visualizations, visible data streams, original film sequences and a live dashboard, it offers insights into SICK’s highly automated, self-controlling production processes. The application caused a sensation at the Hanover Trade Fair 2019.
The Trade Desk

True Artificial Intelligence for Marketing

As digital advertising becomes increasingly data-driven, it is now possible to create media plans and test their performance, before a single Euro is spent. The Trade Desk's Artificial Intelligence "Koa" is the engine that powers "Planner", the tool that creates a media plan to optimise campaigns across audiences, channels and inventories.
Vodafone

Spirable Partnership

Santo UK
When launching two new devices in the cluttered Irish market, Vodafone partnered with Spirable to create 5.5K dynamic contextualized videos based on audience, geo-location, weather, day of the week and time of the day. This data-driven innovative approach resulted in view through rate of 28% on YouTube (10% higher than the Vodafone Ireland benchmark) and 3X higher site visits via Facebook ads.

03. Strategy of the Year

Boehringer Ingelheim

A Unique Bond

BCW
Changing long-held perceptions of ‘Big Pharma’ as cold & uncaring called for a ground-breaking strategic global campaign showcasing Boehringer Ingelheim's compassionate ethos and its pioneering work in human and animal health. A Unique Bond celebrated the emotional connection between humans & animals, successfully shifting public perceptions of the industry from hostility to advocacy.
Dekbed-Discounter

Dekbed-Discounter and Dept

Dept
The success was not only about the revenue growth we achieved. But there was also an educative aspect in our collaboration. The goals was to help getting the account profitable and at the same time educate a Junior SEA Consultant from Dekbed-Discounter.nl so he could manage the campaigns on his own in 2019. The account set up and knowledge are sustainable for Dekbed-Discounter.nl.
Media Markt Saturn

TURN ON - Das SATURN Magazin

Content Fleet
In the five years since it was founded, TURN ON – Das SATURN Magazin has established itself as a relevant media brand that can reach a target group that is hardly impacted by classic advertising. That helps SATURN as both a retailer and an advertiser: With high-quality content-marketing campaigns on TURN ON, SATURN secures promotional budgets from its industrial partners in the long term.
Vodafone

Vodafone joins eSports

Wavemaker
Vodafone

ESL Open

Santo UK
Mobile is making gaming mass, accessible and available to everyone globally. Vodafone ESL Open, the world’s first mobile gaming tournament, launching Sep’19, is built on the strategy of “Becoming the Nike of mobile gaming” in order to inspire everyone to be a gamer. The 1st campaign phase, launched in June, reached 201M people globally, with a 3% engagement rate and 250K site visitors.

04. Campaign of the Year - small budget

First Investment Bank

Smart Lady by Fibank, Bulgaria-Facebook profile

Smart Lady is a financial program for business ladies by Fibank, Bulgaria presented with its own Facebook profile. For over a year the profile has almost 7000 followers with average monthly budget of 25 euro. The followers base grows by about 500 people each month. The published posts reach organic over 2000 followers. It does not depend the kind of the post: image or link. Weekly we have 3 posts.
Laut gegen Nazis e.V.

#unfollowme: The hastag against hate.

Bleech, Blogfoster, EASYdoesit, Heimat Berlin, Mokoh Music, Wall, achtung!, intermate
Hate Speech. In 2018, when hate is at its highest on social media, German influencers send out a signal. They sacrifice their most important currency: their followers. The social web is inspired and within just a few days countless posts are published with the hashtag #unfollowme. The response: The influencers lose tens of thousands of followers – but they gain three times as many new ones.
Microsoft

#SurfaceTheWomen

Kurio
IT industry is far from inclusive and diverse, both of which are core values for Microsoft. So for the International Womens Day, #SurfaceTheWomen was born. A social-first campaign that turned the product name into a call-to-action, and turned the distant giant into a dynamic force for equality – and helped women get the recognition and encouragement they deserve.
Tieto

#Wecare – Giving back to the society

Digital divide and polarization is increasing as technology develops. Tieto and Startup Refugees collaborate to help refugees and asylum seekers to strengthen digital competencies and support the integration to the Finnish labor markets and the society. Through the campaign we supported 200 newcomers, engaged tens of employees and with whole Tieto 50 campaign we reached 2,2 million in social media
Turkcell

Young Talent

For tech-focused businesses like Turkcell’s, young talent recruitment is one of the major issues. But our need to reach the young talent is challenged by Generation Y & Z’s reluctance to join once “cool” white collar, corporate lifestyle. So, for our 2019 Young Talent Recruitment Campaign, we gathered our young talent employees at Turkcell and let them tell the story of Turkcell with a Rap song!

05. Campaign of the Year - companies

Bournemouth University

#digitechfutures

Bournemouth University's #digitechfutures campaign was a flagship corporate communications campaign that took an element of the university's new BU2025 strategy - namely our excellence in the area of digital and technology - and highlight it to the public. Awareness raising in nature, the campaign sought to increase the reputation of the university in these key sectors across the UK.
Cult Beauty

THE #VULVALUTION

On International Women’s Day, Cult Beauty launched the first ever Sexual Pleasure & Wellness category in the beauty industry. This was supported with a campaign to break down taboos associated with female vaginal health whilst directing consumers to our new category. 10% of all proceeds are donated to The Lady Garden Foundation: a charity which funds vital research into gynaecological cancers.
IKEA ITALIA

#DoItAtYourHome

In Italy, there's a homophobic expression that labels LGBT+ people as out of place, just for being themselves in public:“do it at your home”. For IDAHOBIT we turned this offence into a celebration of everyone’s right to feel at home everywhere. Because home is wherever we are. The message spread fast in every channel reaching over 20 mln people, becoming the best performing digital content ever.
Nitor

Search for Engineer's Digital Intelligence

Netprofile Finland, Tehtaankatu, Pablo Films
Finding skillful programmers and designers is a challenge for any IT company. S.E.D.I. was created to reach a specific audience, who often steers clear from traditional marketing campaigns. Professor Esko Valtaoja, esteemed Finnish astronomer and writer, became the face of the campaign searching for digital engineering intelligence through a web interface resembling an election compass.
Robert Bosch

The Internet of Things presents – #LikeABosch

To demonstrate Bosch’s IoT expertise, we produced an entertaining music video based on the meme and viral hit “Like a boss”. It became “Like a Bosch” and now describes the lifestyle of a smooth and smart future. The video shows the daily routine of an average guy, who is always on top of things, thanks to smart products and therefore lives #LikeABosch. It gained over 42M hits in the first month.

06. Campaign of the Year - NGOs

Habitat for Humanity, Europe, Middle East and Africa

It All Starts at Home. Women and their Fight for Shelter

Seesame
How do we make Europeans care about female housing issues? In an original exhibition "It All Starts At Home", Habitat for Humanity told stories of six brave women. In a central square in Bratislava and IKEA store, visitors learned about the most pressing housing issues women face. We took the exhibition online too. We engaged more than 400,000 people online and more than 45,000 offline.
International Committee of the Red Cross

The Right Choice

Don't Panic London, Stoked Films, Visualise
The Right Choice is a virtual reality film about urban war fare. It is an interactive film that shows an average Syrian family as they come under fire in their home. The viewer is prompted to make choices to move the film forward – but in all cases the choices are futile – which reinforces the message that in war there are no right choices. The story idea is based on observations and stories from
Laut gegen Nazis e.V.

#unfollowme: The hastag against hate.

Bleech, Blogfoster, EASYdoesit, Heimat Berlin, Mokoh Music, Wall, achtung!, intermate
Hate Speech. In 2018, when hate is at its highest on social media, German influencers send out a signal. They sacrifice their most important currency: their followers. The social web is inspired and within just a few days countless posts are published with the hashtag #unfollowme. The response: The influencers lose tens of thousands of followers – but they gain three times as many new ones.
Norwegian Red Cross

422 lifesaving films

While waiting for the ambulance, knowing CPR can be crucial to save life. By a creative film, statistics, a new digital productionmethod and maximizing the potential in local facebook ads, NorRedCross created a campaign who taught basic CPR and increased awareness of the importance of knowing first aid. The local adjusted films and ads reached 4 million Norwegians in a few days.
Verbraucherzentrale Hamburg e.V.

Equalicare

Serviceplan Campaign International, Serviceplan Public Relations & Content
Serviceplan and the Verbraucherzentrale are fighting on the internet against Pink Tax, the women's tax on cosmetic products. Their sharpest weapon: a body lotion. Deep Care/Smooth Sensation is the first lotion to combine men's and women's products in a single tube – including a 40% price difference between front and back. The net says, "How absurd is that?" Absurd yes, but still commonplace.

