We congratulate all winners and nominees of the Digital Communication Awards 2022! đ
01. Campaign of the Year - Companies
1
Winner
Takeda Pharma Vertrieb
TAK goes TikTok â Creating Awareness for Rare Diseases
The purpose of Takeda as pharma company: to improve people's lives. Consumer goods manufacturers also claim to do this, but in pharmaceutical sector, it's meaningful. In case of rare diseases: 3 out of 10 affected children don't live to see their 5th birthday. Takeda strives to transform lives and to add more candles to the birthday cake. We are taking the issue to where young people are: TikTok.
2
Vifor Pharma
Living with Eosinophilic esophagitis
Narva communications
EoE is a relatively newly discovered disease and many patients suffer from being undiagnosed. To manage their symptoms, patients tend to develop coping strategies including the psychosomatic aspects of the disease. By creating an inclusive campaign, based on real patient stories, we were able to reach our target group with an accurate message driving traffic to a site raising awareness about EoE.
3
MyPostcard.com
#IFEELTHESAME
On the occasion of Coming Out Day on October 11, 2021, the Berlin-based start-up MyPostcard called on people to send a political signal by postcard. Until today, the Basic Law does not reliably protect queer people in Germany from discrimination. The goal of the #IFEELTHESAME campaign is to achieve an explicit addition to Article 3 in the Basic Law to protect sexual and gender identity.
Kurio, Wärtsilä Energy
Europe's Energy Future
Greenhouse Communications
The electricity prices have gone up drastically all over the world. Whilst everyone else was complaining, our engineers had a solution. All we needed was attention. Time was of the essence, since the energy topic was all over the news. Acting fast, we hijacked a buzz-worthy phenomenon just three weeks away. Even thou we went from brief to launch in less than a month, we broke all the records.
United Grand Lodge of England
United Grand Lodge of England
An extensive and successful digital marketing campaign to revivify Freemasonry by utilising communication channels to encourage new and younger members to join.
02. Campaign of the Year - NGOs, Associations & Institutions
1
Winner
Asociatia Telefonul Copilului, Romanian Police
Unwanted Touches
Mercury360
The campaign succeeded to empower adults to discuss one of the ugliest topics. It ignited difficult conversations about child sexual abuse and achieved impressive results with 0 media budget. The message challenge the popular idea that ALL touching is desirable & good with. It contributed to a change in cultural and social norms with the purpose of better protecting children from sexual abuse.
2
FDI World Dental Federation
World Oral Health Day 2022
Crush Creative, Nari Jagait: Freelance Marketing and Communications Director, Shoot You
World Oral Health Day provides a platform to make a difference to the lives of people globally.
www.worldoralhealthday.org provides campaign materials to inspire joined-up action: posters, video, social media content, filters, action toolkits, #MouthProud wall... pushed out by FDI
152 countries took part
282K website page views
+573K video views
+33K social media mentions
Trended on Twitter
3
EuropeOn, Grow with Google, SolarPower Europe
#SolarWorks
Sleeping Giant Media, The House of Greenland
Solar is the most job-creating energy source and could create 4 million jobs across Europe by 2050. To meet this enormous potential, it is urgent to mobilise the workforce with the right skills to facilitate the energy transition. The #SolarWorks campaign & video series showcases the diverse range of careers in solar and connects potential solar workers with the right training to get them started.
Bundesministerium des Innern und fĂźr Heimat
Ehrenamt - Du machst den Unterschied!
infokontor
Volunteering - You make the difference! The campaign of the german Ministry Bundesministerium des Innern und fĂźr Heimat (BMI) is intended to make the social relevance of voluntary work visible. In 18 individual videos, it shows the diversity of volunteering using concrete examples. Reach and impact were generated through broad distribution in editorial and social media - more 200 million contacts.
Council of Europe
Impact of the European Convention on Human Rights
The aim of the project is to help raise awareness to and support for the ECHR system among a wide range of audiences. The project uses different communications materials and techniques, based on an interactive website. It shows how people from across Europe have brought cases to the European Court of Human Rights leading to positive changes in their own situation and society more broadly.
03. Innovation
1
Winner
Unabhängige Beauftragte fßr Fragen des sexuellen Kindesmissbrauchs
Was ist los mit Jaron?
Ballhaus West
Child sexual abuse affects two children in each school class on average, but most professionals lack basic knowledge about it. UBSKM offers an innovative tool to help them deal with the topic â the serious game âWhatâs wrong with Jaron?â designed, programmed and implemented as low-threshold online training with Ballhaus West and experts. Steadily growing participant numbers confirm its relevance.
2
Air Greenland
Club Timmisa- datadriven customer club in realtime
NexusOne
Air Greenland has innovated a customer club called Club Timmisa. Club Timmisa is a digital and highly data-driven omnichannel platform. The platform enables Air Greenland to deliver personalized customer experience across all digital channels by having absolute data control, which enables Air Greenland to communicate personalized in real time with their members.
3
H & M Hennes & Mauritz
H&M Virtual Showroom with Love
DEPTÂŽ, JOURNEE - The Metaverse Companyâ˘
H&M conquers web3 with its first virtual showroom. Together with Journee and DEPTÂŽ, the brand created a first-of-its-kind virtual space for meaningful exchanges with the target group, as well as immersively showcasing its latest collection. Life-size fashion pieces, extensive details and sophisticated tours allow brand activation in a whole new way.
BMW Austria
#BORNELECTRIC
CONCRETE. THE GRAFFITI AGENCY, Virtual Identity
Introducing BMW #BORNELECTRIC: A new way of producing sustainable campaigns. The integrated campaign translates the emotional core of the BMW iX into an interactive mural in the heart of Vienna. The artwork was also transported hybrid into the digital world with an Instagram AR filter. 7 million impressions and 97% AR filter open rate.
Polyarc
Launch/Moss: Book II/Polyarc
Disrupting traditional video game showcase events, beyond just showing a trailer, Polyarc broke the traditional format and introduced the video game Moss: Book II to a new audience in a creative, and innovative way by combining technology and a live presentation creating a virtual character who interacts with a real host during the Meta Quest Showcase. This was the first time a video game company
04. Boldest Campaign
1
Winner
Vodafone
SIMon - your friendly raccoon
ODALINE, hello.you, Parasol Island
SIMon mobile. That's the brand that does it all different. In the No-Frill market (around 10âŹ/M) everybody talks about their PRICE. We rely on Simon - our little raccoon friend. He's born digital, straight out of Ruhrpott - but is also on your TV screen and outdoors. Simon especially loves TrashTV, Social and memes. Started from the bottom (0% awareness), now we here.
2
BMW Austria
#BORNELECTRIC
CONCRETE. THE GRAFFITI AGENCY, Virtual Identity
Introducing BMW #BORNELECTRIC: A new way of producing sustainable campaigns. The integrated campaign translates the emotional core of the BMW iX into an interactive mural in the heart of Vienna. The artwork was also transported hybrid into the digital world with an Instagram AR filter. 7 million impressions and 97% AR filter open rate.
3
Bayer AB
Odd combinations - disease awareness about PAD
Narva communications
Peripheral artery disease (PAD) is a disease with low priority and awareness among health care professionals (HCPs). Instead of explicitly communicating about PAD, we connected the cardinal symptom, leg pain, with the comorbidities general practitioners tend to focus on. The campaign resulted in almost 200 downloads of educational material and odd combinations was the recipe for success.
Kurio, Wärtsilä Energy
Europe's Energy Future
Greenhouse Communications
The electricity prices have gone up drastically all over the world. Whilst everyone else was complaining, our engineers had a solution. All we needed was attention. Time was of the essence, since the energy topic was all over the news. Acting fast, we hijacked a buzz-worthy phenomenon just three weeks away. Even thou we went from brief to launch in less than a month, we broke all the records.
05. Small Budget Campaign
1
Winner
Zell am See-Kaprun Tourismus
Automated experience plan
Dialogschmiede
The digital morning post is 100% automated & compiled from numerous data source feeds to the individual recipients.
-Personalized approach based on customer behavior & location
-preferred media channel newsletter or APP push
-multilingual
-Live feed weather data
-Individualization of content & leisure activities
-Livefeed webcams with AI weather interpretation
Openrate: 81.67%
Conversion: 26.61%
2
Bundesverband Farbe Gestaltung Bautenschutz
Die Maler - Mal was Echtes
Ressourcenmangel
After the success of the initial campaign, the German Federal Association for Design and Building Protection wanted to draw further attention to the painting profession. The idea: A team of professional painters crafting a billboard in a public place. The project was documented by a film team - resulting in a campaign film that received a great response on the Instagram account âdie.malerâ.
3
Nelson Mandela University
Live graduation is a hit with students
After two years of COVID-19 lockdown and virtual graduation sessions, Nelson Mandela University had its first live graduation sessions in April/May 2022. The campaign was to drive human interest stories related to graduation and celebrate the joy of being able to receive your qualification in person, on stage, and with family and friends. Results far exceeded expectations.
