1. Social Media Campaign of the Year
VO2 Sportsnet, Group Nicewise, Koç Holding A.S.
Koç Fest
SAS Scandinavian Airlines System
Love is in the air
2. Online Strategy of the Year
Alfred Ritter GmbH & Co. KG, elbkind GmbH
Make Friends, Not Fans
Storymaker GmbH, Carl Zeiss Camera Lens Division, Carl Zeiss Vision GmbH
Social Media Case: Carl Zeiss Camera Lens Division
Rediscover Romania
3. Innovation of the Year
assisTT A.Ş., TURKCELL Istanbul, Rabarba Iletisim Hiz. A.S.
Daha Fazla Tweet
Nissan Center Europe GmbH, MSLGroup Germany GmbH
Das Geldautomaten Preisradar
Cosalux GmbH, Deutsche Post AG
Social Memories
Alametifarika - Ad Agency
Turkcell Daha Fazla Tweet
4. Companies
Volkswagen Danmark, Subsero A/S, DDB Denmark
Everybody deserves a Volkswagen
fuel new media GbR, Philip Morris GmbH
LEGO DUPLO Easter campaign - so many ways to play
Intel Deutschland GmbH, Häberlein & Mauerer AG
Über Morgen / The Tomorrow Project
5. NGOs
Lewis PR
‘Ik ben er nog’ (I’m still here) for SIRE
English Heritage
AMREF – Status of Africa: Mother's Day
World Food Programme
WeFeedback
6. Institutions
Council of the European Union, WPP plc, Ogilvy Public Relations Worldwide
Biodiversity:\"We are all in this together\"
Abbott Mead Vickers BBDO Limited
LONDON METROPOLITAN POLICE - WHO KILLED DEON?
Thomson Reuters Foundation
The 5 worst countries for a woman to be born
7. Crisis Communication
Atrevia
Aena and Spanish air traffic controllers strike: flying over problems to give public service
Cadbury France, FleishmanHillard France
Bubble gum burst on the Net
Bona Digital Agency, Türk Telekomünikasyon A.S.
Turk Telekom’s new crisis management strategy
8. Internal Communication
PKP BBDO Wien, Accenture GmbH Austria
A1 - We are 1!
Allianz - Slovenská poist'ovna a.s.
Allianz TV
BASF SE
connect.BASF
Deutsche Post DHL
Deutsche Post DHL Social Media Initiative
9. Digital Public Affairs
FleishmanHillard Brussels, FleishmanHillard Fishburn London, Air Transport Action Group
Enviro.aero
The Story of Agriculture and the Green Economy
WPP plc
WWF Belgium - All to Nagoya
10. Digital Monitoring and Evaluation
BIG Social Media GmbH, Deutsche Post DHL
Deutsche Post DHL Corporate Monitoring & Reporting and E-Postbrief Monitoring & Customer Interaction
Kanon Organic Vodka, Pronto Communication
Kanon Vodka
BIG Social Media GmbH
Monitoring & Reporting and E-Postbrief Monitoring & Customer Interaction
Web Excellence Forum e.V
The WebXF Online Communication Cockpit
11. CSR Communication
Allianz Generalvertretung in Hamburg
Allianz Knowledge Partnersite
Gedeon Richter Marketing Polska Sp. z o.o., Fabryka Komunikacji Społecznej, Hill & Knowlton Strategies Poland
HAVING MS
Brando
Share a happy thought
12. Corporate Website
Thomson Reuters Foundation
Alernet
Henkel AG & Co. KGaA
Schwarzkopf Homepage
Siemens AG, Virtual Identity AG
siemens.com – the evolution of a Corporate website
13. Intranet
Medica Healthworld a.s.
Intranet Czech Society of internal
ArcelorMittal SA
MyArcelorMittal.Com
MSL Amsterdam
Randstad 50 Club Gold
14. Online Newsroom
Vi Knallgrau GmbH, Opel Group GmbH
Opel Connect - Social Media Hub
Zandbeek Communication Group, ABN AMRO Bank N.V.
See the new path ABN AMRO has taken
infill Kommunikation GmbH, Boehringer Ingelheim Corporate Center GmbH, Nitro Digital, Ogilvy Health PR
The White Room - Oncology Media Resource from Boehringer Ingelheim
15. Corporate Weblog
Réseau de Transport d'Electricité
Au-delà des lignes
achtung! GmbH
Dealhunter - In search of the best deals!
Africa-Europe Development Platform (AEDP)
newteachersblog
16. Online Community
Serviceplan München, thjnk hamburg, VCCP Berlin
Deutschland findet Euch ('Germany will find you')
Initiative Universal Media
PANDORA - Build Your Own Bracelet
WEFRA Werbeagentur GWA R. Haack & Co GmbH, WEFRA PR GmbH
www.my-medical.education.com
17. Mobile and Apps
Akbank T.A.S.
