Winnerlist 2020

We congratulate all winners and nominees of the Digital Communication Awards 2020

01. Best Small Budget Campaign

1
Winner
Opel Vauxhall Europe

Search2Sale: More Bang for your Buck!

moccamedia
Top visibility in the SERP is crucial to reach potential buyers when they are researching a new car. The Challenge: Dealers in 14 South East European markets had 85%* lower media budgets compared to their counterparts in Western Europe markets and the dealer networks were 88%* smaller. A cookie-cutter approach where all dealers had the same cost/scenario was not possible. The Solution: Search2Sale
2
Winner
Eindhoven University of Technology

Win a Trip

We invited five potential international students to visit our Graduate School Event during a fully organized trip to Eindhoven, and asked them to share their experiences via their own social media in return. Why? Turning potential students into trustworthy micro influencers gave us a unique way to share our story with our target audience.
3
Winner
Evonik Industries

#BetterWithYou - an employee campaign about mutual appreciation

233 digital "declarations of love": in the form of online posts, colleagues from 24 countries show their appreciation to those in the company which made a positive difference in their every day workling lives. #BetterWithYou is an internal employer branding campaign that radiates from the inside out – with 100 percent authenticity, it portrays that we, as an employer, are defined by our employees.
Access Bank Ghana, Access Bank Ghana

#MYMUMMYALL

A social media campaign which involved asking people to mention the special names they call their mothers. The mothers of the winners were surprised by staff of the bank on the winners’ behalf. The mothers were pleasantly surprised and their excitement were caught on camera. The campaign was one of the trending conversations.in Ghana on mothers day.
Deutsche Sport Marketing, Deutscher Olympischer Sportbund

Morelympia

The Olympic Games are the biggest stage of all for Team Deutschland. Without this stage there was not much story to tell for Team Deutschland this summer. But switching a negative thing into something positive is inherent in professionel sports. MORELYMPIA emphasizes on that by enaging olympic fans with olympic highlight content of the past years in a very special way on different plattforms.

02. Best Brand Campaign

1
Winner
Klier Hair Group

Hair Is In the Air - Beauty Summer School 2019

komm.passion
How can one employer branding campaign simultaneously improve the image of the hairdressing craft and that of the industry's largest employer, the Klier Hair Group, inspiring youngsters to take up the profession? Enter the Beauty Summer School: a web series where 3 teams fought for the throne in hairstyling, generating 600k views on YouTube, 1m interactions in social media - and new apprentices.
2
Winner
Chengdu International Finance Square (Chengdu IFS)

Chengdu IFS "Fun in the AiR"

To overcome public concern on indoor spaces, CDIFS turned its huge outdoor garden into a vibrant destination rather than a place to walk on by. CDIFS cleverly employed digital tactics to draw traffic and stream sales back into stores. In this way, CDIFS won on back 70% of year-on-year visits (YoY), a significant 143% of the market average vs one month before, earned extensive exposure on media.
3
Winner
HB Reavis

Thanks to you, our neighbours!

Diorama, s. r. o.
While building a new district in Bratislava we decided to involve the neighbors to the process. We launched an online campaign and decided to gather tips from our neighbors to ensure perfect community relationships and an ideal living environment in the area. The results? The campaign reached most of the district’s community while 10% of the people shared their tips.
Boehringer Ingelheim

More Cherished Moments

BCW
In a world of innovations like the latest smart watch, to differentiate BI's approach to innovation, we needed to focus on the true value it brings. We brought to life how BI’s healthcare innovations focus on what truly matters: creating More Cherished Moments for patients, animals, and their loved ones. The result: significant increase in positive public perception towards the company.
Ministry of Justice - Design102

PrizeSaver

Nearly one quarter of adults in the UK have no savings. To encourage people to save, HM Treasury announced a pilot for prize-linked savings accounts, offered through credit unions. We were tasked to create the brand and campaign to motivate people to open an account and begin to save. The campaign would in particular help financially vulnerable people develop good savings habits.

03. Best Purpose-Driven Campaign

1
Winner
HB Reavis

Thanks to you, our neighbours!

Diorama, s. r. o.
While building a new district in Bratislava we decided to involve the neighbors to the process. We launched an online campaign and decided to gather tips from our neighbors to ensure perfect community relationships and an ideal living environment in the area. The results? The campaign reached most of the district’s community while 10% of the people shared their tips.
2
Winner
Ansys

Simulations to Keep People Safe from COVID

Ansys products can simulate the flow of air that may contain the COVID virus and the capability of UV light to destroy it on surfaces. We ran 16 simulations which received worldwide news coverage, helping to spread vital information about virus protection to millions of people. 66 Tier 1 news outlets covered our COVID-19 simulations, including The New York Times, Fox News and Business Insider.
3
Winner
Avon

Cross out unnecessary

Today
We created a campaign against violence under the slogan "Cross out unnecessary". We approached the topic in an innovative and positive way without building of anxiety and fear narrative. Heroines in the campaign are strong women who stood up to violence. As part of the campaign, AVON Alert was created- the first anti-violence app in Poland, which allows contact via hotline and a chat-bot
Nestle

Nestle Needs Youth - Power of Youth Campaign

MadeBrave
The “Power of YOUth” campaign harnesses the power of youth and showcases the scale, breadth and community of the NNY. The campaign is already gaining traction with young people and the visual and verbal expression has been adopted by markets, creating consistency in how the initiative is presented across the world.
Unilever Rus

Dove #ShowUs Russia

Initiative Russia
Dove #ShowUs is a campaign directed toward shattering beauty stereotypes of the media industry on women's beauty through displaying inclusive female beauty images in media and advertising.

