Winnerlist 2020

To make target groups aware of the positive effects of Donat Mg natural mineral water we created the Donat digital system: Donat Mg website, Donat Mg Detox programme and activation, Donat Mg Medical treatment centre and Donat Mg Moments mobile app. Their linking and synergy offer a multifaceted approach to target groups and a marked improvement in user experience, as evidenced by the results.

Formula 1's popularity in The Netherlands has been growing heavily since Max Verstappen joined F1® back in 2015. 2020 should have been the year in which Zandvoort would make a come-back to F1® after an absence of 35 years! The F1® 2020 multichannel campaign became the biggest and most successful F1® game launch in Benelux ever.

We wanted to bring Altamira caves closer to the global Facebook and Instagram community through innovative and visual assets. We created an AR filter that was an exact replica of the original cave, partnered with content creators to present information about the cave and also worked with the Altamira Museum to create a series of educational pieces that offered new information of the cave.

Nobody wants to think about something bad happening to your loved ones. ‘The Conversation’ is a campaign designed to open up difficult conversations you would normally avoid. Our films touched people deeply, enabling important conversations about life & death, and how to take good care of each others’ future. All in line with NN Group’s brand essence ‘You matter’.

Despite having more ETF mandates than our competitors, State Street was lagging behind the market when it came to mindshare. We haven't marketed our services and lacked a clear value proposition that showcased our differences. A three-phased campaign was launched in May 2019. Through precise and targeted content we have set new industry benchmark for social media engagement and tripled our SOV.

To present the new smart home products, E.ON and videoboost have come up with something very special: An emotional story about smart cats who manage their everyday life with E.ON products. In the first week alone, the "Cat Mansion"; generated over 14 million clicks on YouTube, almost 900 comments on Facebook and is shared almost 4,000 times.That makes Cat Mansion E.ON's most successful video.

What Lufthansa Cargo can do: Fly perishable goods from airport to airport. What Deliveroo can do: Deliver fresh meals to your doorstep. Is this the perfect partnership for a worldwide food delivery service? Certainly not. But it is for an April Fool's joke that plays right to the zeitgeist. And the social media channels – with 114,454 people reached, 83,302 views and 6,638 likes.

The revolutionary mission of the product team was the heart of the campaign. The product itself was the stage for compelling statements about the product vision and concept. With this approach, Bosch Rexroth stood out from its peers by showing off its personality, confidence and a look deemed ground-breaking in the industry. The result: successful positioning in the automation industry in 2019.

With Back 2 Tape we have succeeded in harmoniously combining two different theme worlds - and thus also target groups. Backspin and Porsche were able to show, by means of a substantial storytelling and influencer relations with famous artists, that it is worthwhile to meet each other without prejudices. The project impressively shows how a youth culture can contribute to the European idea.

The GoTeam of Bonnie Strange, Philipp Westermeyer and Eko Fresh leads small entrepreneurs to a new strategy, better content and the perfect website. Five visits of startups are documented and converted into a content stack: More than 200 assets and as result over 22M views longer than 15 sec. Strong increase of GoDaddy's brand awareness and the biggest success for GoDaddy in all of Europe.

Lidl's biggest challenge was communicating with over 90% Lidl employees from stores and warehouses. To improve internal communication as well as to boost engagement across the organisation, Lidl developed a new communication tool: We Are Lidl App. The campaign turned the new app into the central real-time internal communication tool used by employees across Romania as well as into an entertainment platform on Lidl related topics.

By unleashing the power of an Enterprise Social Network (ESN) we fundamentally changed our internal communication at Evonik and - by the way - our corporate culture. By now over 85 % of the employees at Evonik connect, follow, share or even lead (without having an official mandate ;-)) in our ESN. This is Community Management at Evonik: From need to know to need to share!

We set up to create a strong conclusion to our digital campaign with limited resources making best use of our nurtured fandom, making them participant and creating a sense of ownership of our TV Show by selecting 168 brand ambassadors that are featured in candid and genuine promotional pieces for Medici. All this while using their voices to create the ultimate word of mouth campaign.

Our Purpose: We believe in the power of ingenuity to build a positive human future in a technology-driven world. Our annual Raspberry Pi Competition: now in its eighth year, promotes STEM education by challenging schoolchildren to invent something that benefits society using engineering and coding skills. The challenge: to explore the sustainable city of tomorrow – making use of natural resources.

The Work of Light is a revolutionary project in the Ukrainian energy sector. Until the launch of our project, there have been no proactive, modern, friendly digital communications in the entire DSO industry. We have created a video series that explains the day-to-day work of DSOs clearly and friendly. They show our care about clients. We have transformed our technical staff into video bloggers.

Dove #ShowUs is a campaign directed toward shattering beauty stereotypes of the media industry on women's beauty through displaying inclusive female beauty images in media and advertising.