07. Campaign of the Year - associations & institutions

Chancellery of the Prime Minister of Belgium

Belgium Uniquely Phenomenal

Ogilvy Social.Lab
Challenge: Repair the image of Belgium after the terror attacks in 2016. Idea: Differentiate Belgium by promoting itself in a way only a Belgian could do. Thus, we created a campaign with a Belgian twist, delivered through a 360-degree marketing campaign. Results: Visitor decline reversed, and arrivals increased by 8%, resulting in positive awareness and strong engagement.
European GNSS Agency

Accuracy Matters

GOPA, Morris & Chapman
Accuracy Matters raises awareness of how 750 million smartphones already benefit from Galileo added accuracy & precision. Light-hearted videos showcase situations where ‘Accuracy Matters’ to anyone using location data on their smartphone. Coinciding with the European elections, the campaign ran on Social Media and was advertised on Google Ads & Out-of-Home, generating over 65 million impressions.
Fabula Hill+Knowlton Strategies

This time I'm voting - Don't be a couch potato

The European Elections 2019 campaign “Don’t be a couch potato” aimed to increase youth participation in EP elections. By applying complex set of content formats and channels campaign engaged with the audiences in their well-perceived tone of voice rather than institutional tone. This resulted in record voter turnout in all target groups of the campaign.
Ministry for Foreign Affairs of Finland

Capital of Metal

The Capital of Metal campaign set out to determine which Finnish city deserves to be known internationally as the Capital of Metal. It also spotlighted Finland’s position at the centre of the global heavy metal community. Capital of Metal worldwide media reach was more than 73 million people and social media reach more than 30 million people.
Trygg Trafikk (Norwegian Council for Road Safety)

Some battles are worth fighting

Nucleus
The idea was to tell parents that raising children is an everyday battle and it is okay to sometime to give in - but also tell them there are situations where you should not give in. Securing your children correctly in the car is such a battle. Through compelling storytelling and smart distribution in social media we raised awareness and changed behaviour considerably.

08. Multichannel Communications

American Express Services Europe

Essentials

JI Experience
American Express ESSENTIALS exists to help inform, inspire and enable the lives of millions of American Express Green and Gold Card members around the world. More than that, its content is seeded into American Express website, newsletter and social channels worldwide, transforming engagement and spending. It also helps drive reappraisal of American Express as a brand and the lifestyle it supports.
BBC Studios

Top Gear launch 2019 Norway

PR-operatørene
A multi-channel strategy, from traditional PR activities to a huge snow sculpture of The Stig and partnerships with Youtubers competing in a thrilling karting race, secured a total reach of 3.3 million for Top Gear in Norway. Repeated mentions of the channel and TX time of Top Gear across media and social channels resulted in a 61% increase in viewers and 99% increase in market share for BBC Brit.
Fabula Hill+Knowlton Strategies

This time I'm voting - Don't be a couch potato

The European Elections 2019 campaign “Don’t be a couch potato” aimed to increase youth participation in EP elections. By applying complex set of content formats and channels campaign engaged with the audiences in their well-perceived tone of voice rather than institutional tone. This resulted in record voter turnout in all target groups of the campaign.
Public

The Public Black Friday Truck is ready & asks customers to form the BF offers!

The majority of Greek consumers believe that Black Friday (started in Greece by Public in 2016) is an important opportunity to purchase their favorite products at low prices. However often the products on offer are not the most desired items. Taking this fact into consideration, Public stores decided to launch a campaign and call consumers to participate and let them decide Black Friday offers!
Trygg Trafikk (Norwegian Council for Road Safety

Some battles are worth fighting

Nucleus
The idea was to tell parents that raising children is an everyday battle and it is okay to sometime to give in - but also tell them there are situations where you should not give in. Securing your children correctly in the car is such a battle. Through compelling storytelling and smart distribution in social media we raised awareness and changed behaviour considerably.
Zavarovalnica Triglav

Life insurance campaign

PM, poslovni mediji
Campaign for life insurance products addresses families and couples in the times times when it’s most important to consider the financial security of loved ones. Its important characteristics are authenticity – we chose real families as the main narrators – and comprehensive long-term integration of numerous media channels and more than 100 content pieces were already produced.

09. Storytelling

24sata

No man's land

Croatia is facing a significant demographic crisis. The measures of mass emigration from the country are more drastic and dangerous than any politician can imagine. Because of the emigration, Croatia is becoming a country without a future.So, we started the national campaign to warn the public and the government of the significance of the problem.
A+E Networks Poland

Beautiful Century

A+E Networks UK, Dziki Film, LAF ARTISTS MANAGEMENT
To honor Poland’s 100th anniversary of regaining independence in 2018, HISTORY reached 7 centenarians and asked them to share their personal life stories with viewers. Through their unique video testimonies and portraits, as well as a remake of a popular hip-hop song and a series of bespoke history lessons for school children, the campaign united Poles in celebrating this historic anniversary.
Zadar Region Tourist Board

Discover ZADAR region

S.T.A.R. Digital
Zadar Region and its micro-destinations launched a unified content and digital media campaign to showcase destination offer, enhance image as a homogeneous destination and engage potential travelers. Combining compelling storytelling on campaign landing pages and prominent media in Europe as well as narrow ad targeting, campaign achieved strong results, both in terms of awareness and engagement.
LM Wind Power

10 Steps to becoming a carbon neutral business

Pentia
Sustainable business means taking responsibility for your impact on the planet. LM Wind Power wanted to share how they became a carbon neutral business in order to inspire positive change. With "10 Steps to becoming a carbon neutral business", LM Wind Power inspire others to become a carbon neutral business, through a simple 10 step guide.
NN Group

Why I Matter

VIRTUE Amsterdam
‘Why I Matter’ was designed as a secret project to help people realise how much they matter to their loved ones. We did this through the words of their loved ones, providing indisputable reasons why they matter. This film touched people deeply, sparking a spirited conversation about who and what matters most. In this way we brought NN Group’s brand essence ‘You matter’ to life.

10. Content Marketing

Dremel

Dremel's multi-channel content marketing approach

Hearst Create
Hearst Create developed a long-term multi-channel content marketing approach and roll out for 60+ countries, aligned with Dremel’s corporate strategy, in order to build an audience for Dremel using centrally developed, locally expandable content formats tailored to each of the brand's four key persona attitudes, a smart distribution plan and an extensive global and local performance plan.
HSBC

The Dementia Friendly Bank

RFI Asia
35.9% of Hong Kong's population will be living with dementia by 2064. In 2019, HSBC became Hong Kong’s first dementia-friendly bank. New products & services were designed to help families deal with the disease, as well as an interactive HSBC Facebook campaign to engage with the people of Hong Kong around the issue. The campaign reached 544,000+ people in Hong Kong with 14,000+ total engagements.
ING

Elige Bien tu Barrio

Webedia
As per some studies, when buying a house the neighbourhood is more important for our happiness than the house itself and there were not good and unified sites for choosing it. We created Elige Bien tu Barrio, an innovative branded content web-app that helps users to choose their perfect neighbourhood. Great results: 40 economical media published the project and more than 300k pageviews with 5% CTR
Zadar Region Tourist Board

Discover ZADAR region

S.T.A.R. Digital
Zadar Region and its micro-destinations launched a unified content and digital media campaign to showcase destination offer, enhance image as a homogeneous destination and engage potential travelers. Combining compelling storytelling on campaign landing pages and prominent media in Europe as well as narrow ad targeting, campaign achieved strong results, both in terms of awareness and engagement.
Geodan

The Meridian

Zandbeek
To lots of professionals location intelligence is an obscure and intangible specialism. Time for Geodan to change that. In 2018 this leading geo-ict company launched a brand new content marketing program. The undisputed hero in this program? The Meridian: a journalistic multimedia platform that explores the endless possibilities of location intelligence.

11. Data-driven Communications (incl. AI)

Cisco Systems

Uses AI to Create Customers for Life

In 2018 Cisco became completely customer obsessed, launching a far-reaching digital lifecycle initiative – including an investment in AI and data science – to unleash deep personalization and enable a highly tailored customer experience. As a result, customer engagements skyrocketed to nearly 526 million in 2019, with more than $6.2 billion in opportunities generated for Cisco and its partners.
DPG, Fabrique, SmartOcto BV

SmartOcto Tentacles

SmartOcto.com is a realtime content analytics system that helps newsroom to be data informed on their published stories. The strategic decision support tool calculates the best scenario for every story and translates it into smart notifications. Tentacles, the latest feature, was created in collaboration with DPG and makes it possible to split-test headlines and orchestrate your home- & indexpage
Dept

Nettoshop – One Size Does Not Fit All

In e-commerce it is common to optimize digital campaigns based on a cost-to-turnover ratio called Effectice Revenue Share. The weak point of ERS optimization across a category is that this strategy neglects individual net margins at product level. By including margin data in bidding, Dept has increased the share of sales from high margin products and the overall profitability in Google Shopping.
MediaCom Moscow

Flixonase Allergy Tracker powered by AI

We helped consumers to cope with the unpredictability of allergy season by creating AI-based allergy forecast for each of Russian regions using real-time BIG Data. The data also served as a base for trigger ads and for distribution to prevent out-of-stock. In return, Flixonase grew by 46% YoY while category showed only 2% and earned its highest ever market share! Campaign showed record ROI of 1.6!
Siemens

Analytics Unlocked

Namics Deutschland
With Analytics Unlocked we leverage the power of analytics by making data accessible and valuable for everyone! We move away from hundreds of different tools that measure only one aspect of my activity to an innovative tool that provides a simple and straightforward way to holistically analyze, control and compare all communication activities.

