The urgent move to remote working for many organisations brings challenges of cooperation, teamwork and culture. How to implement a “single source of truth” to a remote workforce, how to decide what is right amount of info to give employees, establishing clear lines of communication between HR and every employee, and how to scale IT strategy up to global comms teams are just a few of the questions facing internal comms teams. In any cases, we have also witnessed the return of recorded video – video messages from CEOs as means of continuing face-to-face communications, for example. This category rewards outstanding examples of internal digital communications that motivate, lift morale and answer the technical, operational, organisational, cultural and human resources challenges of the COVID-19 crisis.
For many brands, the potential media footprint during the COVID-19 crisis is higher than normal, bringing opportunities but also risks – especially with such high levels of fear and misinformation. Audiences expect brands to show leadership in crisis, and every outward-facing message from an organisation will be scrutinised. This category rewards brand communications – whether community management or content marketing, storytelling or product communications - that sensitively and appropriately handles the subject of COVID-19, and which understand how brands can be useful during this crisis, and how to react to changes in needs, behaviour and brand interactions of audiences.
From museum tours to opera, theatre or live concerts – organisations around the world have embraced the opportunity to connect with their audiences by broadcasting content and events - and finding new audiences as a result. Whether live event or repurposed content, virtual tour or broadcast platform, one off event or a regular series, this category showcases the innovative measures taken by organisation to provide information, education and entertainment to people in their homes.
In uncertain times good communication is extremely important. Encouraging the people, sending positive messages, helping fellow human beings, making them laugh, explaining in an understandable way. These kind of things and many more had to be done in a really short time and in a creative way. We honour the campaing or project that contributed to the common good with positive vibes.