Due to COVID-19 the application process for the DIGITAL COMMUNICATION AWARDS will start later this year. Updates will be announced soon.
What are the Digital Communication Awards?
Digital communication has become one of the fastest growing sectors. The Quadriga University of Applied Sciences launched the Digital Communication Awards in 2011 as a competition in online communications on both a practical and academic level. An expert Jury formed by leading practitioners and academics rate outstanding online projects and campaigns.
The application process of comprised of an online application via an online submission system (intranet).
What is the application process like? How are the winners selected?
Applications to the DCA are made online via the DCA intranet. The Jury will vote on all categories online and determine a shortlist (3-6 nominees per category), which will be published in the beginning of September 2020. The winners will then be announced online in October 2020.
Who can apply?
The following are eligible to enter the Digital Communication Awards:
Agencies and companies, associations and NGOs, political parties, institutions and individuals in the field of online communication.
How do I apply?
You can apply online by creating an account on our intranet: http://application.digital-awards.eu
For each application, information about the organisation and agency (if applicable) is requested. Submissions will exclusively be digital.
2. General information about the project or campaign
Each submitted entry should contain the following information:
- Summary of the project at a maximum length of 400 characters (including spaces) – please note: This summary will be published when being shortlisted.
- Time frame of the project
- Budget (not a mandatory field, but an important information for the jury – please note: information will not be published)
- Number of employees who worked on the project
3. Project Description
A short description of max. 2,000 characters (including spaces) must be provided including the following:
- Initial situation leading to the project or campaign
- Objectives of the project
- Strategic considerations
- Details of the implementation
- Summary and measurement of results achieved
- A cover picture representing your project or campaign (maximum 1 MB)
4. Additional Material and Links
Accompanying materials are limited to three documents. Therefore, additional illustrative material should be carefully selected. Examples of possible illustrative documents are planning documents, press releases, images, PowerPoint presentations (no more than 10 slides) and movies. One document equates to one file. In addition, you can specify up to six links to websites, social media platforms, intranet sites, or online videos.
What is the cost? What changes after each deadline?
Until midnight on 01 July (CET), every application costs between 290 and 390 Euros plus VAT.
Each submission in the main category
- Digital Campaigns of the Year costs 390€
- all other category entries cost 290€
During the Late Deadline between 02 July and 10 July, every application comes with a late fee of 120 Euros. During the Final Deadline between 11 July and 20 July, every application comes with a final fee of 170 Euros.
Invoices will be issued upon receipt of the completed application documents. Sent applications cannot be cancelled. You can pay via creditcard or via invoice.
What language should be used when submitting the applications?
Applications need to be filled out in English. Supporting material can be in original language. It is important for all our Jury members to fully understand the projects or campaigns. We recommend to hand in videos in English language or with English subtitles – but again: this isn’t a requirement.
What criteria will be considered by the Jury in the selection process?
The Jury will evaluate the applications on the following criteria:
Strategy: In assessing the strategic approach, the Jury will consider: how the challenges faced by the applicant were answered by research and measurement; the quality and variety of tools and tactics chosen to implement the strategy, considering the target audience identified; and, where possible, the link between the campaign/project and the overall corporate strategy.
Innovation/Creativity: The Jury will assess the degree to which the campaign/project is innovative in comparison to comparable industries/regions and directly responds to the identified strategic challenges and strategy. The degree to which latest models in PR & Communications work is reflected in the planning and implementation stages will also be assessed.
Implementation: The Jury will evaluate consistency and appropriateness of tactics, tools and channels used for the strategy and target audience of the campaign/project, and will look for a clear identification of milestones and KPIs, as well as a clear link between allocated resources and implementation.
Results & Effectiveness: The Jury will look at results and effectiveness form multiple angles. It will undertake an overall evaluation considering stated objectives and KPIs (share, share of voice, behavioural change), as well as the degree to which the campaign/project solved the problem set by the strategy. It will also compare allocation of budget and resources with the results, and look for a clear progression along the campaign’s funnel (from awareness to advocacy/behavioural change).
How are the applications evaluated?
After the application deadline, the Jury reviews all submissions and determines a shortlist of three to six nominees in each category. The shortlist will be announced in the beginning of September and the nominees will be informed immediately. The winners will then be announced online in October 2020.