Winnerlist 2013

37. Best Bachelor's Thesis

Winner

Remix culture online: analysis of meme consumption and generation websites

The Use of Interactive Solutions in Advertising Communication in Internet Environment: The Case of the Advertising Solution for Nacionālais teātris Play “Merchant of Venice”

I (don´t) like! - Eine exemplarische inhaltsanalytische Untersuchung der Kommunikation von Usern während Krisen in den Social Media

38. Best Master's Thesis

Winner

Paid Search Advertising: influencing click behavior with ad content

Social media in the Public Sector: Hit or Miss? A comparative study on the effectiveness of social media as a PR tool

Crisis management in a social media context

19. Corporate Website

Winner
Heineken

HEINEKEN corporate site

Addison, eFocus
HEINEKEN was looking for a new website design that not only represented the unique features of its business, but also communicated these qualities clearly to its stakeholders in a way that embraced emerging trends and technologies.
Akbank

AkbankSanat.com

Project House, Project House
One of the major promoters of art in Turkey, Akbank Sanat has overhauled its website in February in an effort to bring Akbank Sanat events to a larger audience. Entering into 4th month of its launched, the overhauled website has been greatly acclaimed by users, placing it in the list of successful projects.
Arla Foods AB

New arla.se: A responsive corporate website that brings value and inspiration to millions of Swedes

Arla aim to be the Best food inspirer in Sweden and needed a new digital hub. The decision was a brand new website to serve consumer that last year made +17 million visits to arla.se. With responsive design, we offer a great user experience also mobile. New arla.se based on using our popular recipes and products, to let visitors meet the whole company Arla. We call it Food Inspiration Plus!
CERN

CERN website

CERN
We created a new website for CERN - the world's largest physics laboratory - to meet the unprecedented and growing interest in the Organization's mission to explore fundamental questions about the universe. Working with an open design process, we sought input throughout the project from thousands of stakeholders and users of the existing websites to shape the final product.
Médecins Sans Frontières/Doctors Without Borders (MSF)

MSF UK website relaunch

MSF's Drupal platform serves the entire movement (25 offices), with each office free to design its website. MSF UK lead the design of the first site on this platform. This site, designed in partnership with MSF USA and Canada, has been adopted by others, saving MSF hundreds of thousands of pounds. The new site's IA and UX contribute to improved comms and FR results and better mobile engagement.

20. Annual Report

Winner
Pirelli Spa

Pirelli Corporate App

K-TEAM CONSULTING SRL, Message S.r.l.
The Pirelli Corporate App is an "all in one" resource for most significant content for stakeholders, developed in distinctive iPad-optimised format. It combines and summarize figures, graphs, text, videos, document and tools, making it a truly dynamic and interactive tool for everyday browsing as well for important streaming results, or important events as Annual Report and the Financial Results.
Danish Crown

125 Years of Food History

2012 marked the 125th anniversary of Denmark’s first cooperative slaughterhouse. Danish Crown’s annual report 2011/12 is therefore designed as a review of the past financial year as well as the story of a fascinating period of cultural and industrial history. 

Danish Crowns annual report is designed and coded to function in all common browsers and works on both mobile devices, tablets & desktops.
Future plc

Future Annual Report Digital App

Future is a business in rapid change. Historically a magazine business, we redefined ourselves to become a borderless international multi-media content producer. But the investor community needed this change story bringing to life. We created our Annual Report as an interactive app, using our own software, FutureFolio, setting a new benchmark in reporting – and creating a new revenue stream.
SPIE

All players in the green economy (SPIE's responsible web 2.0 enabled hyper annual report)

Bee Buzziness
The annual hyper-report "All players in the green economy" is at the heart of an editorial print-web-mobile ecosystem. Through its intrinsic properties (digital accessibility and eco-responsible on-line printing on demand), this document reflects SPIE's environmental and social commitment to enable the convergence of communications, technology and its commitment to corporate social responsibility.
Sonae Sierra

Sonae Sierra / 2012 Economic, Environmental and Social Report

2012 Economic, Environmental and Social report is our 9th CR report and complies with level A+ of the Global Reporting Initiative (GRI) Sustainability Reporting Guidelines. These online report allows the different company stakeholders to have a clear picture on the company global performance as well as to build their own report. In only 3 months the report was download 85.000 times.

21. Intranet

Winner
EDP - Energias de Portugal

edpON intranet

An act of correspondence and identification: this is how communication is understood in a Group in 13 different countries and continents. edpON intranet is the first step towards a common culture. All employees share the same intranet but customization tools allow it to adapt to each user. Interaction has a powerful presence and anyone can create and share content, using groups, blogs or forums.
Beiersdorf Shared Services GmbH

BSS live

We wanted to create an intranet that's adjusted to our target groups:BSS employees and Beiersdorf group worldwide (our internal customer, 18.000 user). By roadshows, daily news and transparent information we managed to get a high acceptance by users. BSS live is the central point of information and gives the opprtunity to personalize many features.KPIs of 5 month:130 news,1200 likes,210.000 visits
Coca-Cola Enterprises

iConnect Mobile

iConnect Mobile – launched in April 2013 - is already revolutionising CCE’s intranet experience. Key information is now just a swipe or tap away on employees' smartphones, resulting in significant increases in news readership and HR transactions – and all delivered by the same SharePoint platform as the main, award-winning site. Their intranet’s now in their pocket – and it’s there to stay.

22. Online Newsroom

Winner
Lrytas.lt

Lrytas.lt reader

Ad Fingers
Our days reading news for many people means reading news feed on Facebook. We brought actual news to their news feed by introducing Lrytas.lt skaitykle -1st Facebook news reader in Lithuania. It empowered people to spread the news and get recommendations from friends on relevant articles. Every second Lithuanian Facebook user installed the reader and it made it the top300 Facebook apps woldwide.
Launch PR

Starwood Media Centre

Starwood Hotels, Starwood Hotels
Created to shake up the traditional corporate news page, Starwood Media Centre is an industry first, one-of-a-kind online news portal and mobile application that has re-invented the way in which Starwood communicates news to journalists world-wide. With a focus on quality content, brand-driven design and advanced technologies, the multi-lingual portal has been embraced by traditional & new media.
Publicis Consultants Net Intelligenz

Beauty In

"Beauty In" (BI), launched by L'Oréal in 2012, is at its 4th edition. The Social Media Pressroom, provides journalists with easy-to-use rich content covering press trips. BI allows L'Oréal to make content produced for media needs available to a broad range of users. Journalists greatly appreciate this format that covers both to topical issues and the story of the Group's international strategy.

23. Corporate Weblog

Winner
voestalpine AG

voestalpine World Championship blog

cemano communication gmbh
How does a B2B company credibly benefit from the emotions surrounding the sport event of the year? On the voestalpine WM-Blog, two onliners from the target audience reported live from the World Ski Championships. They were placed on eurosport.de next to bloggers like Sebastian Vettel and via Fan TV they joined the 300,000 stadium visitors. The result: lots of likes and an impressive media coop!
Winner
Plantronics

Smartworkers

Zucker.Kommunikation GmbH
Combining a blog, several social media channels and events, Smartworkers has been an authentic content marketing tool to introduce new topics and establish Plantronics as trustworthy expert in the context of modern working. The platform is the first of its kind in Germany and represents a vivid community of digital influencers, decision makers and those interested in new technologies and concepts.
KUKA Systems GmbH

KUKA Blog - made by KUKA Systems

alphasystems GmbH
We want to reach customers, partners, suppliers, (potential) employees by providing a look behind the scenes, unusual in B2B - a new source of information for technical expertise and a more personal way of brand communication. We provide stories from our own point of view, about technology, personal work experience or special topics. More than 37,000 calls in a year show our success.