12. Event & Experiential Marketing

Dentsply Sirona

A new staging of a press conference

Edelman, Lingner Consulting New Media
The Dentsply Sirona press conference at the world's largest dental fair (IDS) had to be remembered as an exceptional event for a critical target group – dental journalists – through an emphasis on visual storytelling. The goal: to set Dentsply Sirona apart from its competitors.The response of the media was enormous. There was no similar press conference that drew over 200 participants.
HB Reavis

The World's Largest Live Equaliser

Diorama, Leopard production
The recently finished business tower building Twin City Tower in Bratislava’s New Nivy district was turned into the world’s largest real-time equaliser controlled by human voice or to be precise by singing. The eye-catching experience reached the people in Bratislava and more than 90,000 people across 6 other countries watching the live stream in a joyful Christmas spirit.
Habitat for Humanity, Europe, Middle East and Africa

It All Starts at Home. Women and their Fight for Shelter

Seesame
How do we make Europeans care about female housing issues? In an original exhibition "It All Starts At Home", Habitat for Humanity told stories of six brave women. In a central square in Bratislava and IKEA store, visitors learned about the most pressing housing issues women face. We took the exhibition online too. We engaged more than 400,000 people online and more than 45,000 offline.
UFGC

The Future Viewpoint

Nucleus
Urban Future Global Conference gathers people from across the world to discuss cities of the future. But the voices of those who will inherit our globe have not been heard. We changed that, letting a group of 10 year olds act as city planners. We transformed their bold ideas into a 3D virtual reality experience built on Oslo's most iconic viewpoint for everyone to experience the future - today.
Verbraucherzentrale Hamburg e.V.

Equalicare

Serviceplan Campaign International, Serviceplan Public Relations & Content
Serviceplan and the Verbraucherzentrale are fighting on the internet against Pink Tax, the women's tax on cosmetic products. Their sharpest weapon: a body lotion. Deep Care/Smooth Sensation is the first lotion to combine men's and women's products in a single tube – including a 40% price difference between front and back. The net says, "How absurd is that?" Absurd yes, but still commonplace.

13. Recruiting & Employer Branding

Daimler

Next Big Thing - attracting IT/AI candidates

OMD Düsseldorf, doity Produktion, noga Werbeagentur
The campaign targets international IT/AI candidates and should create awareness for Daimler as an attractive employer. In a series of 5 humoristic clips, we show the absurdity of developing solutions for “small things” and invite the target group to work on the “Next Big Thing” with Daimler instead.
Deutsche Telekom

reif

jungvornweg
“reif” is the centerpiece of Telekom’s student marketing, which reaches of 1-2 Mio. accounts monthly. At different touch points, “reif” meets 3 objectives: 1) “reif” increases the popularity of the employer Telekom. 2) “reif” positions Telekom within the target group students. 3) “reif” wins new trainees. By the means of significant multimedia content and authentic exchange with the audience.
GCHQ

GCHQ Journey into the Known

Design102
We helped GCHQ with a recruitment campaign to attract more women and young people. Most people don’t know that ordinary people work at GCHQ and you don’t need to be a genius.We had to break stereotypes and reach people from different walks and stages of life to prove that every #JourneyToGCHQ is different.
Nitor

Search for Engineer's Digital Intelligence

Netprofile Finland, Tehtaankatu, Pablo Films
Finding skillful programmers and designers is a challenge for any IT company. S.E.D.I. was created to reach a specific audience, who often steers clear from traditional marketing campaigns. Professor Esko Valtaoja, esteemed Finnish astronomer and writer, became the face of the campaign searching for digital engineering intelligence through a web interface resembling an election compass.
sea chefs Curise Services

From broken heart to dreamboat job.

achtung!
sea chefs recruits staff for cruise ships and provides them on a temporary basis to cruise companies. It is, however, virtually impossible to obtain trained staff. The idea: sea chefs is no longer looking for trained personnel but for lateral movers – based on their personal situation and mood. Via Facebook! With no fewer than 200 (!) individual advertisements. The feedback: overwhelming!

14. Internal Communications

Assicurazioni Generali

Leo the Generali Chatbot

Clarity CX, IBM Interactive
To address the need for improved strategy communications, we developed our chatbot, Leo. Programmed with content on Generali’s new strategy, Leo provides Generali employees, located worldwide, with a fast and easy way to learn about our strategy. Thanks to AI, along with content updates from employees in diverse departments, the more people chat with Leo, the more Leo evolves.
ING Bank Slaski

Stranger e-learnings 😛 the language thriller.

MOSQI.TO
Internal communication in a bank is a big thing. When you are supposed to reach 50% out of 9 000 employees of ING and teach them Polish (their mother language) it's even bigger. Thanks to our idea we reached 70% of them.
Siemens

Coffee Mug – driving the change in internal communications

Coffee Mug is a personalized news digest that uses intelligent algorithms to aggregate the most relevant news of internal channels into one feed. The focus is on the reader, not the sender of the message. Employees have the power to decide which topics they are interested in, when they want an update and how much time they want to spend on it. All the news they want. All in one place.
Telecoming

Orion TV - Digital Broadcast

Orion TV is a communication channel to inform, engage and entertain our team. The name emerged from our interactive intranet Orion where the programs are broadcasted. We have a young team, (avg. age under 32), made up of 130 digital experts & video lovers. In 4 months and thanks to Orion TV, we registered more than 1,200 views, a share of 89% (audience) and an increase of 5% of employee engagement.
Viacom UK

The Lock - Launch Campaigm

The Lock is an intranet solution and online communications hub for the 1,000 strong team based at Viacom’s London HQ, home to some of the world’s most iconic brands including MTV, Channel 5, Nickelodeon and Comedy Central. Launching The Lock was a collaborative effort across teams, which we think demonstrates how we engaged with people from conception to design, build, through to launch.

15. Product Communications

Dept

Tamedia - Selling Stories By Telling Stories

Selling newspaper subscriptions is harder and harder. But for Tamedia, we came up with the idea to use their news as the basis for an ongoing, data driven story telling in real time and to deliver tailored news to users on an ongoing basis.
ING-DiBa

#HaustierGirokonto

Huth + Wenzel Werbeagentur
An April Fools’ joke destined to make them sit up, roll over and beg for more: ING-DiBa’s free checking account is now available for pets as well as people.
PAUL HARTMANN

Spreading Peace of Mind

Edelman
The Sterillium® Protect & Care launch was not about pushing a new product into the consumer market, but about supporting HARTMANN’s mission to stop the spread of infection. Building on the brand’s legacy in hospitals, we put doctors’ most trusted disinfectant in the hands of people. Using digital channels and influencers, we spread peace of mind in this critical time with the product as the hero.
Robert Bosch

The Internet of Things presents – #LikeABosch

To demonstrate the variety of Bosch’s innovative IoT products, we produced a music video and further product films based on the meme and viral hit “Like a boss". It became “Like a Bosch” and now describes the lifestyle of a smooth and smart future. The adapted song leads through the abstract topic of IoT and shows what living “Like a Bosch” means. It gained over 42M hits in the first month.
s.Oliver Bernd Freier

Joko

Wavemaker
Joko Winterscheidt and s.Oliver. How can this work? When both brand and celebrity pay homage to today's clumsy, unimaginative, influencer-driven marketing. Both make fun of it, which is celebrated in social channels and with the product clearly in focus fulfils the sales targets.

16. B2B Communications

Essity

Let's talk hygiene and health! by Essity

Essity is breaking taboos into a variety of areas directly impacting people's daily hygiene, health and well-being. We launched a global initiative with insights, partnerships, stories and targeted social media approach to establish the new name awareness of corporate brand, as well as to drive larger purpose and impact for people's lives and society at large; making difficult topics discussable!
Horsch Maschinen

Farming Heroes

The Farming Heroes is a strong brand campaign without showing any HORSCH product. The campaign honors every farmer worldwide (the HORSCH customer) for producing healthy food. Those FARMING HEROES assume responsibility for nature and society. It is a hybrid between traditional B2B and B2C campaigns.
NATS

From Digital Tower to Digital Airport

Digital technology is revolutionising air traffic control at airports, with cameras, AI and fibre broadband making it possible to replace or enhance traditional airport control towers. Big brand suppliers are moving to capture the market, so our challenge was to differentiate NATS from the competition and position ourselves as the premier partner for airports around the world.
NetApp Deutschland

AI: Data Takes the Wheel

Akima Media
AI is about to disrupt every industry. In the past, storage media and the reading/writing of data were bottlenecks in the development of AI systems. NetApp’s latest AI architecture, ONTAP AI, eliminates these. We launched a campaign to position NetApp as thought leader in this field on an EMA-level and also, to gain valuable insights in utilization and implementation of AI in key industries.
Regionalverband Ruhr

Just for you

TAS Emotional Marketing
How to reach decision makers? Simply reach out to them. Together with Frank Buschmann, we reached out directly to Dieter Zetsche, Joe Kaeser and Timotheus Höttges through online banners, social media and mobile billboards featuring personal messages: ‘This is just for you!’ Message: Metropolis Ruhr is a hidden champion in Industry 4.0, environmentally conscious urban development and IT security.
Royal DSM

Bright Stories

Once upon a time… The world is full of odd, funny and jaw dropping stories, so why listen to another company babbling about how great they are? Unless, what’s being said could change the way you live, the environment or even your life! Yeah right: ‘Are there people really that bright?’ So that was our focus, promoting our ‘Brighter Living Solutions’. And we remain Bright & Happily ever after
Volvo Buses

World’s first full size self-driving electric bus

As accentuated in Volvo Buses company purpose, the idea was to raise recognition for the brand as a world-leading pioneer in sustainable and autonomous public transport. Using the worlds first self-driving full-size bus,charging the conversation with an innovative live demonstration event, social media storytelling, insights reports and PR, resulting in an all-time editorial and social media reach

17. Influencer Communications

Adidas, Electronic Arts

#FIFA19VILLA

Top Notch, Vertigo 6
In order to create high impact amongst a young and hard to reach target audience of gamers, FIFA 19 was launched with a unique and exclusive 4 day event: The #FIFA19VILLA. Over 450 top tier YouTubers, pro-footballers, DJ's, celebs and other influencers created content in the #FIFA19VILLA which resulted an explosion of social output and made FIFA the best selling entertainment product of the year.
BBC Studios