04. COVID-19: Internal Communications

1
Winner
Vodafone Germany

YouStream live Special

The Vodafone YouStream was a daily live-broadcast, which delivered the latest news on the Covid19-pandemic to the employees of the communications-department. Alexander Krause and Martin Nast hosted the show and were awarded with the Vodafone-Hero-Award for their special performance during the crisis.
2
Winner
Vodafone

Vodafone IC: #wekeepyougoing during #stayathome

K12 Agentur für Kommunikation und Innovation
In times of extreme uncertainty, after weeks in the home office, 92% of employees say: 'I feel well informed and supported'. The outcome of clear, prompt and solidarity-based communication. With a Corona Content Hub, interactive live streams and a vivid virtual coffee kitchen, internal and sales communications ensure the productivity and well-being of the staff.
3
Winner
Nelson Mandela University

Digital First

“Digital First” was the approach used when the COVID-19 pandemic shut down our university of 29000 students and 4000 staff. Communicating coronavirus awareness, safety, prevention, changing behavior, completing the academic year and supporting the greater community in the region as an institution in the service of society is an ongoing project as our country’s lockdown levels are slowly relaxed.
EHL Group

Keep the EHL Community safe, informed & connected

In March 2020, our staff and students shifted to remote learning and working as the Federal and cantonal authorities requested the closure of our campus. While daunting and difficult, this experience gave us the opportunity to experiment with new methods of communicating in order to keep the EHL Community safe, informed and connected.
Vonovia

Internal communications that achieve everything

It is necessary to offer orientation and safety to all employees (EE) in the crisis. Due to the rapidly changing news, a dynamic concept has been developed that the EE both on office duty and external duty can be reached with location-independently. Internal communication (IC) has communicated early and across channels, in particular via podcast, intranet, videos, and mailings.

05. COVID-19: Brand Communications and Storytelling

1
Winner
Deutsche Post DHL Group

Connecting People, Improving Lives in Times of Crisis

The crisis has made clear how important logistics really is. Our 550,000+ employees keep customers all around the world supplied with the things they need. They transport medical equipment and keep supply chains running. They make it possible for factories to keep producing, and for jobs to survive. That’s why we chose to focus on employees in our Covid-19 communications.
2
Winner
Warsteiner Brauerei Haus Cramer

The ad you should not see

OMG FUSE
When the coronavirus lockdown emptied the streets in Germany, brands cancelled their Out-of-Home budgets – except Warsteiner. The “erfrischend wahre” German beer brand launched a bold OOH campaign, speaking out the only truth that mattered to those who still refused to stay home: You shouldn’t see this billboard.
3
Winner
Kaspersky

TWELVE Minutes of History

The Community Creatives, sugarandspice communications
TWELVE is an online competition, calling on creatives across the globe to submit their 1-minute film, depicting their experience of lockdown. The 12 finalist films and winner were put together into a snapshot of an unprecedented moment in our history. TWELVE is a collaboration between Tomorrow Unlocked, a digital culture magazine by Kaspersky, and The Community Creatives, a creative agency.
AUDI

Audi RS 5 #LiveOnDrive16 countries that are taking up the initiative.

FEATURES & CREATURES
Live On Drive presented the new Audi RS 5 to two target groups in two interactive ways. With a remote VJ service, journalists were able to steer a camera man via videocall around the car to produce their individual content. For fans, two drivers competed on the race track during a social media livestream, where the questions asked by the audience were answered directly during the stream.
BCR, BCR

What advice would you give yourself?

Conan PR, Conan PR
Using the voices and experiences of the influencers, we wanted to address a problem we are faced with in Romania - the lack of financial education - and highlight the importance of saving money and having an emergency fund. We offered some perspective and made people feel like they were not caught in this hard moment on their own and even those they admire are facing the same difficulties.

06. COVID-19: Events & Online Broadcasts

1
Winner
Cycling Unlimited, Rouvy, Schweizer Radio und Fernsehen (SRF), Velon

The Digital Swiss 5

There have not been months without sporting events like in spring 2020 since the Second World War. For this reason, Cycling Unlimited, ROUVY and Velon have joined forces to launch a world premiere in digital pro racing. The goal was to bring the top teams in the world together to compete against each other on the ROUVY Indoor Cycling Reality platform. The Digital Swiss 5 was born!
2
Winner
Pompeu Fabra University - Barcelona

Honoring the Class of 2020

Lavinianext
The obligation to postpone the face-to-face graduation ceremony as a result of the Covid-19 has not been prevented us from celebrating such a special moment. The University has organized the #PromocióUPF2020 virtual party to say goodbye to students having completed their programmes this year. We reacted quickly and built an alternative event that positively surprised the whole university community
3
Winner
Plain Concepts

Virtual Stage: Digital Events with AI

Thanks to Virtual Stage, the well-known annual congress Microsoft Build continued to impact and maintain its status as the largest innovative event for developers while being held in the middle of the COVID-19 pandemic. Using the latest technology, we created an easy way for the speakers to place themselves on a virtual high-definition scenario, from the comfort and safety of their own home.
South Downs National Park Authority

Virtual Wild Chalk 2020

An innovative virtual festival to celebrate one of the world's most special, and threatened, wildlife habitats - chalk grassland - often called "Europe's rainforest in miniature". The first online festival of its kind for UK National Parks, Wild Chalk 2020 reached an audience of over 83,000 people, provided a welcome escape from the pandemic and inspired people to care for this unique habitat.
Wipro Limited

Digital Innovation Dinner

Video meetings are strictly good for business, while social gatherings need a physical dimension. This statement has been spoken repeatedly through the last couple of months, but it is far from true. In the midst of a pandemic disruption, Wipro has found the formula to nurturing business relations, driving thought leadership and solving overshadowing business challenges.