24. Online Community

Winner
Petrom

Andrei's Country

SC WEBSTYLER SRL
Petrom is a large oil and gas company in Romania. Andrei’s Country is Petrom’s CSR platform that inspired the traditionally-passive Romanians to change their communities for the better. The website is the backbone of the entire platform. More than a source inspiration, it is also the place where everyone with an impulse for involvement in the community wellbeing finds practical means to follow it.
Brewers of Spain

Beer Runners by Brewers of Spain

Burson Marsteller
The Brewers of Spain had a necessity to open their communications sphere through the 2.0. business, and get closer to the consumers, journalists, KOLs and specially to young target (+18). Through a progressive immersion in social media the association has achieved a critical mass and an excellent level of interaction and engagement.
Optimus

Bed&Breakfast - Optimus Primavera Sound

Music is one of Optimus strategic pillars, therefore, on the second edition of the festival Optimus Primavera Sound, Optimus intended to merge the uniqueness of Oporto, the festival and Optimus, by creating the application Bed&Breakfast which proposes to the inhabitants of the city to make their houses available to people coming to assist to Optimus Primavera Sound.
Siemens AG

Future Influencers – A virtual think tank community initiated by Siemens

MSLGROUP Germany GmbH & Publicis München
Siemens initiated the exclusive global online community "Future Influencers" to bring together tomorrow's thought leaders, and to foster relationships and a continuous dialogue. To date, through this platform, we've established 200+ unique long-term relationships with high potentials for Siemens. Also, Siemens collected 50+ ideas of how to address key sustainability issues.
Tourism Australia

Miles per Answer

FAKTOR 3 AG, Faktor 3 AG
Tourism Australia wanted to transport the famous Aussie Spirit on the web. We have created a Facebook app, where user could ask and answer questions about Australia travel. Every action has been credited to the account of the user miles. The user with the most miles eventually won a trip to Australia. The result was the creation of a big community that is still active today.

25. Mobile and Apps

Winner
Danish Cancer Society

Life with Cancer (In Danish: Liv med Kræft)

Life with Cancer is the first Danish smartphone app intended to empower and support cancer patients. The user can customize the app and use it as a tool to manage everyday life with cancer. Cancer patients helped us to specify the app, and the app has been very well received in both qualitative and quantitative surveys. Also, our app was nominated AND won a UN prize at the World Summit Award 2012
Federal Ministry of Food, Agriculture and Consumer Protection (BMELV: Bundesministerium für Ernährung, Landwirtschaft und Verbraucherschutz)

“Beste Reste – Zu gut für die Tonne!“ (Best leftovers - Too good for the Bin!")

MediaCompany – Agentur für Kommunikation GmbH
“Beste Reste” informs consumers about the huge amount of food wasted in Germany and provides features to reduce it. Highlight is a recipe collection based on food leftovers by more than 50 celebrity chefs and other celebrities, which shows how valuable every piece of food is. With 360,128 downloads “Beste Reste” is the most successful app ever launched by a German Federal Ministry.
Houthoff Buruma

HB The App: Finding the Value

Ranj Serious Games
HB The App is new approach to engaging and developing talent in the business community. The first ever serious game app for the Apple platform aimed not only at our talented future recruits but also their future clients and business partners.
Stiftung Unternehmen Wald

Treezer – Planting a tree with an iPhone

Pixelpark/Elephant Seven
How do we get as many people as possible to do something to help with reforestation?With Treezer - the first iPhone app that enables you to plant a tree. Take a photo! Include a tree in your photo! Share your creation on Facebook! For every Facebook post, a tree will be planted - a real tree!Thousands of trees have been planted in this way in just a few weeks.Small app, great effect!
UN World Food Programme (WFP)

Food Link

We equipped two conflicting posters with NFC technology and coded tags that made it possible to actually carry food from one world to another. All it took was 3 steps: Move your phone over the poster and grab some food of your choice! Then carry it to the other side on your smartphone and deliver it to the boy on the poster. Than you had the chance to donate the actual value of your chosen food.

26. Online Event

Winner
Lattelecom SIA, Lattelecom SIA

OPEN Wi-Fi

Adell Saatchi&Saatchi, Adell Saatchi&Saatchi
Lattelecom – the biggest Internet provider in Latvia – wanted to set its' Wi-Fi for free. However, when you give something for free, people might take it for granted. So we offered to let people vote for Internet freedom and created online voting platform to make it happen. The message quickly spread into the universe of social media. And the objectives were reached only within 5 days time.
Winner
E.ON

Swedens Largest Energy Experiment

Forsman & Bodenfors
Energy is something we all take for granted. Unfortunately, it also means some unnecessary waste: in most cases we use more energy than we actually need. We recruited 10,000 households and provided them with an app and a website device that could read their domestic energy consumption. After a year, the participants had saved 12% energy compared to the previous year.
.SE (The Internet Infrastructure Foundation)

Stockholm Internet Forum - an international meeting place on the Internet based on democratic principles and equal opportunity

At the Stockholm Internet Forum decision-makers, Internet activists, business owners, human-rights organizations and researchers from 93 countries gathered in Stockholm to discuss Internet freedom, human rights and global development. Although the conference was for invited guests, we nonetheless wanted to create an inclusive event with participants from across the world to participate via the web
Philips International

Digitizing the Philips Leadership Summit 2013

One of Philips strategic commitments in 2013 is to digitize the organization. To support this business objective, we took the annual Leadership Summit as an opportunity to educate 750 leaders on digital tools by offering them a fully digital event. The first totally paperless summit, with 300 leaders following the event online, more than 6400 interactions, more than 450 unique users of the App.
Vodafone GmbH

Vodafone CallYa @ The Voice of Germany

OMD Germany
With the campaign claim “non-stop dabei sein” (always be in front) Vodafone proclaimed it’s the Voice of Germany (TVOG) commitment based on the knowledge of the current multi-channel media reception. Smartphones and tablets are becoming an integral part of the TV usage. We prove that the sponsoring of a TV show can be the base for a digital focused and digital oriented brand communication.

27. Web Magazine

Winner
COWI A/S

SCOPE

SCOPE is COWI's global online employee magazine for PC, tablet and smartphone, launched January 2013. The aim: To tie the employees together across borders and create a global company identity. The results: First issue was read by 72% of COWI's 6.200 employees, surpassing original goals of 60%, and has been nominated for the Anders Bording Digital Award by the Association of Danish Media
SAP AG

SAP Milestones

grasundsterne Werbeagentur und Corporate Publishing GmbH
“SAP Milestones” is an innovative and unique dynamic web magazine that belongs to the future of digital corporate communications. The web magazine reaches out to a broad audience, precisely to SAP customers, partners, journalists, employees and others who are active and interested in the IT industry. “SAP Milestones” speaks to its readers not only on a technical level, but also on an emotional one
SimplyScience Stiftung

Relaunch SimplyScience.ch

gosub communications / Edelman digital
The Swiss Foundation SimplyScience aims to promote an interest in natural sciences and technology in children and teenagers. SimplyScience requested a website which explains everyday phenomena and complex concepts in comprehensible, fun and interactive ways. We organized formerly unstructured content into an interactive online-magazine featuring monthly dossiers, news and events.