Top Gear launch 2019 Norway

PR-operatørene
A multi-channel strategy, from traditional PR activities to a huge snow sculpture of The Stig and partnerships with Youtubers competing in a thrilling karting race, secured a total reach of 3.3 million for Top Gear in Norway. Repeated mentions of the channel and TX time of Top Gear across media and social channels resulted in a 61% increase in viewers and 99% increase in market share for BBC Brit.
Mercedes-Benz Deutschland

#letsdrivemercedes

Oliver Schrott Kommunikation
No one watches 15 minutes of advertisements willingly? The 16.8 million people that watched the #letsdrivemercedes series in 2018 on YouTube have a different opinion. The factors for success: two hilarious car guys, professional expertise and their own opinions. Matthias Malmedie and JP Kraemer test cars and provide the necessary drive, which content on YouTube needs.
Nikon

5 Challenges. 5 Photographers.

Hill+Knowlton Strategies
Following Nikons new brand positioning, “Capture Tomorrow”, we sent five photographers armed with Nikon Z 7 & Z individual quests. Their documentation of this experience in pictures and videos, served as an inspiration for the photography community. Overall, 30.6 million views were generated through media placements and social posts, including interactions.
Oxygen Public Relations

Batiste #FreeYourHair #FreeYourMind

Batiste talked about self-expression and challenged beauty standards in Romania. #freeyourhair #freeyourmind campaign encouraged youngsters to be confident of who they truly are, of their style and sexual orientation. In a country where diversity was highly controversial, during a Referendum for defining the traditional family, Batiste was the first brand to directly support the LGBT community.

18. Disruptive Communications

AkzoNobel Decor, MediaCom Russia

Dulux: becoming a game changer in DIY e-Commerce

Main idea is increase in online sales of Dulux (paints) products with no media investment via transforming how brand acts in e-commerce especially on website of major e-tailer OBI. We changed Dulux products' content to boost visibility in e-tailer search which led to increase of traffic to product pages. Results were unimaginable! Traffic to Dulux SKUs boomed, leading to +58% sales, +86% revenue!
Deutsche Telekom, T-Systems International

TELEKOM AMBASSADORS – I am T, count on me.

The TELEKOM AMBASSADORS are a brightly mixed bottom-up community of all corporate corners, across all departments and hierarchies. The network has developed organically from the workforce - without centralized control. With the formalization in 2018 it has grown to a sustainable network with an external employer branding effect, internal motivation and many other positive influences.
LIDL Romania

We want small shopping baskets!

Jazz Communication
Lidl's customers wanted back in stores the small shopping baskets and the brand found itself the center of a national joke. The solution to this potential PR disaster was to address the problem in a surprising way, using the language of memes and asking people to voice their opinions through voting. Our gesture generated over 22k votes, an organic reach of over 250k and positive feedback.
The Coca-Cola Company

The Light Test

Gigigo Mobile Group
The core idea of the campaign to re-launch Coca-Cola Light Taste is that it will help people to “take things more lightly”. The first step is “The Light Test” – a digital experience that lets people find out how lightly they take their partners’ annoying quirks. Delivered as one of the first chat bots of the company in Europe, it proved a quick and effective way to engage with the target.
Webedia

Voice branded content for Nestlé

We developed the first branded content voice app in Spanish market through a partnership between Nestlé and Directo Al Paladar, the lead gastronomy media in Spain. Available for both Amazon Alexa and Google Assistant, our skill offers more than 800 recipes that can be searched, filtered and step-by-step-listened when cooking just by intuitive voice commands.

19. Brand & Community Management

Airbus

Fly Your Ideas

Petrus Communications
Fly Your Ideas is a global student innovation competition launched by Airbus in 2008 and organised in partnership with UNESCO since 2012. It is a unique opportunity for students to develop skills with a leading global company on real-world aerospace challenges. Since 2008, 22K students from 700 universities have registered, with 500 Airbus employees supporting.
Boehringer Ingelheim

A Unique Bond

BCW
Changing long-held perceptions of ‘Big Pharma’ as cold & uncaring called for a ground-breaking strategic global campaign showcasing Boehringer Ingelheim's compassionate ethos and its pioneering work in human and animal health. A Unique Bond celebrated the emotional connection between humans & animals, successfully shifting public perceptions of the industry from hostility to advocacy.
EnBW Energie Baden-Württemberg

Funny Birds on the power line are totally on E

Ketchum Pleon
The energy company Energie Baden-Württemberg AG (EnBW) is pursuing the goal of significantly pushing forward the energy transformation. To reach many people and a new target group, EnBW is increasingly using attention-grabbing public campaigns. With targeted social media campaigns and community management, EnBW successfully reached a young target group with over 90 million video views.
LIDL Romania

THE FIRST 24H FACEBOOK LIVE MARATHON

JAZZ COMMUNICATION
This is the story of the first 24hours LIVE celebration marathon ever made by a brand in Romania, that engaged the community of the discounter Lidl like never before, when hitting the 2 million Facebook fans milestone.This digital campaign focused on Lidl's relationship with the community and almost turned the SM channel into a TV station, reaching over 1 million organic interactions in 1 day.
Pierre Fabre Dermo-Kosmetik

Dermingo – Académie Dermatologique

antwerpes
Dermingo is Germany’s number one digital training platform in the field of dermocosmetics for pharmacists and pharmaceutical staff. It strengthens brand trust and counselling skills within the Pierre Fabre product range by offering a broad spectrum of interactive learning and edutainment modules, live webinars, educational videos and comprehensive download material.

20. CSR Communications

DSM

Feed The Future: a connected educational ecosystem

UMA Marketing
The virtual community of nutritionists, pediatricians and other health influencers has already supported more than 45 million mothers in Mexico to provide better food choices for their kids and confront child obesity rates. Using social media, we were able to amplify the reach of communications between the network of professionals and the community of moms in a agile and effective way.
Ferrovial

El Salado, Peace Through Water

How can the history of a massacre and the bravery of its survivors be explained without trivializing it? We wanted to give El Salado a voice through a comic and a website that would interweave the graphic novel with real-life testimonials.
IKEA ITALIA

#DoItAtYourHome

In Italy, there's a homophobic expression that labels LGBT+ people as out of place, just for being themselves in public:“do it at your home”. For IDAHOBIT we turned this offence into a celebration of everyone’s right to feel at home everywhere. Because home is wherever we are. The message spread fast in every channel reaching over 20 mln people, becoming the best performing digital content ever.
Turkcell

One Love Food Project

Rafineri
As Turkey’s leader GSM operator, our objective was to raise awareness regarding this subject. So we started our #BirKalpMama movement while drawing our strength from our more than 1400 shops which provide Turkey’s communication and tech needs. By placing kennels in front of our shops, we opened our doors to animals on the streets in need of love and attention.
Vodafone Germany

Planet or Plastic - You make the difference

Planet or Plastic - a truly sustainable and integrated campaign: Vodafone puts an end to plastic by encouraging many of its employees to change their minds. The campaign addresses employees both online and offline and invites them to participate. Planet or Plastic is preparing Vodafone for the new company strategy - "Purpose Led Vodafone": improving people's lives and reducing the CO2 footprint.

21. Corporate Website

EnBW Energie Baden-Württemberg

Corporate Website

The EnBW corporate website pursues the goal of external communication with existing and potential recipients of energy. It equally addresses households, business customers, local authorities and municipalities. With the help of its user-friendly interface, clear structure and the immediate provision of relevant information, it is ensured that website visitors are part of an optimal user experience
Engineering Ingegneria Informatica

Engineering Innovation (www.eng.it/en)

Our aim was to tell our story of innovation and transformation through 11, client centric, views of the world, 8 enabling technologies, over 140 case studies, videos and white papers. We wanted to create an information architecture that could allow a high level vision as well as a deep dive into details and stories. Strong on visuals and content. Continuously updated and representing all of us.
Fédération Equestre Internationale

FEI.org

The International Equestrian Federation’s website delivers visual beauty and informative punch – and almost quintuple the pre-launch page views. Offering something for every fan, competition highlights and interviews, lifestyle features, plus exclusive content for registered users, and allows them to dive deep into the equestrian world through a free e-learning platform, social media, and FEI TV.
DHL Parcel

Unlimited Service

One Shoe
DHL is the global market leader in logistics services. The new website dhlparcel.nl reinforces the positioning of DHL Parcel as a leading strategic logistics partner with an optimal service for business senders and optimizes the user experience for recipients for delivery.
ngena

A new Website for ‘a disruptor’ in the telco world

ngena was founded in 2016 as an alliance of ca. 25 global telecommunication providers (e.g. Deutsche Telekom, BT). As a start-up ngena was equipped with a very rudimentary website only. The old site didn’t contain any state-of-the-art web functions such as webforms, social media buttons, site search, analytics etc. So, we had to build a new, stronger Website for ‘a disruptor’ in the telco world!