Evonik Industries
Fire Fighter@Evonik Wesseling: Foam Party With 30,000 Liters
In the highly competitive job market of firefighters, how do you draw the attention of applicants to the plant fire brigade of a chemical company? By giving them the fun they can have at work: a foam party with 30,000 liters! Result: Over 72,000 impressions on Facebook on the account of the fire brigade magazine. The 18 vacancies were filled in the course of the campaign.
FundaciĂłn Diabetes Novo Nordisk
#DiabetesMatters
CĂcero ComunicaciĂłn
Regarding World Diabetes Day, we launched an organic Social Media campaign to make visible people who live with diabetes and generate social awareness about this disease. With the hashtag #DiabetesMatters (#LaDiabetesImporta in Spanish), we encouraged patients, their families and experts to share messages and photos with the blue diabetes circle painted on their hands to show their support.
06. Special category 2022: Marketing to Youth
1
Winner
Fazer Confectionary
Remix Is The New Black
Kurio
If you were the first big mixed candy bag in the market and only 90s kids have that special bond with you, but itâs a bit complicated with Gen Z, what would you do? Youâd tick all the Gen Z boxes to tickle their fancy: from gender fluidity to second hand fashion, and from reducing waste to young designers. And that is exactly what we did. To great results. (But of course we walked the walk first.)
2
ING Bank Romania
Wild Game for the Wild Life
Jam Session Agency
We created an entertaining format to educate Gen Z about Carpathians wildlife, partnering with the gaming community and inviting gamers to take part in a unique series of livestreams. We disrupted the gamersâ habitat through a series of challenges that wildlife faces daily, from landslides to air pollution. Streamers relied on community donations to advance to the next challenge and save wildlife
3
Evonik Industries
First among Specialy Chemicals Companies - Evonik goes TikTok
As a first mover in the specialty chemicals industry, Evonik is launching a global TikTok channel. Why? We want to meet the demand for video, as well as target group-oriented content among pupils and students. With short videos, we show career opportunities and everyday work life at Evonik and achieve awareness and visibility among young people.
Berlin Senate Department for Integration, Labour and Social Services
Die Berliner Ausbildungsinitiative #seiDUAL
elsweyer+hoffmann Berlin-Brandenburg
#seiDUAL, die Berliner Ausbildungsinitiative (training initiative), is committed to career orientation for Gen Z in Berlin and to securing the Berlin labor market. #seiDUAL pursues a holistic approach in that the project works both analogue and digital and includes all target groups, teachers, legal guardians, companies, partners and most important: youngsters.
Instagram
#TheReelMe, by Archetype for Instagram
Archetype
Instagram connected with GenZ using a shared language as Reels and on a topic as important as wellbeing. The result was #TheReelMe where we worked with content creators that expressed their ideas on wellbeing and encouraged the community to show their âreal meâ too. Cosmopolitan, the lifestyle magazine we worked with, helped amplify the conversation and reach a young audience.
07. Social Media Communications
1
Winner
vfa
Research is the Best Medicine
Filmkartell, ressourcenmangel
In 2021, the German Association of Research-Based Pharmaceutical Companies (vfa) conducted its âResearch Is the Best Medicineâ campaign exclusively on social media. Fresh, vivid and strikingly different, it used tailored content marketing and scientific storytelling to reach a community on Instagram, Twitter and YouTube. And succeeded in significantly attracting young people and adults alike.
2
ALDI SĂD
#MEHRFĂRDEINGELD - Preiskommunikation Gen Z
The idea of the campaign was a seeding of a social viral that strengthens the perception of ALDI SĂD among GenZ, including following key message: At ALDI SĂD you get more for your money!.
Overall, the campaign can be described as a great success, as we managed to generate enormous social buzz and inspire GenZ with the content. The campaign was received very positively by the entire community.
3
BMW Austria
#BORNELECTRIC
CONCRETE. THE GRAFFITI AGENCY, Virtual Identity
Introducing BMW #BORNELECTRIC: A new way of producing sustainable campaigns. The integrated campaign translates the emotional core of the BMW iX into an interactive mural in the heart of Vienna. The artwork was also transported hybrid into the digital world with an Instagram AR filter. 7 million impressions and 97% AR filter open rate.
Daikin Air Conditioning Italy
Daikin Italy - Social Media Rebranding
Dans, TEAM LEWIS
Daikin is the market leader in air conditioning, heating, and air purification systems. Daikin combines efficiency with a unique style and with particular attention to the topic of sustainability. Daikin needed to build its own identity on the main social channels, to communicate its offer and its commitment in the field of sustainability and to reach a new target of Millennials.
WeShare
Car share app WeShareâs increase in installs
Customlytics
We chose to run an auction ad campaign using TikTok Ads Manager, building automated creative optimization and a cost-per-install budget into WeShare's ad flight. The campaign for car-sharing company WeShare, launched in Spring 2021, elicited great results with a 30% install uplift, leading to being included in TikTokâs library for Best Business Practice in the automotive category.
08. Influencer Communications
1
Winner
Sonos
Sonos Christmas Activation
PR-operatørene
In 2018, Sonos' first compact soundbar Beam was launched. In 2021 the soundbar was upgraded, and Sonos launched Beam (Gen2) with Dolby Atmos. The initial launch was a success, but we wanted to reactivate the Beam in lead up to Christmas through creative storytelling and putting the product in context of the importance of good sound when watching movies.
2
Electronic Arts
The Kids & Parent Role Swap - Keeping gaming fun!
BCW The Netherlands
Influencer Dylan Haegens swaps roles with his parents allowing them to enjoy a full day of gaming. In exchange, Dylan is tasked with fulfilling typical chores. Across multiple platforms, Dylan urges gamers to get their parents involved and discuss mutual annoyances associated with gaming. With 1,14M views and 63.5K likes and comments, the multichannel campaign clearly struck a nerve.
3
ECCO Deutschland
ECCO Spring Summer 2022 Brand Ambassador Campaign
haebmau
ECCO is not old-fashioned! A large scale digital campaign in Germany with Brand Ambassador Melodie Michelberger show her wearing cool ECCO sneaker while dancing around and strolling through Hamburg. The dynamic sound and contemporary content attract younger target groups and bring brand awareness in all channels. With over 9 million impressions and 9K link clicks the campaign was a great succes
Raiffeisen Bank Romania
âThe unseen landmarks on the Via Transilvanicaâ
Zaga Brand
The first digital monography of Romanian âEl caminoâ, created together with Romanian Key Influencers and multimedia producers. Starting from a documentary trip, selected digital creators documented the experience and revealed undiscovered heritage. The concept,â The unseen landmarks on the Via Transilvanicaâ showed Raiffeisen Bank support for entrepreneurships and local cultural values.
The EU Neighbours South Project
Speak Up Culture!
Stantec
Everybody needs good neighbours, right? Keeping good relationships is not always easy. Years of colonisation, diplomatic tensions, migration journeys, terrorists attacks have faceted Europeâs relations with its neighbours across the Mediterranean. Through genuine influencers' engagement Speak Up Culture! (re)-connects the new generation with the old continent, discussing European values and more.
09. Multichannel Communications
1
Winner
McDonald's Deutschland
McDonaldâs Loyalty Launch â From Zero to Top-Notch
deepblue networks
With the idea âNext Level Punkte sammeln.â (âCollect Next Level Points.â), we turned McDonaldâs new loyalty program into an interactive gaming experience. We developed a multichannel campaign that conveys the feeling of not only collecting points, but also âplayingâ for delicious rewards. The program was a complete success, breaking records in no time â and we exceeded our goals by far.
2
Michelin
From the bin to the rim
Anyone can talk about sustainability - we decided to do something about it at the IAA 2021. Instead of a big trade fair show,Michelin employees were part of the Clean & Collect campaign and set out to rid the city of Munich of plastic waste and thus draw attention to the tyres of the future. We reached more than 200 million contacts with a strategy - from local politics to viral
3
KNVB
UEFA FUTSAL EURO 2022
One:Nil, Vertigo 6
The Netherlands was the host of the biggest European Futsal Championship ever: UEFA Futsal EURO 2022. After two years of preparation, the 16 best Futsal countries in Europe competed between 19-01 2022 and 6-02 2022 for the European Championship and the coveted Futsal trophy. The multichannel campaign generated over 815 million impressions!
Electronic Arts
The Kids & Parent Role Swap - Keeping gaming fun!
BCW The Netherlands
Influencer Dylan Haegens swaps roles with his parents allowing them to enjoy a full day of gaming. In exchange, Dylan is tasked with fulfilling typical chores. Across multiple platforms, Dylan urges gamers to get their parents involved and discuss mutual annoyances associated with gaming. With 1,14M views and 63.5K likes and comments, the multichannel campaign clearly struck a nerve.
