Winner 2023

We congratulate all winners and nominees of the Digital Communication Awards 2023! 🙂

01. Innovation of the Year

1
Winner
Trade Union Pro

MUTSI - digital service for change management

MUTSI (Eng. MOM) -digital service is a tool made to facilitate change management in every workplace. Change management is often considered to be the most difficult part of the change. MUTSI-digital service gives you a clear road map how to proceed with your change project, a compact package of planning tools, information, and tips in a crisp and modern way.
2
Helen, Kurio

This influencer does not exist – but can go viral

To show their commitment to sustainable energy production and the green transition, Helen, a leading energy company in Finland, put a strategic emphasis on energy education. Thus, they published a children’s book. Now the question was: how to make it spread? By turning the 2D illustrated character into a 3D avatar – by letting the 7-year old protagonist tell her story herself.
3
Vodafone

Paranormal Connectivity - Die Vodafone Halloween Webserie

Paranormal Connectivity was an interactive horror webseries, launched on TikTok and Instagram for Halloween 2022. The community was asked to decide the fate of three protragonists, portrayed by some of the most popular German TikTok creators. We achieved a total reach of 18 m on social media (8.5 m views on TikTok alone) and over 160 k user votes and 419 k likes, comments and shares.
Philoro

Crypto Vreneli: The first phygital asset coin

Vivents
The Crypto Vreneli, the first of its kind "phygital asset coin," is a groundbreaking product we developed for our client, the gold trader philoro. This unique innovation fuses gold with the cutting-edge technology of smart contracts, enabling unlockable content. The innovation value of the "PAC" reached an advertising equivalency of 1.8 million and was featured in over 53 Newspapers worldwide!
Viaccess-Orca

Targeted TV Advertising - Personalized Guide

VO’s guide on Targeted TV Advertising allows operators & service providers to better understand the world of TV advertising & FAST, providing them with the information relevant to their specific business needs and objectives. The guide includes detailed information on the TV Advertising ecosystem & technology, as well as a revenue projection simulator for assessing their earning potential.

02. Boldest Campaign

1
Winner
Al Jazeera Media Network

365-Day Campaign for Shireen Abu Akleh

The objective of the Al Jazeera communications campaign is to create global awareness of the targeted killing of the prominent journalist, Shireen Abu Akleh, while covering the raids of the Israeli Occupation Forces in the West Bank. The campaign is to continue to support Shireen’s case, ensure her killers are held accountable and help end impunity for crimes against journalists.
2
Deutsche Telekom, FC Bayern München

Against Hate Speech - Telekom x FC Bayern Campaign

CHUNK Filmproduktion, Mataracan
Use the popularity of football stars to support the movement “Against Hate Speech”, as they are particularly credible when it comes to being exposed to hate posts. In this spot they read out real hate posts, and the perception-boosting power of their star status led to media hype. Thus, the campaign reached a broad audience, also through editorial placements.
3
Wärtsilä Energy

#Leapfrogging4Africa

Greenhouse Communications, Kurio
COP27 was organized in Egypt – we at Wärtsilä Energy used the momentum to position us as a leader in power system solutions both in Africa and globally. We tied our message to a term related to COP27 and energy transision: leapfrogging. Since the term didn’t exist in African languages, teaming up with local language practicioners we came up with a new word in 10 languages to spark a movement.

03. Small Budget Campaign

1
Winner
Nelson Mandela University

Graduation campaign to extend brand exposure

In 2022 we had very successful live autumn graduation celebrations on social media after COVID-19. In 2023 we wanted to see if this was just a once-off occurrence due to the relief and joy experienced after the pandemic or if we could improve upon this and use the occasion to extend our brand exposure not just locally, but also into Africa and elsewhere internationally. We did, massively.
1
Winner
WWF Romania

Forest's Residents

Mercury360
Mirroring the citizens’ bad-habits through the forest residents voice, we managed to re-focus locals’ attention on how throwing plastic waste affects their well-being. With them we developed educational workshops, cleaned 1T of plastic & pitched our mission to stakeholders & authorities winning free media & long term changes by generating a dedicated helpline “112 zero plastic” with 0 media budget
2
The Lithuanian Police

Join The Police

Fabula Rud Pedersen
Campaign brought police work to GTA V environment, targeting Gen Zs in Lithuania. Videos in the guise of TV show Cops spread online, and later was followed by real officers raid in GTA streets. Campaign reached 640K views, 1.3M impressions, 194K user engagement organically, doubling police school candidates recruited in one round (61.86% increase in trainee invitations compared to 2021).
Nefos

Reach Out

The Region og South Denmark
Talking directly to a loved one for the first time in years can be difficult and stir up emotions. Especially when the loved one has chosen a different path than life. This film has made a difference for people in difficult, life threatening situation and for those left behind.
Swiss Finance Museum / Schweizer Finanzmuseum

Swiss Finance Museum on TikTok

The Swiss Finance Museum, just like most other museums, struggles to attract visitors in the age group of 13-18 years old. In addition, the annual budget is very small as we are not state funded. We decided to start a TikTok account, and give our apprentices total decision freedom - from youth to youth, and on a very small budget. Our visitor numbers in said age group thus increased by 27%.

04. Metaverse & VR

1
Winner
Beiersdorf

Metaverse Party at Beiersdorf Innovation Festival 2023

Hololux
New tech needs to be experienced firsthand. To onboard our colleagues to the Metaverse in a joyful way, we hosted a party in Spatial as the finale of an internal innovation conference. Every brand from our company was represented with a lounge, we showcased an AI-generated art gallery prompted by our colleagues and the heart was a bar room filled with music for an immersive networking environment.
2
The Lithuanian Police

Join The Police

Fabula Rud Pedersen
Campaign brought police work to GTA V environment, targeting Gen Zs in Lithuania. Videos in the guise of TV show Cops spread online, and later was followed by real officers raid in GTA streets. Campaign reached 640K views, 1.3M impressions, 194K user engagement organically, doubling police school candidates recruited in one round (61.86% increase in trainee invitations compared to 2021).
3
Coty

The Coty Campus

Exclusible, Lynx partners, Polycount
Coty has created an internal metaverse for its 11,000 employees, to gamify global collaboration and engagement while upskilling the teams on new technologies. The Coty Campus integrates tools like chat discussions, screen-and-file sharing, customizable avatars, and a phygital reward system based on location exploration and quests. Doing so, Coty aims to empower future innovation for its brands

05. Data-Driven & Automated Communications

1
Winner
Stadtsparkasse Düsseldorf

Omnichannel Full-Funnel Benchmarking Drives Growth

HASE & IGEL
To maximise ROMI you need to measure customer revenue, not just conversions and attribute it to channels and campaigns. For their digital ecosystem, Stadtsparkasse Düsseldorf had HASE & IGEL develop an AI-empowered 360°, full-funnel benchmarking solution. The insights helped allocate budget more efficiently and increase organic credit volume by 5% in less than a year against the market trend.
2
GEA

Impact scoring: measuring communications impact

GEA’s impact measurement model is developed to establish regular reporting on communication performance and to embed data-driven insights into GEA’s content management processes. By aggregating metrics from multiple platforms into a fully owned data-lake, GEA now has omnichannel dashboards and a scoring algorithm available which show in real-time where it stands in terms of communications impact.
3
Retresco

Hybrid NLG – Content at Scale

As a pioneer in generative AI, Retresco introduced "Large Scale Content Automation" (LSCA), which revolutionises the industry by integrating data-driven text generation with state-of-the-art text-to-text technologies through Hybrid NLG. This approach combines parameterised templates with the advantages of large language models like GPT-4, enabling effortless text automation at scale.
WestLotto (Westdeutsche Lotterie)

Der große Ehrenamtatlas

Achtung!
WestLotto worked together with Achtung! to develop the big volunteer atlas for North Rhine-Westphalia. It charts volunteer work with a unique depth of detail for 53 districts and urban cities in North Rhine-Westphalia – showing that volunteer work is literally unaffordable: 19.14 billion euros is the value of volunteer work every year.