22. Career Website

ALDI SÜD

Complete relaunch of ALDI SÜD’s career website

TERRITORY Embrace
The career website was to undergo a complete relaunch as part of the repositioning as an employer. We successfully achieved this by focusing, on the one hand, on the user through a target group-specific and clear structure, and on the other hand on the job search through different possibilities and representations.
Deutsche Vermögensberatung (DVAG)

Relaunch Career Website 2019

With around 5.000 offices and 8 million customers Deutsche Vermögensberatung is Germany’s largest independent financial advisory service. Excellent ratings from independent institutes confirm DVAG’s excellent job and career opportunities. The newly designed career-website www.dvag-karriere.de hosts new and user-friendly content through, for example, short videos, testimonials or advisor portraits.
Evonik Industries

#HumanChemistry – The Digital Career-Hub

With a digital career hub in three languages, Evonik makes the visitor the captain of the application journey: a hashtag and CI-based website that strives for a tailor-made application through authentically shown everyday work, personalized content, international topics and links to social media. The social posting area for all 36.000 employees is the emotinal heart of this people-centric page.
Henkel

Scrollytelling on Henkel's Careers Website

Babiel, RCKT
With the launch of our global Employer Branding Campaign which aims to attract digital talents, we created a content hub to bundle all necessary information combined with emotional visualization, direct target-group specific language and state-of-the art navigation for best user experience. With an agile project management approach, we came up with a completely new “Scrollytelling” solution.
Kaffee Partner

Recruiting 2.0 - Career with Kaffee Partner

Wiethe Content
Recrutainment – that's what the new career site of Kaffee Partner is all about. Reportage-style videos take a closer look at the individual divisions, naturally with real employees who talk sympathetically and authentically about their work at Kaffee Partner, the provider of coffee machines. For applicants, this form of employee search is a fast, informative and cool alternative.

23. Microsite

24sata

Gone, but not forgotten

25 years ago Croatia was a warfront, fighting for independence. The battle is over, but 1922 families still carry the pain of not knowing the fate of their loved ones. We decided to become the voice of the Gone.Two Gone were found after our stories and 11 more due to Missing Persons Administration efforts.
Deutsche Bahn

The DB Train driver check

There are approx. 13,000 qualified train drivers in Germany who do not work for DB. We would like to hire about 1,000 of them every year. Using a mobile-first microsite tailored to the user, we entered into a successful dialogue with one of the hardest-to-reach target audiences in Germany and changed their negative preconceptions of DB.
Jaguar Land-Rover Deutschland

Pacesetter

LEWIS Communications
The launch of the first electric Jaguar I-PACE set the tone for a new era for the iconic brand. Target audiences for e-mobility and automotive digital tech require a fresh communication approach – they want to read stories that align with their lifestyle rather than product traditions and polished brand coverage. Enter PACESETTER magazine – the Electrified Lifestyle Magazine by Jaguar and LEWIS.
LM Wind Power

10 Steps to becoming a carbon neutral business

Pentia
Sustainable business means taking responsibility for your impact on the planet. LM Wind Power wanted to share how they became a carbon neutral business in order to inspire positive change. With "10 Steps to becoming a carbon neutral business", LM Wind Power inspire others to become a carbon neutral business, through a simple 10 step guide.
Geodan

The Meridian

Zandbeek
To lots of professionals location intelligence is an obscure and intangible specialism. Time for Geodan to change that. In 2018 this leading geo-ict company launched a brand new content marketing program. The undisputed hero in this program? The Meridian: a journalistic multimedia platform that explores the endless possibilities of location intelligence.

24. Dialog & Support (Chat Bot, Messenger)

Beiersdorf

Marlies - your Baby Companion

Ai Media Production, Deutscher Hebammenverband e.V., INTEGR8 media, Visionsalive
"Marlies - Baby-Companion" is an AI based in facebook messenger that answers questions on the topic of Baby, Pregnancy, Birth and Childbed to parents. Marlies claims to be the first accurate information plattform in the german speaking room as all topic related content is approved by the german midwifes association. Marlies can be called a digital assistant to real midwifes.
Evonik Industries

#HumanChemistry - let´s chat

Evonik is one of very few companies to use a recruiting chatbot. E-Von leads the candidates through the job search, gives them information about Evonik and even has a few jokes in stock and, on top of that, is trilingual (English, German and Chinese). Thus, E-Von gives the career website a digital personality and positions Evonik as a first mover in Recruiting & Employer Branding.
Martin-Luther-University Halle-Wittenberg

Clara clarifies: virtual consultation in StudyChat

ferret go, ressourcenmangel an der panke
Applicants have many questions and they are often similiar. How can you help them quickly, easily and efficiently? The Martin-Luther-University Halle-Wittenberg is one of the first German universities to offer study advice via Chat Bot. It's been really successful: since launching in January, almost 8.124 users have used the service by June. And this is before we enter the "hot" application phase.
STADA Arzneimittel

#FUTUREOFYOURHEALTH - STADA Health Report

PANORAMA3000
The #futureofyourhealth social media campaign is based on STADA‘s Health Report 2019. The incentive was to reach out and connect to a younger audience on relevant health issues. The campaign was able to generate almost 2 million impressions and successfully increased awareness, engagement and blog traffic.
The Coca-Cola Company

The Light Test

Gigigo Mobile Group
The core idea of the campaign to re-launch Coca-Cola Light Taste is that it will help people to “take things more lightly”. The first step is “The Light Test” – a digital experience that lets people find out how lightly they take their partners’ annoying quirks. Delivered as one of the first chat bots of the company in Europe, it proved a quick and effective way to engage with the target.

25. CR & Annual Report

BASF

Online Report 2018

nexxar
From 2018 onwards, the core of our integrated reporting is an interactive PDF supplemented by a full HTML report. This digital focus answers the needs of our target groups and reflects our Corporate Strategy that focuses on digitalization, innovation, and sustainability. Four months after go-live, page views have increased by more than 50%, PDF downloads have increased by 49% compared to 2017.
BIC

Being essential

La nouvelle
Our mission was to imagine the firm’s first integrated annual report, with a clearly editorial goal, that of ‘being essential’. This editorial strategy combined with a strong visual strategy, staging BIC’s iconic products in colorful, playful 3D illustrations reflecting the brand’s appealing imagery.
Nutreco

Sustainability Report 2018

Nutreco published its first ever-online Sustainability Report for 2018 as part of its ongoing commitment to its mission “Feeding the Future”. Over 65 countries have read the report, which showcases the people and communities behind our extensive approach to sustainability. The report’s impressive digital and interactive features reflect Nutreco’s approach towards a sustainable future.
POST Luxembourg

2018 Annual Report / Vanksen

Vanksen
How to turn a standard, borderline boring, multilingual annual report into a global, multi-dimensions corporate communication tool that can be used all year round and reach a broader spectrum of targets? With digitalization. Loads of it!
Telefónica Germany

DIGITAL XROADS

heureka
Telefónica connects more people in mobile communications than any other network operator in Germany. The digital transformation aims to make the lives of everyone easier and better. But how does Mobile Freedom facilitate the running of a cupcake bakery? What does Düsseldorf's carnival procession have to do with Big Data? The 2018 Annual Report provides answers to these and a lot more questions.

26. Channel (Blog, Podcast, Newsroom, Magazine)

Dr. Ing. h.c. F. Porsche

Newsroom and NewsTV

C3 Creative Code and Content
One for all – the Porsche Newsroom is Porsche AG’s central online communication platform that offers interviews, podcasts or corporate news but also links to Facebook, Twitter and other sources. Extra: The integration of a central video portal – NewsTV – that broadcasts exclusive video content. With all its ongoing innovations, the visibility of the content hub increases 30-40 percent every year.
Eindhoven University of Technology

Sound of Science podcast

The Sound of Science is a podcast serie about our researchers. In episodes of about 45 minutes our researchers can talk freely about their research, their drive and their passion. Hosted on all major podcast platforms, the podcast reaches a new audience, one that is willing to take the time to listen for 45 minutes to a in-depth discussion about research.
Epresspack, Epresspack

Building bridges between Journalists and Clients

Journalists now around the world are able to access all necessary content on a single platform whether privately, in advance of a launch or revisit archived content. Information can be distributed amongst multiple PR audiences that have specific news interest of which they can communicate with press, engage with the public or share on social media. The project is a success with twice the visit now
European Investment Bank

"A Dictionary of Finance" - podcast series

The European Investment Bank is the biggest public bank in the world—three times bigger than the World Bank. But people haven’t heard of it. Our challenge: To create excitement about the Bank among a new audience of young citizens whose votes will be vital for the EU’s greater economic equality. The answer: A Dictionary of Finance, the first podcast by a public bank that isn’t boring.
Geodan

The Meridian

Zandbeek
To lots of professionals location intelligence is an obscure and intangible specialism. Time for Geodan to change that. In 2018 this leading geo-ict company launched a brand new content marketing program. The undisputed hero in this program? The Meridian: a journalistic multimedia platform that explores the endless possibilities of location intelligence.