Publicis Groupe NL
BEST DIGITAL PROGRAMMATIC OMNI-CHANNEL STRATEGY
How a digital only media activation for Iglo Green Cuisine realized significant higher brand and sales uplift vs. a tv led campaign. With a fully integrated omni-channel strategy with a mix of: online video (Non-Skippaple 15â en 6â Bumper Ads via YouTube), display (dynamic creative optimization in display) and social. DOOH and Retail media for the last mile in-store conversion.
10. Brand Campaign
1
Winner
Vodafone
SIMon - your friendly raccoon
ODALINE, hello.you, Parasol Island
SIMon mobile. That's the brand that does it all different. In the No-Frill market (around 10âŹ/M) everybody talks about their PRICE. We rely on Simon - our little raccoon friend. He's born digital, straight out of Ruhrpott - but is also on your TV screen and outdoors. Simon especially loves TrashTV, Social and memes. Started from the bottom (0% awareness), now we here.
2
Vodafone
Vodafone auctions off the world's first SMS as NFT
361/DRX, Avantgarde Gesellschaft fĂźr Kommunikation, Blockchain Trust Solution, Carat Deutschland, Neon Internet, nĹted - a story studio
Vodafone wanted to use the NFT trend to prove its innovative power. The world's first SMS with the message "Merry Christmas" was sent via the Vodafone network in 1992. Almost 30 years later, this milestone of technology was to be published again as NFT to do good. On 21 December 2021, the world's first SMS was auctioned off as an NFT for over âŹ100,000, with the proceeds going to UNHCR.
3
ING Bank Romania
Unfollow Hate
Jam Session Agency
As a brand standing for living life authentically, ING took a stand against cyberbullying and encouraged people to do their thing without letting hate change who they are. We created a fictional film imagining Van Gogh as an aspiring artist today, in the context of social media. The film quickly became our most successful social media content to date, gathering over 9.5 mil views and 50K reactions
Fazer Confectionary
Remix Is The New Black
Kurio
If you were the first big mixed candy bag in the market and only 90s kids have that special bond with you, but itâs a bit complicated with Gen Z, what would you do? Youâd tick all the Gen Z boxes to tickle their fancy: from gender fluidity to second hand fashion, and from reducing waste to young designers. And that is exactly what we did. To great results. (But of course we walked the walk first.)
share
share - the Golden House
ressourcenmangel
âshareâ is the leading social impact brand. Every share product purchased supports a good cause.To spread the news and to attract consumer attention, social consumption was staged: In October 2021 a former department store in Berlin converted into an eye-catching pop-up venue to discuss consumer behaviour from a variety of angles. Results: over 100 publications,14m reach; 2.6m reach on Instagram.
11. Storytelling
1
Winner
Walibi Belgium
The creation of a myth for a beastly megacoaster
Emakina
The terrifying Kondaa has escaped...are you brave enough to tame it? This electrifying campaign perfectly showcases the legend of a 5000 year-old monster that brings record-breaking thrills to Walibi. Through evocative storytelling we captured the imagination of two vastly different target markets: families and thrill-seekers.
2
HB Reavis
HB Reavis â Santa Labs is comin' to town
Diorama
HB Reavis is a leading international workspace provider operating on several European markets. We announced that Santa Labs, a fictional company of well-know Santa Claus, has taken almost all of our leasable area in our projects across Europe. We let the sleigh bells ring and the Christmas spirit spread. The campaign reached almost 2.5 milion people while spending only 9.400 EUR in media budget.
3
Sanofi
Stella: A Trailer Of A Movie That Should Exist
MovieBrats Studios, Weber Shandwick
With an emotional 90-second trailer, we managed to motivate people with asthma to become more active again and play the leading role in their lives. In just a few months, an Instagram community with over 3,300 members was born and almost 20% of the German citizens (14.7 million people) have seen the trailer. In addition, 67,000 patients visited the campaign website to learn more.
Evonik Industries
#Evonik Quest - job positions in an exciting video format
A job posting in video format - packed into an exciting story. That's #EvonikQuest. Potential applicants get an authentic insight into the new job & get to know the new colleagues & the future workplace in an entertaining way. Special & repeatedly advertised jobs get a higher visibility. Hiring success guaranteed! A series to guess along with.
Raiffeisen Bank Romania
âThe unseen landmarks on the Via Transilvanicaâ
Zaga Brand
Storytelling crossing borders between academic pattern and SoMe content. The first digital monography of Romanian âEl caminoâ, together with Key Influencers and multimedia producers. Starting from a documentary trip, digital creators revealed undiscovered heritage. âThe unseen landmarks on the Via Transilvanicaâ showed Raiffeisen Bank support for entrepreneurships and small communities culture.
12. Digital Event
1
Winner
Michelin
EUNited 2021
Uniplan
Through a psychologically-driven journey we counteracted fear and engaged people in driving the transformation: From facing the fear, to living through it, up to actively shaping it. The co-constructed approach included more than 1,500 employees offering different formats. The result: More than 85% of employees are optimistic and feel they can actively contribute to the future of the company.
2
Malteser Hilfsdienst
Proud to Help - Malteser Charity Livestream
Pilot Hamburg
In the summer of last year, a devastating flood catastrophe caused major damage in parts of Germany. Malteser Hilfsdienst initiated the streaming event #ProudToHelp on social media to explain where donations flow to, what the audience themselves can do to provide help and to give the many full-time and volunteer helpers from our network, but also the people affected by the flood, a platform to tel
3
Freudenberg Group
The Global Mission Impossible
komm.passion
A rousing global leadership conference in times of endless video conferences? The Global Mission Impossible accomplished just that: The 450 top managers of the technology giant Freudenberg supported the protagonist Diane in her fight against evil in a virtual 3-day secret agent mission. Gamification combined fun and excitement with strategic core elements of the "Dialog 2021".
IHK zu Kiel
THE CHOICE â THE CANDIDATE CHECK
Kabuja & Kollegen
Creating their format THE CHOICE â THE CANDIDATE CHECK, the Chamber of Industry and Commerce (CIC) Kiel reinvents the traditional pre-election event: It precedes the panel discussion of the top candidates with blind auditions, audience voting and discussions with the audience. The format raises awareness of filter bubbles, overcomes reflexive classifications, and initiates a change of perspective.
On Air
ON AIR - Anne Marie - Therapy, The Live Experience
On Air operates the highest quality on-stage entertainment platform, bringing full-length concerts directly to fans today. You can enjoy a growing library of live and on-demand content in 4K Dolby Vision and Dolby Atmos quality.
13. Contest & Game
1
Winner
Unabhängige Beauftragte fßr Fragen des sexuellen Kindesmissbrauchs
Was ist los mit Jaron?
Ballhaus West
Child sexual abuse affects two children in each school class on average, but most professionals lack basic knowledge about it. UBSKM offers an innovative tool to help them deal with the topic â the serious game âWhatâs wrong with Jaron?â designed, programmed and implemented as low-threshold online training with Ballhaus West and experts. Steadily growing participant numbers confirm its relevance.
2
Roche
Connecting future skills and strengthening the EVP
MYI Entertainment
The fourth industrial revolution requires Roche to take new approaches in recruiting & training. Through a collaborative challenge in the video game Minecraft apprentices were invited to strengthen their co-creative skills. The live streaming of the event created further public awareness. As a result, the successful campaign was extended to all Roche locations in Switzerland & Germany.
3
MINTality Stiftung
Robitopia
COPE Content Performance Group, FehrAdvice & Partners Austria, Institut fĂźr HĂśhere Studien - Institute for Advanced Studies, Webentwicklung Ideenreich
Robitopia â the online game to boost kidâs confidence and interest in STEM-related fields
Estonian Education and Youth Board, European Commission
Take the "Study in Europe" test
Optimist Creative
Europe is the world's most popular study abroad destination.
While biggest countries are top destinations, European Commission wants to show the diversity and the quality of education in all European countries.
We made a test (https://test.studyineuropefairs.eu/) to raise the awareness of European diversity by showing that all European countries can be great study destinations.
14. Launch
1
Winner
ATLANTIC GRAND
Grand Single Origin
Pom pom communications
Grand wanted to modernize the image and bring the excitement in traditional category of Turkish coffee by attracting young and urban consumers. New Grand Single Origin subcategory managed to deliver these expectations by:
⢠introducing unique experience through coffee traceability concept based on Blockchain technology.
⢠eye catchy design.
⢠ecofriendly, recyclable materials used for packaging.
1
Winner
LEWIS Communications
Jabra â #foryou
How to reach a new young target group as a challenger in a very competitive market with love brands like Apple, Sony and Bose? The launch of Jabra´s new true wireless headphones was a tremendous success for the brand. TEAM LEWIS achieved a massive reach through ad-campaigns and influencer cooperations within the target group on a channel, which has not been used by the client before: TikTok.