06. Social Media Communications

1
Winner
ALDI SÜD

#WieEinGourmet

ODALINE
ALDI SÜD stands for good prices, quality, regional products, strong private labels, and sustainability. The campaign #WieEinGourmet, featuring The Duc Ngo and his guests highlights long-term brand building through a content format. It emphasizes ‚‚Gutes für alle‘‘ as the new brand slogan, reinforcing ALDI SÜD’s commitment to accessible excellence.
2
AUDI

Audi x Andrès Reisinger

We Are Social Deutschland
For Audi’s participation at Design Miami 2022 our mission was to share a vision of what the future of design and premium mobility could look like. In collaboration with digital artist Andrés Reisinger, we introduced Audi's first virtual artwork, inspired by the Audi grandsphere concept. The campaign made a bold statement not just on Audi platforms but across the digital world.
3
British American Tobacco (APMEA West)

Social Media Communications - BAT APMEA West

Our impactful SoMe strategy and communications tackle talent challenges by analyzing data and aligning campaigns with global talent trends. Promoting BAT's "BeTheChange" EVP, we prioritize DE&I, ESG, flexibility, employee well-being, and the opportunity to work on the world stage. With a future-fit and employee-centric approach, we create a dynamic, inclusive strategy that attracts top talent.
ALDI SÜD

For EVERYONE by ALDI SÜD

The new claim of ALDI SÜD "Something good for everybody", should be promoted and positively charged in the young target group. Correspondingly, a viral TikTok, Instagram, and YouTube video series was produced to create a high buzz within Gen Z while simultaneously taking a stance. Additionally, ALDI SÜD as a brand in general should be strengthened, profiling, and relevance in the U40 target group.
Vodafone

Paranormal Connectivity - Die Vodafone Halloween Webserie

Paranormal Connectivity was an interactive horror webseries, launched on TikTok and Instagram for Halloween 2022. The community was asked to decide the fate of three protragonists, portrayed by some of the most popular German TikTok creators. We achieved a total reach of 18 m on social media (8.5 m views on TikTok alone) and over 160 k user votes and 419 k likes, comments and shares.

07. Influencer Communication

1
Winner
Deutsche DepressionsLiga

#22WeekWait

IPG DXTRA (Germany) / Weber Shandwick
#22WeekWait aimed to cut waiting times for psychotherapy in Germany. The campaign made headlines, engaged multiple celebrities, influencers and patient organisations and drove 100,000+ people to petition for action – a result described by Change.org as “supernova”. The petition was handed to political decision-makers. One week later, a governing party passed a resolution for more therapy places.
2
Helen, Kurio

This influencer does not exist – but can go viral

To show their commitment to sustainable energy production and the green transition, Helen, a leading energy company in Finland, put a strategic emphasis on energy education. Thus, they published a children’s book. Now the question was: how to make it spread? By turning the 2D illustrated character into a 3D avatar – by letting the 7-year old protagonist tell her story herself.
3
Vodafone

SIMon mobile - The Ketchup Song

Pulse Advertising, TRO Music, Sound and Voice for Brands
The 2000s are back! With raccoon Simon, the animal advertising star of the young Vodafone brand SIMon mobile. Together with content creators Selina Mour and HaoFX, Simon revived the famous summer hit "The Ketchup Song" in a new version - almost 20 years after its release: The song is a hit! It has reached a total of 21.7 million people on TikTok and Instagram so far.
European Centre for Disease Prevention and Control

Keep Antibiotics Working

A selected group of influencers (social media ambassadors of the cause) helped us raise awareness of the issue of the misuse of antibiotics. The ambassadors, with a medical or health background/interest with a strong online presence helped to convey the messages (149 publications on TikTok, Instagram, YT) in an interesting format & local language of 28 European countries, reaching 2.4 mln users.
Slettvoll

Slettvoll x Malene Birger

PR-operatørene
Slettvoll is an established Norwegian furniture manufacturer with 17 stores in the Nordics. They have produced high-end furniture in Norway since 1951. Slettvoll launched its first design collaboration in September 2022 with renowned Danish fashion designer Malene Birger.

08. Multichannel Communications

1
Winner
Evonik Industries

Trainees Wanted! How to win over talents for the future

Evoniks Employer Branding team developed a campaign customized to its Technical Services trainee program, making the results stand out! Over 6 mil. impressions and thousands of clicks on multiple channels, four times more applications than in the previous year from graduates in the fields of engineering and electrical engineering. The best part? We could fill all positions with our campaign.
2
EY

EMEIA Sustainability Webcast Series

In September 2021, EY launched a series of four sustainability-related webcasts, leveraging the power of content plus marketing via a multichannel outreach program. The output was timely, audience-focused and value-adding insight that helped deliver real business outcomes.
3
Riot Games

ONE NORDIC

OS/G, PR-operatørene, Prime Public Relations, SNARK, Think PR
For the World Championship of League of Legends in 2022 Riot Games wanted to get Nordic players involved despite the tournament taking place in North America. PR-operatørene, together with SNARK, Prime Group, Think PR and OS/G, created a hype video that resulted in over a million views as well as generated coverage in a broad range of endemic media.
E.ON Energie Deutschland

E.ON Energy-Saving Campaign

DDB München
In this historic energy crisis, E.ON is on hand to help all of its customers. Through dialogue, we answer our customers questions, create transparency and thus provide genuine help: from our website, newsletters and social media to our livestreams and energy-saving tool, we are creating an informative content platform so that we can overcome this historic, exceptional situation together.
ViewSonic Corp.

ViewSonic Gaming

The ultimate objective of the United by Play campaign was to generate awareness and bolster consideration for ViewSonic Gaming by celebrating the diverse spectrum of players and acknowledging their equally diverse motivation for playing. By championing this representation, we want to encourage all players to openly embrace gaming.

09. Brand Campaign

1
Winner
Heidiland Tourismus

Heidiland: More than you think.

ROB NICOLAS
Picture this: you're steering a brand that shares its name with Switzerland's most renowned rest stop. Your audience knows the rest stop, but not you. To change this, the holiday region Heidiland launched the campaign “More than you think”, using the rest stop's fame as a hook and humorously debunking clichés, netting 8.2 million impressions, 1 million video views, and 21,000 website visits.
2
BCW

Saw This, Made This

BOMBAY SAPPHIRE is on a mission to promote creativity - so the brand teamed up with director Baz Luhrman, and for the German market, designer Kilian Kerner. Based on Luhrman’s ideas, Kerner and 3 emerging artists created a Limited Artist Edition bottle. Revealed at an art-meets-bar event, the Limited Edition generated sales of 15.000 €, which were donated to Berlin Academy of Arts.
3
Rusta retail

Rusta Retail´s Christmas Event

PR-operatørene
As Christmas is one of Rusta's biggest focus areas, they wanted to showcase this year`s collection with journalists and influencers. The goal was to create brand awareness and achieve content in national media and social media.
Fiverr

Complaining About Work (Fiverr)

Freelance platforms are not used as widely as in other countries. One of the reasons might be the large percentage of ”Mittelstand” companies - family-run businesses with up to 1000s of employees that are still run rather traditionally. We created the campaign to make these companies aware of the Fiverr platform and present their offer as the perfect solution for the ongoing talent shortage.
Riot Games

ONE NORDIC

OS/G, PR-operatørene, Prime Public Relations, SNARK, Think PR
For the World Championship of League of Legends in 2022 Riot Games wanted to get Nordic players involved despite the tournament taking place in North America. PR-operatørene, together with SNARK, Prime Group, Think PR and OS/G, created a hype video that resulted in over a million views as well as generated coverage in a broad range of endemic media.