27. Social Media Platform

Finnish Tax Administrations

The most boring topic ever

This is Finland: the happiest nation in the world, with 79% of happy taxpayers. Here tax compliance is high and public servants are not afraid to whisper and yoga their way into the hearts of taxpayers. By embracing their community and the organization's ability to laugh, also to itself, the Finnish Tax Administration took the nation by storm with a new, daring approach to social media.
LIDL Romania

THE FIRST 24H FACEBOOK LIVE MARATHON

Jazz Communication
When reaching 2 million Facebook fans, Lidl prepared a special, social media-centric celebration, with the goal to obtain the highest engagement rates ever on the local FB page. This was the first 24H Facebook Live Marathon ever made by a brand in Romania, with spectacular results: over 1 million organic interactions in only 1 day and a reach close to 5 million throughout the digital campaign.
Microsoft

#SurfaceTheWomen

Kurio
IT industry is far from inclusive and diverse, both of which are core values for Microsoft. So for the International Womens Day, #SurfaceTheWomen was born. A social-first campaign that turned the product name into a call-to-action, and turned the distant giant into a dynamic force for equality – and helped women get the recognition and encouragement they deserve.
Nikon

5 Challenges. 5 Photographers.

Hill+Knowlton Strategies
Following Nikons new brand positioning, “Capture Tomorrow”, we sent five photographers armed with Nikon Z 7 & Z individual quests. Their documentation of this experience in pictures and videos, served as an inspiration for the photography community. Overall, 30.6 million views were generated through media placements and social posts, including interactions.
Vodafone Group

Resolutions Live on Facebook Live

Santo UK
Vodafone is an optimistic brand with a positive view of the future. So, for New Year’s Eve 2019, we created a user generated social media campaign with the objective to spread New Year optimism by inviting people from seven countries share their resolutions Live on Facebook.

28. App

Amplifon

Amplifon Hearing App

Publicis Sapient
Wearing a hearing aid has radically changed for the better. Not because of new hearing aid technology, but because we’ve designed a service that finally puts the user firmly in control of using it. Our world-first Amplifon app works with the majority of major brand Bluetooth-enabled hearing aids. It learns about user needs and behaviour patterns to give support and advice whenever needed.
Atlantic Grupa, Droga Kolinska

Interactive fairytales for encouraging kids’ cognitive and motorical abilities

Agency 101
Kids love smartphones but inappropriate web contents are big problem. That's why we created branded unique interactive fairy tales about duck Junior (Argeta Junior mascot) in cooperation with developmental psychologists which ensured the games are encouraging kids' cognitive abilities. Progressive web apps technology ensured native application experience and safe access to the contents offline.
CGD

App Caixa Easy

Caixa Easy is an integrated financial services solution that allows instant transfers, money requests, proxy card generation for online shopping, free card withdrawals, account balance history check and has a gamification component with rewarding of use. The App success is supported by its simplicity, convenience and a strong network of real connection.
Caixa Geral de Depósitos

App Caixadirecta

App Caixadirecta is the 2nd generation of Caixa´s main App, created to manage our client´s financial daily operations. This project was totally co-created with our clients which resulted on an App with innovative features, intuitive design and a revolutionary layout. App Caixadirecta is frequently leading Portugal´s financial apps rankings and, since June 2018, the number of users increased 33%.
Fédération Equestre Internationale

FEI - SAP Spectator Judging App

The FEI has invested in cutting-edge technologies to improve the spectator experience, leading to a free Spectator Judging app that puts the audience in the judging seat at FEI Dressage World Cup™ events. Spectators can score performances just like the actual judges, with rankings updated in real time and the virtual scoreboard placed side-by-side with official results on arena scoreboards.

29. Short Video

Academy

Get yourself a new career

Nucleus
Studies show that many Norwegians regret their career choice. Academy offers a study program which makes it easier to switch to a relevant job. We did PR and created two short films addressing the feeling of being stuck in a dead-end job and got an immediate response. 2000 people applied for a course that admitted 15 students. The program was so popular it sold out two months before deadline
Fédération Equestre Internationale

What Do You See?

“What Do You See?” was originally commissioned as a sponsorship tool, but after superlative feedback – and 7 new sponsors – it became FEI’s official brand video. Showcasing the beauty and artistry of the sport, and juxtaposing rap music, street-style graphics and animation with raw jump cuts and scratch editing, the video has helped overcome old-fashioned perceptions of the equestrian world.
Grohe

Shaping the future of Water

GROHE cares about every drop of water. At the ISH, the world's leading trade fair for the responsible use of water and energy in buildings GROHE presented its vision for the industry: "Shaping the Future of Water". Sustainability is an integral and crucial part of GROHE's corporate strategy. This short video was an impactful opener with an important message WATER.
Heraeus Deutschland

Business Building aka Breaking Bad

bewegtbild berlin
Heraeus Precious Metals is looking for innovative product ideas from young potential entrepreneurs in the field of precious metal chemistry. In order to reach the target group, a creative 30-second online film has been designed & produced, that winkingly adresses chemists, developers & innovators. Main goal was to arouse interest & draw attention to research scholarships at Heraeus - and it worked
IKEA ITALIA

#DoItAtYourHome

In Italy, there's a homophobic expression that labels LGBT+ people as out of place, just for being themselves in public:“do it at your home”. For IDAHOBIT we turned this offence into a celebration of everyone’s right to feel at home everywhere. Because home is wherever we are. The message spread fast in every channel reaching over 20 mln people, becoming the best performing digital content ever.
Turkcell

Young Talent

For tech-focused businesses like Turkcell’s, young talent recruitment is one of the major issues. But our need to reach the young talent is challenged by Generation Y & Z’s reluctance to join once “cool” white collar, corporate lifestyle. So, for our 2019 Young Talent Recruitment Campaign, we gathered our young talent employees at Turkcell and let them tell the story of Turkcell with a Rap song!

30. Film & Video

Boehringer Ingelheim

A Unique Bond

BCW
Changing long-held perceptions of ‘Big Pharma’ as cold & uncaring called for a ground-breaking strategic global campaign showcasing Boehringer Ingelheim's compassionate ethos and its pioneering work in human and animal health. A Unique Bond celebrated the emotional connection between humans & animals, successfully shifting public perceptions of the industry from hostility to advocacy.
European Investment Bank

Social experiment: "How do you see the future"

Entrecom, eYeka
The EIB was created in 1958 and turned 60 in 2018. However, the institution was still facing limited awareness among European citizens. To rapidly improve our level of awareness and convey an impactful message about the Bank’s mission, the EIB produced a high quality social experiment video, which script was previously written through a crowdsourcing campaign.
Robert Bosch

The Internet of Things presents – #LikeABosch

To demonstrate Bosch’s IoT expertise, we produced an entertaining music video based on the meme and viral hit “Like a boss”. It became “Like a Bosch” and now describes the lifestyle of a smooth and smart future. The video shows the daily routine of an average guy, who is always on top of things, thanks to smart products and therefore lives #LikeABosch. It gained over 42M hits in the first month.
Trygg Trafikk (Norwegian Council for Road Safety

Some battles are worth fighting

Nucleus AS
The idea was to tell parents that raising children is an everyday battle and it is okay to sometime to give in - but also tell them there are situations where you should not give in. Securing your children correctly in the car is such a battle. Through compelling storytelling and smart distribution in social media we raised awareness and changed behaviour considerably.
Vodafone

Blind Skiing

Wavemaker
Noemi Ristau is blind. Supported by 5G she masters her first-ever SOLO ski ride. Just 30h after the end of the German 5G auction, this story is buzzing. It’s the most successful Vodafone campaign of the past 4 years, reaching millions with +487% average view time. Competitors stay quiet & Vodafone highjacks the crucial 5G post-auction conversation. Noemi’s story made people feel the power of 5G.

31. Video Series

Gelbe Seiten Marketinggesellschaft

Any suggestions, anyone? Yellow Pages Germany

Saint Elmo`s Hamburg
When people are searching for a reliable service provider in their region, the Yellow Pages is the right place to look. The publishing houses of the Yellow Pages know each of their advertisers, which is an advantage compared to anonymous search engines. If you want real solutions and not just hits, it’s better to look in the Yellow Pages. You are not somebody. So, don't look for services anywhere.
Hearst Create

Dremel's persona driven video series

The centrally developed, locally expandable content formats are tailored to each of the brand’s four key persona attitudes and include video formats that range from mini-documentaries to quick step-by-step tutorials and extensive masterclasses. The inspirational and informational video series ‘How to Master’ is Dremel’s best performing series and creates demand by attracting new and engaged users.
Mercedes-Benz Deutschland

#letsdrivemercedes

Oliver Schrott Kommunikation
No one watches 15 minutes of advertisements willingly? The 16.8 million people that watched the #letsdrivemercedes series in 2018 on YouTube have a different opinion. The factors for success: two hilarious car guys, professional expertise and their own opinions. Matthias Malmedie and JP Kraemer test cars and provide the necessary drive, which content on YouTube needs.
Raiffeisen Bank Romania

Money Bistro

Rogalski Damaschin Public Relations
Romanians love, dream, spend a lot on food... but they never „digest” money lessons. Rogalski Damaschin PR decided to put on their tables financial appetizers for a healthy life, and opened Money Bistro. The first video series about financial education was created for Raiffeisen Bank at the end of 2018, and reached up to 10.000,000 Romanians that spent more than 1150 days watching the program.
ÖBB – Österreichische Bundesbahnen

Gleisgeschichten/VI Team

News on Video, Virtual Identity
The video series "Gleisgeschichten" demonstrates that ÖBB is much more than just a mobility service provider: The ÖBB really move people, in very different ways. To show the passion the ÖBB trigger, we let real people tell their real stories about their special connections to the ÖBB.