2
McDonald's Deutschland
McDonaldâs Loyalty Launch â From Zero to Top-Notch
deepblue networks
With the idea âNext Level Punkte sammeln.â (âCollect Next Level Points.â), we turned McDonaldâs new loyalty program into an interactive gaming experience. We developed a multichannel campaign that conveys the feeling of not only collecting points, but also âplayingâ for delicious rewards. The program was a complete success, breaking records in no time â and we exceeded our goals by far.
3
Siemens Healthcare
ARTIS family â three products, one launch story for sales enablement
CBE DIGIDEN
Three related products were launched over a year. These were linked by innovative storytelling: A curator tries to open an exhibition which presents the icon of innovation as its masterpiece. He fails. Every time the system gets where its actually belongs. All launches also worked independently of each other, since the display was personalized for different customer groups.
Vodafone
SIMon - your friendly raccoon
ODALINE, hello.you, Parasol Island
SIMon mobile. That's the brand that does it all different. In the No-Frill market (around 10âŹ/M) everybody talks about their PRICE. We rely on Simon - our little raccoon friend. He's born digital, straight out of Ruhrpott - but is also on your TV screen and outdoors. Simon especially loves TrashTV, Social and memes. Started from the bottom (0% awareness), now we here.
15. Disruptive Communications
1
Winner
ING Bank Romania
Discuss & Destroy - New Home Fears
Jam Session Agency
Despite the pandemic, the banking market chose to promote mortgage loans by painting the perfect dream of owning a house. Digging deeper, ING addressed consumersâ need for stability by bringing to light all the undiscussed fears that surface when people think of making the step to becoming homeowners. The campaign grew share of fixed mortgage loans in portfolio while increasing all digital KPIs.
2
Siemens Smart Infrastructure
The Power Reset / Alles auf GrĂźn
Merkle Germany
How do we create broad momentum for the energy transition and reach our B2B customers in times when classic B2B channels such as OOH at transport hubs are suddenly losing importance? Our solution: a documentary on Amazon Prime Video about the Bavarian town of Wunsiedel â a municipality that already lives the energy future and supplies its nearly 10,000 inhabitants with carbon-neutral energy.
3
Air Greenland
Club Timmisa- datadriven customer club in realtime
NexusOne
Air Greenland has innovated a customer club called Club Timmisa. Club Timmisa is a digital and highly data-driven omnichannel platform. The platform enables Air Greenland to deliver personalized customer experience across all digital channels by having absolute data control, which enables Air Greenland to communicate personalized in real time with their members.
Evonik Industries
#Evonik Quest - We Are Looking For You!
A job posting in video format - packed into an exciting story. That is #EvonikQuest. Potential applicants get an authentic insight into their new job and get to know the new colleagues and the future workplace in an entertaining way. Special and repeatedly advertised jobs get a higher visibility. Hiring success guaranteed.
Polyarc
Launch/Moss: Book II/Polyarc
Disrupting traditional video game showcase events, beyond just showing a trailer, Polyarc broke the traditional format and introduced the video game Moss: Book II to a new audience in a creative, and innovative way by combining technology and a live presentation creating a virtual character who interacts with a real host during the Meta Quest Showcase. This was the first time a video game company
16. Sustainability Communications
1
Winner
E.ON
Cycling to the power line biotope
ESCAPE Filmproduktion
Ecological corridor management contributes significantly to the environment. To kick off the ESDW 2021, our CEO Leo Birnbaum and our Chief Operating Officer â Networks Thomas KĂśnig went on an E-Bike tour together with the biologist and Instagram influencer Chris Kaula along an ecologically managed power lines. The resulting social media campaign reached millions of users.
2
Siemens Smart Infrastructure
The Power Reset / Alles auf GrĂźn
Merkle Germany
How do we create broad momentum for the energy transition and reach our B2B customers in times when classic B2B channels such as OOH at transport hubs are suddenly losing importance? Our solution: a documentary on Amazon Prime Video about the Bavarian town of Wunsiedel â a municipality that already lives the energy future and supplies its nearly 10,000 inhabitants with carbon-neutral energy.
3
ING Bank Romania
Wild Game for the Wild Life
Jam Session Agency
We created an entertaining format to educate Gen Z about Carpathians wildlife, partnering with the gaming community and inviting gamers to take part in a unique series of livestreams. We disrupted the gamersâ habitat through a series of challenges that wildlife faces daily, from landslides to air pollution. Streamers relied on community donations to advance to the next challenge and save wildlife
Swedbank Lithuania
17 / Seventeen
Bosanova
Surveys showed that in Lithuania awareness of sustainability is fragmented. We know that changing the mindset is not easy. It starts from awareness, knowledge and personal relevance. To accelerate the sustainability journey, we must firstly bring this topic to peopleâs minds and hearts. This was the goal of the educational project 17.
The EU Global Climate Change Alliance (GCCA+)
The EU Global Climate Change Alliance (GCCA+)
Stantec
The EU Global Climate Change Alliance (GCCA+) campaign disseminate critical knowledge, actionable data and inspiring stories on climate change solutions. We provide a platform for raising awareness and fostering cooperation on climate change, stimulating discussion and lessons learned for communities based on climate change adaptation and mitigation projects financed by the EU GVVA+ initiative.
17. Experiential Marketing
1
Winner
ING Bank Romania
Wild Game for the Wild Life
Jam Session Agency
We created an entertaining format to educate Gen Z about Carpathians wildlife, partnering with the gaming community and inviting gamers to take part in a unique series of livestreams. We disrupted the gamersâ habitat through a series of challenges that wildlife faces daily, from landslides to air pollution. Streamers relied on community donations to advance to the next challenge and save wildlife
2
Retail chain IKI
WALK15 discount only for walking
Retail chain IKI and #walk15 mobile app in September launched a completely new initiative in Lithuania and Europe. If you walk 20 k steps with #walk15 app, then you can get a one-time 20% discount on fruits and vegetables. The purpose of this initiative is to promote health, activity, and a healthier diet. It won first place in the Lithuanian PR projects competition as the responsible campaign.
3
BMW Austria
#BORNELECTRIC
CONCRETE. THE GRAFFITI AGENCY, Virtual Identity
Introducing BMW #BORNELECTRIC: A new way of producing sustainable campaigns. The integrated campaign translates the emotional core of the BMW iX into an interactive mural in the heart of Vienna. The artwork was also transported hybrid into the digital world with an Instagram AR filter. 7 million impressions and 97% AR filter open rate.
18. Purpose-Driven Communications
1
Winner
ING Bank Romania
Unfollow Hate
Jam Session Agency
As a brand standing for living life authentically, ING took a stand against cyberbullying and encouraged people to do their thing without letting hate change who they are. We created a fictional film imagining Van Gogh as an aspiring artist today, in the context of social media. The film quickly became our most successful social media content to date, gathering over 9.5 mil views and 50K reactions
2
Alpro, EAT
Climate change your mind
Gullers Grupp
Swedes' everyday food favourites have one thing in common: They are all meat based. This is a problem since meat consumption is responsible for 30 % of carbon emissions. Habits are hard to break and vigilance is a virtue. That's why Alpro and the EAT Foundation joined forces to get swedes to change their minds, for the sake of the planet.
3
Continental
Raising Heartbeats Challenge
2021 was Continentals 150 years anniversary. As part of this the âRaising Heartbeats Challengeâ activated thousands of employees and supporters worldwide for a good cause in only one week. True to our anniversary motto âMobility. Our Heartbeat for 150 Yearsâ we jointly raised our heartbeat. In other words: we walked, biked, swam and jogged the distance to the moon and back more than twelve times.
Uniomedia Communications
Telekom: Digitalise Your Class!
In Hungary, teachersâre ageing and typically teach frontally. Students have a smartphone they mustnât use in class. What if we brought these closer to each other & showed that the learning experience can be elevated via digital?
Telekomâs purpose is to make life better with digital, therefore the Telekom: Digitalise your class! project aspired to do the same, now in education.
Vodafone
Vodafone auctions off the world's first SMS as NFT
361/DRX, Avantgarde Gesellschaft fĂźr Kommunikation, Blockchain Trust Solution, Carat Deutschland, Neon Internet, nĹted - a story studio
Vodafone wanted to use the NFT trend to prove its innovative power. The world's first SMS with the message "Merry Christmas" was sent via the Vodafone network in 1992. Almost 30 years later, this milestone of technology was to be published again as NFT to do good. On 21 December 2021, the world's first SMS was auctioned off as an NFT for over âŹ100,000, with the proceeds going to UNHCR.
