Winner 2021

We congratulate all winners and nominees of the Digital Communication Awards 2021! 🙂

01. Brand Campaign

1
Winner
AUSTRALIE.GAD

#Surlesrails

1/Teasing phase. SNCF Réseau used #surlesrails on Instagram to subvert the images posted by Instagrammers of themselves on railway tracks. 2/Three-part series based on real events which tells the tragic story of three teenage victims of accidents on railway property. 3/An interview with three people, victims or relatives of victims, who have experienced similar tragedies.
2
Berglandmilch eGen

„This is not milk“ — 100% plant-based milk campaign

Virtual Identity
In a country where generations associate Schärdinger with traditional dairy milk, the campaign cut to the chase with a powerful slogan: This is not milk. It promoted the new plant-based milk alternatives from the brand, and pushed the #1 Brand perception in sustainability even further.
3
Arçelik A.Ş.

Grundig FullFresh+ Spain Full-Funnel Campaign

Ingage
This campaign was launched during Covid-19 pandemic to boost sales of an MDA product. For a brand who has not launched its own e-commerce platform, Grundig took a bold step to increase its market share and compared to previous years’ results has done it so well that campaign surpassed the set KPI’s.
365.bank

Ads from the Living room

Wiktor Leo Burnett
The Covid-19 pandemic changed our lives overnight. At first, the lockdown sounded like a holiday, but then we realised that we needed to shoot a campaign. Since normal production was not possible, we came up with crowdvertising! We challenged the public to help us create the campaign. The result was 80 home-shot ads and a 251% increase in new opened bank accounts.
Aker Solutions

Power The Change

Både Og Film, Nucleus AS
Through the communications concept Power The Change we established the newly merged companies Aker Solutions and Kvaerner as a supplier accelerating the transition to sustainable energy production. The campaign spoke to hearts and minds alike, raising awareness around the new brand by being present with both emotional and rational storytelling in a mix of digital channels.

02. Small Budget Campaign

1
Winner
Aids Hilfe Wien

What the FAQ?

Virtual Identity
The aim of the campaign was to reach young people and dispel myths about HIV, sex and love. In total, we generated more than 60,000 Views - with no budget, but with tons of love.
2
University hospitel of Tuebingen - Universitätsklinikum Tübingen

Insight into COVID intensive care unit

"With this footage you have filled the emptiness left behind by the time my husband had to spent in the COVID intensive care unit" was the reaction of a wife who had to deal with the death of her loved one. Several dozen photos depict the reality and work in the ICU during the second wave, eliciting unbelievable reactions from the public: #COVIDIntensiveInsight.
3
Communities For Development

Money Makes Money

DUDE, Kurio, MassiveMusic, Third City, Wakaliwood
It’s common knowledge that “money makes money”: the rich are getting richer, the poor not. That's why people from Bulambuli, a rural community in Eastern Uganda, who needed urgent investments, decided to hijack this truth by pretending to be filthy rich – in a way everyone knows: the rap music video way. Resulting in rap star fame, too. And lofty donations to boot.
Deutsche Telekom

Telekom #digichat

We discussed the impact of digitization on social and economic development in our regular Twitter chat - the #digichat. With this format, we actively seek conversation with our community and communicate with them at eye level. As a company, we are approachable and let our messages resonate more subliminally. The key to the format's success is regularity and activating the community in advance.
European Flavour Association (EFFA)

#FlavourofEurope

We launched a social media campaign to ask Europeans what the ‘Flavour of Europe’ is for them. Their input was the inspiration for our flavourists to create the ‘Flavour of Europe’ that will be unveiled at FlavourDay. Participants will discover first-hand that flavourings start with consumers’ expectations and are intrinsically linked to culture, memories and emotions.

03. Purpose-Driven Communications

1
Winner
European Sperm Bank

A donor is a donor - tackling the taboo

Merkle
Sperm quality in the Western world has plummeted, this has resulted in a high demand for donor sperm. However, there is still a shortage as sperm is taboo. You’re a blood donor? Great! Organ donor? Nice! Sperm donation is not something we talk about. Instead of creating a discreet campaign, we did the opposite. To ensure potential donors that they’d make a difference and that a donor – is a donor.
2
TietoEVRY

The Polite Type font against online bullying

TBWA Helsinki
As a font that recognizes and rewrites hate speech The Polite Type directly engages users to think about their online behaviour and the impact of words. We wanted to create societal discussion about cyberbullying and the responsibility of tech companies in solving common challenges as well as innovative ways technology can help foster empathy online. Campaign reach globally was over 1.1 billion.
3
Telia Sweden

Smartphone Driver's License

JMWGolin
The Smartphone Driver’s License was created to help parents give their kids a safe start online when they get their first smartphone. And by doing so increasing awareness about online bullying and good behavior when using the Internet.
Deutschland sicher im Netz e.V., FRIEDA-Beratungszentrum für Frauen* in Berlin, Kaspersky Labs

Digital Stalking – Invisible, toxic, illegal

Berkeley Kommunikation, addfame
The Kaspersky campaign "Digital Stalking - Invisible, Toxic, Illegal" shows that PR and social media can be used not only to draw attention to a phenomenon, but also to contribute indirectly to concrete improvements. With the draft law on combating cyberstalking passed by the German Federal Government on 24 March 2021, a decisive milestone has been reached.
European Food Information Council (EUFIC)

Europe's 1st interactive map for local fruit and vegetables

Europe’s first interactive fruit and vegetables seasonality map provides accurate and reliable information to help consumers improve their diets and eat more sustainably. The campaign generated widespread interest both on social and traditional media, with over 180 media articles and over 140 posts from influencers, health & consumer organizations, as well as and citizens across Europe.

04. Purpose Driven Communications (COVID-19)

1
Winner
Internet Watch Foundation (IWF)

IWF Child Sexual Abuse Prevention Campaign

Zinc Network
In 2020, due to people spending more time at home online thanks to COVID, we saw a troubling and sudden increase in the amount of ‘self-generated’ child sexual abuse images & videos online. Children coerced into recording sexual acts of themselves in their own homes by criminals on the other side of a webcam. This campaign was devised to raise awareness and prevent future abuse from taking place.
2
HD+

This is going to be good! Germany's iconic video jukebox

ICrossing, LHLK, Sinemus, Wonderlandmovies
The video jukebox “Das wird gut” for our client HD+ enables users to create personalized performance videos by Germany’s well known artist Friedrich Liechtenstein to surprise their loved ones with. The basic idea: At the end of the long lockdown period everyone is looking for laughter, love & entertainment. The result: Within 30 days users created more than 200K videos, with a reach of 15 Mio.
3
DAHW Deutsche Lepra- und Tuberkulosehilfe e.V.

Corona Audio Campaign

URIDU, dotfly
The project objective is to improve the wellbeing of communities and their access to health education in the global south. Through the Corona Audio Campaign, communities in 16 countries will be sensitized on infection prevention regarding COVID-19 via social media. The aim is to redirect 5 million people to Audiopedia (40 % women), where they can educate themselves via an audio file or text.
Carlsberg Deutschland

ASTRA – St. Pauli Adventskalender

la red
December 2020: St. Pauli is closed. No guests, no parties, no cash. That's why ASTRA, the iconic beer brand from St. Pauli, came up with an idea, to bring that St. Pauli feeling back to their fans and to give the beaten pubs an early Christmas miracle. The ASTRA Advent Calendar - opening 24 pub doors to help them open again. And that's how we collected almost 15.000 € in less than 4 weeks.
Nucleus AS

Do it for Oslo

Nucleus was tasked by the City of Oslo to make public transportation safer for critical workers during the pandemic. To achieve that goal we aimed to increase the use of bicycles as transportation. In 2020, the City of Oslo documented an unprecedented increase of 53% in people using their bikes as transportation during the fall compared to 2019.