28. Online Newsletter

Winner
Grupo CH

In CH`NEWS

The CH Group went through a management change process towards organizational sustainability. The matrix of our DNA passes through the Transparent Organization concept and in this context was the need to create an internal daily newspaper: in ' CHNEWS. The publication has already been awarded several times, but as the change is part of CH, in October 2012, it was decided the re-invent the in´CHNEWS
Chr. Hansen

Quarterly

Quarterly is Chr. Hansen’s new digital magazine targeted at all employees across the organization and the geographies we operate in. The primary purposes of Quarterly are to “translate” and communicate our financial results to a broad audience and to tell the stories behind the financial numbers in a journalistic, fun and easily digestible way combining text, video, graphics and photos.
DHL Supply Chain

DHL Supply Chain Matters

DHL Supply Chain Matters (SCM) is the only thought leadership newsletter and portal created by a logistics company for logistics professionals. SCM allows DHL specialists to speak as experts alongside leading academics, external logistics professionals and DHL customers to demonstrate our forward-thinking approach to the supply chain. Registrations to the newsletter continue to increase each month

29. Image Film

Winner
Education Exchanges Support Foundation

Study in Lithuania

Image film was created as a starting point for global marketing campaign "Study in Lithuania". The target group: global potential students. The idea was to create new type of promoting material in HE sector. The aim of the campaign was to present Lithuania as a friendly, reliable and modern country for qualitative studies and direct target group to national portal www.studyinlithuania.lt.
Bertelsmann SE & Co. KGaA

BMM opener 2012

Medienfabrik Gütersloh GmbH I Studio Berlin
Opener for the Bertelsmann Manager Meeting 2012. It was shown in front of 300 Managers from around the world. A semi-ironic portrait of the rather fameless area East Westfalia which is where the company headquarters is located. Based upon a huge array of numbers and breath-taking aerial footage shot with heli- and octocopter, the film is an unoffical love declaration to this part of Germany.
European Commission - DG Sanco

Ex-Smokers are Unstoppable

Saatchi & Saatchi Brussels
“Ex-Smokers are Unstoppable” has been the EC’s successful anti-tobacco concept since 2011. The video ‘My Son’ is part of the 2012 campaign (follow-up wave of the 2011 campaign). It highlights the feeling of being “reborn” after you have beaten the cigarette. The commercial was adapted in all 22 official languages of the European Union.
Novartis Pharma SAS, Novartis Pharma SAS, Novartis Pharma SAS

Génération Proches

In 2013, in 13 different places in France, Novartis asked famous photographers to portay daily lives of family caregivers. Journalists were asked to report about the socioeconomic aspects of caregiving : employment, housing, transportation, new technologies or school attendance. Rich Content (Podcasts, Videos, Photos, Interviews) were integrated in an e-mook and generated important media coverage.
science communications GmbH

Green Datacenter -- corporate video

The Swiss internet service provider Green (with 90 employees) invested CHF 50 million to build a large data center on a green field site. Potential clients are primarily global enterprises. A corporate video was produced to emphasize that Green Datacenter is a worthy partner for large companies. Two years after it was inaugurated, over 80 percent of the data center space has been sold.

30. Web Video

Winner
science communications GmbH

Society in Science -- Eureka

Society in Science - The Branco Weiss Fellowship is a unique postdoc program of ETH Zurich to promote outstanding young researchers worldwide. The viral video "Eureka" was used to address individual researchers of all disciplines all around the globe. It was viewed on YouTube over 80,000 times. Finally, 567 applications came in from candidates in 73 different countries.
DeLeMa McCann Cyprus, Nikos Anastasiades - President candidate 2013

Viral Video Reaching Young Voters “What do you want” / Nicos Anastasiades Presidential Elections 2013

DELEMA MCCANN CYPRUS
Young voters always feel neglected by politicians. For this reason a large number of young adults don't even vote. This Youtube video aimed at pushing young voters to register, in order to vote in the coming Presidential Elections 2013. This idea exemplifies that each young adult has unique demands and expectations. In a facebook environment we urge them: Your voice is your vote. What do you want
Rituals Cosmetics

Laughing Buddha

Coebergh Communicatie & PR, VERTOV digital storytelling
Rituals Cosmetics’ new Laughing Buddha collection is all about sharing happiness: “When you smile to the world, the world smiles back”. We reinvented this old ritual for the 21st century, by creating a hilarious viral video to kick off a campaign to share your smile. The result was a hugely positive audience engagement, over 1.5 million views for the video and a media buzz surrounding the launch.
Rosia Montana Gold Corporation

Rosia Montana: present and future

Republika Interactive, Umbrella VFX
The 3D film is a highly complex presentation of the present and the future of Rosia Montana (traditional Romanian gold mining region). Using topographic & satellite maps of the region, we recreated the local landscape with great detail and accuracy. The film tells the story of the transformation from a region with no economic activity into a touristic destination, 25 years into the future.
Turkcell

Turkcell Wallet

Turkcell Wallet is a service that enables mobile phones to achieve financial transactions. The aim of the campaign was to increase awareness and customer penetration. Our target was 20-40 year olds who spent a lot of time watching online videos. So, we decided to create an online video to promote the benefits of the service. Our video was viewed only on Turkcell Youtube Channel 80.000 times.

31. Online data visualisation and information design

Winner
E.ON

Swedens Largest Energy Experiment

Forsman & Bodenfors
Energy is something we all take for granted. Unfortunately, it also means some unnecessary waste: in most cases we use more energy than we actually need. We recruited 10,000 households and provided them with an app and a website device that could read their domestic energy consumption. After a year, the participants had saved 12% energy compared to the previous year.
BBC TV Licensing

The TeleHappiness Index

Studio Output
The TeleHappiness Index maps the hours of TV we watch against our emotional responses. The Index is not linked to ratings, rather, it identifies TV genres which make the UK truly happy. This engaging and interactive data visualisation can be cut by age, sex or region. The Index helped start a conversation about TV viewing habits and secured media coverage reaching two-thirds of the UK population.
Fédération Internationale de Football Association (FIFA)

FIFA Development Globe

Medienfabrik Gütersloh GmbH
FIFA is in public primarily implicate with the FIFA World Cup. The global commitment to development, however, is largely unknown. The application - the FIFA Development Globe - lays an important foundation for the communication about FIFA's long lasting development work.
Marktplaats

FleishmanHillard Amsterdam with Marktplaats -- How Cars Predicted Dutch Elections

FleishmanHillard EMEA
September 2012. The media is heating up as Dutch elections enter the final stage. Public conversations and media are centered around political parties and polls. Could we enter this cluttered conversation and make a commercial message around cars relevant and engaging? The answer is yes! With a surprising news angle and attractive visual, we made cars part of everyday conversations.
Wintershall Holding GmbH

Natural wonder from the forest - how a fungus can change the oil industry?

PAINTS Multimedia
Wintershall is currently developing an eco-friendly technology that could significantly improve crude oil production. The concept is supplied by nature with the key to success being a simple fungus. The aim of the web-special is to enhance users to get an interactive idea of how a simple idea might be an important asset in the production of crude oil - for beginners and also experts!