19. Internal Communications
1
Winner
Freudenberg Group
The Global Mission Impossible
komm.passion
A rousing global leadership conference in times of endless video conferences? The Global Mission Impossible accomplished just that: The 450 top managers of the technology giant Freudenberg supported the protagonist Diane in her fight against evil in a virtual 3-day secret agent mission. Gamification combined fun and excitement with strategic core elements of the "Dialog 2021".
2
Mister Spex
Digital employee experience: IPO of Mister Spex SE
GO-Event! - Eventagentur & Livekommunikation
Because of Covid-19, the internal communication around the IPO of Mister Spex SE had to be primarily digital. The challenge was to engage the employees at the same time as the announcement of the forthcoming IPO, not only in terms of content but also emotionally, while creating enthusiasm for the event across locations and reducing any uncertainties regarding the upcoming changs.
3
Michelin
EUNited 2021
Uniplan
Through a psychologically-driven journey we counteracted fear and engaged people in driving the transformation: From facing the fear, to living through it, up to actively shaping it. The co-constructed approach included more than 1,500 employees offering different formats. The result: More than 85% of employees are optimistic and feel they can actively contribute to the future of the company.
BGK
âItâs childishly simpleâ Change of values in BGK
Bank Gospodarstwa Krajowego is a Polish development bank â the only institution of this type in Poland. At the beginning of 2021 BGK implemented new strategy, updated its mission, vision and values: responsibility, teamwork, openness. Then we implemented a complex project -
#ItâsChildishlySimple.
Retail chain IKI
"Yellow wave" with IKI employees
After quarantine IKI was looking for a way to bring together all the employees. In the spring of 2021, IKI joined the yellow wave by presenting a video of the employees dancing to a song by âThe Roopâ â a band that represented Lithuania in Eurovision. The video soon became viral and reached 43% of Lithuanian Facebook users. The campaign also won first place in the Lithuanian PR competition.
20. Recruiting or Employer Branding
1
Winner
Robert Bosch
Work #LikeABosch
The Work #LikeABosch campaign modernizes the employer brand, it inspires employees and candidates, it differentiates Bosch from other companies and it mainly positions our company as an employer brand within the field of Software and IT worldwide - in a lighthearted and humorous way. Work #LikeABosch is an invitation and an attitude.
2
PwC Central & Eastern Europe
CEE Business Experience Challenge
A unique project to leverage PwC network to boost the employer brand awareness through an online, gamified case study competition. It gave young talents across eleven CEE countries unique possibility of getting to know PwC business & work specifics while having fun, upskilling and competing with their peers. Best national teams have met during the spectacular, "metaverse" International Finals.
3
AccorHotels Deutschland
Heart of Hospitality
Due to the fact that reaching new talent pool became more challenging, the campaign was born to remind our guests and future talent by sharing stories of this much-loved sector that our people are at the heart of every experience. Both the stories of Accor talents and the podcast as one key element, hosted by CEO Duncan O`Rourke, have received overwhelming support from players in the industry.
DFDS
Half-Year Vacation
UAB Fabula ir partneriai (Fabula Rud Pedersen Group)
The campaign aimed to attract young people aged 18-30 from all over Lithuania to work on DFDS ferries and shape the company as an attractive employer. An exclusive offer from the employer - work on the ferries and take a holiday for up to half a year. Campaign resulted in astonishing numbers - near 600 job applications received!
Ekkiden
Ekkiden & YOU = World HEROES
How do we differentiate ourselves if we are doing the same thing to attract candidates? People working in IT are used to receive around 40 messages per day with different offers, and the problem is, every single one of them has the same structure. Non of these catch their attention. EXCEPT for our big SUPER HEROES campaign, which increased the response rate from a 28% to a 44%.
21. Corporate Culture
1
Winner
BGK
âItâs childishly simpleâ Change of values in BGK
Bank Gospodarstwa Krajowego is a Polish development bank â the only institution of this type in Poland. At the beginning of 2021 BGK implemented new strategy, updated its mission, vision and values: responsibility, teamwork, openness. Then we implemented a complex project -
#ItâsChildishlySimple.
2
Deutsche Post DHL Group
Smart Workspace: Connecting 570.000 colleagues
OPEN
Our Smart Workspace will connect 570.000 colleagues, in 220 countries. Our campaign engages them in various ways on this journey: with a tailor-made visual identity, a âglocalâ comms strategy, which involves all business units, best practices and interactive elements, as well as supporting managers to enable them to walk ahead on this journey.
3
Gruppo Unipol
Unipol Group: Digital Talks & Digital Lunch
The Digital Talks and Digital Lunch projects are two milestones in Unipol Groupâs journey towards people engagement, digitalization and ambassadorship. They laid the foundation to support the Group's reputation both internally and externally, innovating the Italian insurance scenario. Unipolâs way to bring value by involving each employee in a knowledge-sharing and idea-generation setting.
Atlantia
Atlantia - Corporate Website
Message
Atlantia is an international strategic investment holding company that manages motorways and airports under concession and offers mobility services worldwide.The corporate website rebuild project is part of a wider communication strategy focused on strengthening brand reputation and raising awareness of company values and commitment.
PSP Swiss Property
ÂŤTHE ASSIGNMENTÂť for PSP Swiss Property
Racerfish
When COVID-19 forced most employers to send their employees home, Racerfish was commissioned by PSP Swiss Property to create an image film. The final product ÂŤTHE ASSIGNMENTÂť serves as a somewhat unusual team-building event: After the home office obligation, the employees of PSP find back together during a film shoot at their workplace and return to the office with this experience.
22. Content Marketing
1
Winner
Siemens Smart Infrastructure
The Power Reset / Alles auf GrĂźn
Merkle Germany
How do we create broad momentum for the energy transition and reach our B2B customers in times when classic B2B channels such as OOH at transport hubs are suddenly losing importance? Our solution: a documentary on Amazon Prime Video about the Bavarian town of Wunsiedel â a municipality that already lives the energy future and supplies its nearly 10,000 inhabitants with carbon-neutral energy.
2
KĂśrber
KĂśrber Xperience
Kubikfoto
The KĂśrber Xperience is a virtual, interactive world in which users can explore the past, present and future of the KĂśrber Group. The combination of 360-degree films, photos, and gamification elements, puts users right in the action. The interactive platform and the expertise of more than 100 KĂśrber experts from across the globe who can be met virtually have already inspired around 16,000 users.
3
Diageo Bar Academy
Revitalising the Global Bar Industry
Smarts Agency
With the bar industry facing an unprecedented and diverse range of challenges around the world, it was difficult to know where to start and where priorities lay.
However, Smarts took the opportunity to collaborate closely with DBAâs markets and audience to identify the real needs for the industry and consequently, amplify DBAâs reach to a level it could never even have imagined.
KWS SAAT
KWS Portrait - Edition 2021
LOOK//one, tabmag
KWS is one of the global market leaders when it comes to researching, developing and producing high-quality seeds - and has a lot to tell. Not only about the company, but also about the plants that feed millions of people and the farmers who ensure that KWS seed grows and thrives. A new cross-media KWS Portrait serves partners and interested laypersons as a high-quality source of information.
Wirtschaftskammer Ăsterreich
LOOKAUT
LOOKAUT does economic news, features entrepreneurial success stories and keeps you updated on the international economy. We use the network of Austrian Trade Commissioners worldwide and turn their knowledge into informative content. We also work data-driven: Our users decide what they want to see. We address our different target groups on 4 platforms and via newsletter.
23. B2B Communications
1
Winner
AirPlus International
Evolving through the travel crisis
When the pandemic grounded our industry, we redesigned our virtual cards to bring the benefits of streamlined travel payment to at-home procurement, enabling remote workers to make efficient online and ad hoc purchases. An in-house campaign took our brand beyond travel for the first time, educating customers with creative ingenuity and pointing our companyâs way through the crisis in our industry
2
Kurio, Wärtsilä Energy
Europe's Energy Future
Greenhouse Communications
The electricity prices have gone up drastically all over the world. Whilst everyone else was complaining, our engineers had a solution. All we needed was attention. Time was of the essence, since the energy topic was all over the news. Acting fast, we hijacked a buzz-worthy phenomenon just three weeks away. Even thou we went from brief to launch in less than a month, we broke all the records.
3
HB Reavis
HB Reavis â Santa Labs is comin' to town
Diorama
HB Reavis is a leading international workspace provider operating on several European markets. We announced that Santa Labs, a fictional company of well-know Santa Claus, has taken almost all of our leasable area in our projects across Europe. We let the sleigh bells ring and the Christmas spirit spread. The campaign reached almost 2.5 milion people while spending only 9.400 EUR in media budget.
Mitsubishi Chemical Advanced Materials
Possibility Provider
Gridd Customer Experience, Mart Strategic Consulting, Omobono, Trimm - Full-Service Digital Agency
MCAM began to redesign its customer journey experience. This resulted in a strategy with a focus on customer contact moments. These customer touch points were filled with a business development platform, a products and solutions platform and an ecommerce and customer platform. By putting customer experience at 1, MCAM has a decisive lead in a traditional market.
