Winnerlist 2012

1. Social Media Campaign of the Year

Winner
Maersk Drilling

Maersk Line in social media

Boehringer Ingelheim Pharma GmbH & Co. KG

1 Mission 1 Million – Getting to the Heart of Stroke

Ogilvy Health PR, Ogilvy Group UK Ogilvy Public Relations
Vodafone

Vodafone‘s FreeZone: Live Young

2. Online Strategy of the Year

Winner
Overseas Development Institute

A digital strategy for think tanks

UNISON Greater London
Heute in Hamburg SessionLine UG

Adoption Drive

elbkind
Vestas Wind Systems A/S

Energy Transparency

3. Innovation of the Year

Winner
Procter & Gamble

Ariel Fashion Shoot

MSLGROUP JKL Group
Boehringer Ingelheim Pharma

Boehringer Ingelheim’s Syrum Game

Nitro Digital
RTI - MEDIASET GROUP

COTTO E MANGIATO - LE RICETTE DEI FAN

4. Companies

Winner
Siemens

Siemens Race

TeamNet
Havas Media (Istanbul, Turkey)

Samosebou

Vodafone

Vodafone BufferBusters

Omnicom Media Group Germany

5. Associations

Winner
H&M Hennes & Mauritz

WattWiki: a modern repository for eternity

Die Nordsee
APCOR

Better living. With cork.

Hering Schuppener Unternehmensberatung für Kommunikation GmbH
V+O Communication

Greece is Changing

Bakers Digital Communication

6. NGOs

Winner
terre des hommes

Orange BOXES

terre des hommes
World Economic Forum

One Year One Change

Alfa-Omega Communications

Video Blog Game I Saw Estonia

7. Institutions

Winner
The Swedish Institute, VisitSweden

Curators of Sweden

Volontaire
Omnicom Media Group Germany

German State of Lower Saxony: The First University Product Sample – Lectures in a Banner

Omnicom Media Group Germany
European Commission DG Communications Networks, Content and Technology

Innovative stakeholder engagement in the Digital Agenda for Europe (DAE) Engagement

Tech4i2

8. Product Campaign

Winner
Procter & Gamble

Ariel Fashion Shoot

MSLGROUP JKL Group
G2 Romania

Avon Space for me

Ledarna

World‘s best CV

Britny Stockholm

9. Product launch

Winner
Maurice Lacroix

The French Job

JWT / Fabrikant
Promoqube

Social Pizza

Heute in Hamburg SessionLine

Sausage Democracy

elbkind
FCB Paris

Wake up your wow !

10. Crisis Communication

Winner
ÖBB Holding

Lovestorm

A1 & Telekom Austria Group

A1 Social Media Shitstorm Prevention

N‘PR Communication Consultancy

Rate Hike Period Communications Management

11. Internal Communication

Winner
MasterCard

NoCash@MasterCard

HSBC Holdings, HSBC Bank

HSBC NOW

Harkness Kennett
MAN Diesel & Turbo

Lovestorm

12. Digital Public Affairs

Winner
Big Society Capital

International Consortium of British Pensioners

Grayling Hungary
General Electric

GEforCEE - Dialogue for the economic prosperity of over 130 million Europeans

Extreme Net
VisitSweden, The Swedish Institute

Curators of Sweden

Volontaire

13. Digital Monitoring and Evaluation

Winner
Telecom Italia / TNS Infratest Shared Service / Deutsche Telekom / TNS Infratest Sozialforschung

Reputation Monitoring Room

Coca-Cola

Link Social Media Crisis Prevention and Management (SCPM) with Influencer Relations Management (IRM) and implement interdisciplinary evaluation processes

