Categories

This year, all categories will be voted on online. At the same time, every category will have a gold, silver and bronze winner. Remember, you can submit the same entry in more than one category (fees apply); and consider categories 42-59 if you want to gain recognition in your industry.

The industry categories are not limited to one focus in communications. Every project in the industry is allowed to enter. The jury will award the most innovative and creative project in the whole industry no matter the topic.

Please note: entries are only possible in English.

Digital Campaigns of the Year

Necessity is the mother of invention, and digital excellence often happens on a shoestring. This category gives those working with tighter budgets the chance to shine without being pitted against the much bigger budgets of digital giants. This category honours the best campaign with a maximum budget of 10,000 Euro per year.

This category celebrates the outstanding brand campaigns of the past 12 months, campaigns that bring into play the full range of online and digital tools, channels and platforms to create a powerful, engaging campaign that delivers on the brand strategy and makes an impression on the public. This category also includes digital campaigns that are created for the management of a brand's (online) reputation.

The advent of digital and online has empowered NGOs like never before, providing new and emotive channels to reach diverse audiences and create a call to action anywhere, at any time. The challenge is to cut through the noise and fight compassion fatigue. The online campaign that best educates, informs and mobilises will be recognised in this category.

Associations create industry, political or social influence by giving their issues a voice, by raising standards within their profession, and by uniting and growing their membership. Today, that largely takes place online, where associations communicate to existing and potential members, put forward their messages and use thought leadership to position themselves publically. Outstanding examples are celebrated in this category.

The institutions that support our society have complicated stories to tell, stories that doen’t always lend themselves easily to convenient soundbites. Digital allows intuitions to tell their stories in engaging, emotive and surprising ways, winning broad support for even the most niche or potentially dry topic.

The best candidates aren't responding to traditional tactics: they're slipping through the net and organisations need to be more proactive in order to connect with them. Out-of-the-box creative online recruitment campaigns enable unique interactions with candidates and send application processes viral – and come first in this category.

As the war for talent gains intensity, the struggle to attract and retain talent puts the spotlight on employer branding – especially online, where the fight for attention is at its most intense. The winner of this category embodies the organisation’s employee experience and leads to a higher rate of retention and identification amongst dedicated employees.

Today’s companies are expected to stand up for something, while survey after survey shows that millennials prefer to donate their time, attention and loyalty to socially conscious brands. This category rewards digital communication with a social message that have truly connected brands, audience and society.

In a digital age, the field of potential brand ambassadors has never been wider: everyone in your company, from the temp on the front desk right up to the managing director or the Board, is a brand ambassador and can be engaged to make up your overall digital footprint.

Digital Communications: COVID-19 special categories

The urgent move to remote working for many organisations brings challenges of cooperation, teamwork and culture. How to implement a “single source of truth” to a remote workforce, how to decide what is right amount of info to give employees, establishing clear lines of communication between HR and every employee, and how to scale IT strategy up to global comms teams are just a few of the questions facing internal comms teams. In any cases, we have also witnessed the return of recorded video – video messages from CEOs as means of continuing face-to-face communications, for example. This category rewards outstanding examples of internal digital communications that motivate, lift morale and answer the technical, operational, organisational, cultural and human resources challenges of the COVID-19 crisis.

For many brands, the potential media footprint during the COVID-19 crisis is higher than normal, bringing opportunities but also risks – especially with such high levels of fear and misinformation. Audiences expect brands to show leadership in crisis, and every outward-facing message from an organisation will be scrutinised. This category rewards brand communications – whether community management or content marketing, storytelling or product communications - that sensitively and appropriately handles the subject of COVID-19, and which understand how brands can be useful during this crisis, and how to react to changes in needs, behaviour and brand interactions of audiences.

From museum tours to opera, theatre or live concerts – organisations around the world have embraced the opportunity to connect with their audiences by broadcasting content and events - and finding new audiences as a result. Whether live event or repurposed content, virtual tour or broadcast platform, one off event or a regular series, this category showcases the innovative measures taken by organisation to provide information, education and entertainment to people in their homes.