Robert Bosch
Software-defined vehicleâA vehicle that is continuously optimizing itself
oddity
Until now, brand, engine and features were the deciding factorsâsoon it will be apps, services and operating systems: The paradigm shift to "software-defined vehicles" (SWdV) is turning the entire mobility environment upside down. Innovation leader Bosch thought ahead and is positioning itself as partner no. 1 for SWdV and cloud services in a multichannel campaign for all relevant target groups.
24. Public Affairs
1
Winner
IHK zu Kiel
THE CHOICE â THE CANDIDATE CHECK
Kabuja & Kollegen
Creating their format THE CHOICE â THE CANDIDATE CHECK, the Chamber of Industry and Commerce (CIC) Kiel reinvents the traditional pre-election event: It precedes the panel discussion of the top candidates with blind auditions, audience voting and discussions with the audience. The format raises awareness of filter bubbles, overcomes reflexive classifications, and initiates a change of perspective.
2
PLMR
Stop Mass Homelessness with The Big Issue
PLMR and The Big Issue created an online tool that let UK citizens look up how many people were at risk of homelessness where they lived due to the pandemic. The tool allowed users to take action and email their MP urging them to release vital funds to stop post-Covid homelessness. The campaign was successful, the Government provided ÂŁ316m to fight mass homelessness, saving hundreds from poverty.
3
Wirtschaftskammer Ăsterreich
LOOKAUT
LOOKAUT does economic news, features entrepreneurial success stories and keeps you updated on the international economy. We use the network of Austrian Trade Commissioners worldwide and turn their knowledge into informative content. We also work data-driven: Our users decide what they want to see. We address our different target groups on 4 platforms and via newsletter.
National Information Technology Development Agency (NITDA)
Digital Innovation for Economic Prosperity
Image Merchants Promotion Limited
The campaign examines roles of regulatory bodies in promoting the deployment of technological tools in providing solutions to economic challenges.
It provides an online portal, media coverage, weekly articles and a book presentation. The strategy enhances a positive perspective on Digital Innovation and stakeholders' participation in the sector which later records unprecedented contributions
www.ipha.ie
Innovate for Life
Innovate for Life is a film-led, public digital campaign designed to create awareness of innovative life-changing treatments for patients based on the application of breakthrough science. A key strategic focus of the campaign is to create awareness of the benefits of scientific innovation on a human, economic and societal level. This was achieved through the medium of film.
25. Issues & Reputation Management
1
Winner
vfa
Research is the Best Medicine
Filmkartell, ressourcenmangel
In 2021, the German Association of Research-Based Pharmaceutical Companies (vfa) conducted its âResearch Is the Best Medicineâ campaign exclusively on social media. Fresh, vivid and strikingly different, it used tailored content marketing and scientific storytelling to reach a community on Instagram, Twitter and YouTube. And succeeded in significantly attracting young people and adults alike.
2
Deutsche Telekom
Crisis communication: Flood disaster in Germany
the Digitale
Emergency communication after the 2021 flood disaster in Germany. The communication team discarded all editorial plans, immediately reported on site about the reconstruction measures of their colleagues and explained the context and the steps up to a functioning network again. Holidays were scrapped so that all those affected could be #THEREAGAIN again as quickly as possible.
3
United Grand Lodge of England
United Grand Lodge of England
An extensive campaign designed the to revitalise the perception and image of Freemasonry, opening the doors to invite others into the world of Freemasonry and support the people that just want to make friends and help their community without judgment.
26. Data-Driven & Automated Communications
1
Winner
Zell am See-Kaprun Tourismus
Automated experience plan
Dialogschmiede
The digital morning post is 100% automated & compiled from numerous data source feeds to the individual recipients.
-Personalized approach based on customer behavior & location
-preferred media channel newsletter or APP push
-multilingual
-Live feed weather data
-Individualization of content & leisure activities
-Livefeed webcams with AI weather interpretation
Openrate: 81.67%
Conversion: 26.61%
2
Air Greenland
Club Timmisa- datadriven customer club in realtime
NexusOne
Air Greenland has innovated a customer club called Club Timmisa. Club Timmisa is a digital and highly data-driven omnichannel platform. The platform enables Air Greenland to deliver personalized customer experience across all digital channels by having absolute data control, which enables Air Greenland to communicate personalized in real time with their members.
3
Evonik Industries
Evonik Cockpit & Global Employer Brand Attractiveness Index
Evonik developed a tool together with grapevine marketing, that allows to make the success of our Employer Brand clearly visible. Simple, and with a single figure. The Employer Brand Attractiveness Index is the result of ten strategically selected indexes that combine more than 30 weighted KPIs with real-time global access for all relevant stakeholders- from which strategic decisions can be drawn
Fraport Slovenia
Customer-Personalized Destinations from Ljubljana Airport
iPROM
Fraport Slovenija is continuously promoting flights from Ljubljana Airport in order to attract as many passengers as possible to the airport and ensure a constant flow of new passengers. Fraport Slovenija worked with iPROM to design a long-term data-driven strategy for promoting the most popular destinations accessible to passengers traveling from Ljubljana Airport.
HORISEN
HORISEN Business Messenger
Our idea of HORISEN Business Messenger is to make communications more advanced and programmable than ever before. Our success is to enable marketing professionals to have absolute control over omnichannel communications with a single login from one place by empowering them to deliver content to their audience providing them with the right information, at the right time, through the right channel.
27. Community Engagement
1
Winner
Michelin
From the bin to the rim
Anyone can talk about sustainability - we decided to do something about it at the IAA 2021. Instead of a big trade fair show,Michelin employees were part of the Clean & Collect campaign and set out to rid the city of Munich of plastic waste and thus draw attention to the tyres of the future. We reached more than 200 million contacts with a strategy - from local politics to viral
2
Electronic Arts
Grimaces resulted in international honors
PR-operatørene
When the video game publisher Electronic Arts (EA) set out to create hype around their new âEnd of an Eraâ cards in the popular football video game FIFA 22, we grabbed our cameras to meet Christian Gauseth in Mjøndalen. His untraditional portraits in the FIFA Ultimate Team (FUT) game mode had gathered attention from fans all over the world, which EA wanted to honor
3
Koch Media
Farming Simulator 22: let the good times grow!
Vertigo 6
Commercials are usually made at European HQ's and then dubbed into 1 local voice over per country. Due to the hyper-targeting possibilities of social media, it would be a shame to go down this road. In the FS22 campaign we opted for multiple local accents that appeal to the community because they sound fresh between the standaard ads. The approach smashed CTR benchmarks & exceeded sales targets!
The Kraft Heinz Company
#NormalizeHeinzOnEverything
We Are Social Deutschland
Influencer culture has slowly turned Instagram into a place of dangerous standards which are unrealistic for anyone to uphold. A place that makes you feel bad - about your weight, lips, income and even the food you eat. It has become a breeding ground for images of tiny unseasoned salads. We integrated the very people who created this culture into a campaign which rebels against it.
vfa
Research is the Best Medicine
Filmkartell, ressourcenmangel
In 2021, the German Association of Research-Based Pharmaceutical Companies (vfa) conducted its âResearch Is the Best Medicineâ campaign exclusively on social media. Fresh, vivid and strikingly different, it used tailored content marketing and scientific storytelling to reach a community on Instagram, Twitter and YouTube. And succeeded in significantly attracting young people and adults alike.
28. Website (Corporate, Microsite, Career)
1
Winner
Atos Medical
laryngectomy.info
A cancer diagnosis with the recommendation to undergo a total laryngectomy can cause a difficult time. Easy access to reliable information on what to expect is important. Laryngectomy.info is a comprehensive source of information on total laryngectomy, providing reliable and easy access to information for anyone who will undergo a total larayngectomy, and their family and friends.
2
Fraport Slovenija
Redesign of the Ljubljana Airport website
Innovatif
After the Covid 19 pandemic, Ljubljana Airport's website needed to attract the most demanding customers and bring more visitors to the airport. In a highly competitive environment with at least 5 airports nearby, the website repositioned the airport as a regional travel reference point with stronger branding, advanced features and optimised and informative content.
3
Beyond Encryption
Beyond Encryption Website
Articulate Marketing
In 2021, Beyond Encryption underwent a complete rebrand and website overhaul, providing full visibility of their customer journey, firmer support for their customers, and a clear illustration of their product offering, values and culture. In collaboration with Articulate Marketing, this was carried out in a mere two months, offering increased website traffic, contacts, leads and customers.
International SOS
International SOS Corporate Website Refresh
Our vision was to create an easy-to-administer and lead-generative website that reflects our value proposition and is intuitive for our visitors. In addition to a positive ROI after a few months, we have received tremendous feedback from all our business functions. Our people are very proud of the new website, which has reinforced a stronger attachment to our brand and company.