07. COVID-19: Purpose Driven Communications

1
Winner
Deutsche Bank

COVID-19 community relief campaign

The CSR team kicked off a bank-wide initiative to support long-standing partner charities that stand by the most vulnerable members of our communities. More than 7,000 employees followed the call and helped to raise over EUR 2.5m for 40 charities in 35 countries. Due to our support, these charities were able to stay in business, continue to provide food and shelter - to > 650,000 individuals.
2
Winner
National University Health System, Singapore

OneNUHS Fight Song

COVID-19 has changed life. In the new normal, we need new ways to rally our community and staff. This strong rendition of the “Fight Song” features a British child cancer survivor, and is performed by 37 healthcare staff and a local a capella group. The campaign, launched on Singapore’s Nurses’ Day, has tugged at heartstrings, received media coverage and scored a stellar social media performance.
3
Winner
Procter & Gamble

Fairy - Kitchen Games

Graffiti Public Relations, Mediacom
A light-hearted, consumer centric campaign, involving dishes, pots, pans and glasses that could be repurposed as fun stuff once they were squeaky clean, thanks to Fairy’s grease cutting talent. From dishes tetris, to duo-dishes-doing, the Fairy Kitchen Games proved to be the most successful campaign ever made for Fairy Romania.
Michelin Reifenwerke

Tyres against Corona - Michelin keeps Emergency Services on the road

Especially during the Corona pandemic, no ambulance service should fail due to a flat tyre. We donate 1,000 MICHELIN tyres, Euromaster provides the service for free. Instead of using paid media, we rely on the reach of our employees to make the offer known. The result: 10 million contacts; 80 ambulances that have been repaired and an additional 16 countries that are taking up the initiative.
Random42

The Coronavirus Outbreak Animation

The main goal of this project was to educate those in the wider, global community on the Coronavirus outbreak. This storytelling animation, brings intricate and highly complex messages to life, allowing the viewer to gain a deeper understanding of the science behind the Coronavirus. The video went “viral” on our YouTube page reaching just shy of 2 million views within 2 months of release.

08. Multichannel Communications

1
Winner
Unilever Rus

Dove #ShowUs Russia

Initiative Russia
Dove #ShowUs is a campaign directed toward shattering beauty stereotypes of the media industry on women's beauty through displaying inclusive female beauty images in media and advertising.
2
Winner
Google Russia

Mendeleev Explains

Ketchum Moscow
In celebration of the 150th anniversary of “The Periodic Table of Chemical Elements”, Google Russia and Mendeleev University together launched Mendeleev Explains -- YouTube “video-table of elements”. The idea was to make chemistry a friendlier and more approachable subject and show modern-day Russians how chemistry transforms their everyday lives in relevant and fascinating ways.
3
Winner
Dr. Ing. h.c. F. Porsche

Back 2 Tape

FAKTOR 3
With Back 2 Tape we have succeeded in harmoniously combining two different theme worlds - and thus also target groups. Backspin and Porsche were able to show, by means of a substantial storytelling and influencer relations with famous artists, that it is worthwhile to meet each other without prejudices. The project impressively shows how a youth culture can contribute to the European idea.
Atlantic Droga Kolinska d.o.o.

Donat Mg - Digital system with unique natural product and solution

Optiweb d.o.o.
To make target groups aware of the positive effects of Donat Mg natural mineral water we created the Donat digital system: Donat Mg website, Donat Mg Detox programme and activation, Donat Mg Medical treatment centre and Donat Mg Moments mobile app. Their linking and synergy offer a multifaceted approach to target groups and a marked improvement in user experience, as evidenced by the results.
Codemasters, Koch Media Benelux

F1® 2020 The official video game - Benelux launch

Vertigo 6
Formula 1's popularity in The Netherlands has been growing heavily since Max Verstappen joined F1® back in 2015. 2020 should have been the year in which Zandvoort would make a come-back to F1® after an absence of 35 years! The F1® 2020 multichannel campaign became the biggest and most successful F1® game launch in Benelux ever.