10. Storytelling

1
Winner
Vodafone

Paranormal Connectivity - Die Vodafone Halloween Webserie

Paranormal Connectivity was an interactive horror webseries, launched on TikTok and Instagram for Halloween 2022. The community was asked to decide the fate of three protragonists, portrayed by some of the most popular German TikTok creators. We achieved a total reach of 18 m on social media (8.5 m views on TikTok alone) and over 160 k user votes and 419 k likes, comments and shares.
2
European Investment Bank

The 360° Quest for Climate Solutions

Iralta
The 360° Quest for Climate Solutions is an interactive, free platform where viewers embark on virtual journeys to visit ground-breaking European climate action projects. Viewers learn about innovative solutions to the climate crisis and cutting-edge climate research, as they immerse themselves in the 360° video experience at breath-taking locations.
3
Victoria and Albert Museum

V&A / ASMR at the museum

Short ASMR films that bring the V&A's collection to life, showing that objects have a life not just behind glass in a museum. We wanted to highlight the behind-the-scenes work of our colleagues, and celebrate things that visitors might miss in the galleries.
Population Media Center

Population Media Center (PMC)

Population Media Center's approach to addressing complex social and environmental issues through transformative storytelling and entertainment-based education is a truly innovative one. PMC combines entertainment and education to engage the audience on an emotional level, which increases the likelihood of positive behavior change.
Riot Games

ONE NORDIC

OS/G, PR-operatørene, Prime Public Relations, SNARK, Think PR
For the World Championship of League of Legends in 2022 Riot Games wanted to get Nordic players involved despite the tournament taking place in North America. PR-operatørene, together with SNARK, Prime Group, Think PR and OS/G, created a hype video that resulted in over a million views as well as generated coverage in a broad range of endemic media.

11. Digital Event

1
Winner
Maserati

Maserati MC20 Cielo Global Premiere

BCW
How do you create a spectacular global launch for a car built to be seen and flaunted to arouse the deepest emotions? Just show it, literally. But in an unprecedent way. With the MC20 Cielo unveil we pushed the potentiality of social media live-streaming to a 24-hours limit. A bold project that, you’ll read it in the results section, went beyond expectations reaching and engaging 1.7 million live.
2
BBC Education

National Careers Week campaign on BBC Bitesize

We used different content ideas across multiple platforms to ensure our National Careers Week campaign was successful in driving traffic back to our website. We targeted teachers by hosting a live careers webinar that they could play directly into their classroom. We used content on social media platforms such as TikTok to target young people and Facebook and Twitter to reach parents and teachers.
3
Allianz

Career Conference for Athletes

Allianz invited athletes and Para athletes interested to get first-hand information about Allianz as an employer and meet our recruiters worldwide at the first virtual Career Conference for Athletes on Sep 27, 2022. Every participant had the option to be part of the Allianz athlete talent pool afterwards and be identified as a potential candidate for job positions by one of the Allianz recruiters.
Caixa Geral de Depósitos

Digital Talks

The "Digital Talks" were born within the scope of the bank's digital transformation program and serve as the gateway for internal knowledge about the main digital trends, expanding horizons for employees and contributing to a culture of transformation and enhancing employee engagement. This project puts people at the center and this is one of the main reasons for its success.

12. Contest & Game

1
Winner
Population Media Center

BREAKAWAY

The BREAKAWAY Game & Toolkit tackles violence against women, bullying, and gender equality through an innovative video game and mobile app. Players' off-field decisions impact their in-game performance, fostering awareness and knowledge about gender inequity globally. Since 2010, camps, curriculum, and gameplay have successfully engaged participants and addressed these critical issues.
2
Unipol

UniDuello

UniDuello is Unipol Group’s first corporate gaming APP aimed at providing all colleagues with a fun and interactive way to learn about company’s culture and business goals. The name comes from Uni = Unipol and Duello = duel in Italian. After a pilot phase, it will be made available to all colleagues in July 2023.
3
Emmi Austria

Emmi CAFFÈ LATTE x Gaming

COPE Content Performance Group
A campaign that packs a punch. Almost 10 million views on social media and 9,500 reactions on TikTok and more – our gaming campaign for Emmi Austria was centered around a content creator contest and proved that the bubble of hard-to-reach GenZ can be accessed indeed.

13. Launch

1
Winner
Fazer Confectionary

The Gnomified Launch

Kurio
Tutti Frutti, the candy with natural colors and flavors, was launching a new bag: Tutti Frutti Garden Mix. When communicating candy, you need to put a smile on people’s face. And when putting a smile on gardening, you can’t escape the garden gnomes. But. When you need to be all about “Do the natural” (as the brand promise goes), there is one problem. Garden gnomes are one big all white male panel.
2
Meyer

Reinventing the Pan: How Circulon Stirred Up the German Cookware Market

Klenk & Hoursch
For the launch in Germany, Klenk & Hoursch had to position the Circulon brand with the SteelShield™ series as a high-quality, innovative and experienced cookware brand for ambitious hobby chefs. In five months, we were able to build a stable following with an impressive engagement rate of 31 % and 25 %. Product sales of 30.000 € are mainly attributable to our educational communication measures.
3
culturespaces

Launch Campaign - Phoenix des Lumières Dortmund

l.i.n.e. communication, moccamedia
The focus of the wide-reaching cross-media campaign "Art comes to life" was the DOOH presence with a regional focus around the Dortmund location. With a mobile showcube, the immersion in the spectacular world of art was transported into the direct environment of the people. Using paid, owned and earned media, a total of 196 million contacts and over 100,000 tickets sold were achieved.
Maserati

Grecale – The exceptional Global Premiere

BCW, Independent Ideas
The Maserati Grecale SUV Global Premiere is a unique global digital communication project transforming a car unveil into an innovative creative content overturning traditional communication languages. Embedding cinema-like creativity into a perfect distribution machine, we hit 20 million global video views and engaged millions of people for an outstanding amount of time.
Maserati

Maserati MC20 Cielo Global Premiere

BCW
How do you create a spectacular global launch for a car built to be seen and flaunted to arouse the deepest emotions? Just show it, literally. But in an unprecedent way. With the MC20 Cielo unveil we pushed the potentiality of social media live-streaming to a 24-hours limit. A bold project that, you’ll read it in the results section, went beyond expectations reaching and engaging 1.7 million live.