05. Innovation

1
Winner
TietoEVRY

The Polite Type font against online bullying

TBWA Helsinki
As a font that recognizes and rewrites hate speech The Polite Type directly engages users to think about their online behaviour and the impact of words. We wanted to create societal discussion about cyberbullying and the responsibility of tech companies in solving common challenges as well as innovative ways technology can help foster empathy online. Campaign reach globally was over 1.1 billion.
2
Sporveien

Digital Launch of the New Oslo Trams

For the first time in a generation Oslo will replace its entire tram fleet. The significance of electrified public transit has changed: now the upgrade is a key to Oslo’s goal of carbon neutrality in 2030. To launch the new trams for all of Oslo in a pandemic, we brought the tram directly to them virtually, with a pioneering live AR unveiling – 286 000 reached, 40 000 viewers, 118 news articles!
3
Wharf China Estates Limited

Changsha IFS - iGO

China’s first Mixed Reality shopping navigator, iGo, combining the capabilities of 5G network and AR technology into everyday shopping experience at the shopping complex. Connected to a CRM system, the navigator is a breakthrough in technologies and developed from the needs of users to provides various useful functions and immersive experiences.
SenseMARS

SenseMARS ARGo-transforming retail with AI-based AR

Chengdu IFS's (CDIFS) ARgo is China's first full-scenario AI-based AR system covering a 460,000 square meters complex of shopping, commercial and hospitality. It merges navigation, sales diversion, loyalty programs, and CRM services as the new immersive commerce model. In addition to the media and business gains, CDIFS is invited to share their experience in the World AI Conference 2021.
Opain S.A. Aeropuerto El Dorado Bogota

Digital Ecosystem El Dorado Airport

PLM GROUP
Our challenge was to develop a digital platform that integrates all information regarding establishments, flights and commercial offers in an optimal manner, and in turn, supplying this information to travelers in a timely and convenient way. We increased airport passenger flow by 50%, we increased website traffic by 300%, and we had more than 100,000 downloads within 2 months of launching our app

06. Campaign of the Year - Companies

1
Winner
TietoEVRY

The Polite Type font against online bullying

TBWA Helsinki
The Polite Type is a font that recognizes and rewrites hate speech. It’s reach globally was over 1,1 billion. Over 90% of all website traffic and font downloads resulted from earned media referrals.
2
European Sperm Bank

A donor is a donor - tackling the taboo

Merkle
Sperm quality in the Western world has plummeted, this has resulted in a high demand for donor sperm. However, there is still a shortage as sperm is taboo. You’re a blood donor? Great! Organ donor? Nice! Sperm donation is not something we talk about. Instead of creating a discreet campaign, we did the opposite. To ensure potential donors that they’d make a difference and that a donor – is a donor.
3
Netto

Netto - Fast Recruitment Campaign for Gen Z

Agentur Junges Herz
Our aim with this project was to enable the target group (Gen Z, students) to apply in a way that is attractive and easy for them. The old process was very off-putting (you had do register to apply) and not differentiating compared to the competitors. We mplemented a very easy and quick application process on accordance with the needs of the target group. With a very low media budget.
Bayer

Bayer Content Marketing Campaign 2021

Finsbury Glover Hering, Mediaplus, Paradowski Creative
A global content marketing campaign geared towards investment opinion shapers, with the aim of showcasing Bayer’s unique position at the heart of global market trends. Social, display, video and print ads, and external content partnerships generated hundreds of millions of impressions and led users to a content hub highlighting Bayer’s capacity to seize the potential of global market trends.
Roche

The story of Cristina

Prodigioso Volcán
The story of Cristina is a comic by the Valencian cartoonist Paco Roca (Eisner 2020 Awards) about the life of a patient with breast cancer that receives an innovative therapy: neoadjuvant therapy. The comic appeared after the request of Roche pharmaceutical company. With the guiding hand of Paco Roca, we tell the story of Cristina, diagnosed with HER2-positive breast cancer.

07. Campaign of the Year - NGOs

1
Winner
Communities For Development

Money Makes Money

DUDE, Kurio, MassiveMusic, Third City, Wakaliwood
It’s common knowledge that “money makes money”: the rich are getting richer, the poor not. That's why people from Bulambuli, a rural community in Eastern Uganda, who needed urgent investments, decided to hijack this truth by pretending to be filthy rich – in a way everyone knows: the rap music video way. Resulting in rap star fame, too. And lofty donations to boot.
2
The Norwegian Sea Rescue Society

Norway's Coolest Summer Job

JCP PRAD
To reach a younger audience for The Norwegian Sea Rescue Society, we launched Norway's Coolest Summer Job: Become TNSRS TikToker. With a mix of fun and water safety we reached over 5 million i organic video views, got 24K followers, but most importantly: 63% between 16-25 had seen the campaign, 50% decrease in boat-related accidents and 10% decrease in drowning accidents among young people.
3
World Vision

World Refugee Day phone take over

Most people will never know what it is like to be a refugee - to be forced to flee your home and have your life change in an instant. We all use mobile phones and document most of our lives on them- so we created a video that enables the audience to see what it is like for Tembe, a Mom forced to flee her home. The audience gets to witness it all unfold as they view her mobile phone screen
Die Botschaft Communication/Initiatorenkreis #Sicherheim

Mehr #Sicherheim für Frauen

Die Botschaft Communication
The initiative known as #Sicherheim was launched at the start of the coronavirus crisis in order to raise awareness of the subject of domestic violence and raise money for the victims. With the support of notable ambassadors, a high-profile campaign was started that caught the public's attention within the shortest space of time and drew attention to the growing number of domestic violence.
FSC Global Development

Tree BnB - a Place for Everyone

How can we show that forests are more than trees and trees are more than wood? How do we help our audience to connect with forests emotionally? By giving voice to 5 trees, hosting biodiversity in their 'TreeBnBs', and their guests - animal species - who share their unique reviews. The campaign reached more than 2 million people on social media with an engagement rate of 16.3%.

08. Campaign of the Year - Associations & Institutions

1
Winner
District of Saanich, Parks Division

Saanich Parks. Less Screen Time, More Green Time.

Research in the Canadian context indicates our population is spending on average 11 hours daily on screens (phones, computers, video games, watching television) and only about 20 minute outdoors. Respected medical studies have shown that spending time outdoors in nature has significant emotional and physical health benefits.Results included substantial community engagement and increased Parks use.
2
Minister of equality

Sex? Consent only!