32. Community Presence (Facebook, google+, Pinterest, LinkedIn, etc.)

Winner
Bundesministerium für Wirtschaft und Technology

A Google Plus Strategy

ergo Unternehmenskommunikation GmbH & Co.KG
The German Ministry of Economics faces the challenge that its responsibilities are not intuitively obvious for the public. To solve that, a strategy with focus on Google Plus was launched in 2012. Due to its dialoque focused strategy it is the most successful social media channel of all federal ministries (except the Foreign Office’s twitter channel).
Ferrovial

Ferrovial Digital Footprint

Ferrovial has developed a wide and comprehensive digital footprint analyzing most social channels available and defining strategical goals for each one of them. The conclusion is a solid strategically defined profile that has its foundations in the corporate website, starts in the corporate blog and spreads through Twitter, LinkedIn, Google+, YouTube, Facebook, Pinterest, Instagram, Foursquare,etc
Stiftung Unternehmen Wald

Treezer – Planting a tree with an iPhone

Pixelpark/Elephant Seven
How do we get as many people as possible to do something to help with reforestation?With Treezer - the first iPhone app that enables you to plant a tree. Take a photo! Include a tree in your photo! Share your creation on Facebook! For every Facebook post, a tree will be planted - a real tree!Thousands of trees have been planted in this way in just a few weeks.Small app, great effect!

33. Twitter Profile

Winner
Lloyd's

Lloyd's Twitter Community

The 325-year-old Lloyd's brand is critical to guaranteeing the future success of businesses in the London insurance market. Twitter offers a unique opportunity, not only to engage with a global audience in real-time but to enable us to listen to how the Lloyd’s brand is perceived online. Leveraging these insights has allowed us to build up an active, engaged, close-knit community of over 11,000.
APCO Worldwide

APCO Worldwide’s European Parliament Election Tracker Tool

APCO Worldwide has created an informative resource and online place of reference for discussions around the European Parliament elections in May 2014, and the institutional and political changes that will follow. Citizens, politicians, civil servants, journalists, bloggers and academics have come together around the profile to debate EU politics with energy and enthusiasm.
Turkcell

Turkcell Professionals Club - Twitter Page

In order to raise awareness for Turkcell Professionals Club, we created a Twitter page. We chose Twitter, because it is the most popular social network among white collars who happen to be our target group. We used the classic white collar tone of voice on the page with an entertaining way to communicate through jokes about office life.

34. Online Video Channel (Youtube, Vimeo, etc.)

Winner
Jyskebank.tv

TV to enrich your life

Støvring Woodward Communications
We believe meaningful content is more important than the channel it is sent through. Our in-house TV production allows us to create video content that can be seen on our site, jyskebank.tv, AND can also easily be shared via social sites like Facebook, YouTube, Vimeo and Twitter in a consistently branded format. This approach also allows us to produce internal TV via one channel.
JWT / FABRIKANT

Groupe Mutuel LegisDigit@

In order to advertise LegisDigit@ legal protection cover against cyber-criminality, we are primarily highlighting the relevant risks. There is still far too little awareness of them. To do this, we produced a viral film, a mini-site with tutorials and other information and started blogs on the subject. The launch campaign was rounded off by distribution via social media, online PR and an advert.
Sony Computer Entertainment Deutschland GmbH

PlayStation All Stars Battle Royale: the Brawler in the Digital Playground

OMD Germany
The youth generation wants content, not campaigns. To reach them it is critical to launch the video game in their terms and in their #1 environment: with an internet parody on YouTube! No other games developer did that before, so all the more reason to try it! And our YouTube stars made the audience laughing out loud… with tremendous viral success.

35. Online Competition

Winner
BIC

BIC DESIGN ON FIRE by Vanksen

Vanksen, Vanksen VKGP
BIC Lighter sought to refresh its image in order to be more dynamic and appealing to young people. After the success of BIC Design On Fire in 2012, BIC wanted to launch a new edition, which would celebrate the 40th anniversary of the mythic lighter. This is a contest in which people were invited to create the new design of the lighter.A huge success:15,550 participants and 40,482 submitted designs
.SE (The Internet Infrastructure Foundation)

You’ve Been Tagged! – Gameifying an entire conference

The check-in game You’ve Been Tagged! turned the Internet Days conference into one big game. The aim was to create movement among the different exhibitors and conference premises to promote networking and to generate new business. Using RFID tags on the participant badges, visitors checked in at various stations. The competition could be followed online, on the mobile site and on the big screen.
DHL

DHL's Got Talent

Redcatco Ltd
DHL's Got Talent was a global employee engagement program to motivate our employees all the over the world. It attracted remarkable talents from over 90 countries who submitted their creative performance on a video via a online competition. The campaign achieved over 2 million page views and approx. 10,000 registered users. Link:http://dhlgottalent.com/ User: awardreview Password: dhl4tsummer
DSM

Claim your Medal

After over 100 years of innovation in sports, Olympic records from history are within reach for today’s passionate amateur athletes. In our “Claim your Medal” application our target audience was challenged to enter their personal best sports times, and discover if they have broken an Olympic record from the past. This was all set to a background of great sports innovations, including DSM’s own.
Société Générale

Un appart à la clé

The idea was to organise a national treasure hunt in France. This treasure hunt was both real and virtual using a 360° approach. Participants could win a furnished flat for one year in 7 cities in France as well as many other gifts. Société Générale was the first to offer such kind of gifts and the campaign have been really appreciated by the target: young people betwwen 18 and 24 years old.

36. Corporate Game

Winner
Siemens AG

Power Matrix Game

Serious Games Solutions GmbH, feedbackcommunication GmbH
The Power Matrix Game is a browser based strategy game where the player assumes the role of an energy manager of a rural territory that develops into a city. This can be accomplished through the use of ideally suited technologies in the framework of a sustainable energy mix.For the first time ever, today’s energy system can be experienced in an integrated, realistic manner within a game.
BBVA

BBVA Game

BBVA Game is a gamified platform to incentivize clients to use the online banking. At first glance it looks like a typical points, badges, and leaderboard system, but there’s more to it, because BBVA has created a virtual economy around the point system.
Lipton Ice Tea

Lipton Ice Tea - Cool Cubes

Edelman
In 3-months Edelman and gosub, Edelman’s creative digital studio in Berlin, brought Lipton Ice Tea’s ‘Never Lose Your Cool’ brand message to life with Cool Cubes, a 3D mobile app. • 622,671+ downloads • 4.5 star rating with 2,279 reviews • Top 2 ranking in Russia & Ukraine – above Angry Birds • Google Play and App Store ranking in over 35 countries – without the support of paid media or PR.
Maersk Group

Quest for Oil by Maersk

FRND, Quartz+CO
Maersk has developed Quest for Oil - a real time strategy game with integrated mini games, the first of its kind, which gives all players the opportunity to see and get a feel of the high technology behind the sophisticated exploration of oil. The game unfolds the unknown and complex universe of oil exploration and production. Maersk is well known as a shipping company and less so as oil company.
Ogilvy DigitalHealth

Lean On Me

Depression affects 33m people in the EU yet approximately 50% with depression are not diagnosed. We developed an online role-play game to teach users how to recognise signs of depression in a loved one and encourage them to seek help. Over 60% people surveyed felt more confident identifying depression in a loved one and 22% felt more confident supporting a friend.