14. Disruptive Communications

1
Winner
Helen, Kurio

This influencer does not exist – but can go viral

To show their commitment to sustainable energy production and the green transition, Helen, a leading energy company in Finland, put a strategic emphasis on energy education. Thus, they published a children’s book. Now the question was: how to make it spread? By turning the 2D illustrated character into a 3D avatar – by letting the 7-year old protagonist tell her story herself.
2
MIDE, Museo Interactivo de Economía

Pesadillas Financieras [Financial Nightmares]

Financial Nightmares is MIDE’s communication campaign promoting financial education among 18–25-year-olds through animated microcapsules and a website with interactive resources. Each capsule personifies, in a monstrous and a disruptive way, a barrier that people need to overcome to improve their finances. Influenced by Nobel-winning behavioral economics, the campaign reached 374K people so far.
3
Imperial College London, Faculty of Natural Sciences, Department of Life Sciences, Jamie Perera Music Limited

Swarm: a sonification of gene drive technologies

Target Malaria, an international not-for-profit research consortium, partnered with London-based music composer Jamie Perera to do a sonification of its gene drive research to fight malaria. Using data from a landmark scientific publication, Jamie developed a 2mn long music composition sonifying the cage trials of genetically modified gene drive mosquitoes.
ALDI SÜD

For EVERYONE by ALDI SÜD

The new claim of ALDI SÜD "Something good for everybody", should be promoted and positively charged in the young target group. Correspondingly, a viral TikTok, Instagram, and YouTube video series was produced to create a high buzz within Gen Z while simultaneously taking a stance. Additionally, ALDI SÜD as a brand in general should be strengthened, profiling, and relevance in the U40 target group.
Maserati

Maserati MC20 Cielo Global Premiere

BCW
How do you create a spectacular global launch for a car built to be seen and flaunted to arouse the deepest emotions? Just show it, literally. But in an unprecedent way. With the MC20 Cielo unveil we pushed the potentiality of social media live-streaming to a 24-hours limit. A bold project that, you’ll read it in the results section, went beyond expectations reaching and engaging 1.7 million live.

15. Sustainability Communications

1
Winner
ChemSec

ChemSec vs PFAS: The rap battle

Stygn Studios
A spoof based on Eminem's 8 mile, where NGO ChemSec (us) battle raps against the toxic chemical PFAS, used in many consumer products. Thanks to the campaign, we gathered over 100 consumer brands that supported a ban on PFAS chemicals. The EU is now planning an unprecedented ban on these chemicals. In the rap, we also name-dropped actor Mark Ruffalo and got his support for the campaign.
2
WWF Romania

Forest's Residents

Mercury360
Mirroring the citizens’ bad-habits through the forest residents voice, we managed to re-focus locals’ attention on how throwing plastic waste affects their well-being. With them we developed educational workshops, cleaned 1T of plastic & pitched our mission to stakeholders & authorities winning free media & long term changes by generating a dedicated helpline “112 zero plastic” with 0 media budget
3
PI "Užstato sistemos administratorius" (USAD)

Unendangered Species

Fabula Rud Pedersen
To address littering, the campaign labeled common litter - plastic bags, tires, disposable packaging, glass, PET bottles, cans - as invasive species. They were portrayed as endangered species, spreading a serious yet cheerful message. The aim was to urge people to stop littering, use the deposit system, recycle, and dispose of litter properly in sorting containers to protect Lithuania's nature.
European Investment Bank

Teaching Climate Change in Primary School

Demand for climate change content in primary schools is at its peak in the EU. We therefore created a turnkey educational package composed with a Pixar-like animated movie and bespoke educational material for teachers, to massively reach children. The movie has been officially selected by film festivals in France, India, the UK, Italy, and Portugal and adopted by thousands of schools in the EU.
Wärtsilä Energy

#Leapfrogging4Africa

Greenhouse Communications, Kurio
COP27 was organized in Egypt – we at Wärtsilä Energy used the momentum to position us as a leader in power system solutions both in Africa and globally. We tied our message to a term related to COP27 and energy transision: leapfrogging. Since the term didn’t exist in African languages, teaming up with local language practicioners we came up with a new word in 10 languages to spark a movement.

16. Marketing to Youth

1
Winner
BMW Motorrad

Still No. 1 - TikTok success story on two wheels

LOBECO
BMW Motorrad is still the No. 1 in the automotive segment on TikTok — with a special interest theme! Key success factors to this achievement: authenticity, taking on trends, co-creation with the community & a strong online-offline activation. The brand could further expand and inspire the young target group. In 2022, the brand gained >800k new fans on TikTok and achieved 16 million interactions
2
Swiss Finance Museum / Schweizer Finanzmuseum

Swiss Finance Museum on TikTok

The Swiss Finance Museum, just like most other museums, struggles to attract visitors in the age group of 13-18 years old. In addition, the annual budget is very small as we are not state funded. We decided to start a TikTok account, and give our apprentices total decision freedom - from youth to youth, and on a very small budget. Our visitor numbers in said age group thus increased by 27%.
3
Vodafone

SIMon mobile - The Ketchup Song

Pulse Advertising, TRO Music, Sound and Voice for Brands
The 2000s are back! With raccoon Simon, the animal advertising star of the young Vodafone brand SIMon mobile. Together with content creators Selina Mour and HaoFX, Simon revived the famous summer hit "The Ketchup Song" in a new version - almost 20 years after its release: The song is a hit! It has reached a total of 21.7 million people on TikTok and Instagram so far.
Opel Automobile

ROCKS-E DESIGN HACK

Virtual Identity
We wanted to challenge an entrenched status quo and hand the reins over to Gen Z. Why should the old-timers continue to have the final say for much longer? They had their chance. We wanted to encourage Gen Z to do it better and invited them to design the vehicle of their dreams. The promise to bring their creations to life with no limitations also displays the courage of Opel like never before.
SAMSUNG ELECTRONICS IBERIA

SAMSUNG GALAXY S23/ PLANETA DIAMANTE 23

NIHAO AGENCY
PLANETA DIAMANTE 23 is Samsung´s new world in Minecraft in the framework of the launch of the new Galaxy S23. The game encourages Gen Z community to have a sustainable behavior when playing the different mini-games and challenges, for more chances to win the new mobile. Several influencers were involved in the game, which helped to raise awareness, engagements and recall among the GenZ community.

17. Campaign from Associations & Institutions

1
Winner
Deutsches Zentrum für Luft- und Raumfahrt

Artemis I Twitter Takeover

DLR's MARE experiment involves twin mannequins, Helga and Zohar. The #LunaTwins studied the impact of space radiation on the female body during NASA's Artemis I mission to the Moon. In collaboration with the Israel Space Agency and NASA, DLR organised a Twitter takeover where the mannequins on board the Orion spacecraft 'reported live' during the mission for a day.
1
Winner
Helmholtz Munich

K1DS ARE HEROES

2030 Kommunikation
Type 1 Diabetes is the most common metabolic disorder in children and adolescents. K1ds living with T1D are superheroes, day in, day out. K1DS ARE HEROES raises awareness for the autoimmune disease and early detection options. With a multichannel strategy several million people could be reached. We motivate them to become a superhero, too, by learning about T1D and supporting our research.
2
PI "Užstato sistemos administratorius" (USAD)

Unendangered Species

Fabula Rud Pedersen
To address littering, the campaign labeled common litter - plastic bags, tires, disposable packaging, glass, PET bottles, cans - as invasive species. They were portrayed as endangered species, spreading a serious yet cheerful message. The aim was to urge people to stop littering, use the deposit system, recycle, and dispose of litter properly in sorting containers to protect Lithuania's nature.
DG CONNECT, European Commission

Digital Services Act

ESN
The DSA videos present the benefits that the DSA regulations will have on the lives of people. This series of films transposes what is happening on the internet, in real life in a caricatural way. In the campaign ESN drew a comparison between the real world and social networks, with a simple idea: everything that is restricted and penalised offline should also be restricted and penalised online.
Trade Union Pro

MUTSI -digital service for change management

MUTSI (Eng. MOM) -digital service is a tool made to facilitate change management in every workplace. Change management is often considered to be the most difficult part of the change. MUTSI-digital service gives you a clear road map how to proceed with your change project, a compact package of planning tools, information, and tips in a crisp and modern way.