LEAD Agency
Denmark got a new consent law. But far too many young Danes did not know what it meant. We reminded them, that is not that difficult, it's just a matter of paying attention to each other. We told them: No sex without consent. The campaign played with celebrities, concepts from popular culture and experimented with new trends and channels eg. Tinder, TikTok, Stories, ASMR, #-movements.
3
Ministry of Justice

#ItStillMatters

Design102
Campaign to raise awareness among survivors of sexual violence that support is available and to encourage them to reach out. Our creative was driven by strategic insight and testing to send a powerful message to survivors: Whenever it happened to you, it’s not too late to seek support.
Helsinki Business Hub

‘90 Day Finn’ – Thousands Applied to Become a Finn

Netprofile
The ’90 Day Finn’ campaign was created amidst the global pandemic to attract start-up investors, company founders and talent to later live and work in Finland for three months. Finland is a dynamic technology hub that respects work-life balance, a safe haven with superb healthcare. Success was overwhelming: more than 5 300 applications from around the world flooded in during the 5-week campaign.
Deutsches Jugendinstitut

Corona-Kita-Study

Ressourcenmangel
In order to gain clarity about the spread of the corona virus among children the Corona-Kita-Study was initiated. The Kita-Register is scientific real-time communication in a real crisis situation. We have created a data eco-system in which data from the daycare centres became concrete scientific recommendations of the German Youth Institute (DJI) for politics and the public.

09. Internal Communications

1
Winner
DPDHL

DPDHL Virtual Strategy House

Open Communication
We’ve set a new standard in internal communications through creating an immersive, interactive and engaging experience for DPDHL globally. It has reached and connected with employees on a whole new level with a topic that is core to business success - strategy. Our people have felt excitement, been curious and engaged.
2
Michelin Reifenwerke

Michelin Fit For Growth

In a co-construction project, our employees contribute ideas that explore new growth fields. With internal communications as a facilitator, we end up with 11 projects that make us "Fit for Growth" in 6-month start-up programs. The result: 100% reach, 20% co-creation rate, +10% for bottom up communication & confidence in the strategy.
3
McDonald's Ukraine

The planet admires you!

Be-it Agency
To turn McDonald's employees into proud ambassadors of waste sorting and teach them how to sort, we've created an edutainment campaign with a simple message: «The planet admires you». We used funny tests, webinars, and edutainment with celebrities. We wrote a song about waste sorting at McDonald's and shot a music video with employees starring there to make something exclusive. It went viral!
Deutsche Telekom

#GreenMagenta Weeks

The #GreenMagenta weeks were a 5 weeks long internal awareness campaign with a focus on sustainable topics. Among content like podcasts, interviews and videos from all levels of the company, we created a platform for colleagues to host sessions about sustainable stories that make DT greener and ended with a well-known keynote speaker. We reached over 35k colleagues and made #GreenMagenta tangible.
TÜV SÜD

TÜV SÜD IN web magazine

muehlhausmoers corporate communications
TÜV SÜD IN is a multichannel platform that has its finger on the pulse in terms of technology, editorial content and design. The combination of online and print magazine as well as the thematic diversity of the content position TÜV SÜD as a modern company facing the future.

10. Internal Communications (COVID-19)

1
Winner
Chr. Hansen

Hansen Health

We launched Hansen Health in January 2021 to improve connectivity, engagement and well-being. Hansen Health includes three digital initiatives: gamification via an app with fun challenges, exercise videos made by employees and live streams with inspirational talks. Hansen Health has restored our sense of community, as seen in the high participation rates and the 8.6 engagement score.
2
EUIPO

EUIPOnews,Community Hub/ Communication Service

What if we could turn our employees into our single source of truth with a collaborative strategy? During the pandemic we launched two new channels that moved away from mainstream communications to explore participatory journalism: a weekly video programme, EUIPOnews, and a digital hub. These have changed our employee experience and played a key role in reinforcing their social conscience.
3
University hospital of Tuebingen - Universitätsklinikum Tübingen

Rethinking communications in hospitals

On Feb. 25th 2020 work at the University Hospital (UKT) changed fundamentally: Covid-19 cases number 2 & 3 in Baden-Württemberg were being treated here. The staff reacted to Corona like the majority of the public: with insecurity, fear, sometimes irrational behavior and uninformed. We needed a communication that reached every staff member quickly, directly, at the same time and everywhere: #done!
Philip Morris International

PMI’s Digital Pivot to Cascade Its Transformation

How did PMI keep its culture vibrant and maintain momentum on a multi-year industry-redefining transformation while navigating a pandemic? By accelerating adoption of digitally driven communication tools, adapting how and what it was communicating during an uncertain time, and directly responding to the needs (namely, guidance, compassion, and connection) of a global-workforce-gone-remote.
Uzin Utz

360° Corona Information

360° Corona Information bundles all news and measures implemented for employees worldwide on one digital platform. Board Information, local corona guidelines and other communication means are created to provide reliable and motivating content, with room to expand the platform. An internal survey result of 87% well informed employees underlined the success and value of our communication initiative.

11. Event & Experiential Marketing

1
Mercedes-Benz

Mercedes-Benz C-Class digital world premiere

Oliver Schrott Kommunikation
Staging the world premiere of the Mercedes-Benz C-Class for the media and reaching a broad international audience: Mercedes-Benz and OSK achieved this with a "social-media first" approach. TikToker and digital illusionist Zach King enchanted the audience from the first teaser. 70 million impressions were achieved via Mercedes-Benz channels, and a further 24 million via Zach King's channels.
2
Roland Berger Holding

Virtual Partner Leadership Camp Winter 2020

CE+Co, Demodern
The virtual meeting space stands out thanks to its utopian design and feeling of togetherness this creates. The participants can move freely and engage with the event and each other. Spa, Playground, and Chat Roulette areas complement the content sessions with playful entertainment options. It thereby offers a future-oriented alternative for emotive business communication within the digital realm.
3
TWO L(I)PS

TWO L(I)PS Skin-Tasting Experience

Access Communications
Taking inspiration from culinary cues, we introduced TWO L(I)PS' Prebiotic range through a ‘culinary’ event for skin, where each item was presented like a restaurant dish, reinforcing the strategy of incorporating a playful juxtaposition of culinary nuances with skincare. It drove high interactivity and ignited public's curiosity with the range, which generated high social media activity.
Chengdu International Finance Square (CDIFS)

CDIFS x Audi – alliance marketing for expansion

During the slow economy of COVID, Chengdu IFS invested to expand into male and young affluents with innovative experience. It teamed up with Audi to launch China’s first Urban Aerial Track on its iconic architectural detour. The alliance pulled in endorsement from celebrities and reputable car/ lifestyle KOLs on the masculine and innovative brand equities for CDIFS, and stirred media attention.
BBC Studios

The Norwegian launch of "A Perfect Planet"

PR-operatørene
Through solid planning and ability to adapt, good presswork, accurate storytelling, solid partners, and a successful digital event, the launch of “A Perfect Planet” turned out as a great success in Norway. Despite that the series was broadcasted on BBC Earth, a niche channel on Norwegian linear television.