09. Storytelling

1
Winner
E.ON

"Verschollen in Simris“ by E.ON

E.ON’s engagement in regards to innovative, sustainable energy supply and customized solutions should be conveyed to the people. Namely, in an way that’s just as innovative and technologically sophisticated as the project itself. How do we reach a large target group but still communicate personal and direct? The idea: “Lost in Simris” - the world’s first interactive Swedish thriller as a messenger
2
Winner
Boehringer Ingelheim

More Cherished Moments

BCW
In a world of innovations like the latest smart watch, to differentiate BI's approach to innovation, we needed to focus on the true value it brings. We brought to life how BI’s healthcare innovations focus on what truly matters: creating More Cherished Moments for patients, animals, and their loved ones. The result: significant increase in positive public perception towards the company.
3
Winner
Mantsinen, Neste

Zero Exclusion

Kurio, MKTG
Mantsinen 300 is the world’s largest hydraulic material handling machine. Despite its 380-tonne weight it’s the most precise in its size range. In order to communicate this to the business decision makers, we selected a medium every board room has: paintings. We crafted a brush for Mantsinen 300. Took 3 teen artists. Trained them to drive. And gave them a challenge: to express themselves with it.
Facebook

Altamira caves with Facebook and Instagram

Archetype
We wanted to bring Altamira caves closer to the global Facebook and Instagram community through innovative and visual assets. We created an AR filter that was an exact replica of the original cave, partnered with content creators to present information about the cave and also worked with the Altamira Museum to create a series of educational pieces that offered new information of the cave.
NN Group

The Conversation

Nobody wants to think about something bad happening to your loved ones. ‘The Conversation’ is a campaign designed to open up difficult conversations you would normally avoid. Our films touched people deeply, enabling important conversations about life & death, and how to take good care of each others’ future. All in line with NN Group’s brand essence ‘You matter’.

10. Content Marketing

1
Winner
Telia Sweden

Grandma on a stick

JMWGolin
Involuntary loneliness is a problem among the elderly in Sweden. Lack of know-how when it comes to digital communication tools is one of the reasons. We set out to minimize this digital exclusion and connected a Swedish grandma to a mobile presence device, to demonstrate the possibilities for families apart, to stay connected with their elderly at Christmas.
2
Winner
DNA Oyj

Digital Academy for Entrepreneurs

Kuubi, Netprofile
To address the digital inequality among entrepreneurs, an educational and free online course was launched. The course offered useful training on key themes in a compact and easily accessible package. The four courses available were social media, cloud tools and platforms, information security, and devices. Digital Academy made digital skills accessible to over 2,000 SME business entrepreneurs.
3
Winner
emovis Operations Ireland

eFlow's Content Marketing Strategy

‘The Directors Cut’ campaign playfully re-imagines movie posters as a way to educate drivers on how to pay their tolls with the M50 Quick Pay app, the M50 Video Account & how to avoid unnecessary penalties. As part of the campaign, three fictitious movie posters were created containing all the information M50 toll drivers need to make their journey as cost-effective and simple as possible.
State Street Bank and Trust

ETFs Powered by State Street

Despite having more ETF mandates than our competitors, State Street was lagging behind the market when it came to mindshare. We haven't marketed our services and lacked a clear value proposition that showcased our differences. A three-phased campaign was launched in May 2019. Through precise and targeted content we have set new industry benchmark for social media engagement and tripled our SOV.
E.ON

Cat Mansion

videoboost, Boost Media
To present the new smart home products, E.ON and videoboost have come up with something very special: An emotional story about smart cats who manage their everyday life with E.ON products. In the first week alone, the "Cat Mansion"; generated over 14 million clicks on YouTube, almost 900 comments on Facebook and is shared almost 4,000 times.That makes Cat Mansion E.ON's most successful video.

11. B2B Communications

1
Winner
GoDaddy

GoTeam by GoDaddy

ODALINE, INTERMATE TRUEMATES
The GoTeam of Bonnie Strange, Philipp Westermeyer and Eko Fresh leads small entrepreneurs to a new strategy, better content and the perfect website. Five visits of startups are documented and converted into a content stack: More than 200 assets and as result over 22M views longer than 15 sec. Strong increase of GoDaddy's brand awareness and the biggest success for GoDaddy in all of Europe.
2
Winner
Mantsinen, Neste

Zero Exclusion

Kurio, MKTG
Mantsinen 300 is the world’s largest hydraulic material handling machine. Despite its 380-tonne weight it’s the most precise in its size range. In order to communicate this to the business decision makers, we selected a medium every board room has: paintings. We crafted a brush for Mantsinen 300. Took 3 teen artists. Trained them to drive. And gave them a challenge: to express themselves with it.
3
Winner
HB Reavis

A brief history of office evolution

Diorama, s. r. o.
HB Reavis designs and develops smart spaces that enable people to spend their working time in a more relaxed and overall healthier way while maximizing their productivity. To prove to people that workspace means more than bricks and mortar to us, we created ten short stories inspired by real history and gave them a modern twist. From cavemen to great inventors like Pythagoras and Ada Lovelace.
Lufthansa Cargo

Aprilfool 2019

Huth + Wenzel Werbeagentur
What Lufthansa Cargo can do: Fly perishable goods from airport to airport. What Deliveroo can do: Deliver fresh meals to your doorstep. Is this the perfect partnership for a worldwide food delivery service? Certainly not. But it is for an April Fool's joke that plays right to the zeitgeist. And the social media channels – with 114,454 people reached, 83,302 views and 6,638 likes.
Bosch Rexroth

Launch campaign ctrlX AUTOMATION – Two steps ahead

Ressourcenmangel
The revolutionary mission of the product team was the heart of the campaign. The product itself was the stage for compelling statements about the product vision and concept. With this approach, Bosch Rexroth stood out from its peers by showing off its personality, confidence and a look deemed ground-breaking in the industry. The result: successful positioning in the automation industry in 2019.