Digital Projects & Strategies

Audiences expect to receive personalized, relevant communications that steals their attention away from their busy schedule; the winner of this category uses available technology to ensure that the target audience is presented with information - and the ability to react to information - across multiple channels.

Simply put, stories sell. A narrative presented in compelling and emotionally engaging formats - possibly featuring interactives, graphics, long reads, news games and data visualizations - wins hearts and minds, and bring strategies and values to life. The award in this category goes to the best tale, told by an organisation with a mix of traditional storytelling techniques and cutting edge digital tools.

Top-notch copywriting, multimedia elements such as images and video, connected narratives across several digital media platforms, and a consumer-focused narrative: some of the key ingredients for successful content marketing. This category is looking for well-researched digital content marketing strategies that successfully cut through the clickbait to position the brand and deliver on the brand promise.

Products face 360-degree touchpoints online; audiences get to take advantage of a multiple channels to engage with, experience and become obsessed with your product. Uploading existing advertising materials online won’t cut it: the success and effectiveness of product marketing and sales depends on online communication, digital advertising and optimally functioning e-commerce channels.

From website to SEO and content, social media and pay per click, integration of on and offline – the tools for digital B2B Communication are as varied as those in B2C. Examples that show clear progress in achieving strategic B2B goals are rewarded in this category.

Online influencers – whether celebrities, experts, social media stars or other noteworthy figures – can add credible third-party testimonials to your social media strategy. But identifying, retaining and measuring them needs careful planning: cases where influencer comms have backfired are highly-publicised. This category celebrates examples that use influencers authentically and strategically, with deliverable results and a through consideration of ethics and disclosure.

When it comes to internal communication and engaging employees, successful companies are leveraging the opportunities of the digital age, withchannels like management blogs, video messages, live chats or employee apps combining several advantages like being fast, personal, authentic and interactive. The winning projects in this category will demonstrate delivering internally on the organizational strategy by meeting objectives.

Big Data and AI has transformed strategic communication, as well as the role of communicators and the relationship between brands and customers. This winner of this category traces a clear thread from collecting, analysing and interpreting data to delivering effective communications optimally adapted to the needs of the target group.

Whether an unforgettable experience that embodies your brand, or an internal digital event that brings employees together, digital drives awareness, participation and engagement, and needs a killer digital marketing strategy and an unique experience – online and offline.

Digital communications that stand apart from the status quo in your field or industry, and/or that revolutionise your approach to communications, are celebrated in this category.

Crises are battled both in-person and online. So companies need social media plans that can manage the digital buzz around the business. Before, during and after a crisis are critical phases for any online issue and crisis communication – sensitivity, compliance, tone of voice and rapid response are all key factors examined in this category.

Maintaining an online community based on strong stakeholder relationships can boost customer retention and the emotional connection between them and your brand. A place where you can interact with target audiences on a regular basis, encouraging discussions and asking questions, online community management needs success metrics, guidelines, close monitoring and lively networking and discussion.

Corporate social responsibility communication is in a state of transformation, as organisations adapt to technological developments and new digital-first communication approaches. This category celebrates outstanding online and digital examples of CSR communications, whether targeted internally or externally.

Today, politics takes place online. Every Twitter user is a political commentator, every political party needs to be digital-savvy. Heightened accessibility means heightened risk: the winner of this category deftly navigates a polarised political landscape with smart communication that drives a political message with clear deliverables (whether behavioural, policy or otherwise).

Thanks to social listening, brands have an unprecedented opportunity to track, analyse and respond to conversations about them on social media. It is a crucial component of audience research and stakeholder relations. Apply for this category if you can show that your online listening tools serve and deliver on your communications strategy – how do you track insights online, and how do those insights manifest themselves in the development of your business, culture and growth?

Tools & Channels

Great design, smart navigation, compelling content, calls to action, clever CMS, perhaps a blog, analytics and SEO, mobile design, social media links... these are some of the ingredients of a solid corporate website, the public face of your organisation. The winner of this category will build on those ingredients and deliver on the organizational professed mission, vision and purpose.