1. Social Media Campaign of the Year

Winner
Volvo Trucks

Launch of the new Volvo FH

Spoon
Starting in June, Volvo Trucks has successfully used PR and Social Media to create the attention necessary to pave the way for the September launch and sales start of the new Volvo FH truck. The result has so far been the best ever online coverage and impact in non-truck media for Volvo Trucks.
Heinz

Heinz: Grow Your Own

We Are Social
‘Grow your own’ was Heinz’s most successful social media campaign to date. It went much further than simply creating an app or providing a clever gimmick and it achieved huge cut through with the target audience.It got kids and mums out into the garden – some perhaps growing their own produce for the first ever time - talking and learning about Heinz Tomato Ketchup and its ingredients!
IDI Farmaceutici Srl, Merck, Sharp and Dohme Group

CINZIA YOUR SKIN FRIEND

LEO BURNETT CO. Srl MILAN ITALY, LEO BURNETT CO. Srl MILAN ITALY
People trust video tutorials. IDI Pharmaceuticals worked on this behaviour to grow its awareness. We created a fake tutorial girl for the social networks who became a huge viral phenomenon in Italy: she gave funny but credible skincare remedies. Around her videos, we delivered the message: Don’t be shallow, trust only the true experts, driving people to book a free check-up by IDI dermatologists.
Innovation Norway

Scream

A film that hold it’s ground well on it’s own + online campaign to create the world largest scream. Bring attention to Norway for tourism. More than 1,2 million views in own channels + a variety of other channels worldwide. Received over 1500 screams from 152 countries. In addition: Campaign been discussed in major international TV Channels, Newspapers, blogs, social media and industry magazines.
Sky

Sky: The X Factor Community

We Are Social
We helped X Factor 6 become Italy’s most social TV series ever by creating a community around the series and its contestants. We made the public the 5th judge through our Applausemeter, and for the first time allowed the public to vote via Twitter.With our social content, mobile apps and gamification elements – and a lot of creativity - X Factor 6 really set the standard for social TV everywhere

2. Online Strategy of the Year

Winner
Oxxio

Oxxio

Tam Tam, Tam Tam
Oxxio, #4 energy supplier in Holland, went from push to pull marketing by translating the techniques of the successful human salesforce to its online channels with storytelling and use of the iPad. Sales increased, but where 70% of sales was done by a sales rep, this is now 31%, a huge cost saving. Retention increased by helping customers save energy with online tools and real-time insights.
Control

Feel Make Feel

Burson Marsteller Spain
On 2012, the brand Control felt the need to position itself on the social media environment to reduce the disadvantage against its main competitor. Through an exceptional strategy that included branded contents, multimedia and web, mobile and social apps, the brand reached its target audience on the different social networks and engaged them to unexpected and really high levels.
E.ON

Swedens Largest Energy Experiment

Forsman & Bodenfors
Energy is something we all take for granted. Unfortunately, it also means some unnecessary waste:  in most cases we use more energy than we actually need. We recruited 10,000 households and provided them with an app and a website device that could read their domestic energy consumption. After a year, the participants had saved 12% energy compared to the previous year.
McCann Istanbul

Eye of the Fan

As the title sponsor of the Euroleague Final Four, Turkish Airlines wanted to give the fans the oppurtunity to experience the Final Four excitement no matter where they are. Thus we created Eye of the Fan who showed what it was like to be a fan by sharing tweets, Vines, YouTube Videos, Instagram photos. He made fans part of the action by turning their tweets into fan banners and showed them on TV
VORWERK

Product Launch VORWERK Robotic Vacuum Cleaner Kobold VR100

HERING SCHUPPENER Unternehmensberatung für Kommunikation GmbH
When the first robotic vacuum cleaner by Vorwerk came onto the market, most people had never heard of these little housework helpers. The aim was to get people interested in the Kobold VR100, to inform them about this type of appliance and to create a modern brand image. The main source of success was online communications: after six months, the Kobold VR100 was the best-selling model in Germany.

3. Innovation of the Year

Winner
Aftonbladet

Aftonbladet Tipsa!

Aftonbladet Tipsa! makes it easy for mobile readers to send tips, pictures, video clips and live video streams. The feature is integrated into our mobile apps. The unique aspect of the feature is the geotagging, which allow us to locate readers and ask them to send information from ongoing events or incidents. Readers get their pictures and news tips published on the site or in the paper.
EDF Energy

EDF Energy - Energy of the Nation

Ignite London, Weber Shandwick
To celebrate its London 2012 sponsorship, EDF Energy displayed the world’s first social media driven lightshow on the London Eye throughout the Games – capturing the ‘Energy of the Nation’ by lighting up the Eye every night to show how positive the nation’s tweets about the Games had been that day. The campaign resulted in EDF Energy being recognised as the number 1 domestic sponsor by awareness.
Komfo

Komfo Ad Manager

Komfo
Komfo Ad Manager is a unique tool that helps businesses automate and optimize Facebook ads budgets in order to generate the maximum ROI. Just tell our system the marketing objectives and we optimize the marketing mix and targeting on Facebook to deliver the desired results. The tool was trusted by more than 100 big companies, it manages a budget of over 500 MN euros and reaches at average 4X ROI.
Ogilvy DigitalHealth

EASD Hypo-simulator

Type 2 diabetes is a worldwide epidemic affecting vast numbers of people. Some of the treatments cause a side effect called a hypoglycaemic event, which occurs when the patient’s blood glucose drops too low and can potentially be fatal. We educated doctors on what these events are really like for patients by creating an immersive 3D experience, allowing them to actually feel the symptoms of a hypo
Wikipedia

Wikipedia Corporate Index by FleishmanHillard

FleishmanHillard (EMEA)
FleishmanHillard’s Wikipedia Corporate Index (WCI) is the first-ever analytics tool to evaluate corporate articles on Wikipedia. As Wikipedia has an enormous impact on corporate reputation online, the WCI provides comprehensive report cards for every single company article on the German Wikipedia and rates them based on 40 influence factors.

4. Companies

Winner
Robert Bosch GmbH

Bosch "Invented for life" Web-Stories

Ketchum Pleon GmbH
International visitors to the Bosch digital world experience the company’s diversity through Web-Stories. The close interlinking with social media activities enables them to become part of the stories and to enter into active dialogue with the company. This successful positioning and reputation is reflected in the results: 50% more views of bosch.com and constant fan number growth.
Fortum Power and Heat AB

Sweden's Craziest Christmas Lights?

Garbergs Reklambyrå, Springtime
The predominant image is that electricity is expensive. To show the opposite the energy company Fortum sponsored Stockholm with 600000 LED Christmas lights and still the electric bill didn’t amount to more than 60€ a day. But how to get the message across? We arranged a competition on Facebook - Sweden’s Craziest Christmas Lights? The campaign spread through social media with a huge success!
MSLGROUP

Becoming A Brand of Influence: How We Grew Our Online Engagement With Stakeholders

MSLGROUP
MSLGROUP is a young, global communications and engagement network. We bring you our story of how we strategically grew our online community over a period of one year; engaged with our audience using multiple digital communications channels. As a result, MSLGROUP jumped from being out in the cold as far as digital influence goes, to being a major player among its contemporaries within just 12 month
McCann Istanbul

Eye of the Fan

As the title sponsor of the Euroleague Final Four, Turkish Airlines wanted to give the fans the oppurtunity to experience the Final Four excitement no matter where they are. Thus we created Eye of the Fan who showed what it was like to be a fan by sharing tweets, Vines, YouTube Videos, Instagram photos. He made fans part of the action by turning their tweets into fan banners and showed them on TV
Vodafone GmbH

Vodafone CallYa @ The Voice of Germany

OMD Germany
With the campaign claim “non-stop dabei sein” (always be in front) Vodafone proclaimed it’s the Voice of Germany (TVOG) commitment based on the knowledge of the current multi-channel media reception. Smartphones and tablets are becoming an integral part of the TV usage. We prove that the sponsoring of a TV show can be the base for a digital focused and digital oriented brand communication.