12. Influencer Communications

1
Winner
Electronic Arts

The Sims & Gen Z

Vertigo 6
EA wanted to raise awareness and grow the emotional connection of The Sims with Gen Z audiences. Through a cohesive and disruptive influencer campaign, authentic influencers brought relatable in-game elements of The Sims to real life. The campaign resulted in remarkable content across TikTok, Instagram and YouTube, generating over 5 million organic views and over 600.000 likes.
2
Winner
Evonik Industries

Taking apprenticeship marketing to the next level

With the campaign #EndlichMalEinRichtigerJob, the influencer Jodie Calussi and the PietSmiets visited the Evonik sites and playfully show their fanbase the diverse offer of apprenticeships. We have thus reached a new dimension in terms of scope and awareness in apprenticeship marketing by differentiating ourselves from other companies and increasing the commitment from apprentices.
3
Winner
Fazer Confectionary

Tutti Frutti TikTok Toolkit

Kurio
A major local candy brand went vegan. So we needed to get the young fired up about it. How? With a TikTok-first campaign, of course. In a time when every brand was doing dances on TikTok, we selected another TikTok-native genre: illusions. We crafted a world’s first TikTok Toolkit to help you create the most amazing magic tricks, launched it with influencers and made it viral – with no paid media.
Dr. Ing. h.c. F. Porsche

Back 2 Tape

FAKTOR 3
With Back 2 Tape we have succeeded in harmoniously combining two different theme worlds - and thus also target groups. Backspin and Porsche were able to show, by means of a substantial storytelling and influencer relations with famous artists, that it is worthwhile to meet each other without prejudices. The project impressively shows how a youth culture can contribute to the European idea.
GoDaddy

GoTeam by GoDaddy

ODALINE, INTERMATE TRUEMATES
The GoTeam of Bonnie Strange, Philipp Westermeyer and Eko Fresh leads small entrepreneurs to a new strategy, better content and the perfect website. Five visits of startups are documented and converted into a content stack: More than 200 assets and as result over 22M views longer than 15 sec. Strong increase of GoDaddy's brand awareness and the biggest success for GoDaddy in all of Europe.

13. Internal Communications

1
Winner
E.ON

E.ON Day 1 Radio

circ
With the integration of innogy, the spirit of E.ON‘s new beginning starts on „Day 1“. But how can you connect more than 70.000 employees across 15 European countries and 10 different languages without knowing the exact event date? The answer: an interactive web-radioshow called „Day 1 Radio“ that was created by colleagues for colleagues to make the start of a new team tangible.
2
Winner
DHL

DHL - WE LOVE CUSTOMERS

We wanted to drive a customer-centric mindset throughout DHL Supply Chain and engage our people around the world. Breaking down the barriers of seniority within the global team, we inspired and connected 13,290 employees – from DHL’s Board members to the wider workforce – under the umbrella of #DelightedCustomers. And, in doing so, we achieved a +20% Net Customer Promoter score increase in 2020.
3
Winner
Philip Morris International

Cascading PMI’s Transformation Narrative

To deliver its vision of a smoke-free future, PMI sought to build employees’ understanding of how they can personally contribute to delivering a world without cigarettes. A digitally driven employee engagement initiative allowed PMI to clearly and consistently communicate its rationale, progress to date, and engage employees at all levels and across all markets in this transformation.
Lidl Romania

We Are Lidl App - Everything you need to know about Lidl

GMP
Lidl's biggest challenge was communicating with over 90% Lidl employees from stores and warehouses. To improve internal communication as well as to boost engagement across the organisation, Lidl developed a new communication tool: We Are Lidl App. The campaign turned the new app into the central real-time internal communication tool used by employees across Romania as well as into an entertainment platform on Lidl related topics.
Evonik Industries

Community Management@Evonik

By unleashing the power of an Enterprise Social Network (ESN) we fundamentally changed our internal communication at Evonik and - by the way - our corporate culture. By now over 85 % of the employees at Evonik connect, follow, share or even lead (without having an official mandate ;-)) in our ESN. This is Community Management at Evonik: From need to know to need to share!

14. Event & Experiential Marketing

1
Winner
Dentsply Sirona

DS24hours – an iconic campaign on company culture

To foster employee engagement and a one-team mindset, Dentsply Sirona executed a company-wide event about the Company’s culture. Over a 24-hour span, in 24, one-hour timeslots, executive leaders addressed employees in 90 global locations in digital townhalls that were simultaneously translated in a total of ten languages. Each of the sessions was tailored specifically for each region.
2
Winner
Luxembourg National Research Fund (FNR)

letzSCIENCE: The beauty of science meets AR

Korytko, Studio Polenta, Virtual Rangers, https://www.cropmark.lu/
The core idea of the campaign was to show the general public, in an unprecedented way, that fascinating research is being done in Luxembourg. Allying traditional postering - to show beautiful intriguing science images - and augmented reality - to bring those images to life - has never been done before. The campaign got media coverage and very positive reactions by the targeted lay audience.
3
Winner
E.ON

E.ON Day 1 Radio

circ
With the integration of innogy, the spirit of E.ON‘s new beginning starts on „Day 1“. But how can you connect more than 70.000 employees across 15 European countries and 10 different languages without knowing the exact event date? The answer: an interactive web-radioshow called „Day 1 Radio“ that was created by colleagues for colleagues to make the start of a new team tangible.
Big Light Productions

Medici - Season 3 International

We set up to create a strong conclusion to our digital campaign with limited resources making best use of our nurtured fandom, making them participant and creating a sense of ownership of our TV Show by selecting 168 brand ambassadors that are featured in candid and genuine promotional pieces for Medici. All this while using their voices to create the ultimate word of mouth campaign.
PA Consulting, PA Consulting

PA Consulting Raspberry Pi Competition

Our Purpose: We believe in the power of ingenuity to build a positive human future in a technology-driven world. Our annual Raspberry Pi Competition: now in its eighth year, promotes STEM education by challenging schoolchildren to invent something that benefits society using engineering and coding skills. The challenge: to explore the sustainable city of tomorrow – making use of natural resources.

