Great design, smart navigation, compelling content, calls to action, clever CMS, perhaps a blog, analytics and SEO, mobile design, social media links... these are some of the ingredients of a solid corporate website, the public face of your organisation. The winner of this category will build on those ingredients and deliver on the organizational professed mission, vision and purpose.
A high-performing career website embodies employer branding through engaging visuals, smart job listings, friendly usability, SEO and social integration... more than that, it plugs into the online talent community, positioning your organisation as the employer of choice in your industry. The career website that makes this claim most convincingly will win this category.
With the saturation of mobile devices bringing brands within reach of their target audiences 24/7, mobile presences are a top priority for digital communicators. The specific functionality of smaller screens sizes inspires communicators, marketers, developers and designed to strive to stand out as winning examples of excellent mobile web design.
Human-computer interfaces based on spoken natural language dialogues that hone in on the needs of the customer: whether goal-oriented dialogue agents or AI-powered chat bots, digital assistants are an increasingly sophisticated tool for engaging with audiences. Innovative examples are rewarded in this category.
In a content-saturated environment, immersive digital reports do more than just impress stakeholders; they are a differentiating format that brings life to the data that underpins your work, and tell a compelling, interactive and mobile-friendly story about your organisation. Winners in this category find the narrative in numbers, and deliver it digitally.
Whether standalone publications on the web, native apps for iOS or Android, a new podcast or a blog on the corporate website, digital publishing encompasses a variety of channels that push specialised content towards target groups based on occupation or interests, as well as catching the attention of a wider public. Examples that do this while also conveying the organisation’s messages and engages with stakeholders will success in this category.
Remote working, virtual meetings, Digital Town Halls, collaboration platforms: internal communications is faster, smarter and more responsive than ever before, and creates a completely new internal culture. The winner of this category offers not only an optimally manageable user interface; it positively contributes to internal informational flow and processes.
Whether creative commercials, product videos or any other type of content visualized as a mini-video, short (maximum 2 minutes) video clips – when done innovatively, strategically and creatively - have the power to go viral with an unforgettable impression of your brand, product or company.
Online is the natural home for corporate film and video: engaging, interactive, colourful online videos have the luxury of telling in-depth stories in a way that other media cannot quite achieve. Distributed through social media channels and via email marketing, the best examples do not necessarily need complicated graphics or high-budget live action: the winner of this category will use their online presence to maximise the spread of their video.
Building loyalty through video storytelling over several episodes offers organisations an opportunity to create content that grows audiences, tells stories in depth, and build up real momentum.
Facebook is the leading social platform, with 2.45 billion monthly active users. Therefore, making your brand a must-visit destination on Facebook pays dividends, and that depends on fresh content, high quality ads, imaginative photos and much more. This category will reward the Facebook presence that best conveys a story while linking to tangible outcomes and goals.
A picture tells a thousand words, which is why brands are increasingly taking advantage of Instagram to engage audiences and share content. Authentic, behind-the-scenes content that reinforces core brand values, builds trust and stands apart from the crowd is recognised in this category.
Since crashing the global social media party in 2018, TikTok has made an indelible mark on communications, with brands such as Washington Post, Buzzfeed, Nike, Skittles, Pepsi and Universal Pictures singing up and making their mark. This category champions the most inventive, thought provoking and impactful TikTok presence.