Qatar Tourism
Visit Qatar Website
Qatar is an undiscovered gem of the Arabian peninsula with a bold goal: to attract 6+ million tourists by 2030. Research told us that global travellers didnât think it had much to offer. We created a highly personalised user-centric travel hub with rich content in 7 languages, while data gathering allowed us to design customized campaigns backed by marketing automation.
29. Internal Channel (Intranet, Digital Workplace & App)
1
Winner
Deutsche Post DHL Group
Smart Workspace: Connecting 570.000 colleagues
OPEN
Our Smart Workspace will connect 570.000 colleagues, in 220 countries. Our campaign engages them in various ways on this journey: with a tailor-made visual identity, a âglocalâ comms strategy, which involves all business units, best practices and interactive elements, as well as supporting managers to enable them to walk ahead on this journey.
2
Al Jazeera Media Network
Al Jazeera Tawasul (Internal Platform)
The Tawasul website is an internal communication gateway, which has a team that keeps it updated. Its purpose is to maintain connectivity among Al Jazeera employees and to access the Network's news and services. The Tawasul team also organises many internal events such as Tedx Al Jazeera, Sports tournaments, and Diversity Day.
3
Henkel
Pimp my SharePoint: the Henkel Hub
Axel Springer Corporate Solutions
The Henkel Hub puts users at the center. As part of the newly established Digital Workplace, it replaces 18 intranets and thus forms ONE central platform for information, collaboration, and networking. SharePoint, as CMS, provides the platform for information and data and is complemented by Yammer as a social networking tool and Teams as a communication and collaboration tool.
Imerys
OneImerys: Reshaping Employee Experience
LumApps
Continuous development is one of the secret ingredients to Imerysâs successful intranet. Through structural alignment, optimized navigation and better visual design, OneImerys provides a better user experience for more than 10,000 employees. The project drove a 120% increase in traffic and positively impacted engagement with content and in communities.
Randstad Deutschland
connect. Empower yourself, inspire each other.
Randstad is global market leader for HR services. Until 2021, we had no global intranet. The 40k employees were only connected via e-mail. The birth of our social intranet connect! In July 2021, Germany implemented connect as a first mover for four brands, with connection to the global network. Engagement rates of over 90% and an interaction rate above global benchmark are evidence of success.
30. Corporate Social Responsibility & Annual Report
1
Winner
Bertelsmann Stiftung
Bertelsmann Transformation Index (BTI)
ressourcenmangel
The Bertelsmann Transformation Index is the result of the collaboration of nearly 300 country and regional experts from leading universities and think tanks worldwide. The Index analyzes and compares transformation processes worldwide to identify successful strategies for peaceful change. We supported with an interactive online tool that visualizes the scientific data in a contemporary way.
2
HUGO BOSS
Bolder than ever: The NEW HUGO BOSS Annual Report 2021
nexxar
For HUGO BOSS, fiscal 2021 marks the beginning of a new era. Under the striking motto NEW, our report highlights all the many changes at our company. We pursue a strong digital-first approach, convincing with clear user navigation, state-of-the-art design, and many interactive features. A broad-based social media campaign and consistent multichannel approach set new standards in digital reporting.
3
PUMA
PUMA SE - Online Annual Report 2021
3st kommunikation
PUMAâs quest is to be the fastest sports brand in the world. That's what the annual online reporting conveys year after year. Based on that, design and content need to be correspondingly dynamic. Dynamic is also the process of finding a guiding principle when reviewing 2021: What drives people together to strive for greatness? At PUMA, the answer can be condensed into three words: "ONLY SEE GREAT"
BMW Group
BMW AG - Integrated Online Annual Report 2021
3st kommunikation
As a global Impact Company, The BMW Group continues to make a difference: with a unique integrated report. The report shows the interrelationships between financial and non-financial aspects, for example, environmental protection and social responsibility. It addresses the stakeholders-like investors, customers, suppliers and communities-while providing great entertainment and interesting insights
Robert Bosch
Decoding tomorrow
C3 Creative Code and Content, hw.design,SevenC3
The Bosch annual report serves as a digital marketing platform to illustrate how Bosch is decoding tomorrow, line by line of code. Employing a social media-first approach to both content and visual style, we use downstreamed social media campaigns to address our target audience. The results so far: social: >40m impressions, >2.5m engagements, >5m video views.
31. Digital Publishing (Blog, Podcast, Magazine, Newsroom)
1
Winner
comdirect - eine Marke der Commerzbank
Branded Podcast "Wir waren Detektive"
Folivox â Krass & Rothenburg
"Wir waren Detektive" is a branded Podcast by comdirect â a brand of Commerzbank AG, combining financial education and a thrilling fictional plot. Aiming to animate a young audience to explore financial topics comdirect offers a unique approach: Financial matters that occur in the fictional plot are discussed by experts in the second part of each episode providing relevant financial insights.
2
FERROVIAL CORPORACION
Sounds Like Infrastructure
Veleta Media
âWhat if we could find a way to explain how we transform the world through our different projects in a non-technical and fun way? That was our main objective and that is why we decided to look for true and inspiring stories that help explain how and why the infrastructure,becomes an essential part of our lives. Therefore, we decided to launch a podcast channel for the #InfrastructureEnthusiasts.
3
AMERICAN EXPRESS
AMEXcited
ODALINE, Content Fleet
AMEXcited - this is the new content home for American Express. With the themes of travel, enjoyment, design, technology and mobility. The platform combines the brand and the potential consumer in a very natural way through content that inspires. The product world finds natively integrated. AMEXcited strengthens the brand, increases consideration and drives sales.
European Investment Bank
Climate solutions: multilingual and easy-to-read
Our Climate Solutions podcast series and related content has grown for 3 seasons. Before season 4 later comes in 2022, we expand the reach of existing content with ground-breaking multilingual podcasts (in Spanish, Italian, French and German) and by becoming the first multilateral financial institution to publish easy-to-read climate pages for mentally disabled people or to publish an audiobook.
Kuehne + Nagel Sp.
Coffee with Logistician
"Coffee with Logistician" is a series of Kuehne+Nagel podcasts in which we talk to our experts on logistics issues. We bring closer issues related to transport and organization of the supply chain and present the current market situation. So that our listeners are always up-to-date for their business.
32. Mobile App
1
Winner
DHL Parcel
My DHL app
Online shopping has received an unprecedented boost during the pandemic. The My DHL all-in-one app not only allows consumers to conveniently trace the whereabouts of their parcels; it also lets them choose exactly when and where they want their parcels to be delivered. It couldnât be any
easier! My DHL is compatible with iOS, Android and web platforms and always provides the best user experience,
2
HB Reavis Group
Ahoj Nivy! Customer engagement and loyalty app
DataConcept
This case study tells the story of how we created the relationship among the shopping mall, tenants (retailers) and shoppers using the mobile app called Ahoj Nivy!, which helped us to launch the largest mall in Slovakia in the midst of the pandemic, attract visitors and boost loyalty. We used the app to engage the target audience whilst promoting the mallâs and retailersâ content via campaigns.
3
Qatar Tourism
Visit Qatar Mobile App
Qatar Tourism wants to put the country on the map as a leading travel destination. It has something for everyone, from foodies to families, adrenaline junkies to sports fans. But how do we bring a wealth of attractions to life to intrigue visitors across the world? The answer: a free pocket travel companion in the form of the Visit Qatar app.
Cefic, the European Chemical Industry Council
Cefic News: For all EU chemical policy updates
Unanim
To help members navigate the complex EU regulatory maze, we designed the Cefic News App: our one-stop-shop for news and events on EU policy developments in the chemical industry. As app it provides information on the go, in desktop format it caters for those who wish to read on a big screen. Since its launch in October 2021, we have gained 6550 users, equaling over 70% of our membership.
Air Greenland
Club Timmisa- datadriven customer club in realtime
NexusOne
Air Greenland has innovated a customer club called Club Timmisa. Club Timmisa is a digital and highly data-driven omnichannel platform. The platform enables Air Greenland to deliver personalized customer experience across all digital channels by having absolute data control, which enables Air Greenland to communicate personalized in real time with their members.
33. Film & Video
1
Winner
ING Bank Romania
Unfollow Hate
Jam Session Agency
As a brand standing for living life authentically, ING took a stand against cyberbullying and encouraged people to do their thing without letting hate get to them. We created a fictional film imagining Van Gogh as an aspiring artist today, in the context of social media. The film quickly became our most successful social media content to date, gathering over 9.5 mil views and 50K reactions.
2
Novartis
Lp(a) in ASCVD: Mechanism of Disease Animation
Random42 Scientific Communication
The video is intended for an HCP (healthcare professional) audience. The objective is to introduce the viewer to the lesser-known Lp(a) cholesterol, focusing on its composition and how it may contribute to cardiovascular disease. Using stunning scientific visuals the mechanism of disease was explained in a clear, concise, and engaging way.