15. Disruptive Communications

1
Winner
Tinkoff

Tinkoff Super-App: Disruptive Communications Tools

Tinkoff, a world’s leading digital bank, launched a super-app disrupting the way banks communicate with users: - Added Instagram-like Stories with lifestyle content and tailored promotions - Linked Tinkoff Journal, its media (8.5M readers) on personal finance - Introduced Oleg, Europe’s 1st voice assistant created by a financial institution Super-app saw 5.9M MAU/1.8M DAU, up 23%/16% since launch
2
Winner
Luxembourg National Research Fund (FNR)

letzSCIENCE: The beauty of science meets AR

Korytko, Studio Polenta, Virtual Rangers, https://www.cropmark.lu/
The core idea of the campaign was to show the general public, in an unprecedented way, that fascinating research is being done in Luxembourg. Allying traditional postering - to show beautiful intriguing science images - and augmented reality - to bring those images to life - has never been done before. The campaign got media coverage and very positive reactions by the targeted lay audience.
3
Winner
Henkel

Henkel Hive Social Advocacy Program

Tribal Impact
The Henkel Hive social advocacy program develops social media champions. Employees shape their personal brand and communicate Henkel messages and expert topics on social media – a joint venture of internal, external, and digital communications for, with and through employees.
DTEK Grids

Work of Light

The Work of Light is a revolutionary project in the Ukrainian energy sector. Until the launch of our project, there have been no proactive, modern, friendly digital communications in the entire DSO industry. We have created a video series that explains the day-to-day work of DSOs clearly and friendly. They show our care about clients. We have transformed our technical staff into video bloggers.
Unilever Rus

Dove #ShowUs Russia

Initiative Russia
Dove #ShowUs is a campaign directed toward shattering beauty stereotypes of the media industry on women's beauty through displaying inclusive female beauty images in media and advertising.

16. Community Management

1
Winner
Toyota GB plc, Toyota GB plc

Toyota GB plc - Class Leading Community Management

Toyota’s social media operation reaches over 80 million people. Its Community Management team was established in 2010. The team works 365 days a year. The team have had class leading organic engagement since 2016 when all competitors / all channel tracking began. Followers and peers praise them. They also host live community events with followers and influencers returning £0.01 per engagement.
2
Winner
Swedbank

Pinigai ir reikalai (Money matters)

Integrity PR
One of Swedbank’s CSR goals is to improve the poor financial literacy of Lithuanians and encourage them to talk about money, as people are shy to talk about it. Swedbank launched Facebook group "Money matters" – a safe place for community to discuss any question about money. The group quickly attracted thousands of people, who actively take part in daily discussions and generate their own content.
3
Winner
Peter Connelly LTD

Tomb Raider: The Dark Angel Symphony

Peter Connelly LTD / Orchard
We wanted to raise funds to create an epic remake of Peter Connelly's original Tomb Raider soundtracks. As passionate videogame fans, we ran a successful communications campaign to raise £70k via crowdfunding. We overcame complex logistical problems, visibility issues, tight advertising and PR budget, production delays and global pandemic to create and deliver an incredible musical album.

17. CSR Communications

1
Winner
MOSQI.TO

FASOFF

Addressing the nation famous of its drinking habbits with ... FAS (Fetal Alcohol Syndrome) was challenging enough. With zero media budget it was even harder 🙂 but we made it!
2
Winner
Vodafone

Vodafone Mission Green

Sonic Sales Support, The Baby Elephant
In Germany alone, we act as if we had 2.6 earths. To lower CO2 emissions as far as needed, we all have to change our life. A mission impossible? The idea: Mission Green. Vodafone employees can take part in green missions, registered in an app. Many features and lots of information guarantee an all-around gamification experience. Result: over 36k completed missions and an internal green movement.
3
Winner
Pan American Energy

Growing up Together

The campaign deal with reproductive health, care during pregnancy and breastfeeding through simple messages intended to women of childbearing age and pregnant women. Social awareness includes social networks, press releases, and graphic and radio advertising, as well as information meetings with the community. RESULTS: 470,005 impressions on posts. 392,233 users reached. 101,664 video views.