18. Campaign from NGOs

1
Winner
Deutsche DepressionsLiga

#22WeekWait

IPG DXTRA (Germany) / Weber Shandwick
#22WeekWait aimed to cut waiting times for psychotherapy in Germany. The campaign made headlines, engaged multiple celebrities, influencers and patient organisations and drove 100,000+ people to petition for action – a result described by Change.org as “supernova”. The petition was handed to political decision-makers. One week later, a governing party passed a resolution for more therapy places.
2
Nefos

Reach Out

The Region og South Denmark
Talking directly to a loved one for the first time in years can be difficult and stir up emotions. Especially when the loved one has chosen a different path than life. This film has made a difference for people in difficult, life threatening situation and for those left behind.
3
WWF Romania

Forest's Residents

Mercury360
Mirroring the citizens’ bad-habits through the forest residents voice, we managed to re-focus locals’ attention on how throwing plastic waste affects their well-being. With them we developed educational workshops, cleaned 1T of plastic & pitched our mission to stakeholders & authorities winning free media & long term changes by generating a dedicated helpline “112 zero plastic” with 0 media budget
ChemSec

ChemSec vs PFAS: The rap battle

Stygn Studios
A spoof based on Eminem's 8 mile, where NGO ChemSec (us) battle raps against the toxic chemical PFAS, used in many consumer products. Thanks to the campaign, we gathered over 100 consumer brands that supported a ban on PFAS chemicals. The EU is now planning an unprecedented ban on these chemicals. In the rap, we also name-dropped actor Mark Ruffalo and got his support for the campaign.

19. Purpose Driven Communication

1
Winner
A1 Slovenija

Online Brainiacs - world's largest online quiz

Taktik
Since online safety is not a part of regular primary school curriculum, A1 Slovenija developed a program on online safety – Online Brainiacs and offered it to schools free of charge. To promote the program we organized an educational online live quiz, with a special incentive to participate - to break the Guinness World Record. We attracted over 20,000 kids and had 18mio reach of earned media.
2
Deutsche DepressionsLiga

#22WeekWait

IPG DXTRA (Germany) / Weber Shandwick
#22WeekWait aimed to cut waiting times for psychotherapy in Germany. The campaign made headlines, engaged multiple celebrities, influencers and patient organisations and drove 100,000+ people to petition for action – a result described by Change.org as “supernova”. The petition was handed to political decision-makers. One week later, a governing party passed a resolution for more therapy places.
3
ChemSec

ChemSec vs PFAS: The rap battle

Stygn Studios
A spoof based on Eminem's 8 mile, where NGO ChemSec (us) battle raps against the toxic chemical PFAS, used in many consumer products. Thanks to the campaign, we gathered over 100 consumer brands that supported a ban on PFAS chemicals. The EU is now planning an unprecedented ban on these chemicals. In the rap, we also name-dropped actor Mark Ruffalo and got his support for the campaign.
ALDI SÜD

For EVERYONE by ALDI SÜD

The new claim of ALDI SÜD "Something good for everybody", should be promoted and positively charged in the young target group. Correspondingly, a viral TikTok, Instagram, and YouTube video series was produced to create a high buzz within Gen Z while simultaneously taking a stance. Additionally, ALDI SÜD as a brand in general should be strengthened, profiling, and relevance in the U40 target group.
Deutsche Telekom, FC Bayern München

Against Hate Speech - Telekom x FC Bayern Campaign

CHUNK Filmproduktion, Mataracan
Use the popularity of football stars to support the movement “Against Hate Speech”, as they are particularly credible when it comes to being exposed to hate posts. In this spot they read out real hate posts, and the perception-boosting power of their star status led to media hype. Thus, the campaign reached a broad audience, also through editorial placements.

20. Internal Communications

1
Winner
Beiersdorf

Beiersdorf's Internal Metaverse Voyage

Benjamin Latsko Studio; Latsko Studios
We created a series of POAPs (Proof of Attendance Protocol) for Beiersdorf's Innovation Festival. Introducing employees to blockchain via a branded POAP (non fungible token) minting experience, our goal was to inspire interest in web3 technology. The project, completed in 2 weeks, successfully engaged a wide audience, from Beiersdorf and its brands, fostering enthusiasm for blockchain technology.
2
NS - Dutch Railways

Internal influencer app

Internal company messages prepared for external sharing, personalization and discussion. All in one application for all 13,000 mobile NS (Dutch Railways) employees. #Internalisexternal All build by our own internal softwaredevelopment team Railsoft
3
Evonik Industries

CREATE A BUZZ! - for internal communications

Our Evonik Social Network (ESN) meets strategy by embracing our values. We wanted to showcase the effect our network can have for the whole organization. To be successful, we needed to boost the acceptance of the ESN on a user level.
AB SEB bankas, AS SEB Pank, AS SEB banka

SEB 365

UAB Fabula ir partneriai (Fabula Rud Pedersen
In response to the evolving office landscape, SEB seized the opportunity to improve internal communication. Campaign aimed to bridge the digital divide and empower employees by helping them master Microsoft's 365 ecosystem. Through a diverse internal comms mix, including educational articles, engaging formats like Easter egg hunts, and live workshops, we transformed habits and cultivated new ones.
Vodafone Shared Services Budapest

_VOIS Christmas Digital Campaign

_VOIS Hungary celebrated the 2022 festive season with the “From _VOIS to you - A box of festive delights” Christmas campaign. Using a dedicated internal landing page platform, employees and visitors alike could open interactive chocolate bonbons and download personalisable festive e-cards with a recipe. This card was sent to colleagues and business partners to help them get in the festive spirit.

21. Recruiting & Employer Branding

1
Winner
The Lithuanian Police

Join The Police

Fabula Rud Pedersen
Campaign brought police work to GTA V environment, targeting Gen Zs in Lithuania. Videos in the guise of TV show Cops spread online, and later was followed by real officers raid in GTA streets. Campaign reached 640K views, 1.3M impressions, 194K user engagement organically, doubling police school candidates recruited in one round (61.86% increase in trainee invitations compared to 2021).
2
Coca-Cola HBC

"Bring Your Own Magic"

In October 2023, we pilot a new International Leadership Trainee Program. We want to design a campaign that win the hearts and minds of high-calibre GenZ talent. Our secret ingredients: We co-design the campaign with GenZ together. We relied on latest technology – triple biometric testing. Our differentiator – developing a memorable application process that gives learning in return.
3
Allianz

Career Conference for Athletes

Allianz invited athletes and Para athletes interested to get first-hand information about Allianz as an employer and meet our recruiters worldwide at the first virtual Career Conference for Athletes on Sep 27, 2022. Every participant had the option to be part of the Allianz athlete talent pool afterwards and be identified as a potential candidate for job positions by one of the Allianz recruiters.
Deutsche Post DHL

TikTok recruiting offensive #Ichfindsgut

I like it that the nice DHL courier delivers my parcels every day despite the labor shortage, and the friendly mail carrier does the same. I like it that Deutsche Post and DHL reach out to young job seekers where they hang out. On TikTok. I like it that the job campaign features real people and their (real) words. “I like it” is the new HR campaign from Deutsche Post and DHL.
Fraport Slovenija

Faces from Ljubljana Airport

DROM Agency
A strong employer brand helps to attract the best talent and makes sure that they stay. At Fraport Slovenija, managing company of the biggest airport in Slovenia, we take it seriously. In 2020, we developed an extensive employer banding communication platform "Faces from Ljubljana Airport", which serves as a personalised content hub for all present and future employees.