3
Eurelectric
Eurelectric Power Barometer 2021
Power Barometer 2021 was the third edition of Eurelectricâs data-driven publication on the power sector and the energy transition, one that is becoming a milestone for the European energy community and a data reference for policymakers. To go further, the 2021 online event launched with a video in augmented reality, a format that brought our work to another level of engagement and visibility.
Well Gesundheit
Well Explanatory Video
Film Lodge, Partner & Partner
How much emotion should a product that needs to be explained convey? How much explanation is necessary â how much vision, how much WOW is possible? For the health app Well, Partner & Partner AG in collaboration with Film Lodge have produced a film which tackles this balancing act. And fits the budget of a start-up.
Wilfried Martens Centre for European Studies
Future of Europe
After publishing a paper exploring public opinion on EU values based on extensive surveys conducted in 10 EU countries, we wanted to connect with the European citizens and explain the research findings in a fresh, attractive and consumable way; an explanatory video. In a contemporary format and length, the video explains very dynamically the main points and obtained a great impact.
34. Video Series
1
Winner
Walibi Belgium
The Legend of Kondaa
Emakina
The terrifying Kondaa has escaped...are you brave enough to tame it? Our 4-part web series take views back 5000 years to when the monster roamed the earth as we celebrate Walibiâs record-smashing megacoaster in Hollywood blockbuster style.
2
imove
imove - From A to B without the &%#!
JCP PRAD
Owning a car is generally more stress than fun. But if you subscribe to a car instead, you don't have to deal with any of the problems that ownership offers you. To showcase this difference, we created a story about two identical neighbors, but with a slight difference between them: One owns a car, the other subscribes to a car from imove. And the consequences of this choice.
3
Bundesministerium des Innern und fĂźr Heimat
Ehrenamt - Du machst den Unterschied!
infokontor
Volunteering - You make the difference! The campaign of the german Ministry Bundesministerium des Innern und fĂźr Heimat (BMI) is intended to make the social relevance of voluntary work visible. In 18 individual videos, it shows the diversity of volunteering using concrete examples. Reach and impact were generated through broad distribution in editorial and social media - more 200 million contacts.
Coca-Cola HBC
Women Of Coca-Cola HBC - Relatable Stories for Inspiration
Women need to succeed in more leadership roles. In order to empower more women, internally and externally, to take the lead, we at Coca-Cola HBC designed a series of videos showcasing female leaders at all levels, describing their learnings, challenges, and top tips to succeed. Our series of videos #WomenOfCCHBC features so far 17 videos with a reach of 5 Million people.
Evonik Industries
#QuickFireInterviews@Evonik
Answer so many questions about yourself and your job as you can in 90 seconds! Be fast and honest! In our #QuickFire@Evonik we make our employees become protagonists of a surprising video format. The reaction? We get a lot of attention and interaction on Social media - and this leads to increasing number of applicants.
35. Short Clip
1
Winner
Electronic Arts
Grimaces resulted in international honors
PR-operatørene
When the video game publisher Electronic Arts (EA) set out to create hype around their new âEnd of an Eraâ cards in the popular football video game FIFA 22, we grabbed our cameras to meet Christian Gauseth in Mjøndalen. His untraditional portraits in the FIFA Ultimate Team (FUT) game mode had gathered attention from fans all over the world, which EA wanted to honor
2
E.ON
Cycling to the power line biotope
ESCAPE Filmproduktion
Ecological corridor management contributes significantly to the environment. To kick off the ESDW 2021, our CEO Leo Birnbaum and our Chief Operating Officer â Networks Thomas KĂśnig went on an E-Bike tour together with the biologist and Instagram influencer Chris Kaula along an ecologically managed power lines. The resulting clip reached millions of users.
3
European Medicines Agency
Safety of COVID-19 vaccines
European Service Network (ESN)
To reassure EU citizens about the safety of vaccines at a critical point during the COVID-19 pandemic, EMA produced a short video clip to explain how COVID-19 vaccines are kept safe in the EU. The clip targeted the general population, but also people who are sceptical and do not trust the vaccines. A paid Twitter campaign generated over 3 mio video views and reached 1.2 mio users.
AmRest Coffee
Starbucks Germanys Co-Creation TikTok Channel
Faktor 3
We opened a TikTok Channel for Starbucks Germany. But not just any channel, the first Co Creation Channel ever. The idea behind it: together with all our Coffee House partners we create our TikTok Channel. Centralized marketing content that doesn't help anyone? No way! We create content together with our partners. This way we can cater to their individual needs and offer them a great new platform.
TAE Technologies
The Art of the Ride/TAE Technologies
TAE Technologies is a proud sponsor of the Natural Selection Tour, a snowboarding competition occurring on the west coast of the United States and Canada. TAE Technologies partnered with professional snowboarder Travis Rice and Jaguar to promote how we will be able to involve fusion energy and power efficiency into our daily lives.
36. Instagram
1
Winner
The Kraft Heinz Company
#NormalizeHeinzOnEverything
We Are Social Deutschland
Influencer culture has slowly turned Instagram into a place of dangerous standards which are unrealistic for anyone to uphold. A place that makes you feel bad - about your weight, lips, income and even the food you eat. It has become a breeding ground for images of tiny unseasoned salads. We integrated the very people who created this culture into a campaign which rebels against it.
2
FERROVIAL
The People Who Make the World Move
When you use a metro, drive on a highway, or catch a plane, you probably donât think about the people behind it. Via Instagram Stories takeovers we have shown more than 60 of our colleguaes in 12 countries. They have taken us from the highways of the US to the Control Towers of Lima Airport. Passing through the London Underground to the Toowoomba highway in Australia.
3
Evonik Industries
The People Behind Our Products
As a B2B company it can be challenging to create awareness! As a specialty chemicals company we provide a variety of career opportunities for people who want to drive innovation with us. Behind strong chemical products are strong employees! That´s why we put the focus on Instagram on our people â they inspire job seekers with their diverse stories to apply for us.
BMW Austria
#BORNELECTRIC
CONCRETE. THE GRAFFITI AGENCY, Virtual Identity
Introducing BMW #BORNELECTRIC: A new way of producing sustainable campaigns. The integrated campaign translates the emotional core of the BMW iX into an interactive mural in the heart of Vienna. The artwork was also transported hybrid into the digital world with an Instagram AR filter. 7 million impressions and 97% AR filter open rate.
Bundesverband deutscher Banken
Finanzfritzen
Ressourcenmangel
The âFinanzfritzenâ is an Instagram account set up by the Association of German Banks to communicate information about finances and investments to young adults and new entrants to the job market aged between 25 and 35. Using everyday language instead of cryptic bank speak, five âFinance Peepsâ share entertaining, up-to-date, concise content which is tailored to the target audience.
37. TikTok
1
Winner
EHL Group
Authenticity in World-Class Education: EHL TikTok by students for students
EHL Hospitality Business School is the worldâs number 1 Hospitality Management school. Capitalizing on Tik Tokâs disruptive communication identity, we put aside a polished and corporate content in favor of an authentic communication style showcasing EHL studentâs daily life and struggles. A successful community approach attracting 16.6k followers in 10 months to watch our international EHL family.
2
Takeda Pharma Vertrieb
TAK Goes TikTok - Creating Awareness for Rare Diseases
The purpose of Takeda as pharma company: to improve people's lives. Consumer goods manufacturers also claim to do this, but in pharmaceutical sector, it's meaningful. In case of rare diseases: 3 out of 10 affected children don't live to see their 5th birthday. Takeda strives to transform lives and to add more candles to the birthday cake. We are taking the issue to where young people are: TikTok.
3
Evonik Industries
First among Specialy Chemicals Companies - Evonik goes TikTok
As a first mover in the specialty chemicals industry, Evonik is launching a global TikTok channel. Why? We want to meet the demand for video, as well as target group-oriented content among pupils and students. With short videos, we show career opportunities and everyday work life at Evonik and achieve awareness and visibility among young people.
WeShare
Car share app WeShare's increase in installs
Customlytics
We chose to run an auction ad campaign using TikTok Ads Manager, building automated creative optimization and a cost-per-install budget into WeShare's ad flight. The campaign for car-sharing company WeShare, launched in Spring 2021, elicited great results with a 30% install uplift, leading to being included in TikTokâs library for Best Business Practice in the automotive category.
VUELING
#MisMotivosVueling
Torres y Carrera Consultores de Comunicacion
#MisMotivosVueling consisted of a raffle carried out through a hashtag challenge on TikTok, following a fall campaign strategy aimed at increasing sales in Q4. It was the first raffle with a hashtag challenge and influencers on TikTok Spain. The challenge registered +214M views, +19.2k likes, +1.04M shares, and it remained at the top of the âTrendsâ section for six days.