32. Internal App & Intranet

E.ON

Connect Christmas Calendar

The project was implemented inhouse by 15 communicators from the various business units of the E.ON Group. Every day a virtual door was opened in Connect, E.ON's group-wide social intranet. Each door contains relevant content and a matching quiz question with the opportunity to win something. Just like "A journey through the Group", content from another business unit was hidden behind every door.
SAP

HR Comms HUB

The SAP HR Comms HUB is “one source of truth” for all SAP HR communications. It enables global transparency, an overview of all communications, a repository, a workflow-driven Quality-Gate, as well as governance, guidance, and tips and tricks for communicating across cultures.
Vodafone

Guided Dialogues for Customer Service

In 2017 we decided to develop a standardized Intranet based guided dialogue system for our customer care agents. Till this date we only had a fragmented one. Internal development, more cost effecient, direct influence of the development process because of our own development staff. With the new guided dialogues we significantly reduced the AHT by -44 sec within the training sessions of the Agents.
ebm-papst Mulfingen

“one” - The global Intranet as a central motor of the Change

As part of a change of our CEO, ebm-papst launched its global expansion program "one ebm-papst". At the beginning of the process, the communication structure was not designed to succeed globally. This changed with the help of a new communication strategy that made the intranet as the central instrument and thus the effective engine of global growth.

33. Best Master’s Thesis

Winner
Breda University of Applied Sciences

Adoption of new selfservice technologies in retail

Martin Molenkamp
Understanding adoption of new self-service technologies in retail: Integrating technology readiness into technology acceptance following the TRAM model A survey among retail employees to identify the critical factors that influence acceptance of the implementation of Customer Self-checkout Technologies (CSSTs)
Leipzig University

Employees as Corporate Influencer

Thu Hoai Bui
Rotterdam School of Management, Erasmus University Rotterdam

How Social Comparison affects Purchase Decisions

Angela Cesljic
Previous research has shown that people use social network sites such as Instagram engage in social comparison and to show off their status. It has also been shown that status can be communicated through a variety of this and that it can be manipulated by acquiring so-called conspicuous goods. Therefore, this thesis examines the effect of online social comparison on purchase decisions and explores if this relationship is mediated by self-esteem.
University of Hohenheim

How to Measure Storytelling Practically

Lisa Girard
Storytelling has been one of the buzzwords in recent years: But what criteria underlie this construct and how can we measure which text contains good storytelling? Communication managers get an overview of challenges, risks and opportunities resulting from the use of storytelling and personalization as well as a practicable codebook defining the integral parts of storytelling. This enables comparing texts regarding their storytelling quality and will help standardizing the use of storytelling.
University of Southern Denmark

The digital generation, Instagram and Stories

Jekaterina Rogovenko
The study offers an exploratory look at Instagram and Stories the leading medium scholars have had little time to study. It investigates the main motives for Instagram and Stories use and identifies the most and the least appealing content and format on the platform. It contributes to the understanding of the modern social media landscape and highlights new motives of usage not identified in previous research. The findings can be used by scholars, users, and professionals of the field.

34. Transport & Logistics

Nucleus

Onn:time

The digitization of Onninen’s customer magazine proved to be a great investment. In one year, the digital magazine Onn:time had 95 000 unique users and articles have led to direct sales worth EUR 788 000 through the company’s webshop. In a customer survey, close to 6 out of 10 responded that the impression of Onninen had been strengthened as a result of Onn:time.
SEAT

Central Launch Training - The new SEAT Tarraco

STAGG & FRIENDS
The SEAT Central Launch Training represented a fundamental component for SEAT’s Tarraco product launch, turning the global sales force into product experts and brand ambassadors. A new training format had to be created, turning the traditional training into an unforgettable learning experience. The result was an unprecedented training event that combined digital and non-digital worlds.
ÖBB – Österreichische Bundesbahnen

Gleisgeschichten/VI Team

News on Video, Virtual Identity
The video series "Gleisgeschichten" demonstrates that ÖBB is much more than just a mobility service provider: The ÖBB really move people, in very different ways. To show the passion the ÖBB trigger, we let real people tell their real stories about their special connections to the ÖBB.

35. Energy

E.ON

E.ON Powergames

SevenOne Ad Factory, achtung! engage
By combining new digital power and the classic TV world for the first time, the E.ON POWERGAMES set new standards as the first interactive social media live show in TV quality. The reach and brand interaction of the target group exceed all expectations.
EnBW Energie Baden-Württemberg

Funny Birds on the power line are totally on E

Ketchum Pleon
The energy company Energie Baden-Württemberg AG (EnBW) is pursuing the goal of significantly pushing forward the energy transformation. To reach many people and a new target group, EnBW is increasingly using attention-grabbing public campaigns. With targeted social media campaigns and community management, EnBW successfully reached a young target group with over 90 million video views.
Siemens

Turbine rolls on 184 wheels towards customer

For us at Siemens in Görlitz, it’s always a terrific feeling when a finished turbine leaves the manufacturing plant. Another project successfully completed. Another “baby” produced to perfection. Yet, turbines clearing ex-works delivery still have an adventurous, sometimes long journey ahead of them before ultimately arriving on the customer’s doorstep. I experienced such a trek first hand...

36. Technology & Consumer Electronics

Airbus

Fly Your Ideas

Petrus Communications
Fly Your Ideas is a global student innovation competition launched by Airbus in 2008 and organised in partnership with UNESCO since 2012. It is a unique opportunity for students to develop skills with a leading global company on real-world aerospace challenges. Since 2008, 22K students from 700 universities have registered, with 500 Airbus employees supporting.
Microsoft

#SurfaceTheWomen

Kurio
IT industry is far from inclusive and diverse, both of which are core values for Microsoft. So for the International Womens Day, #SurfaceTheWomen was born. A social-first campaign that turned the product name into a call-to-action, and turned the distant giant into a dynamic force for equality – and helped women get the recognition and encouragement they deserve.
Sony PlayStation

The world’s biggest football cyber tournament

MediaCom Moscow, TNT-Broadcasting Network
Despite not being an official sponsor of the World Cup, PlayStation managed to hijack the real tournament by creating the First Alternative Cyber Mundial using FIFA’18 game on the PlayStation 4 with TNT celebrities as players. Each video was live- streamed on the eve of the real FIFA World Cup. It was an unprecedented successful project: 13 mln views per 1 week and sales skyrocketed!

37. Chemicals & Industrials

Evonik Industries, PietSmiet

Friendly Fire 4 – Gaming meets Charity meets Chemistry

11 of Germany's most popular YouTuber/Influencers played in a live stream in the format of a game show, interacting with over 500k viewers. They donated around €900k for a good cause. Evonik was the first B2B company to participate with a chemistry quiz and an interactive competition. Viewers posted their selfie with #HumanChemistry on social media and took part in a raffle on Evonik's career page
Heraeus Deutschland

Business Building aka Breaking Bad

bewegtbild berlin
Heraeus Precious Metals is looking for innovative product ideas from young potential entrepreneurs in the field of precious metal chemistry. In order to reach the target group, a creative 30-second online film has been designed & produced, that winkingly adresses chemists, developers & innovators. Main goal was to arouse interest & draw attention to research scholarships at Heraeus - and it worked
Horsch Maschinen

Farming Heroes

The Farming Heroes is a strong brand campaign without showing any HORSCH product. The campaign honors every farmer worldwide (the HORSCH customer) for producing healthy food. Those FARMING HEROES assume responsibility for nature and society. It is a hybrid between traditional B2B and B2C campaigns.

38. Telecommunications

Deutsche Telekom, T-Systems International

TELEKOM AMBASSADORS – I am T, count on me.

The TELEKOM AMBASSADORS are a brightly mixed bottom-up community of all corporate corners, across all departments and hierarchies. The network has developed organically from the workforce - without centralized control. With the formalization in 2018 it has grown to a sustainable network with an external employer branding effect, internal motivation and many other positive influences.
Vodafone

Blind Skiing

Wavemaker
Noemi Ristau is blind. Supported by 5G she masters her first-ever SOLO ski ride. Just 30h after the end of the German 5G auction, this story is buzzing. It’s the most successful Vodafone campaign of the past 4 years, reaching millions with +487% average view time. Competitors stay quiet & Vodafone highjacks the crucial 5G post-auction conversation. Noemi’s story made people feel the power of 5G.
Vodafone Commercial Operations Germany

From fear to fun

eventmobi
No other sector threatens digitization as much as service. Robots replace humans. Nowhere are more fears. Even at Vodafone. The task: To overcome them, first in the middle management. The solution: To make digitalization a tangible experience with a Digital Management Congress. Bring digital & analog teams together. An App as the centerpiece. Conclusion: The chatbot is not an enemy, but a helper.

39. Finance

ING

The THINK initiative

We’ve got to make ING’s opinions heard, we’ve got to promote our expertise, we’ve got to go where the customer is, we’ve got to hit the international media, we’ve got to innovate… www.ing.com/THINK isn’t just a website, it’s the hub of a revolution in Global Research. No other bank is doing what we're doing, preferring to hide behind a compliance 'lock'. It's the standard for others to follow.
ING Bank Slaski

PAINLESS BANKING FOR EVERYBODY 🙂

MOSQI.TO
Majority of banks face the challenge of answering all the questions their clients have. Answering them in a positive, friendly way, while using digital media sounds like a challenge. Polish ING Bank set an example and created a video format answering the most popular financial questions on Polish Google. These videos were watched almost 4000000 times, ING Bank became number 1 on Polish YouTube.
Raiffeisen Bank Romania

Money Bistro

Rogalski Damaschin Public Relations
Romanians love, dream, spend a lot on food... but they never „digest” money lessons. Rogalski Damaschin PR decided to put on their tables financial appetizers for a healthy life, and opened Money Bistro. The first video series about financial education was created for Raiffeisen Bank at the end of 2018, and reached up to 10.000,000 Romanians that spent more than 1150 days watching the program.