A high-performing career website embodies employer branding through engaging visuals, smart job listings, friendly usability, SEO and social integration... more than that, it plugs into the online talent community, positioning your organisation as the employer of choice in your industry. The career website that makes this claim most convincingly will win this category.

With the saturation of mobile devices bringing brands within reach of their target audiences 24/7, mobile presences are a top priority for digital communicators. The specific functionality of smaller screens sizes inspires communicators, marketers, developers and designed to strive to stand out as winning examples of excellent mobile web design.

Human-computer interfaces based on spoken natural language dialogues that hone in on the needs of the customer: whether goal-oriented dialogue agents or AI-powered chat bots, digital assistants are an increasingly sophisticated tool for engaging with audiences. Innovative examples are rewarded in this category.

In a content-saturated environment, immersive digital reports do more than just impress stakeholders; they are a differentiating format that brings life to the data that underpins your work, and tell a compelling, interactive and mobile-friendly story about your organisation. Winners in this category find the narrative in numbers, and deliver it digitally.

Whether standalone publications on the web, native apps for iOS or Android, a new podcast or a blog on the corporate website, digital publishing encompasses a variety of channels that push specialised content towards target groups based on occupation or interests, as well as catching the attention of a wider public. Examples that do this while also conveying the organisation’s messages and engages with stakeholders will success in this category.

Remote working, virtual meetings, Digital Town Halls, collaboration platforms: internal communications is faster, smarter and more responsive than ever before, and creates a completely new internal culture. The winner of this category offers not only an optimally manageable user interface; it positively contributes to internal informational flow and processes.

Whether creative commercials, product videos or any other type of content visualized as a mini-video, short (maximum 2 minutes) video clips – when done innovatively, strategically and creatively - have the power to go viral with an unforgettable impression of your brand, product or company.

Online is the natural home for corporate film and video: engaging, interactive, colourful online videos have the luxury of telling in-depth stories in a way that other media cannot quite achieve. Distributed through social media channels and via email marketing, the best examples do not necessarily need complicated graphics or high-budget live action: the winner of this category will use their online presence to maximise the spread of their video.

Building loyalty through video storytelling over several episodes offers organisations an opportunity to create content that grows audiences, tells stories in depth, and build up real momentum.

Having a distinctive Twitter presence that conveys the culture of an organisation while adapting to the challenges, limitations and potential of the platform is a challenge that only the smartest organisations manage. In a challenging online environment, Twitter provides opportunity – and risks – for audience engagement, and this category celebrates the very best examples.

Facebook is the leading social platform, with 2.45 billion monthly active users. Therefore, making your brand a must-visit destination on Facebook pays dividends, and that depends on fresh content, high quality ads, imaginative photos and much more. This category will reward the Facebook presence that best conveys a story while linking to tangible outcomes and goals.

A picture tells a thousand words, which is why brands are increasingly taking advantage of Instagram to engage audiences and share content. Authentic, behind-the-scenes content that reinforces core brand values, builds trust and stands apart from the crowd is recognised in this category.

Since crashing the global social media party in 2018, TikTok has made an indelible mark on communications, with brands such as Washington Post, Buzzfeed, Nike, Skittles, Pepsi and Universal Pictures singing up and making their mark. This category champions the most inventive, thought provoking and impactful TikTok presence.

Industries

42. Transport & Logistics

43. Automotive

44. Energy

45. Chemicals & Pharma

46. Industrials & Mechanical Engineering

47. Construction & Real Estate

48. Technology & (Tele-)Communications

49. Health & Social Issues

50. Finance

51. Associations & Politics

52. Business Service

53. Retail & E-Commerce

54. Food & Beverage

55. Sustainability & Environment

56. Science, Education & Culture

57. Travel, Gastronomy & Tourism

58. Fashion & Beauty

59. Entertainment, (E-)Sports & Lifestyle