22. Corporate Culture

1
Winner
Bunge

Bunge Values

Bunge launched a multi-faceted campaign and series of engagement events to move employees from awareness to understanding, living and experiencing our redefined values. Events involved employee participation (games, challenges, volunteering...). Altogether, we registered the highest employee participation so far, with 5,296 employee interactions, from 80+ locations across Bunge globally.
2
Dovera zdravotna poistovna

Rozhýbme sa s Dôverou/ Let´s move with Dovera

The main goal for our team was to create positive relationships and a healthy community at the workplace, even with the hybrid working environment. We chose to focus on health as the main theme. As a private health insurance company we strive to build awareness around health. We believe, by way of embodying our health awarness campaign, we can inspire clients to do the same.
3
Deutsche Post DHL

#yellowunited - Employee Advocacy for 600.000

segmenta futurist:a
We support our colleagues in their social media activities. In addition to empowerment measures for everyone: academy, playbooks, content inspirations & challenges in our global employee app, we have built an active community of over 500 colleagues from around the world within a year, who create content & bring our mission statement "putting the social back into social media“ to life.
Janssen Norway

Getting traction in a competitive environment

PR-operatørene
In an industry with strict guidelines for external communication, Janssen Norway wanted to showcase what they work on – both to the public, internally and for potential new employees.

23. Content Marketing

1
Winner
Atos Switzerland

Linkedin Newsletter Campaign

Akima Media
Socially visible CEOs make brands more authentic and trustworthy and lead to close connections with customers, employees and investors. Bruno Schenk, CEO, Atos CH, wanted to leverage and extend his professional network by offering premium thought leadership content. A series with his thoughts on sustainability, economics, business in the tech industry was created and tailored to IT decision-makers
2
Vodafone

SIMon mobile - The Ketchup Song

Pulse Advertising, TRO Music, Sound and Voice for Brands
The 2000s are back! With raccoon Simon, the animal advertising star of the young Vodafone brand SIMon mobile. Together with content creators Selina Mour and HaoFX, Simon revived the famous summer hit "The Ketchup Song" in a new version - almost 20 years after its release: The song is a hit! It has reached a total of 21.7 million people on TikTok and Instagram so far.
3
E.ON Energie Deutschland

E.ON ElecTrip

DDB München
To achieve long-term success in the electromobility market, E.ON must become a recognised authority in this area. To achieve this goal, we have created the content platform ElecTrip – an audiovisual ecosystem that communicates and presents electromobility as a seamless content experience across multiple channels and formats.
Microsoft

Microsoft cloud region launch in Poland

Live Age
Over 3 months long campaign associated with opening of Microsoft’s cloud region in Poland aims to strengthen the commitment of local business to use the latest technology solutions to build resilience in times of economic and socio-political uncertainty. The premise of the campaign is to give a voice to representatives of < 60 client companies and share their stories.

24. B2B Communications

1
Winner
Robert Bosch

From KNOW-HOW to WOW: The Bosch tech podcast with the AI host

Achtung!, Achtung! Broadcast
With interviews, storytelling and sound, which the technology explains aurally, “From KNOW-HOW to WOW” presents artificial intelligence as a tangible experience. The two podcast hosts are joined by a third host – a voice avatar that has been developed using AI. Successes: >130k listens, >25k subscribers and a listen-through rate of up to 87%.
2
FACC

#Equaleverywhere - LAV4ALL by FACC

At FACC, we are committed to breaking down the barriers that passengers face around the world. Our goal is to create more dignity and quality of life for each and every passenger so that they can participate actively and independently in life. We believe that emotional and innovative digital marketing can be the gamechanger that makes the difference for B2B companies. We have proven that.
3
Wärtsilä Energy

#Leapfrogging4Africa

Greenhouse Communications, Kurio
COP27 was organized in Egypt – we at Wärtsilä Energy used the momentum to position us as a leader in power system solutions both in Africa and globally. We tied our message to a term related to COP27 and energy transision: leapfrogging. Since the term didn’t exist in African languages, teaming up with local language practicioners we came up with a new word in 10 languages to spark a movement.
Sinch

SINCH X FTI CONSULTING: FRAUD IN BUSINESS MESSAGING - DISSING THE SMISHING

FTI Consulting EU
‘Dissing the smishing’, or ‘Fraud in business messaging’, motivates businesses to ensure their SMS delivery chains are free of illegal actors harming citizens. The microsite hub and creative assets are evergreen content used daily to educate Sinch’s customers and employees. Externally, the materials were viewed by over half a million social media users, many of which industry professionals.
Wiethe CGI

Acquiring fashion clients: Wiethe, your CGI expert

Wiethe Content
Wiethe Content is Europe's largest photo studio for product photos in e-commerce and content creation and profiles itself as an innovative CGI specialist in the fashion sector. To acquire new customers, the agency created a microsite that presents the company as well as the performance tops of the product shoot: Computer Generated Imagery, storytelling, 360° views, details.

25. (Corporate) Social Responsibility

1
Winner
Trade Union Pro

MUTSI -digital service for change management

MUTSI (Eng. MOM) -digital service is a tool made to facilitate change management in every workplace. Change management is often considered to be the most difficult part of the change. MUTSI-digital service gives you a clear road map how to proceed with your change project, a compact package of planning tools, information, and tips in a crisp and modern way.
2
Allianz

Career Conference for Athletes

Allianz invited athletes and Para athletes interested to get first-hand information about Allianz as an employer and meet our recruiters worldwide at the first virtual Career Conference for Athletes on Sep 27, 2022. Every participant had the option to be part of the Allianz athlete talent pool afterwards and be identified as a potential candidate for job positions by one of the Allianz recruiters.
3
Eisenwerk1

Pflegestufe TOT - Schlussakkord in doll

At the end of the corporate social responsibility campaign “Pflegestufe ROT”, which was accompanied by an appeal to society, the film “Pflegestufe TOT – Schlussakkord in doll” was released. The drastic predicted risk of under-supply in care is conveyed in an emotional way. The movie went viral after 72 hours with more than 1 million views on Instagram alone.

26. Community Engagement

1
Winner
TUI

Global Community Engagement @TUI

Have you ever wondered what life at TUI is like? We have built a huge engaging community of 27,000 active TUI colleagues who share authentic insights – preferred via LinkedIn – and this is about much more than just pretty holiday photos. How we have done this? By supporting them and making them fit for LinkedIn through training, tips and tricks.
2
Diageo Bar Academy

Diageo Bar Academy – World Bartender Day

Smarts Agency
Diageo Bar Academy (DBA) gave bar professionals across the world recognition via a multi-channel 4-week campaign, ending in a final global moment on World Bartender Day (WBD). DBA’s aim was to give back to those who give so much to the industry and guests every day. The campaign reached 36M+ users, with 10.8M+ engagements, resulting in an av. 30% engagement rate, while 1.5K+ attended WBD events.
3
Deutsche Telekom Service

Telekom hilft Community

With 1.8 million members, Telekom hilft Community is Europe's largest service community in the telecommunications sector. We have created a platform where customers can help other customers and exchange information on all topics related to telecommunications. The community management and the Telekom hilft team support customers and take care of all issues related to the community.
Evonik Industries

CREATE A BUZZ! - for more internal engagement

Community engagement starts with your audience. The Evonik Social Network (ESN) caters for the need to network, collaborate, and interact at work. Once our network is accepted and fully integrated into daily work routines, Evonik will be able to harness the success of the company wide exchange the Community Management (CM) team is supporting and developing.
Vodafone

Paranormal Connectivity - Die Vodafone Halloween Webserie

Paranormal Connectivity was an interactive horror webseries, launched on TikTok and Instagram for Halloween 2022. The community was asked to decide the fate of three protragonists, portrayed by some of the most popular German TikTok creators. We achieved a total reach of 18 m on social media (8.5 m views on TikTok alone) and over 160 k user votes and 419 k likes, comments and shares.