5. Associations

Winner
Informationsgemeinschaft Deutsches Geflügel

10 Theses on Poultry Farming in Germany

Edelman GmbH, gosub communications / Edelman digital
In order to set a new tone in the discussion on poultry farming we developed “10 Theses on Poultry Farming in Germany” as a communicative framework to facilitate an honest yet controversial online-debate between the poultry industry and critical consumers, activists, vegans, meat-lovers, farmers and city slickers: 50.000 visitors in 8 weeks, over 700 comments and 1.700 “likes” on our website.
Blumenbüro Holland

Vitamin P - The vitalising effect of houseplants

Zucker.Kommunikation GmbH
Plants are more than green decoration for living spaces and offices. They clean the air and benefit the well-being of humans. Plants are natural care products. To positively influence the purchase patterns this message was brought back to the consumers’ awareness by the campaign “Vitamin P”. In an online-test personal power plants were identified and presented as mini-samples in temporary stores.
Febelfin

Me and my money & Safe Internetbanking

Febelfin, Respons Up
Making people aware and giving them background information is one of the tasks of Febelfin. Two consumer websites have been created: ‘Safe internet banking’ makes anyone aware of the internet fraud risks and ‘Me and my money’ deals with saving, investing, paying, borrowing and banking.

6. NGOs

Winner
APAA

World Lupus Day - infolupus.ro

GMP PR
We wanted to show, not tell, people how lupus affects a person's life. Rather than resorting to viral pictures, we decided to infect a special part of the internet with lupus - the most popular Romanian blogs. On World Lupus Day, over 30 blogs were showing symptoms of lupus and redirecting people to the campaign website. Over 900 people called in one day to ask about lupus treatment.
Deutscher Olympischer SportBund

Wir für Deutschland

Medienfabrik Gütersloh GmbH
Behind the communication campaign, "Wir für Deutschland" (WFD), of the German Olympic Sports Confederation (DOSB), the idea is to take up ​​the enthusiasm around the topic Olympic Games and to extend them digital. WFD celebrated before, during and after London 2012 considerable success at all relevant online channels (see results) and bundles since the digital communication to olympic top
FSC INSERTA/ONCE FOUNDATION

NEVER GIVE UP CAMPAIGN

The Foundation ONCE and FSC Inserta launched in early 2013 a campaign to spread the Never Give Up Plan, a program to combat youth with disabilities unemployment. The spot got more than 584,000 YouTube views and has allowed the enrolling of more than 1,300 young people with disabilities in the plan, the training of more than 300 of them and the creation of 200 employment contracts.
Red Cross EU Office

Silent Disasters

International Federation of Red Cross and Red Crescent Societies (IFRC), JCUN - Just Call Us Nobody
In mid-February and March 2013, the International Federation of Red Cross and Red Crescent Societies (IFRC) and 11 European National Red Cross Societies (EUNS) with the support of the European Commission (ECHO) carried out a joint communications campaign to raise awareness among 8 million European citizens about silent disasters around the world and their partnership in this work.
UNHCR (United Nations High Commisioner for Refugees)

UNHCR/ 1 family campaign

Edelman
Via a uniqu call to action UNHCR's "1 family" campaign compels the public to contemplate the same heart-wrenching decisions a refugee family has to make in the moments before they flee their homes due to war or persecution.We created a multi-layered digital campaign that used compelling content on various digital platforms to drive traffic to our landing page: www.unhcr.org/1family

7. Institutions

Winner
Tourism Australia

Miles per Answer

FAKTOR 3 AG, Faktor 3 AG
Tourism Australia wanted to transport the famous Aussie Spirit on the web. We have created a Facebook app, where user could ask and answer questions about Australia travel. Every action has been credited to the account of the user miles. The user with the most miles eventually won a trip to Australia. The result was the creation of a big community that is still active today.
Finnish Safety and Chemicals Agency (Tukes)

Consumer safety campaign on New Year's Eve fireworks carried out on social media channels

The campaign aimed to promote safe handling of New Year’s Eve fireworks and use of eye protection among spectators and targeted 15-25 year olds. Campaign materials consisted of a fictional character Markku, his YouTube videos and Facebook page and a fire safety website. The videos and Facebook attracted esp. 13-15 year olds and the number of eye injuries declined to record low since year 2000.
Saatchi & Saatchi Brussels

Quit Smoking with Barça

European Commission - DG Sanco, Tonic Life Communications
“Quit Smoking With Barça” is a joint initiative between the European Commission and FC Barcelona. It aims to help European football fans to quit smoking by offering them a digital health coach (online+mobile). The FCB iCoach provides them with advice and motivation to quit straight from the mouths of the players, coaches and staff of FC Barcelona. Over 72.000 people joined the programme.
Stockholm University / KTH

Crosstalks - where great minds meet

Crosstalks is a website and live webTVshow where top researchers from KTH, Stockholm University and leaders in various areas of the global society meet in unexpected combos to discuss vital questions together with its audiences via Skype and in Social media. Crosstalks.tv has successfully spread around the world with visitors from about 120 nations and has engaged top social media influencers.
VisitSweden GmbH

VisitSweden - „GoStockholmGöteborg“

PANORAMA3000 GmbH & Co. KG
Off to Sweden! The online campaign „GoStockholmGöteborg“ for VisitSweden succeeded in presenting Stockholm and Gothenburg as highly attractive travel destinations. By building up an active community, offering first-class content, and combining offline and online measures the campaign established a new relevant platform for the Berlin „DINKS“.

8. B2B Communication

Winner
Statoil

Energy Realities

Mediabrands Ltd.
Statoil's challenge was to make itself known and relevant outside Norway amongst the few who make and shape international energy policy, yet trust each other rather than corporate messaging. Statoil and 4 media partners provided a platform for these elites to explore the energy industry, resulting in over 330,946 unique visitors and over 218 average weekly comments from CEOs and VPs.
Cambridge English Language Assessment

Cambridge English Penfriends

From Venezuela to Hong Kong, Cambridge English Penfriends has connected schools in 103 countries through their passion for learning English.Over 187,000 students in 2,302 schools have taken part and shared cards. Over 6,000 cards have been uploaded. Penfriends has generated 3,653 new business leads. 91% of teachers said they are “likely” or “very likely” to recommend Penfriends.
Farnell element14

How a creative campaign helped a global brand carve a 70% slice of Raspberry Pi sales

EML Wildfire
A year-long birthday celebration for the Raspberry Pi computer helped global electronics distributor element14 capture a 70% share of the global market - as well as building an engaged online community of 8,500 people. The campaign implemented by PR agency EML Wildfire saw element14 receive record levels of web traffic alongside continued customer and media attention in all its target market

9. Product Campaign

Winner
upc cablecom

upc cablecom: 'How do you want to feel?' Online experience

INDIE Digital, Profero
We moved away from functional messages, and put ourselves at the heart of what great entertainment does - create emotions. Our brand spokesperson asked users “how do you want to feel?” and then acted out their answers. We filmed reactions for 600+ emotions. We exceeded targets by increasing unique user traffic by 83%, with users watching on average 14 videos each.
Blumenbüro Holland