12. Digital Event (COVID-19)

1
Winner
Nationale-Nederlanden

NN Running Day

When all 2020 running events were cancelled due to coronavirus, NN and event partner Golazo created a new national event: NN Running Day. An experience app and running planner enabled amateur and experienced runners alike to run a self-selected race from their own front door that felt just like a physical race. All participants ran in online waves, creating a unique, shared experience.
2
Eco-Age and Pulse Films

World's 1st Virtual Green Carpet Fashion Awards

In May 2020, Eco-Age and Camera Nazionale della Moda Italiana had weeks to pivot from a live Green Carpet Fashion Awards to a fully virtual, global event. By combining augmented reality, holograms, digital technology and film we reached 1.9m broadcast viewers worldwide and billions more through earned media in 23 countries, with organic support from more than 130 international influencers.
3
Swedbank in Lithuania

MOKONOMIKA

Bosanova
Remote learning challenged more that 34.000 teachers and 322.000 school children in Lithuania. In 2020, a teacher’s survey, commissioned by Swedbank, showed that the biggest concern was the lack of online content. This is how MOKONOMIKA - The Largest Remote Lesson in Lithuania was born. A 3-hour broadcast was streamed for 225.000 people, reaching more than 2/3 of all school children in Lithuania.
Merck

„Merck Virtual Site Experience“

Site tours at Merck make the company and its mission a tangible experience. They promote the corporate image. But due to the Covid-19 pandemic, site tours on Merck premises were no longer feasible. What now? The solution: Individually planned information events for various target audiences, with live dialogue and designed in a cost-conscious manner: The “Merck Virtual Site Experience”.
Bank Gospodarstwa Krajowego

BGK Strategy online event for employees

Plej Sp. z o.o.
The event was meant to present the assumptions of the new strategy to all employees at the same time, to enable the employees to ask questions to the management board and to guarantee that everyone had the same knowledge. Keeping our employees' attention in front of the computer screens after 12 months of lockdown was indeed challenging so we decided to present each part in a different way.

13. Multichannel Communications

1
Winner
Evonik Industries

Evonik Proudly Presents on All Channels: #MeinRheinfelden

Candidates look for a great employer where you not only work at but also want to live at. The right balance of work and living conditions are key and add to an employer's attractiveness. As a global B2B-Company, Evonik has many sites that are home to more than 30K employees but have you ever heard about Rheinfelden? #MyRheinfelden is on every channel and lead to increased applications.
2
NN Group

NN Running Team MA RA THON

Running was the ultimate option to stay fit during covid. NN Running Team-partners Maurten and NN Group designed a virtual marathon inviting runners to create a team of four and run together, apart. Teams signed up via a dedicated website and results were shared via the leaderboard. Runners could also register individually and join other teams, or end up with a pro! Together, we run as one.
3
Deutsche Post DHL Group

myDHLi Digital Summit/DPDHL Global Media Relations

After DHL Global Forwarding introduced its innovative customer platform myDHLi in 2019, the 1st anniversary was to be more than a simple press conference: Despite Corona restrictions, this day should be celebrated with a multimedia firework to introduce myDHLi to a wider audience. We created a virtual event that drives exchange on digitalisation and serve as an example for the entire industry.
Brau Union Österreich

Internal Communication goes Multichannel

Brau Union Österreich has placed its focus on multichannel communication and has chosen Workplace as a work centered social platform, where the employees have the opportunity to solve problems, create networks, ease communication and create alignment. This change from top-down culture to dialogue-oriented two-way communication was successfully implemented by the internal communication team.
University hospitel of Tuebingen - Universitätsklinikum Tübingen

Insight into COVID intensive care unit

"With this footage you have filled the emptiness left behind by the time my husband had to spent in the COVID intensive care unit" was the reaction of a wife who had to deal with the death of her loved one. Several dozen photos depict the reality and work in the ICU during the second wave, eliciting unbelievable reactions from the public: #COVIDIntensiveInsight.
Villeroy & Boch

Villeroy & Boch Innovation Days 2021

HIELCOM Brand Consulting
With Innovation Days Villeroy&Boch presents its latest bathroom and wellness innovations with a holistic hybrid approach including a digital platform, a series of digital events, premiere events with an outstanding cinema film and a newly designed exhibition. Not only were more customers reached at a significantly lower budget, but also more qualitative interactions than at a traditional fair.

14. Storytelling

1
Winner
SCHOTT

The Receptionist

Bonaparte Films, Scholz & Friends
The products of a specialty glass manufacturer like SCHOTT are usually highly complex, leaving little room for entertainment. Not so in the online series “The Receptionist,” where comedy legend Michael Kessler plays an overzealous employee who knows the company like no other: Fritz, the man at the reception desk. With the comedy format, SCHOTT breaks new ground in B2B communication.
2
Evonik Industries

People Stories - Straight to the Heart

Ghostwriters? We don't need them. Endless approval processes? We don’t have them. Stories are created between people. We from employer branding want to hear the authentic stories of our colleagues and share them - internally and externally. Do they follow editorial perfection? Not always. But they go straight to the heart because they are honest and encourage others to share their own story.
3
Garritz Online Media International, thyssenkrupp Industrial Solutions

grey2green

jlvideo
Last year we started to focus on our grey2green journey as the strategic pillar. It has become part of our DNA by presenting our solutions, behind the scenes stories and enabling our colleagues to become the “faces” of that ambitious transformation journey! In the end, we have created both internal awareness and a high identification and sales support by generating leads via digital channels.
Magyar Telekom Nyrt.

Telekom – #DigitalHealth for seniors

Uniomedia Communications
For Telekom, the role of digital is to make our life better. How can we do that in a lockdown? But by protecting our loved ones (i.e. running errands for our parents) we cause a serious issue: the lack of physical activity. We launched #DigitalHeath content series to inspire the elderly to move. Smart watches are a tool which can nudge us. Search for the category increased by 25% in the period!
Dr. Ing. h.c. F. Porsche

Back 2 Tape

Delius Klasing Verlag, FAKTOR 3
"Back 2 Tape" is a cross-media content series by Porsche and music journalist Niko Backspin. The project tells the story and value culture of hip-hop in Europe across language barriers. The content includes various social media channels, two award-winning documentaries, the Porsche 9.11 podcast, music playlists on Spotify, an audiobook and a 212-page travel guide to hip-hop destinations in Europe.

15. Content Marketing

1
Winner
Helsinki Business Hub

‘90 Day Finn’ – Thousands Applied to Become a Finn

Netprofile
The ’90 Day Finn’ campaign was created amidst the global pandemic to attract start-up investors, company founders and talent to later live and work in Finland for three months. Finland is a dynamic technology hub that respects work-life balance, a safe haven with superb healthcare. Success was overwhelming: more than 5 300 applications from around the world flooded in during the 5-week campaign.
2
Raiffeisen Bank

Money Bistro- Season 2

Rogalski Damaschin Public Relations
Money Bistro-2 by Raiffeisen Bank is the first financial experiment organized in Romania, where one family had the task to improve its financial health index. The video series showed the family’s journey and learnings – from financial gourmands to money balanced, while being guided by a team of experts in financial issues, parenting, nutrition, interior design, and fashion.
3
Dr. Ing. h.c. F. Porsche

Back 2 Tape

Delius Klasing Verlag, FAKTOR 3
"Back 2 Tape" is a cross-media content series by Porsche and music journalist Niko Backspin. The project tells the story and value culture of hip-hop in Europe across language barriers. The content includes various social media channels, two award-winning documentaries, the Porsche 9.11 podcast, music playlists on Spotify, an audiobook and a 212-page travel guide to hip-hop destinations in Europe.
Kia

Kia VR Driving Center (VRDC)

J-Interlab, KPR&Associates
Kia successfully unveiled a long-awaited digital-experience platform during the height of the pandemic, providing customers an unprecedented immersive mobility experience that could be experienced right from home. The digitalized test drive with gamified interaction offered customers an unforgettable first impression of its all-new EV6 model resulting in a high level of pre-reservation conversion.
Communities For Development

Money Makes Money

DUDE, Kurio, MassiveMusic, Third City, Wakaliwood
It’s common knowledge that “money makes money”: the rich are getting richer, the poor not. That's why people from Bulambuli, a rural community in Eastern Uganda, who needed urgent investments, decided to hijack this truth by pretending to be filthy rich – in a way everyone knows: the rap music video way. Resulting in rap star fame, too. And lofty donations to boot.