27. Website (Corporate, Microsite, Career)

1
Winner
Swedish Civil Contingencies Agency

Lilla Krisinfo - crisis communication for children

Lilla Krisinfo is a website featuring official crisis information for children. The editorial staff gathers crisis information from all Swedish government agencies. The tone of voice and language is adapted for children, but topics range from weather warnings to the war in Ukraine. The website is run by the Swedish Civil Contingencies Agency (MSB).
2
MAN Energy Solutions

E-fuels value chain

zeroseven design studios
Decarbonization is the defining challenge of our time. MAN Energy Solutions has embraced this challenge by engineering systems for decarbonization in energy intensive industries. The Hydrogen Value Chain scrollytelling site allows users to interactively explore the company's portfolio which includes production, transportation, and utilization of green hydrogen in different sectors.
3
Stadt Thun

Stadt Thun

Innovative Web
The relaunch focused on the needs of the users. The entire structure, handling and design are optimized for mobile devices. The web design is fresh, very visual and completely responsive. During the relaunch, the city also attached importance to barrier-free access. Via toolbar or an automatic switch for so-called screen readers, the content can be displayed barrier-free.
E.ON

The Journey of Electricity

VALID Digitalagentur
The interactive website "The Journey of Electricity" offers a cinematic scrollytelling format to explain to consumers the journey of the electricity from the North Sea to their homes. Drone footage in combination with interactive hotspots and a narrator form the basis for this scrollytelling. More than 7,300,000 impressions across all channels characterise the success of the project.
Gruppo Iren

Iren Group - New Digital Ecosystem | Follow Our Journey

CodeLand, Cultur-e, PwC's Experience Consulting
The new digital ecosystem of Iren Group illustrates its leading role in the ecological transition. The digital brand experience focuses on clear information, customer-centric services and in-depth content. The renewed digital presence strengthens the leadership of the Italian player in circular economy, thus confirming its scope as an operator at the service of local communities and citizens.

28. Internal Channel (Intranet, Digital Workplace & App)

1
Winner
Evonik Industries

CREATE A BUZZ! - on the ESN

Our Evonik Social Network (ESN) offers networking, exchange and collaboration at work. CREATE A BUZZ! is a call to action and welcomes users to the platform. The user interface of the platform needs to support this statement and offers a superior user experience. Additionally it mirrors the values of openness and transparency the ESN represents.
2
BGK

BGK TV

Live Age
BGK TV - a new channel for bank's internal communication. Real value from integration of TV, online event and communication. New way of using TV-inspired format to acknowledge employees with the bank's strategy. Wide reach, easy and energetic formula and interactivity to serve the internal goals.
3
Ferrovial

Myforum - Ferrovial Intranet

Myforum was born as a result of the pandemic, when we became aware that we needed to find a solution to reach all employees regardless of their geography, device, and network. The main objective was to put the user at the center of the solution, bringing the intranet to the employee's digital workplace and allowing customization the home and the content for each user depending on their profile.
Unipol

Unipol Group's Digital Workplace

The Digital Workplace as an entirely digital co-working space built for our colleagues and with our colleagues in order to enhance the effectiveness of their daily activities through digital instruments; as well as a consolidated and replicable methodology to create a digital space that enables virtuous behaviours around three dimensions: communication, collaboration and knowledge management.

29. Digital Publishing (Blog, Podcast, Magazine, Newsroom)

1
Winner
Union for International Cancer Control

Let's Talk Cancer podcast

Let's Talk Cancer is a podcast that dives into topics most relevant to the cancer community - from the effects of the war in Ukraine on cancer patients, to antimicrobial resistance, and tobacco control. Twice a month, Dr Cary Adams, CEO of UICC, invites leading thinkers to share their insights and knowledge on the challenges and progress of cancer control.
2
Boekwijzer, Foundation of Sardes and Foundation of Reading, Letterprins, Radboud University Nijmegen

Letterprins: Igniting the Literary Journey

IJsfontein, Vertigo 6
The Letterprins project aims to revolutionize literacy by developing an app that gamifies reading, resulting in impressive results such as 1.9M impressions, over 10K registered accounts, and a dedicated group of 3K children playing weekly. Preliminary analysis shows significant improvement in reading competency, validating the app's effectiveness and its ability to empower young readers!
3
European Investment Bank

Climate Solutions 2122

Climate Solutions 2122 inspires citizens with the innovations that will win the battle against climate change. It's a podcast broadcast from 100 years in the future, when climate change has been beaten. We explain the new technologies that citizens -- our listeners -- will soon be using. The aim: To show them that climate change can be beaten, and to inspire them to do their part.
Microsoft

Microsoft cloud region launch in Poland

Live Age
Over 3 months long campaign associated with opening of Microsoft’s cloud region in Poland aims to strengthen the commitment of local business to use the latest technology solutions to build resilience in times of economic and socio-political uncertainty. The premise of the campaign is to give a voice to representatives of < 60 client companies and share their stories.
Robert Bosch

From KNOW-HOW to WOW: The Bosch tech podcast with the AI host

Achtung!, Achtung! Broadcast
With interviews, storytelling and sound, which the technology explains aurally, “From KNOW-HOW to WOW” presents artificial intelligence as a tangible experience. The two podcast hosts are joined by a third host – a voice avatar that has been developed using AI. Successes: >130k listens, >25k subscribers and a listen-through rate of up to 87%.

30. CSR & Annual Report

1
Winner
HUGO BOSS

#WePowerOn: HUGO BOSS Annual Report 2022

With its bold motto POWER, the HUGO BOSS Annual Report 2022 is a testament to the unstoppable execution of the company's growth strategy. Thanks to a clear digital-first approach, exciting insights and many interactive features, it takes user experience to the next level and provides genuine added value. A strong link with social media and stringent multichannel approach also contribute to this.
2
BMW

BMW Online Integrated Report 2022

3st kommunikation
The task was to combine emotions and figures in a concept for appropriate financial communication. This claim is bundled in the title: "Next Level Mobility". The BMW Group continues to pursue ambitious goals in terms of electrification and sustainability. For this reason, the image section of the report in particular is intended to make it clear that the BMW Group is tackling the transformation.
3
PUMA

PUMA Online Full HTML Annual Report 2022

3st kommunikation
A successful year needs an appreciation in financial communications that matches the brand. Visible, but not overbearing. In still denymic times, it is also about showing that PUMA's Forever.Faster. is the right answer for the company's successful future. And we have indeed put a lot of speed into the report.
DMK Deutsches Milchkontor

The DMK Group Annual and Sustainability Report

deepblue networks
The DMK Groups annual report brings the stories of the year to life in a personal, transparent and authentic way- all getting more important in terms of trust in insecure times within a fast changing world. The format of a talk round with the Group management and prominent guests thus is forming the platform of an interactive website, with audio teasers to the main chapters of the report.
Deutsche Telekom

CR Report 2022 Deutsche Telekom

1000° DIGITAL, Stakeholder Reporting, yoocon
Telekom's Sustainability Report is an inspiring source for anyone interested in sustainable practices. On the homepage, the Telekom Board of Management shares its vision for a sustainable future. The report documents the efforts and progress made along the way and uses multimedia formats inviting people to contribute to the preservation of our planet together.