40. Health

Alcon

Helping People See Better: a compelling & provocative video

The magic of the movies has always gotten the eye of the public. Always? For more than 170 million visually impaired people in the globe, it might not be the case. As a wake-up call, Alcon "premiered" a provocative movie trailer at the cinemas: “out of focus”, “blurred” and “shaded on the outside” (simulating astigmatism, cataracts and glaucoma). The piece became a social media "blockbuster".
Boehringer Ingelheim

A Unique Bond

BCW
Changing long-held perceptions of ‘Big Pharma’ as cold & uncaring called for a ground-breaking strategic global campaign showcasing Boehringer Ingelheim's compassionate ethos and its pioneering work in human and animal health. A Unique Bond celebrated the emotional connection between humans & animals, successfully shifting public perceptions of the industry from hostility to advocacy.
Pfizer Deutschland

Because We Share

Emanate
The "Because We Share" campaign aims to raise awareness of meningococcal disease and vaccination prevention among the target group of young adults. In order to achieve a sustainable debate on the topic, we approached the topic from an unusual perspective. The focus was on influencer cooperations with the Knee Kiss Challenge as main component that reached almost half of our target group (7 m).

41. Retail & E-Commerce

AkzoNobel Decor, MediaCom Russia

Dulux: becoming a game changer in DIY e-Commerce

Main idea is increase in online sales of Dulux (paints) products with no media investment via transforming how brand acts in e-commerce especially on website of major e-tailer OBI. We changed Dulux products' content to boost visibility in e-tailer search which led to increase of traffic to product pages. Results were unimaginable! Traffic to Dulux SKUs boomed, leading to +58% sales, +86% revenue!
IKEA ITALIA

#DoItAtYourHome

In Italy, there's a homophobic expression that labels LGBT+ people as out of place, just for being themselves in public:“do it at your home”. For IDAHOBIT we turned this offence into a celebration of everyone’s right to feel at home everywhere. Because home is wherever we are. The message spread fast in every channel reaching over 20 mln people, becoming the best performing digital content ever.
LIDL

THE FIRST 24H FACEBOOK LIVE MARATHON

Jazz Communication
This is the story of a discounter who disrupted the retail communication in every way, by creating the first 24H LIVE celebration marathon ever made by a brand in Romania. Lidl's campaign managed to reach over 1 million organic interactions in 1 day on the local Facebook Page and a reach of nearly 5 million, thanks to quality entertainment and dedicated video content series.

42. Entertainment & Lifestyle

Adidas, Electronic Arts

#FIFA19VILLA

Top Notch, Vertigo 6
In order to create high impact amongst a young and hard to reach target audience of gamers, FIFA 19 was launched with a unique and exclusive 4 day event: The #FIFA19VILLA. Over 450 top tier YouTubers, pro-footballers, DJ's, celebs and other influencers created content in the #FIFA19VILLA which resulted an explosion of social output and made FIFA the best selling entertainment product of the year.
BBC Studios

Top Gear launch 2019 Norway

PR-operatørene
A multi-channel strategy, from traditional PR activities to a huge snow sculpture of The Stig and partnerships with Youtubers competing in a thrilling karting race, secured a total reach of 3.3 million for Top Gear in Norway. Repeated mentions of the channel and TX time of Top Gear across media and social channels resulted in a 61% increase in viewers and 99% increase in market share for BBC Brit.
Club den Edel

Leadgeneration for a gym with Messengerbots

Maatwerk Online
Our client was looking for a way to generate leads. The fitness market in his area is full with other gyms pushing their salescampaigns on social media channels. In order to stand out, we decided to build a Facebook Messengerbot. Something which is pretty new among marketers and specially for this audience. The results: 344 people started a chat for €1,19 with a revenue of €7200! ROAS is 1758%.

43. Fashion & Beauty

Ahlers P. C.

Pierre Cardin's Mobile Sales Information System

SENSOR Digitalmedia
The Pierre Cardin app optimizes and simplifies the mobile and digital corporate distribution of material for the marketing and sales departments, making it accessible from all over the world. Information like product presentations, lookbooks, price lists, brochures and forms are available for marketing and sales employees whenever and wherever they need them - online and offline.
C&A Mode

Branding Momentum: Merging Branding & Performance

adlicious
The concept of "Branding Momentum" is a unique and creative strategy for programmatic advertising. Branding and performance, two approaches that have traditionally been treated separately, were combined into one strategy by the C&A media agency adlicious. This strategy enabled C&A to better reach its customers and led to an increase in sales.
s.Oliver Bernd Freier

Joko

Wavemaker
Joko Winterscheidt and s.Oliver. How can this work? When both brand and celebrity pay homage to today's clumsy, unimaginative, influencer-driven marketing. Both make fun of it, which is celebrated in social channels and with the product clearly in focus fulfils the sales targets.

44. Science & Education

Danish Red Cross

www.BrothersAcrossBorders.com

Laban Stories
“Brothers Across Borders” is a web-based interactive game and movie, accompanied by an in-depth teaching- and discussion-guide in eight languages. In the game/movie/teaching material, students and other players become Ismael, A young Syrian refugee from Aleppo, who crosses into Turkey in search of his missing brother. Mehmet, the Syrian refugee who plays Ismael, fled Syria with his family in 2015.
One Shoe

Studiekeuze123. For a well-considered study choice

Studiekeuze123 is the no. 1 study choice website in the Netherlands and supports each year more than 1,5 million visitors in their study orientation and study choice process. The platform provides (prospective) students everything they need to make a well-considered choice of study. From objective course information through to study choice tools such as surveys of your interests or an orientation.
Pierre Fabre Dermo-Kosmetik

Dermingo – Académie Dermatologique

antwerpes ag
Dermingo is Germany's leading digital training platform in the field of dermocosmetics for pharmacists and pharmaceutical staff. It improves dermatological knowledge and counselling skills within the Pierre Fabre product range by offering a broad spectrum of interactive learning and edutainment modules, live webinars, educational videos and handy download material.

45. Travel & Tourism

Bayreuth Marketing & Tourismus

Stage set for Bayreuth

By launching www.bayreuth-tourismus.de the city has now a tailored made website for potential and actual guests. The topic “Stage set for Bayreuth” not only presents Bayreuth as the city of the Wagner Festival, but contributes to the goal to establish Bayreuth as an all-year destination by presenting Bayreuth as the stage for numerous events, sights etc., that make the city worth experiencing.
Japanische Fremdenverkehrszentrale JNTO

Overcome prejudices: Showing Japan’s openness

Some prejudices against Japan persist: it’s difficult to find your way around and Japanese are quite distant people. Our solution: show Japan's openness – with impressions of someone who has a deep connection to the country and its people. We followed the adventures of the ideal JNTO-ambassador Janina Uhse live, sharing posts, which went beyond the image of the Japanese as strict and cautious.
Swiss International Air Lines

The Memory Experiment

Flemming Postproduktion, Markenfilm Hamburg, achtung!
Travel enriches our lives, and contributes to memories that accompany us over a lifetime. But what power do travel memories really have? On the pretext of a casting session, SWISS invites 30 subjects who enjoy traveling. None of the subjects know what to expect, what memories we will tease out of them and, above all, how we’ll do it. The result is a moving online film that positions SWISS above an

46. Food & Beverage

RATIONAL

KTCHNrebel - the online magazine for chefs

asioso
KTCHNrebel - cool, informative, different. The international online magazine for professional chefs who want to make a difference.The name suggests it - clears up boring industry news and dry technical articles. Passion for the job, love of detail & design and always a nose ahead - this is how KTCHNrebel presents itself in the look and feel of a modern glossy magazine.
The Coca-Cola Company

The Light Test

Gigigo Mobile Group, Gigigo Mobile Group, Gigigo Mobile Group
The core idea of the campaign to re-launch Coca-Cola Light Taste is that it will help people to “take things more lightly”. The first step is “The Light Test” – a digital experience that lets people find out how lightly they take their partners’ annoying quirks. Delivered as one of the first chat bots of the company in Europe, it proved a quick and effective way to engage with the target.
funny-frisch

Der Insider-Chip des Jahres

Die Botschaft Communcation
For our client funny-frisch we are looking for the Insider-Chip of the Year 2019. The focus: food trends and special food locations. Under the motto "You have the taste - we make chips out of it", snack lovers can submit flavours from their favourite food locations – and with a little luck, your personal insider chip will be available in stores as a new chips variety.

47. Sustainability & Environment

Enel

Race to change

Imille
Race to Change is a platform targeted towards those who want to take part in the race for sustainability. Through mechanics like crowdfunding campaigns, each user makes a pledge to change his/her way of moving in favour of a more sustainable one, helping to avoid CO2 emissions. The individual’s pledge is added to that of other users, highlighting the contribution of the community for change.
European Container Glass Federation, Weber Shandwick

Friends of Glass: Checkouts of Thanks

When it comes to the environment, conversation about packaging usually flows back to one place: the ocean. We had a huge opportunity to ride this wave with positioning glass as the ocean-friendly choice for consumers. We built custom pop-up checkouts that triggered a message of thanks from on-screen dolphins & recorded customers' surprised reactions on video across 5 countries (7.3M views to date)
Volvo Construction Equipment

Saving Invaluable Land: Volvo CE's Megaproject Listing

OTW
Volvo CE is in the middle of a paradigm shift as the construction industry is facing new challenges connected to sustainability. As part of the Volvo Group, the brand takes sustainability seriously. The embankments and long-term disaster relief in Sundarbans are a great example of how engineering and construction equipment can be used to face the future challenge of rising sea levels.