Akbank Send Money App (Para Gonder)
Deutscher Bundestag, Babiel GmbH
German Bundestag app
fuel new media GbR, Philip Morris GmbH
LEGO DUPLO mini games - so many ways to play
18. Online Event
World Economic Forum
Davos Interaction
Deutsche Post DHL
E-Postbrief Web Conferences
Saatchi & Saatchi, Deutsche Telekom AG
Internet everywhere
MSL Amsterdam, Randstad Holding
Randstad 50 Club Gold
19. Web Magazine
Virtual Identity AG, Siemens AG
/answers
Journal International Verlags- und Werbegesellschaft mbH, Hubert Burda Media Holding Kommanditgesellschaft, American Express Services Europe Limited
SELECTS SmartMag®
Branders Group AG
The Brander
20. Online Newsletter
ABN AMRO Bank N.V., European Payments Council, Global Legal Entity Identifier Foundation
EPC Newsletter
PricewaterhouseCoopers
Hits of the month
First Scout In Strategische Kommunikationsberatung, Coeno GmbH & Co. KG
Vodafone TV Newsletter
21. Image Film
Lewis PR
Autoglass: 2020 Vision The Future of the Windscreen
Royal DSM N.V., DSM Resins & Functional Materials bv
Bright Now The Cinema Movie
Heaven, Samsung France
Samsung Mobile France - Galaxy SII - Unleash your Fingers
Fiction Films GmbH
Siemens iDos
22. Web TV
Jyske Bank A/S, Støvring+Woodward Kommunikation Aps Århus
Jyskebank.tv
POSSIBLE Worldwide GmbH, Riot Games, Siemens AG
Siemens YouTube Brand Channel
Daimler AG, fischerAppelt, relations GmbH
smart. studio. - remix your reality.
23. Annual Report
Thomson Reuters Foundation
Thomson Reuters Foundation Annual Report
Nexxar GmbH, Legal & General Group Plc
Legal & General Online and iPad Annual Report
Posten Norge AS Norway Post, AS Nationen
Norway Post: Annual and Sustainability report 2010
24. CSR Report
Sierra Portugal, SA, Sierra Corporate Services - Apoio a Gestão, SA, Sonae Sierra
CREATING EFFECTIVE CSR COMMUNICATIONS
Deutsche Bank AG
Pass on your passion and build social capital
Bee-Buzziness Grenoble, Spie SA
The "hyper" 2.0 Annual Report
25. Online Competition
Weber Shandwick London, Hasbro Poland Sp. z o.o., Charyzma., Weber Shandwick, Deutsche Telekom AG
Building the new Monopoly Polska
Volkswagen Danmark, Subsero A/S, DDB Denmark
Everybody deserves a Volkswagen
Weber Shandwick London, MasterCard, Straight Talk bvba
MasterCard's Maestro Angels
26. Corporate Game
UN World Food Programme
Free Rice
Valtra
Tune My Tractor
Deep Silver FISHLABS Koch Media Gmbh, Volkswagen AG
Volkswagen GTI Edition 35
27. Viral Communication
Alfred Ritter GmbH & Co. KG, elbkind GmbH
Blog Chocolate
Monday Public Relations sp. z o.o. sp.k
Release Santa Claus 2 (Uwolnij Swietego Mikolaja 2)
Vodafone GmbH, Factor Eleven GmbH
Vodafone TV-Star
28. Community Presence
argonauten G2 GmbH, Geometry Global GmbH
Fanta truth or dare app
Foot Locker Europe, IMG, GE Capital
GE Triathlon Community
FleishmanHillard Fishburn London
Innovations in Health & Innovations in Light
29. Twitter Profile
WaterAid UK, The Rabbit Agency Limited
#wateraid24
Vi Knallgrau GmbH, Opel Group GmbH
How do we provide service on Twitter?
Weber Shandwick London, Liverpool ONE
Twitter-Reporter for Deutsche Telekom
30. YouTube Channel
Pronto Communication
Disney Channel YouTube
Contents Area SL, Banco Bilbao Vizcaya Argentaria
Liga BBVA
RT Moscow
RT
31. Best Bachelor's Thesis
Collective narrative construction in participation-oriented virtual community: case study of role-playing community
KaBoAl Pictures Ltd.
The Heat-Seeking Model
The Nerve center – a vitual communication tool to support cancer patients
32. Best Master's Thesis
Self presentation in social networking sites: construction of digital life story
Social Media - A Source of Value Creation or a Hyped Way of Wasting Resources?
Change.org