16. Influencer Communications

1
Winner
Fressnapf Tiernahrungs

Operation Brexit: Ambassador of Good Taste

KARKALIS COMMUNICATIONS / TONY
Operation Brexit gives Brand Ambassador a whole new meaning: It’s December 2020, Brexit is coming. Fressnapf grants immunity to influential petfluencers with British heritage and appoints them “Ambassador of Good Taste” – personal diplomatic passport included. This is only the start of a creative loyalty program that has excited 40 petfluencers and generated a seven-digit reach – so far.
2
OBI Deutschland

MACH MAL mit OBI

Zum goldenen Hirschen Köln 43
OBI enables each and every person to create better homes and gardens. Even pre-teens. How? With a YouTube format, 3 famous influencers, a new topic every week, over 90 episodes, crazy DIY-projects, exciting stunts, clever tips and lots of fun. Plus, over 100 assembly instructions online to build even more. In short, everyone is talking about Generation Z, now Generation Z is talking about OBI!
3
Philips Ukraine

Lumea and the City

Be—it Agency
Q4,19, Philips' share in the category was 85%+. But the market was going down,sales were lower than in Q4,18.Research showed the reason - 42% of potential buyers who know the product stuck at the stage of consideration because of purchase barriers.Philips ruined them among the TA through the blogger's influence. We have achieved market growth of +16.1% and kept the market share in line with it.
Eggers & Franke (The Botanist)

The Botanist presents #BeTheBotanist

ad publica Public Relations
The spirits category gin is oversaturated like hardly any other. That's why we're making it tangible what makes The Botanist unique: its origins from the island of Islay and its uncompromising commitment to nature. To do this, we invite on a journey into the world of gin making and extend it into the digital realm - with overwhelming feedback and content that gets to the unique core of the
Vodafone

5G Jump

ODALINE
The Vodafone network is invisible. There are few products that are harder to market thana cellular network. The Vodafone 5G Jump creates relevance to what we are with the fifth network generation expected. We are the first to create a brand consumer-relevant content on the subject of 5G and build the bridge between technical expectations and true meaning for each individual.

17. Disruptive Communications

1
Winner
FSC Global Development

Tree BnB - a Place for Everyone

How can we show that forests are more than trees and trees are more than wood? How do we help our audience to connect with forests emotionally? By giving voice to 5 trees, hosting biodiversity in their 'TreeBnBs', and their guests - animal species - who share their unique reviews. The campaign reached more than 2 million people on social media with an engagement rate of 16.3%.
2
SenseMARS

SenseMARS ARGo-transforming retail with AI-based AR

Chengdu IFS's (CDIFS) ARgo is China's first full-scenario AI-based AR system covering a 460,000 square meters complex of shopping, commercial and hospitality. It merges navigation, sales diversion, loyalty programs, and CRM services as the new immersive commerce model. In addition to the media and business gains, CDIFS is invited to share their experience in the World AI Conference 2021.
3
BuddyWise

Comedy Buddy's

Brandwebbing, Zandbeek
For many artists the corona crisis dried up their revenues. And if it would take even longer, finding a new career would become a real option. This is the main insight for the introduction campaign of the new online trainer BuddyWise. Starring three unemployed Dutch comedians who tried out courses in their own way. Learning apart together has never been this fun!
DMK Deutsches Milchkontor

Together Makes History: The annual and sustainability report 2020 of the DMK Group

deepblue networks
How do you create a storytelling annual report when Corona inhibits all video productions and shootings? By taking storytelling literally. The DMK annual and sustainability Report 2020 "Make History Together" is the first digital annual report that has been released as an emotional audio website experience for numerous stakeholder groups. Also available on Spotify!
PlayOJO

PlayOJO & Cubaka - Compulsion

Cubaka
Fact: nearly 1.4 million Britons are problem gamblers, and fewer than 3% of them get help. Now, put yourself in this position... You’re an agency working with an online casino, PlayOJO. They’re positioned as the fair casino - the good guys. But the industry plays lip service to the issue. Each year they produce safe gambling campaigns that don't tackle the issue We set out to change this!

18. Social Media Communications

1
Winner
Ubisoft

The Worlds Most Beautiful Gaming Experience

Kite kommunikasjon event, PR-operatørene
Gamers have, since the beginning of PC gaming, been competing to see who could set up the craziest, most expensive or beautiful rig. When Ubisoft asked PR-operatørene to help launch Assassin’s Creed Valhalla, we decided to once and for all, to win that competition.
2
The Norwegian Sea Rescue Society

Norway's Coolest Summer Job

JCP PRAD
To reach a younger audience for The Norwegian Sea Rescue Society, we launched Norway's Coolest Summer Job: Become TNSRS TikToker. With a mix of fun and water safety we reached over 5 million i organic video views, got 24K followers, but most importantly: 63% between 16-25 had seen the campaign, 50% decrease in boat-related accidents and 10% decrease in drowning accidents among young people.
3
Vodafone

5G Jump

ODALINE
The Vodafone network is invisible. There are few products that are harder to market thana cellular network. The Vodafone 5G Jump creates relevance to what we are with the fifth network generation expected. We are the first to create a brand consumer-relevant content on the subject of 5G and build the bridge between technical expectations and true meaning for each individual.
Initiative Russia, Unilever Rus

Rexona fantastic teen IGTV series

Rexona is an indisputable leader of the Russian and world deo market (Nielsen, 2020) acting with its slogan “Never let you down”. The brand’s mission is to deliver communication about the importance of moving, going in for sports, following active lifestyle. Rexona deodorants are positioned as effective products against sweat and odor, helping to feel confidence in any situation.
Mercedes-Benz

Mercedes-Benz C-Class digital world premiere

Oliver Schrott Kommunikation
Staging the world premiere of the Mercedes-Benz C-Class for the media and reaching a broad international audience: Mercedes-Benz and OSK achieved this with a "social-media first" approach. TikToker and digital illusionist Zach King enchanted the audience from the first teaser. 70 million impressions were achieved via Mercedes-Benz channels, and a further 24 million via Zach King's channels.

19. Recruiting or Employer Branding

1
Winner
Netto

Netto - Fast Recruitment Campaign for Gen Z

Agentur Junges Herz
Our aim with this project was to enable the target group (Gen Z, students) to apply in a way that is attractive and easy for them. The old process was very off-putting (you had do register to apply) and not differentiating compared to the competitors. We mplemented a very easy and quick application process on accordance with the needs of the target group. With a very low media budget.
2
Allianz

1 EVP, 100 Allianz entities & 4.8mn EUR of savings

Despite being a decentrally organized and heterogeneous company, we built and rolled-out an attractive employer brand brand promise which is not only valid for all Allianz entities and LoBs. We achieved this by using more than 17,000 data points, developing 300+ easily editable HR-Marketing "master templates" and turning our 18,000 people leaders into employer brand ambassadors.
3
thyssenkrupp

Are you ready for tk? #ChallengeAccepted!