31. Film & Video

1
Winner
Dr. Ing. h.c. F. Porsche

Der Porsche Mythos - IPO Film

features and creatures
"The Porsche myth lives on and will never perish". These words are the heart of the image film produced for potential shareholders as well as employees in the course of Porsche´s IPO in 2022. A film that combines emotion and facts and shows that it is worth fighting for your dreams. The film was so well received internally that even Porsche Communication´s Annual Review 2022 was canceled for it.
2
Double Rainbow Biosciences

Sustainable Bioproduction Platform Animation

Random42 Scientific Communication
The animation describes two scientific platforms that are used to generate new medicines, created by Double Rainbow Biosciences – PRISM™ and HARMONY™. These platforms harness the power of nature to create new medicines in a sustainable eco-friendly manner. The aim of the project was to educate investors and scientists about the sustainable medical platforms in a unique and colourful way.
3
Riot Games

ONE NORDIC

OS/G, PR-operatørene, Prime Public Relations, SNARK, Think PR
For the World Championship of League of Legends in 2022 Riot Games wanted to get Nordic players involved despite the tournament taking place in North America. PR-operatørene, together with SNARK, Prime Group, Think PR and OS/G, created a hype video that resulted in over a million views as well as generated coverage in a broad range of endemic media.
Maserati

Grecale – The exceptional Global Premiere

BCW, Independent Ideas
The Maserati Grecale SUV Global Premiere is a unique global digital communication project transforming a car unveil into an innovative creative content overturning traditional communication languages. Embedding cinema-like creativity into a perfect distribution machine, we hit 20 million global video views and engaged millions of people for an outstanding amount of time.
Vodafone

Paranormal Connectivity - Die Vodafone Halloween Webserie

Paranormal Connectivity was an interactive horror webseries, launched on TikTok and Instagram for Halloween 2022. The community was asked to decide the fate of three protragonists, portrayed by some of the most popular German TikTok creators. We achieved a total reach of 18 m on social media (8.5 m views on TikTok alone) and over 160 k user votes and 419 k likes, comments and shares.

32. Video Series

1
Winner
International Science Council (ISC)

Unlocking Science

The #UnlockingScience series* explored the role of science in solving humankind’s most complex challenges. It demonstrated how science works beyond the lab or the textbook and makes a real-world difference. The campaign saw unparalleled engagement and improved the perceptions of science. * The whole series started in Nov'2021. The current submission concerns the campaign that ran Mar-Dec 2022.
2
MIDE, Museo Interactivo de Economía

Pesadillas Financieras [Financial Nightmares]

Financial Nightmares is MIDE’s communication campaign promoting financial education among 18–25-year-olds through animated microcapsules and a website with interactive resources. Each capsule personifies, in a monstrous and a disruptive way, a barrier that people need to overcome to improve their finances. Influenced by Nobel-winning behavioral economics, the campaign reached 374K people so far.
3
Home Office

Home Office Police Uplift Programme Video Series

Design102
The Home Office set out to recruit 20,000 police officers by March 2023, with a focus on underrepresented groups. By featuring real officers from diverse backgrounds, the campaign aimed to change perceptions that certain groups couldn’t become police officers. The campaign successfully dispelled these myths and barriers exceeding recruitment targets and increasing diversity.
European Investment Bank

Chance for Change video series

Highlighting the transformation of lives for beneficiaries of our projects on four continents. The documentary-style episodes are published in 5 different languages in a social media campaign that has reached 6, 500 000 views.
SAMSUNG ELECTRONICS IBERIA

SAMSUNG [LOCK]

BE A LION
Samsung LOCK, the saga of horror content on TikTok to generate community and engage Generation Z. LOCK has two on-air seasons,and a third instalment is currently premiering on Samsung Spain's TikTok profile.LOCK is Samsung's highest engagement campaign in recent years, up to 211% above the platform benchmark,more than 100,000 followers on TikTok come from LOCK, 238 MM views and 295 MM imp

33. Short Clip

1
Winner
BBC Education

Other Side of the Story - Fake News

BBC Bitesize’s Other Side of the Story aims to help young people be more curious about where the news and information they see and share online is coming from. This short video was designed to help the audience understand why they’re so drawn to certain types of social posts as part of a wider strategy to give them tools to think more critically in the future.
2
Union for International Cancer Control

History of Cancer

The short video provides an informative and engaging overview of the history of cancer, highlighting major milestones in its diagnosis, treatment, and prevention. It offers insight into the evolving understanding of the disease and its impact on society.
3
Belfius (Banking & Insurance)

Our Heart Beats for Pride (Belfius)

Every year we light up the Belfius Tower (the Belfius headquarters) in the colors of Brussels Pride. This year we also had the Tower lit up to the rhythm of our heartbeat. Several colleagues recorded their own heartbeat and told why we are all 'Allies' of the LGBTQIA+ community. This is how we show that our hearts are truly beating for Brussels Pride.
Heidiland Tourismus

Heidiland: More than you think.

ROB NICOLAS
Picture this: you're steering a brand that shares its name with Switzerland's most renowned rest stop. Your audience knows the rest stop, but not you. To change this, the holiday region Heidiland launched the campaign “More than you think”, using the rest stop's fame as a hook and humorously debunking clichés, netting 8.2 million impressions, 1 million video views, and 21,000 website visits.

34. Instagram

1
Winner
Helen, Kurio

This influencer does not exist – but can go viral

To show their commitment to sustainable energy production and the green transition, Helen, a leading energy company in Finland, put a strategic emphasis on energy education. Thus, they published a children’s book. Now the question was: how to make it spread? By turning the 2D illustrated character into a 3D avatar – by letting the 7-year old protagonist tell her story herself.
2
Fraport Slovenija

#FlyToParis

DROM Agency
This witty and effective campaign was executed in the post-pandemic era, when air traffic was getting back on track. Its aim was to spread the news about Air France strengthening its connection between Paris and Ljubljana. Users got a chance to daily discover some exciting facts about Paris. We have also created an interactive Google map of Paris landmarks which can help you enjoy Paris even more.
3
ALDI Einkauf

#ALDIPOWER on Instagram

The optimization of our strategy for the ALDI Nord career presence on Instagram puts our own employees in the focus and makes them the voice of our employer brand. In this way, we authentically show that ALDI is for people with POWER and reach our target groups with honest and humorous content. We always have two goals in mind: recruiting and brand awareness.

35. TikTok

1
Winner
ALDI SÜD

For EVERYONE by ALDI SÜD

The new claim of ALDI SÜD "Something good for everybody", should be promoted and positively charged in the young target group. Correspondingly, a viral TikTok, Instagram, and YouTube video series was produced to create a high buzz within Gen Z while simultaneously taking a stance. Additionally, ALDI SÜD as a brand in general should be strengthened, profiling, and relevance in the U40 target group.
1
Winner
SAMSUNG ELECTRONICS IBERIA

SAMSUNG [LOCK]

BE A LION
Samsung LOCK, the saga of horror content on TikTok to generate community and engage Generation Z. LOCK has two on-air seasons,and a third instalment is currently premiering on Samsung Spain's TikTok profile.LOCK is Samsung's highest engagement campaign in recent years, up to 211% above the platform benchmark,more than 100,000 followers on TikTok come from LOCK, 238 MM views and 295 MM imp.
2
Deutsche Post DHL

TikTok recruiting offensive #Ichfindsgut

I like it that the nice DHL courier delivers my parcels every day despite the labor shortage, and the friendly mail carrier does the same. I like it that Deutsche Post and DHL reach out to young job seekers where they hang out. On TikTok. I like it that the job campaign features real people and their (real) words. “I like it” is the new HR campaign from Deutsche Post and DHL.
Deutsche Telekom

Telekom TikTok Channel 2022

Elbkind Reply
In 2022, we made our mark on TikTok by sharing 150 TikToks. Embracing transparency, openness, entertainment, and a modern approach, we actively prioritise engaging with the community and tailoring our content to their diverse interests.
Deutsche Telekom

Telekom 5G Multichannel Campaign

Elbkind Reply
Many people are unaware of the advantages that the new mobile network generation, 5G, offers. Our campaign demonstrated that Telekom has the largest 5G network in Germany and a great passion for 5G. Understanding and authenticity were particularly important to us when targeting the younger audience. With success: 62.5 million impressions, 8,000 new followers, and more than 140,000 interactions.