18. Website (Corporate, Microsite, Career)

1
Winner
Public (Retail World S.A), Public (Retail World S.A), Public (Retail World S.A)

Bookfriends.gr

Public, the No. 1 bookstore in Greece, continues to show in practice its support to the book industry, proceeding to a special initiative for readers. Bookfriends.gr is the largest book readers’ reviews site in Greece, offering a unique opportunity to book lovers to submit their own reviews and enjoy exciting reading experiences.
2
Winner
Sberbank of Russia

Bank of business partners by Sberbank

Bank of Business Partners ( BBP) - bankofpartners com - is an open and free online platform for cross border traders. It connects entrepreneurs and people who just planning to start their own business. It was made to support Russian small and medium sized businesses in difficult economic conditions by providing them with free tools for expanding business geography.
3
Winner
EXE

Ekonollantas eCommerce

This eCommerce was developed from scratch, with custom design, without the use of templates, with a fully manageable content and 100% responsive. Information architecture is based on user experience and usability. Its design is trendy, modern and minimalist, always thinking about the ease of navigation for the client
Fresenius Medical Care

Our fiscal year 2019 at a glance

On Fresenius Medical Care’s microsite, everything revolves around the 2019 fiscal year. With dynamic features and graphics that gradually unfold, users can navigate through the company's main facts and figures. All key information is provided interactively, and for deeper insights, relevant publications can be downloaded.
LOWA Sportschuhe

LOWA global websitecampaign.

ADVERMA
The global website for the outdoor footwear manufacturer LOWA connects products with stories and creates intense brand experiences. The website combines rich storytelling with useful content and tools. With a fresh take on the product page and an intuitive shoe finder application it sets a new standard for outdoor brands.

19. CSR & Annual Report

1
Winner
Baden-Württemberg Stiftung gGmbH

#thisisus | What holds our society together

Strichpunkt | Agentur für visuelle Kommunikation
What holds our society together? For our annual report we posed this question to people who live and work in Stuttgart’s Schwabstrasse. It is a colourful society coming together in this neighbourhood, with different lifestyles, cultural and economic backgrounds and from various milieus. We have captured this social microcosm in a cross-media campaign that received a lot of attention.
2
Winner
Gewobag

Beweglich in die Zukunft

heureka
Transformation of the previously exclusively printed annual report into a pure online report, including the implementation of the sustainability report. The result is a modern, digital report with a wide range of functions and exciting content elements that provides comprehensive and informative reports on the past year and future developments in an entertaining way.
3
Winner
Covestro

Covestro Annual Report

nexxar
After the 2018 annual report had already won an award, Covestro has further developed it in terms of content, design and concept. With an even stronger focus on online, on digital storytelling and the consistent use of all social media channels, the company is showing the Group's strategic orientation towards digitization in the annual report as well.
Aqualia

2019 Sustainability Report. Listen

Aqualia is committed to the digital framework to deliver its 2019 Sustainability Report to all its stakeholders with a double objective:to present the Report in an innovative and simple way, and to reduce the environmental impact.The report, the result of an in-depth process of listening to more than 18,000 people from the company’s stakeholders.
PUMA

PUMA - Online Annual Report 2019

3st kommunikation
Prepare to Perform! It is this very imperative that opens the current online annual report of the sporting goods manufacturer – which itself carries the analogy between high-performance sports and corporate performance in every single one of its pixels.

20. Content & Publishing (Blog, Podcast, Magazine, Newsroom, App)

1
Winner
Kaspersky

Secure Futures by Kaspersky

Business technology magazines are usually dry and technical. Secure Futures set out to change that. It inspires non-technical executives with stories about the latest technologies, including cybersecurity, to help them thrive.
2
Winner
E.ON

"Verschollen in Simris“ by E.ON

E.ON’s engagement in regards to innovative, sustainable energy supply and customized solutions should be conveyed to the people. Namely, in an way that’s just as innovative and technologically sophisticated as the project itself. How do we reach a large target group but still communicate personal and direct? The idea: “Lost in Simris” - the world’s first interactive Swedish thriller as a messenger
3
Winner
Deutsche Post DHL Group, Deutsche Post DHL Group

Podcast "Living Logistics"

The podcast focuses on a variety of aspects of sustainability, a topic that is highly relevant to DHL, and is produced and presented entirely by employees. The first series consists of 10 episodes (five in German, five in English). Eighty percent of listeners have become subscribers, and the podcast has been listened to approximately 20,000 times.
European Investment Bank (EIB)

Climate Solutions

Climate change is humanity’s biggest problem. The Climate Solutions podcast, expert blog content and ebook tells you exactly what you can do to fight climate change in everything from the way you heat your home to the food you eat and the digital devices you use. This checklist for climate action has already reached over 10 million people.
RTL2 Fernsehen

Köln 50667 Podcast

Podstars
The Köln 50667 Podcast is THE soap podcast by fans for fans. Every week the hosts are talking about current storylines of the TV daytime show Köln 50667. On the podcast’s own Instagram channel the audience can take part in shaping the podcast topics. The popular podcast is available on all well-known podcast sites, the Köln 50667-App, on YouTube as well as via the podcast’s own Amazon Alexa skill

21. Film & Video

1
Winner
Procter and Gamble

The teenagers challenging traditional ideals of beauty

BBC StoryWorks
Cosmetics brands aren't known for challenging stereotypes of beauty, but some are trying to help remove long-held societal bias. For years, strict conformity rules forced many teenagers in Japan to dye their hair black just to go to school - but now, this is changing. We show how P&G empowered students to express their individuality, shifting audiences' views of the brand and what it stands for.
2
Winner
Kaspersky

Hacker:HUNTER

Normal Life Pictures
True crime goes online in hacker:HUNTER. Each episode begins with a jaw-dropping cybercrime, committed against an unsuspecting target. Harnessing strong story-telling techniques, the episode gives a blow-by-blow account of how the crime was foiled, how investigators and security experts collaborated on patching the hack, identifying the hackers, and ultimately, bringing the criminals to justice.
3
Winner
Unabhängiger Beauftragter der Bundesregierung für Fragen des sexuellen Kindesmissbrauchs (UBSKM)