TERRITORY
Personal wishes, school basics, parents' demands, HR & recruiting: Finding (and filling!) the ideal training position (apprenticeship) is not easy. Is it also the best choice? Is the right content being communicated - and what about tomorrow, will the training facility stand up to new demands? All legitimate thoughts of parents and young people. All in all: a real challenge!
Bundesverband Farbe Gestaltung Bautenschutz

Recruitment Campaign "Sounds odd, makes happy."

Ressourcenmangel
Fewer and fewer young people are opting for skilled trades. This also applies the painting profession. It is seen in a very negative light: dirty, undemanding, little recognition. We have changed this by focusing on the sensual side of the profession. Strong images, surprising perspectives, acoustic experiences. Sounds odd, makes happy.
PFEIFER Holding

#WearYourPFEIFERshirtDay

The idea of the project was to strengthen the new strategical direction of the PFEIFER brand within the entire workforce, to make all 1700 employees a part of this change and to bring them together by creating a feeling of affiliation. The project was a total success due to the high participation rate of our colleagues from all over the world. You really could feel the spirit of togetherness this.

20. Crisis & Reputation Communications

1
Winner
Deutsches Jugendinstitut

Corona-Kita-Study

Ressourcenmangel
In order to gain clarity about the spread of the corona virus among children the Corona-Kita-Study was initiated. The Kita-Register is scientific real-time communication in a real crisis situation. We have created a data eco-system in which data from the daycare centres became concrete scientific recommendations of the German Youth Institute (DJI) for politics and the public.
2
Philips Experience Design

Philips Covid-19 Digital hub

Our Covid-19 resource hub was designed to centralize and contextualize high-priority content in support of ever-evolving user behavior and content needs—often reflecting changes in the pandemic itself. By leveraging data insights, ongoing updates were made to deliver utility & speed, reduce visual noise and enable confident clinical decision-making for users.
3
pilot Hamburg

pilot Radar - With study insights through the crisis

With "pilot Radar", pilot designed a series of studies on consumer and media use behavior as well as on the attitudes and behavior of Germans in corona times. By observing the course of the crisis and deriving recommendations for brand communication, pilot supported customers, business partners and employees - and navigated effectively through the crisis thanks to a multi-value content strategy.

21. Data-Driven & Automated Communications

1
Winner
Philips Experience Design

Spare Parts Assistant

When a product stops functioning it often doesn’t need to get thrown away. Sometimes a spare part can fix the product which is yet another product saved from the landfill and a happy consumer. In this project we turned the structured data into an intent driven AI conversational interface that allows consumers to extend the lifespan of their product significantly with ease.
2
Computas

The World's Ugliest Christmas Sweater

PR-operatørene
The Norwegian tech-company Computas used artificial intelligence to create the design for the worlds ugliest Christmas sweater. Their employees then knitted the somewhat strange sweater themselves. The idea was well received both by the employees and the press and caused positive internally and externally attention before the Christmas holidays.
3
Deutsches Jugendinstitut

Corona-Kita-Study

Ressourcenmangel
In order to gain clarity about the spread of the corona virus among children the Corona-Kita-Study was initiated. The Kita-Register is scientific real-time communication in a real crisis situation. We have created a data eco-system in which data from the daycare centres became concrete scientific recommendations of the German Youth Institute (DJI) for politics and the public.
Klarna Bank AB German Branch

Klarna Cash Index

RCKT
The future of money is cashless and it takes society decisive steps to get there – especially in Germany. To position Klarna as THE advocate for cashless payment in DACH, data based PR measures were brought to life. Journalists were provided with exclusive data of cash usage of Germans and Austrians, that result in a broad media coverage.
Wharf China Estates Limited

Changsha IFS - iGO

China’s first Mixed Reality shopping navigator, iGo, combining the capabilities of 5G network and AR technology into everyday shopping experience at the shopping complex. Connected to a CRM system, the navigator is a breakthrough in technologies and developed from the needs of users to provides various useful functions and immersive experiences.

22. Community Engagement

1
Winner
Dutch Police Federation

U-Night

ESL Benelux, Vertigo 6
The Dutch Police Federation connects with the digital generation through U-Night, a live talkshow on Twitch tailored to Gen Z. U-Night provides youth with infotainment during the Covid lockdown, and invites 30 influencers to dive into relevant subjects such as drug use, sexting and cyber bullying. The campaign generated 7.5M+ reach on Snapchat, Twitch, YouTube, Instagram and TikTok.
2
Ubisoft

The Worlds Most Beautiful Gaming Experience

Kite kommunikasjon event, PR-operatørene
Gamers have, since the beginning of PC gaming, been competing to see who could set up the craziest, most expensive or beautiful rig. When Ubisoft asked PR-operatørene to help launch Assassin’s Creed Valhalla, we decided to once and for all, to win that competition.
3
EDP Comercial

Planeta Zero

Planeta Zero is an engagement initiative that aims to unite our customers around the greatest challenge of our time: creating a sustainable future for the next generations. It’s the first sustainability program in Portugal in the utilities sector and a unique digital space where our customers, partners and the EDP share information, benefits and actions that can change the world.
Heineken Slovensko

Zlatý Bažant - Hit of 1973

Dentsu Slovakia
Zlatý Bažant is the best-selling beer in Slovakia. This iconic product in a retro design using a recipe from 1973. The brand awareness campaign was inspired by the 70’s song Rasputin by Boney M and used a wide mix of YouTube formats. Funny lyrics, a catchy melody and a perfect authentic video made the song viral. Users began searching for it and uploading their own musical covers.
Storia.ro

Romanian Hygge

MSL The Practice
During the pandemic, people reflected on their relationship with their living situation and some realized they had other needs. We inspired Romanians to embrace the Danish hygge state of mind and co-created its Romanian equivalent with Storia.ro’s audience. Prompted brand awareness almost tripled and we managed to become the market leader in terms of traffic.
Evonik Industries

Community Management@Evonik

Turning knowledge workers into relationship workers! Through effective community management in our Evonik Social Network (ESN), we successfully combine internal and change communication. This has fundamentally changed the corporate culture at Evonik. Our employees blog, create wikis, share content, or advance topics in our ESN without an official mandate!