Vitamin P - The vitalising effect of houseplants

Zucker.Kommunikation GmbH
Plants are more than green decoration for living spaces and offices. They clean the air and benefit the well-being of humans. Plants are natural care products. To positively influence the purchase patterns this message was brought back to the consumers’ awareness by the campaign “Vitamin P”. In an online-test personal power plants were identified and presented as mini-samples in temporary stores.
HERING SCHUPPENER Unternehmensberatung für Kommunikation GmbH

Product Launch VORWERK Robotic Vacuum Cleaner Kobold VR100

HERING SCHUPPENER Unternehmensberatung für Kommunikation GmbH
When the first robotic vacuum cleaner by Vorwerk came onto the market, most people had never heard of these little housework helpers. The aim was to get people interested in the Kobold VR100, to inform them about this type of appliance and to create a modern brand image. The main source of success was online communications: after six months, the Kobold VR100 was the best-selling model in Germany.
Liquid

Run to the Hills

Liquid
How to make the impossible possible? How to link all, apparently, not matching patterns? We handled it. Based on the insight about “the eternal struggle between men and machine” we created campaign settled mainly in Owned and Earned media. True mountain race between extremely strong and popular sportswomen one of the Mercedes car equipped with 4matic technology.
MARS CHOCOLATE CONTINENTAL EUROPE

SNICKERS Hungry-Me Generator

BBDO Proximity GmbH, PLUSPOL interactive GbR
We take one of the most successful TV campaigns of the last years to the next level by asking “Who are you when you’re hungry?” The app turns smartphones into a Hungry-Me Generator, visualizing who you are when you’re hungry by uploading a picture and telling the generator how you act when you’re hungry. Generated pictures can be shared easily with friends on Twitter, Facebook and via email.

10. Product Launch

Winner
Samsung

Samsung Share Your Now

Weber Shandwick
To launch its high-end GALAXY Camera, Samsung wanted to engage a young, urban audience that loves sharing images with friends. In a perfect partnership with Time Out, London and New York’s residents were asked to share photos of their city. Samsung set a target of 2,000 entries; more than 15,000 photographs were submitted, and Time Out allowed a company to take over its covers for the first time.
CMW

Man of the Match

To re-launch Nivea Men Originals and reinforce their football partnership in the UK & Netherlands, we took a standard sampling event and created an experience, never seen before: while unsuspecting men trialled the product, we morphed an entire three-tier shopping centre into a packed football stadium giving men an unforgettable Man Of The Match experience - and over 1.5m views in under 4 weeks.
Widex A/S

MY.WIDEX.COM

Widex A/S, Widex A/S
MY.WIDEX.COM is the Hearing aid users own personal website, where they can access information about their specific hearing loss and hearing aid. It is an industry-first and is nothing short of a revolution in B2C communication (in the hearing aid industry). The service also provides a great business opportunity for hearing aid professionals to deliver a 24h service to their clients free of charge.

11. Recruiting Campaign

Winner
Havas Worldwide Prague

Facebook Recruiting Campaign

Background: Find best talents using classical HR tools became almost impossible. Challenge: To attract attention of the best talents and promote HAVAS as cool place to work. Solution: Simple Facebook stunt. We took five key people who changed their FB profile pictures for HAVAS letters and posted on walls of other agencies in proper order.The HAVAS logo & mesg w/positions appeared at the FB wall
Akbank

5N1Kariyer

Publicis Modem Turkey, Publicis Modem Turkey
Akbank, the leading bank in Turkey, wanted to reach and recruit students from top universities by creating a unique and unconventional experience. The world of Akbank has been recreated in a 3D world on a digital platform to illustrate the working environment through an authentic experience, with a deeper level of information.
Altran

Career, the Live Chat for your future @Altran

As a leader in innovation & high-tech engineering consulting, Altran needs to recruit the best engineers worldwide. In a very competitive recruitment market, Altran needs to prove its expertise in innovation. That is why Altran has launched “Career”, a web TV show with a live chat for candidates, focused on job offers and Altran innovative projects and starring Altran Top Managers and VIP clients.
ING

ING Next Generation Banking

Energize
‘Future bankers write children’s book through Facebook campaign by ING Careers.’ This led to in-depth discussions in the international business press about the importance of child-like simplicity in banking. And positioned ING – and their future employees – as thought leaders on the road to a better financial world for generations to come.
Monster Worldwide

Monster - Cool Jobs

Weber Shandwick
Marussia F1 Team partnered with global online recruitment firm Monster Worldwide, asking it to help with a formidable challenge: find 40 new hires. Using creative digital content and social engagement, the campaign achieved 462 pieces of coverage in 16 countries; 12.3mn social media impressions – and resulted in 17,800+ job applications. With 41 new hires made, recruitment goals were exceeded.

12. Viral Communication

Winner
Marktplaats

FleishmanHillard Amsterdam with Marktplaats -- How Cars Predicted Dutch Elections

FleishmanHillard EMEA
September 2012. The media is heating up as Dutch elections enter the final stage. Public conversations and media are centered around political parties and polls. Could we enter this cluttered conversation and make a commercial message around cars relevant and engaging? The answer is yes! With a surprising news angle and attractive visual, we made cars part of everyday conversations.
MARS CHOCOLATE CONTINENTAL EUROPE

SNICKERS Hungry-Me Generator

BBDO Proximity GmbH, PLUSPOL interactive GbR
We take one of the most successful TV campaigns of the last years to the next level by asking “Who are you when you’re hungry?” The app turns smartphones into a Hungry-Me Generator, visualizing who you are when you’re hungry by uploading a picture and telling the generator how you act when you’re hungry. Generated pictures can be shared easily with friends on Twitter, Facebook and via email.
McCann Istanbul

Eye of the Fan

As the title sponsor of the Euroleague Final Four, Turkish Airlines wanted to give the fans the oppurtunity to experience the Final Four excitement no matter where they are. Thus we created Eye of the Fan who showed what it was like to be a fan by sharing tweets, Vines, YouTube Videos, Instagram photos. He made fans part of the action by turning their tweets into fan banners and showed them on TV
Merck, Sharp and Dohme Group

CINZIA YOUR SKIN FRIEND

LEO BURNETT CO. Srl MILAN ITALY
People trust video tutorials. IDI Pharmaceuticals worked on this behaviour to grow its awareness. We created a fake tutorial girl for the social networks who became a huge viral phenomenon in Italy: she gave funny but credible skincare remedies. Around her videos, we delivered the message: Don’t be shallow, trust only the true experts, driving people to book a free check-up by IDI dermatologists.
Sony Computer Entertainment Deutschland GmbH

PlayStation All Stars Battle Royale: the Brawler in the Digital Playground

OMD Germany
The youth generation wants content, not campaigns. To reach them it is critical to launch the video game in their terms and in their #1 environment: with an internet parody on YouTube! No other games developer did that before, so all the more reason to try it! And our YouTube stars made the audience laughing out loud… with tremendous viral success.

13. Crisis Communication

Winner
Visit Belfast

Backin' Belfast

2012 was a Titanic year for Belfast tourism, but a period of political flag protests and civil unrest ensued at year-end; impacting visitor numbers and spend, inciting community divisions and fear amongst citizens and businesss. With global negative press attention, risks to tourism growth and threats of job losses and closures, Visit Belfast created the Backin' Belfast emergency response campaign
BBVA

BBVA Crisis Center

A real-time online crisis communication management platform that replaces the traditional crisis management manuals and integrates traditional media, the Internet and social media. When a crisis occurs, the tool guides users by offering solutions for each situation and coordinating the teams in all the countries where BBVA operates.
Bankia

Bankia: Digital Communication Strategic Plan

Bankia, a result of the merger of seven Spanish savings banks, received a financial bailout in 2012. This fact, together with its nationalization, caused an upset which was communicated through social media, making Bankia a company with one of the weakest reputations in Spain. Based on this scenario, a digital communications strategy was created based on transparency.