Social spot “Calling helps!” for child welfare by Caroline Link

ressourcenmangel
Many children are victims of sexual abuse, and yet most cases are never discovered. Potential witnesses are silent as they fear misinterpreting signals and making false accusations. The spot directed by Caroline Link gives voice to children who want to speak out but are silenced, and shows how helping a child is not the same thing as accusing a potential predator.
Ferrovial

Women Engineers at Ferrovial

Women are underrepresented in the field of engineering. To bring awareness to this, we showcased our women engineers on International Women in Engineering Day 2020. 11 women across 4 countries proved that women play a vital role in this sector.
Dr. Ing. h.c. F. Porsche

9:11 Magazine: Episode 12, Chapter 1 “911 and the tides”.

TERRITORY Content to Results
The French road Passage du Gois is under water most of the day, on the bottom of the Atlantic Ocean. It is only visible for four hours of the day. Whoever dares to walk on it must follow the laws of nature. The moment the sea flows back onto the road is still enough time for the 911 with Porsche Wet Mode to safely reach the opposite shore. More than 51k viewers saw this venture on YouTube.

22. Video Series

1
Winner
S-Bahn Berlin

Das Netz

fischerAppelt
Our idea is to go a new creative way of a series format instead of a traditional campaign film. There are almost no similar projects, which is why it was a brave undertaking by the client and the agency to implement this format. Would users actually watch around 30 minutes of advertising (including advertising within advertising) at a time when attention is an extremely rare commodity?
2
Winner
Klier Hair Group

Hair Is In the Air - Beauty Summer School 2019

komm.passion
What format can simultaneously improve the image of the hairdressing craft and that of the industry's largest employer, the Klier Hair Group, inspiring youngsters to take up the profession? Enter the Beauty Summer School: a web series where 3 teams fought for the throne in hairstyling, generating 600k views on YouTube, 1m interactions in social media - and new apprentices.
3
Winner
Dremel

Dremel's Extraordinary Makers

Hearst Create
Dremel’s video series ‘Extraordinary Maker’ creates brand awareness by telling the compelling stories of remarkable craftsmen and women. A Japanese shoemaker, a skateboarder who makes high quality skateboards out of plastic bottle caps, a Hollywood prop maker… mini documentaries that truly move, inspire and engage.
European Investment Bank (EIB)

Fado Pitching Challenge

2000 Ciclos
The European Investment Bank Group for the second time participated in Europe’s largest tech fair in Lisbon, the WebSummit, and organised a special Portuguese edition of a pitching challenge to engage with target audiences: As pitching a company within 40 seconds is a nightmare for any entrepreneur, we decided it wasn't hard enough and asked 6 daring startups to battle against Fado guitar players.
Romanian Banks Association

Financial education Online Show TACLALE SI PARALE

Brain 4 Strategy SRL
What to do when all the events were placed on hold due to COVID19 and we still needed to reach our annual KPIs? TV gained a lot during these days, but needed to be entertained still. We looked at the linear TV in the '60 & '70 where talk-shows became popular and then game shows made it possible for “regular” people to be a part of TV content. The same trend was happening now for web-TV

23. Social Media Platform

1
Winner
Fazer Confectionary

Tutti Frutti TikTok Toolkit

Kurio
A major local candy brand went vegan. So we needed to get the young fired up about it. How? With a TikTok-first campaign, of course. In a time when every brand was doing dances on TikTok, we selected another TikTok-native genre: illusions. We crafted a world’s first TikTok Toolkit to help you create the most amazing magic tricks, launched it with influencers and made it viral – with no paid media.
2
Winner
Kentucky Fried Chicken (Great Britain) Limited, German Branch

KFC goes TikTok #dothecolonel

BUTTER.
With our #dothecolonel TikTok challenge, we have shown everyone who the ‘Chicken boss’ is: Colonel Sanders himself. That was the goal – to make the founder of KFC known in Germany as quickly as possible. The challenge was for all TikTok users to come up with their own ‘Colonel Moves’ and share them under the hashtag #dothecolonel. The result: 157,000 challenge videos – in just six days.
3
Winner
RTL2 Fernsehen

Krass Schule x Snapchat

The TV show Krass Schule has a (very) young audience group and is airing only during weekdays. To shorten the waiting time for new episodes, RTLZWEI created an exclusive Snapchat show filled with easy, snackable content tailor-made for the (very) young audience group. With exclusively produced content, the TV show performs on an extraordinary level on Snapchat.
Studiekeuze123

Studiekeuze123 - Instagram growth campaign

Vertigo 6
Every year thousands of students need to choose a study program. Studiekeuze123 offers tailor-made comparative study information to help and guide them with this life changing choice. But how do you reach young people? SK123 focused on engaging, relevant, appealing and relevant content which grew the Instagram channel from 290 followers to 32.000 followers in only 6 months (+1103% growth!).
emovis Operations Ireland

eFlow's Facebook Page

eFlow is the operator of the barrier-free tolling system on Dublin’s M50 motorway & a provider of electronic tags for use on all toll roads in the Republic of Ireland. Our Facebook content has been curated to engage our audience with a plethora of eye-catching posts daily that aim to assist, inform & educate through a mix of engaging mediums such as videos, photos, graphics & gifs.