23. B2B Communications

1
Winner
Grohe Holding

GROHE X

D'art Design Gruppe, IBM, MSL, VOKDAMS
GROHE X is the first multilingual digital platform for the sanitary industry. The platform allows target group-specific B2B content to be experienced individually, promoting brand experience and interactive customer dialog. Designed mid-pandemic as a trade show alternative, GROHE X quickly proved a successful permanent brand platform, attracting 35k visitors and 70k views in the first week alone.
2
DAF Trucks

DAF Virtual Experience

On June 9th, 2021, DAF introduced an entirely new line up of trucks: the New Generation XF, XG and XG+. At the same time, it set a precedent for major product launches by introducing the complete range via a virtual and fully digital experience – an industry first. The fully immersive DAF Virtual Experience is an interactive online environment that emulates its physical equivalent at DAF’s onsite.
3
Wärtsilä

DUH! - Balancer launch by Wärtsilä & Superson

Superson
Wärtsilä was launching a milestone, a new flexible gas power balancer, on the way to our vision of 100% renewable energy future. However, technologies like this sound very complex. Wärtsilä believes that change isn’t complicated. It’s just hard. Adding to the complexity just makes you less likely to do it! So how to talk about energy and balancing solutions in a way that everyone gets it?
SCHOTT

The Receptionist

Bonaparte Films, Scholz & Friends
The products of a specialty glass manufacturer like SCHOTT are usually highly complex, leaving little room for entertainment. Not so in the online series “The Receptionist,” where comedy legend Michael Kessler plays an overzealous employee who knows the company like no other: Fritz, the man at the reception desk. With the comedy format, SCHOTT breaks new ground in B2B communication.
Vodafone

DIVING DEEPER by Vodafone & OMR

ODALINE
One year Covid. No trade shows. B2B communication comes to a standstill. The Vodafone x OMR partnership was planned on 40,000 visitors in Hamburg. We flip the switch and focus on video content that inspires business target groups digitally. inspired. DIVING DEEPER is a Vodafone x OMR series that, with host Max Wittrock, sets new standards in in B2B comms.

24. Website (Corporate, Microsite, Career)

1
Winner
HOVIONE

Hovione.com Website

This B2B website is 100% responsive with a personalized, clean, vibrant design it is also more inclusive. The content is accessible to visually impaired people who can understand visual content. A chatbot is ready to answer the 1st questions in a faster and trendy way. It helps to get closer and provide a better customer experience. The website is user-friendly, lives by our motto - In it for life
2
Atlantic Droga Kolinska d.o.o.

Donat Mg Website

Kreatorij d.o.o., Optiweb
With the new website we address advanced customers who wish to choose the best natural product for their health. With more than 200 tips published and with the optimisation for internet browsers we have achieved a special breakthrough - we reached more than a million organic visits through Google browser in 2020.
3
Munich Re

Tech Trend Radar 2021

The Tech Trend Radar is an annual publication mapping out all relevant technology trends affecting the insurance industry - a thought leadership piece for a B2B audience. This year, the interactive radar has been implemented within the Munich Re Corporate website framework as a fully editable component with an ROI by year 1. Within the first two weeks, the gated content generated over 240 MQLs.
Einkaufsbüro Deutscher Eisenhändler

Relaunch FORMAT Website

headline. Gesellschaft für Werbung, Design und Dokumentation
The website offers an adapted design, clear presentation, consistent structuring of content, smart navigation and social media links. Profiles of individual retailers have been integrated into the retailer search so that customers can make an appointment directly. Three different target groups - consumers, trade and craft, architects and planners - are addressed directly and find their own areas.
Turkcell

The Gift Assistant

Kollektif
Holiday seasons are tough times and mostly turn into tug of war as retailers are struggling for shoppers’ attention. A gift guide is a perfect tool to give great ideas at different price ranges for a number of categories and even for specific audiences. Turkcell Pasaj gift finder aimed to narrow down all choices that shoppers are exposed and inspire all, especially last minute shoppers.

25. CSR & Annual Report

1
Winner
Schaeffler

Schaeffler Sustainability Report 2020

akzente kommunikation und beratung, nexxar
Sustainability is part of Schaeffler's DNA, and therefore, we want to actively inform our stakeholders about our sustainability activities in a transparent and appealing manner. Accordingly, we have implemented our sustainability report as an interactive online version that is accompanied by a comprehensive social media campaign throughout the year. This allows us to reach a diverse audience.
2
Qatar Foundation

Qatar Foundation - 2020: The Year in Review

At Qatar Foundation, we realized that we could make our Annual Reports more engaging and move away from the staid ?pdf? approach. We felt we could put our digital expertise and editorial resources at our disposal to work in completely reimagining how the QF Annual Report could look, feel, and read ? and what it could be.
3
Royal HaskoningDHV

Royal HaskoningDHV 2020 Annual Report

Royal HaskoningDHV successfully creates iReports for clients improving the quality of projects with attractive reporting, optimal stakeholder participation and faster decision-making. Through using the iReport to create our -audited- 2020 Annual Report we applied the newest digital tools, practiced what we preach and made more impact (higher number of visitors/ page views/ good engagement).
DMK Deutsches Milchkontor

Together Makes History: The annual and sustainability report 2020 of the DMK Group

deepblue networks
How do you create a storytelling annual report when Corona inhibits all video productions and shootings? By taking storytelling literally. The DMK annual and sustainability Report 2020 "Make History Together" is the first digital annual report that has been released as an emotional audio website experience for numerous stakeholder groups. Also available on Spotify!
Deutsche Telekom

CR Report 2020 Deutsche Telekom

1000° DIGITAL, Stakeholder Reporting, yoocon
Deutsche Telekom's Corporate Responsibility (CR) Report 2020 makes full use of a wide range of content, multimedia, and technological possibilities. Browsing through the report is a multifaceted and entertaining experience – for CR experts and non-experts alike.

26. Content & Publishing (Blog, Podcast, Magazine, Newsroom, App)

1
Winner
Caixa Geral de Depósitos

Everyday banking advisory - powered by DABOX

The everyday banking advisory service is a useful tool that gives customers valuable insights, allowing them to save money and to make better financial decisions. This tool is a very important component of app DABOX, the first Open Banking Solution in Portugal that gathers customer financial information in one app and sets as a true financial coach.
2
European Investment Bank

Climate Solutions : Expertise for every citizen

Climate change is the biggest threat to the future of every European and we all want to help fight it. But it's hard to get authoritative information about what we can really do. Climate Solutions provides clear, actionable expert content across a range of media that tells citizens exactly how they can fight climate change.
3
Grohe Holding

GROHE X

D'art Design Gruppe, IBM, MSL, VOKDAMS
GROHE X is the first multilingual digital platform for the sanitary industry. The platform allows target group-specific B2B content to be experienced individually, promoting brand experience and interactive customer dialog. Designed mid-pandemic as a trade show alternative, GROHE X quickly proved a successful permanent brand platform, attracting 35k visitors and 70k views in the first week alone.
Caverion Deutschland

Caverion Blog – Insights into building technology

Thomas Hardtmann Grafik Design, Wortschatz
In a conservative German building technology industry, the Caverion blog addresses important topics in a professional, up-to-date manner and sometimes with the necessary dose of humour. The current focus is on energy-efficient buildings, sustainability and pandemic services. Presented by colleagues from our specialist departments
International Hockey Federation (FIH)

Watch.Hockey

A ground-breaking fan engagement platform (app and website) providing a true “digital home of hockey” to millions of hockey fans and players worldwide. All in one place and on any device. Free live matches, news, personalized and trending content, and much more. Launched in Sept. 2020, Watch.Hockey has already generated 140’000 unique users from 82 countries with a solid fan engagement rate of 30%

27. Internal Channel (Intranet, Digital Workplace & App)

1
Winner
JSC Russian Railways

Employee Service Portal of Russian Railways

We have 1 million employees using a wide range of different and unrelated services and communication tools.We needed to create a single communication environment for the staff to interact and reach common goals more effectively. We created the portal with over 40 services, all employees are connected to the platform, eNPS growth is 15%, weekly attendance increased by 3 times in 2021 (400000 users)
2
Poste Italiane SpA