fischerAppelt, relations GmbH/ fischerAppelt, play
Deutsche Telekom

TRI*M Digital Reputation Manager

14. CSR Communication

Winner
Zavarovalnica Triglav, Formitas

Let‘s Clean our Mouintains and Hills

The Philips Livable Cities Award

The Philips Livable Cities Award

Fleishman-Hillard
Weledastipendiet

The Weleda Scholarship

Pronto Communication

15. Employer Branding

Winner
Sonae Sierra

Contact Network

Bayer Business Services

Flashmob for Karlheinz

Messe Essen

Linklaters Career Magazine

Ogilvy Public Relations

16. Corporate Website

Winner
Skybrud.dk

Danish Crown Corporate Website

AnneVillemoes.dk
Dole Fresh Fruit Europe

Dole Earth

Haasenstein by SinnerSchrader Deutschland
Pirelli Tyre

Pirelli Global Corporate Site

K-Team Consulting

17. Intranet

Winner
Coca-Cola European Partners Great Britain Limited / Coca Cola Enterprises

iConnect: Social intranet for Coca-Cola Enterprises

Slalom / Avvio
Unilever Espana

Inside Unilever Customer Development Collaboration Zone

Quintiles

iQ | Quintiles intranet

18. Online Newsroom

Winner
BBC London

BBC Media Centre

FONIC

FONIC Newsroom

Fink & Fuchs
Henkel

Henkel Social Media Newsroom

menadwork kommunikation

19. Corporate Weblog

Winner
Amnesty International

Space for Transparency relaunch

APCO Worldwide
beckmann‘s communication | consulting | coaching

Delivering Tomorrow

Interone / Deutsche Post DHL
Universidad Europea de Madrid

Movistar SMEs: Con Tu Negocio

Territorio creativo

20. Online Community

Winner
A1 & Telekom Austria Group, SeSo Media Group

A1 Support Community

Banco Bilbao Vizcaya Argentaria / BBVA Innovation Center

@CIBBVA Innovation Center

ING Wholesale Banking

Buzz

21. Mobile and Apps

Winner
British Red Cross

First Aid by the British and American Red Cross

3 Sided Cube
NOS Comunicações

Car Sharing

Accenture / Sonae Sierra / Sonae MC

Chef Online iPhone & iPad App

22. Online Event

Winner
University of Michigan ATLAS Experiment at CERN/ ATLAS Experiment at CERN

ATLAS Virtual Visits

Procter & Gamble / MSLGROUP JKL Group

Ariel Fashion Shoot

Royal Opera House

Royal Ballet LIVE

23. Web Magazine

Winner
Westfälische Provinzial Versicherung / How to spend it /Kultur Ruhr

Hier

Ogilvy Public Relations, Ogilvy & Mather
muehlhausmoers corporate communications

# Horst und Edeltraut

Label, AkzoNobel Decorative Paints, Akzo Nobel

A-Magazine Online

24. Online Newsletter

Winner
Otto Group

Two for Fashion Newsletter

Companions
FRHI Hotels & Resorts Switzerland GmbH /Swissôtel Hotels & Resorts Swissôtel Management GmbH

Allegra

Henkel

Henkel Aktuell Newsletter

menadwork kommunikation

25. Image Film

Winner
Türk Telekomünikasyon A.S.

Türk Telekom Sings From 81 Cities

WPP

Generation Awake

Ogilvy Public Relations Worldwide
Transparency International e.V.

What is the Corruption Perceptions Index?

26. Web TV

Winner
HSBC Bank

HSBC NOW

Harkness Kennett, MerchantCantos
Plan Norge

Kundesporet - The Customer Track

Jyske Bank A/S

Two for the Price of One/ Jyskebank.tv

Støvring+Woodward Kommunikation Aps Århus

27. Annual Report

Winner
Volkswagen

iPad App Volkswagen Annual Report 2011

3st kommunikation
G+J Corporate Editors

Audi 2011 Annual Report

Nexxar GmbH/Akzo Nobel

Wolters Kluwer 2011 Annual Report

Anema Consultancy /Wolters Kluwer NV

28. CSR Report

Winner
Spie SA

Responsible hyper annual report

Bee-Buzziness Grenoble
International Post Corporation

IPC Postal Sector Sustainability Report 2011

FTI Consulting
OP-Pohjola Group Central Cooperative

OP-Pohjola Group Corporate Social Responsibility Report 2011

29. Online Competition

Winner
VELCOM / PRKVADRAT

Battle of Universities

PR & BTL agency
Pronto Communication

Business Creator of The Year

Grolsch en Nieuwe Revu

The Grolsch Column Contest

Weber Shandwick, coopr

30. Corporate Game

Winner
Deep Silver FISHLABS Koch Media

Sports Car Challenge

Boehringer Ingelheim Pharma

Boehringer Ingelheim’s Syrum Game

Nitro Digital
Energias de Portugal

City On

Microsoft AB

The Swindler

JMW Kommunikation

31. Viral Communication

Winner
Stockholm Business Region

New iPad Act - Stockholm

Step2 Communication
Remarkable Group

Homecoming | Equal Marriage

European Commission /World Customs Organization

Hot Summer Holidays!“ – European Health Insurance Card (EHIC) campaign“

MOSTRA Communication

32. Community Presence

Winner
Maersk Drilling

Maersk Line in social media

Primark/Citigate Dewe Rogerson

Primark Community Presence

Grayling Spain, Grayling Deutschland Büro Berlin
Zagrebacka Pivovara

The Flag.

Goldbach Audience Croatia

33. Twitter Profile

Winner
Text 100 Amsterdam

The social heart of surgery

Fleishman-Hillard Inc.
The Swedish Institute, VisitSweden

Curators of Sweden

Volontaire
Manchester City Football Club

Manchester City Football Club - #Together

Edelman

34. YouTube Channel

Winner
Deutsche Bank

Deutsche Bank: New digital formats

Eni / U.S. Consulate General Milan

eni video channel

Dnsee Interactive Thinking
Manchester City Football Club

Manchester City Football Club You- Tube Channel

Edelman

35. Best Academic Thesis

Winner
Dublin City University

Social Media Communication Factors in Energy Campaigns

University of Applied Sciences Kufstein

Event 2.0 - Impact and Influence of virtual events on business communications

Hochschule für Gestaltung Schwäbisch Gmünd

Informative cheese, meat and fish counter – a guidance for your purchase