14. Internal Communication

Winner
Philips International

Digitizing the Philips Leadership Summit 2013

One of Philips strategic commitments in 2013 is to digitize the organization. To support this business objective, we took the annual Leadership Summit as an opportunity to educate 750 leaders on digital tools by offering them a fully digital event. The first totally paperless summit, with 300 leaders following the event online, more than 6400 interactions, more than 450 unique users of the App.
Boehringer Ingelheim

"Let's Work" Together - Boehringer Ingelheim Oncology Team

Nitro Digital
Boehringer Ingelheim is preparing to launch our first oncology drugs. Taking a collaborative approach internally, we created a scientific relations department within oncology that encompassed teams across different regions and functions, including scientific, medical, marketing and communications teams. Aligning internally enabled us to successfully launch our oncology franchise globally.
Philips International

Employee Brand Jam

To promote our new brand promise internally we did a Brand Jam, a crowdsourcing activity where we asked all employees to share their stories on ‘how Philips delivers Innovation that matters to you’. The goal was to generate engagement, pride and ownership around our new brand promise and collect employee generated content. Results were above expectations with 1333 stories shared from 52 countries.
Société Générale

PEPS! Digital transformation challenge

Societe Generale launched PEPS a co-creation event for employees to submit, discuss and vote ideas about the impact of digital transition. The event took place on the internal social network. 10.000 employees of 19 countries provided 1000 ideas posted in a month. The selected ideas are presented during a full day conference with top management, employees and external experts and press (on July 8)
The University of Nottingham

A Fresh Start: Digital Campaign

This innovative, multi-channel campaign helped ease the transition of new students paying £9,000 fees into university life using the digital tools that they use in their day to day lives. With specific goals and measurable objectives which were clearly met, the project delivered efficiency savings and established key communications channels for no more than €769.

15. Digital Public Affairs

Winner
Burson-Marsteller

Twiplomacy

Twiplomacy is the first-ever global study of world leaders on Twitter. The study shows that while the social network invites direct interaction between users, few world leaders take advantage of this opportunity to develop connections. Almost half of world leader accounts analysed don’t follow any of their peers.So who follows these world leaders, who do they follow and how do they interact?
FIC

Doctor in Romania

GMP PR
Romania is facing a huge exodus of medical personnel. We generated public pressure and involved authorities in finding solutions. A fake Facebook app illustrated the difficult situation of doctors. Users when then redirected to the campaign website that offered all the tools necessary to get involved. Days after the launch, even the president of Romania became involved in the conversation.
UNHCR (United Nations High Commisioner for Refugees)

UNHCR/ 1 family campaign

Edelman
Via a uniqu call to action UNHCR's "1 family" campaign compels the public to contemplate the same heart-wrenching decisions a refugee family has to make in the moments before they flee their homes due to war or persecution.We created a multi-layered digital campaign that used compelling content on various digital platforms to drive traffic to our landing page: www.unhcr.org/1family

16. Digital Monitoring and Evaluation

Winner
Wikipedia

Wikipedia Corporate Index by FleishmanHillard

FleishmanHillard London
FleishmanHillard’s Wikipedia Corporate Index (WCI) is the first-ever analytics tool to evaluate corporate articles on Wikipedia. As Wikipedia has an enormous impact on corporate reputation online, the WCI provides comprehensive report cards for every single company article on the German Wikipedia and rates them based on 40 influence factors.
Bosch Siemens Household Appliances

Bosch Siemens Household Appliances: Global Social Media Strategy & Execution

BIG Social Media
One of the most ambitious social media (SoM) infrastructure projects to date.Global scope & strategic setup are second to none in regards to innovation/business relevance.Roll-out in >40 countries: - Automated, global alert system (issue identification & handling) - Monitoring solution (analysis & management of product ratings) - SoM dialogue solution (managing SoM channels)
LLORENTE & CUENCA

Analysis of Online Comments (BEO ®)

The Analysis of Online Comments (BEO ®) is an answer to the question “can we actually measure the impact of online comments on corporate reputation?” More than 60 on-demand studies involving leading multinational companies conducted since 2010 (in 6 countries). 247.000 URLs analyzed since then.

17. CSR Communication

Winner
V For Viral

MLMM / Liseler Meslegiyle Yarisiyor

Despite vocational schools fulfill the need for country’s qualified workforce; they weren’t the first choice of parents & students. We aimed to build awareness on the importance of vocational education, encourage youth to participate. So LMY, an online integrated competition among vocational students was born. Nationwide 1 out of every 200 student competed & it had a coverage 865.000 euros
BANCA COMERCIALA ROMANA

Launch Campaign for "Kindness Exchange Market" online platform

Kinecto International
To promote the CSR platform “Kindness Exchange Market” and encourage people to donate, even if small amounts, we created a campaign around the question: “It’s easy to Like&Share a cause, but does this help anybody?”. We used striking visuals that got the attention of bloggers and facebook users to help distribute the message.
Holcim

Green Lesson - Create your environment!

GMP PR
We helped Holcim Romania position itself as a responsible player in national education, especially when it comes to environmental education. We launched the first digital handbook in Romania in order to push authorities to develop more digital solutions. Following our project, the first national e-learning platform is now in development by public authorities.
Sephora

SEPHORA: What made them beat

Inforpress
We set up a challenge: to create the strongest heartbeat in the world, by asking Sephora fans to share with us what made them beat. Sephora would donate 1€/heartbeat –until reaching 10,000€- to provide 1,000 nights of free hosting to families of children hospitalized suffering from congenital heart diseases.
TCIP (Turkish Catastrophe Insurance Pool)

MoneyBox

Digital Youth Social Media Agency, Grup 7 Communications Consultancy
The MoneyBox was a FB app of TCIP, to give the message of “Secure your home against earthquake by insuring it for only 40 cent per day”. More than 510,000 pieces of 40 cent were collected as virtual coins in the MoneyBox on TCIP’s FB page. Hence 65% of the participants learned for the first time that saving up for earthquake insurance is as easy as logging on to FB and costs only 40 cent per day.

18. Employer Branding

Winner
ING

ING Next Generation Banking

Energize
‘Future bankers write children’s book through Facebook campaign by ING Careers.’ The goal being to position a career in banking as a chance to build a better financial future for generations to come. This eventually led to a 200% increase in visits to ING’s job portal and a discussion in the business press about the importance of child-like simplicity in banking.
BP

BP Class of 2012

SAS
The Class of 2012 programme was designed to give newly recruited Graduates the 'ultimate' onboarding experience. It helped hone their professional skills as well as their soft skills. All graduates showed increased engagement with BP and its values and BP's employer brand was positively showcased with great Social Media & Print media coverage.Please refer to the BP testimonials for feedback.
medienfabrik Gütersloh GmbH / embrace

careerloft

careerloft is the new career network that brings together talented students and attractive employers building a long-term relationship between them. Since the main priority is placed on communicating on equal terms, establishing a level playing field, potential employers and graduates are not only able to get to know each other online, but also at activities and events held at our Berlin Loft.