APP NOIDIPOSTE

The NoidiPoste mobile app was created with the goal of providing 124,000 Poste Italiane Group employees with a tool capable of involving, informing and effectively communicating with everyone in the company. A device that can be used anywhere and any time, accessible from public stores, with content and services that are fully customisable. A project with over 120k downloads at the end of 2020.
3
Finnish Tax Administration

Together for the taxpayer

We renewed our outdated organisational intranet to support high employee engagement, agile strategy implementation, and change management. The results were impressive; interaction and the usage of the intranet exceeded our objectives. The new digital working environment supports more purpose driven,and inspiring work culture among the tax people.Together for the taxpayer, as we call it.
Stellantis

PSA German Synergy - Scalable Solutions!

moccamedia
For the international automotive manufacturing company PSA, the agency proposed a centralized solution to mulitbrand dealers where they could combine their aftersales campaigns according to dealer rather than by brand. The goal was to create a centrally approved platform that was easy to use and scalable for all dealers to facilitate this multibrand approach as well as SSO to mms systems.
Jeronimo Martins

HR to HR - virtual home of the HR Community

Brief, Nossa
HR to HR is a corporate portal aimed at aligning, sharing best practices and building cohesion between ~800 members of HR teams in 3 countries and 8 companies. It has a social network, fed by specific content such as who is who in the org, communities of interest, strategic projects & policies, and since launch on May 10th was visited by over 60% of population, and 2500 unique visits

28. Film & Video

1
Winner
HD+

This is going to be good! Germany's iconic video jukebox

ICrossing, LHLK, Sinemus, Wonderlandmovies
The video jukebox “Das wird gut” for our client HD+ enables users to create personalized performance videos by Germany’s well known artist Friedrich Liechtenstein to surprise their loved ones with. The basic idea: At the end of the long lockdown period everyone is looking for laughter, love & entertainment. The result: Within 30 days users created more than 200K videos, with a reach of 15 Mio.
2
Koenig & Bauer

The world we print

queo
You may distinguish between B2B and B2C, but in the end communication is H2H: Human to Human. Once we are not able to make decisions on rational data only, once the right path is not that obvious, we need to be inspired. For Koenig & Bauer simply delivering facts and figures about their cutting-edge printing machines is not enough, what matters most to them is: How to bring colour to the world.
3
Aker Solutions

Power The Change

Både Og Film, Nucleus AS
Through the communications concept Power The Change we established the newly merged companies Aker Solutions and Kvaerner as a supplier accelerating the transition to sustainable energy production. The campaign spoke to hearts and minds alike, raising awareness around the new brand by being present with both emotional and rational storytelling in a mix of digital channels.
CARIAD

CARIAD - Car, I´m Digital.

FAKTOR 3, Media Picture Group
The Car.Software Organisation of the Volkswagen Group has received a new name: CARIAD. The new name reflects the digital transformation of the automotive industry and changing customer needs. The new brand film emphasizes the company’s mission and, at the same time, the enormous scope of work associated with this transformation: ‘Car, I Am Digital’.
Deutsche Telekom

INITIATE TechBunker

Caro & Kaspar // Regie-Duo // Video Produktion, MCL.Digital
TechBunker is our telly award winning techshow. We created a first episode as a test for future content marketing of innovations found on our new platform INITIATE. The goal was to reach new audiences, build a community of tech lovers and create shareworthy content. Since the first episode was very well received, we'll continue the format and will start pushing it across Deutsche Telekom chann

29. Video Series

1
Winner
Zalando

Shopping Doesn't Need To Be Annoying

JCP PRAD, Tangrystan, Uhørt
All men hate shopping. At least that is what they are told all their lives through popular culture. But in fact, most men find shopping enjoyable – when it’s on their own terms. This insight resulted in the idea to create a film concept that shows just how annoying it is to shop in physical clothing stores, resulting in relatable online videos that strengthened Zalando's local relevance in Norway.
2
Deutsche Post

Official Partner of Santa Claus

Christmas would be tough without DHL. We’re talking about eleven million parcels every day in Germany alone. Santa Claus is a great guy, but he can’t deal with all that by himself. Don’t believe in Santa? Then you probably won’t believe that we’re his official partner, either. What about good brand communications – a video series featuring six funny spots? You’d believe in that, right?
3
Absa Group Limited

Into the Breach

This cybersecurity education and awareness campaign was designed to fill an information gap in the market around this critical global issue. With the number of cyber incidences increasing daily, it is imperative that we educate our colleagues, customers and all stakeholders on how to protect the bank and themselves.
Evonik Industries

Fast, Faster, #QuickFire@Evonik

Answer as many questions in 90 seconds! Keep it quick, real and simple! Could you present yourself in a speedy Q&A session and inspire people to apply at Evonik? In our Quick fire interview series we engage colleagues and applicants in a light hearted format and make them the protagonist of authentic storytelling.
SCHOTT

The Receptionist

Bonaparte Films, Scholz & Friends
The products of a specialty glass manufacturer like SCHOTT are usually highly complex, leaving little room for entertainment. Not so in the online series “The Receptionist,” where comedy legend Michael Kessler plays an overzealous employee who knows the company like no other: Fritz, the man at the reception desk. With the comedy format, SCHOTT breaks new ground in B2B communication.

30. Short Clip

1
Winner
thyssenkrupp Industrial Solutions

polysius activated clay

jlvideo
As we started last year without any marketing budget, we decided to create hands on content (e.g. short video clips) based on the developed benefit and key messages. After we published organic posts, we improved our content with an eyecatcher video and our targeting. In the end, we generated 3 leads via landing page and could decrecrease our cpst per lead significantly.
1
Winner
Deutsche Post

Official Partner of Santa Claus

Christmas would be tough without DHL. We’re talking about eleven million parcels every day in Germany alone. Santa Claus is a great guy, but he can’t deal with all that by himself. Don’t believe in Santa? Then you probably won’t believe that we’re his official partner, either. What about good brand communications – a video series featuring six funny spots? You’d believe in that, right?
2
Deutsche Telekom

Telekom goes TikTok

Deutsche Telekom wants to be a pioneer and help rejuvenate the brand with its own TikTok channel. We are going in dialog with Gen Z, listen to them and address their questions, so that they can so they understand us better. Because there's more happening on TikTok than just dancing young people - we are aware of our responsibility and want to help shape content on TikTok right from the start.
3
AOK Sachsen-Anhalt – Die Gesundheitskasse

Seepferdchen (Seahorse)

queo
How does a statutory health insurance company achieve relevance in its own core topics? Do we just do TikTok and be done with it? Or do we need more? "Seepferdchen" is part of a larger image campaign, which positions AOK Saxony-Anhalt as a companion at moments we need courage, a second opinion, a specialist, encouragement, hope and motivation.
WALA Heilmittel

DR. HAUSCHKA FLOWER POWER CAMPAIGN 2021

We Are Social Deutschland
With flower power, Dr. Hauschka demonstrates how it owes the power of its products to nature while reflecting on the origins of the cosmetics brand. Using bold colours and striking characters, Dr. Hauschka brings the Summer of Love of 1967 to the modern day, proving what the brand represents: sustainability and individuality.