What are the Digital Communication Awards?
Digital communication has become one of the fastest growing sectors. The Quadriga University of Applied Sciences launched the Digital Communication Awards in 2011 as a competition in online communications on both a practical and academic level. An expert Jury formed by leading practitioners and academics rate outstanding online projects and campaigns.
The application process of comprised of an online application via an online submission system (intranet) and a mandatory live pitch in Berlin on Sept 20th 2019.
Who hosts the Awards?
The Digital Communication Awards are hosted by the Quadriga Media. Their aim is to advance the careers of high-level professionals eager to further their horizon through interdisciplinary, practice-oriented education.
Are the DCA represented in any creative rankings?
Yes, you can receive points in the following ranking:
PR Journal (Germany): 8 points for winning projects / 2 points for shortlist nomination
What is the application process like? How are the winners selected?
Applications to the DCA are made online via the DCA intranet. The Jury will vote on all categories online and determine a shortlist (3-6 nominees per category), which will be published in the beginning of August 2019.
Shortlisted candidates will pitch their project live to the Jury on Sept 20th in Berlin. This is a second and mandatory application step. The winners will be determined based on this short oral presentation. In the evening of Sept 20th 2019, the winners in all categories will be announced at the Award show in Berlin.
Who can apply?
The following are eligible to enter the Digital Communication Awards:
Agencies and companies, associations and NGOs, political parties, institutions and individuals in the field of online communication.
Can an agency submit projects for their clients?
Either the client or the implementing agency can apply. Should a client and its agency submit the same project; the submission will then be considered as a joint application. In case of being shortlisted or winning, both the client and the agency are named.
What timeframe is relevant for the potential project or campaign?
Any project created or published between July 2018 and July 2019 may participate in the competition. The major part of the project must have occurred during this time frame, but it is not necessary for it to have been completed during the eligibility period.
As long as your project has been launched in the required timeframe you may enter the competition. Keep in mind that you are asked to present your results in the application. Presenting results of a fairly new project might be tough. In this case, you might want to convince the jury with your strategy and implementation – put some extra effort into these sections of the application form.
How do I apply?
You can apply online by creating an account on our intranet: http://application.digital-awards.eu
For each application, information about the organisation and agency (if applicable) is requested. Submissions will exclusively be digital.
2. General information about the project or campaign
Each submitted entry should contain the following information:
- Summary of the project at a maximum length of 400 characters (including spaces) – please note: This summary will be published when being shortlisted.
- Time frame of the project
- Budget (not a mandatory field, but an important information for the jury – please note: information will not be published)
- Number of employees who worked on the project
3. Project Description
A short description of max. 2,000 characters (including spaces) must be provided including the following:
- Initial situation leading to the project or campaign
- Objectives of the project
- Strategic considerations
- Details of the implementation
- Summary and measurement of results achieved
- A cover picture representing your project or campaign (maximum 1 MB)
4. Additional Material and Links
Accompanying materials are limited to three documents. Therefore, additional illustrative material should be carefully selected. Examples of possible illustrative documents are planning documents, press releases, images, PowerPoint presentations (no more than 10 slides) and movies. One document equates to one file. In addition, you can specify up to six links to websites, social media platforms, intranet sites, or online videos.
When are the deadlines and what do they mean for the application costs?
The Early Deadline for the submissions is June 14th 2019, Late Deadline: June 24th, Final Deadline: July 11th. A surcharge of 120 Euro (late deadline) and 170 Euro (final deadline) applies. There is no disadvantage if you submit for the late or final deadline when it comes to the online voting.
What format is suitable for the uploaded material?
The following formats are acceptable:
For texts: pdf
For images: jpg/jpeg, gif, png
For videos/movies: mov, flv, avi (in the highest possible quality, maximum 50 MB, under 3 minutes, or as a link to a website where the movie can be seen)
For presentations: pdf, ppt (Ideally you convert ppt files to pdf format; maximum of 10 slides)
If you send larger files via WeTransfer, please make sure that the link is valid through until the Live Pitch!
What is the cost?
Until midnight on June 14th 2019, every application costs between 190 and 390 Euros plus VAT.
Each submission in the main category
- Accomplishments of the Year costs 390€
- Projects & Strategies costs 290€
- Media & Tools costs 290€
- Industries costs 190€
During the Late Deadline between June 15th and June 24th, every application comes with a late fee of 120 Euros. During the Final Deadline between June 25th and July 11th, every application comes with a final fee of 170 Euros.
Invoices will be issued upon receipt of the completed application documents. Sent applications cannot be cancelled.
Participation in the categories “Best Bachelor’s Thesis” and “Best Master’s Thesis” are exempt of the submission fee.
Tickets for the Award show need to be purchased separately.
The tickets for the award show can be purchased after publication of the shortlist. The first and second ticket cost 350 Euro plus VAT. Each additional ticket costs 290 Euros plus VAT. Attending the Award show is not mandatory in order to win the Award.
In case of winning and not being at the Award Show: The Award will be sent to you, however the shipping cost has to be paid by you.
There are no costs involved for being nominated or winning the Digital Communication Awards in one of our categories. The trophy, logos, inclusion in our digital winner booklet and the certificate comes free of charge.
How many categories can I apply for?
The number of submissions is not limited. A project may be submitted in different categories.
Again: Each application costs between 190 and 390 Euro plus VAT until midnight on June 14th 2019. Between June 15th and June 24th, each application comes with a late fee of 120 Euro. Between June 25th and July 4th, each application comes with a late fee of 170 Euro.
What language should be used when submitting the applications?
Applications need to be filled out in English. Supporting material can be in original language. It is important for all our Jury members to fully understand the projects or campaigns. We recommend to hand in videos in English language or with English subtitles – but again: this isn’t a requirement.
Shall I state measurements of my results in the application?
Absolutely, this is an integral part of the application. Reflecting on your original campaign/project objectives, please state how did you measure them and whether you have achieved them. Please also elaborate on the monitoring strategy and the tools and devices you used. What did you monitor while the campaign or project unfolded? When and how often did you monitor it? How did the insight gained, inform your project? We recommend to have a look at the following link:
When will the shortlist be announced?
The nominees of the shortlist will be announced by the beginning of August after the Jury has evaluated all entries. All participants will be informed via e-mail.
What criteria will be considered by the Jury in the selection process?
The Jury will evaluate the applications on the following criteria:
Strategy: In assessing the strategic approach, the Jury will consider: how the challenges faced by the applicant were answered by research and measurement; the quality and variety of tools and tactics chosen to implement the strategy, considering the target audience identified; and, where possible, the link between the campaign/project and the overall corporate strategy.
Innovation/Creativity: The Jury will assess the degree to which the campaign/project is innovative in comparison to comparable industries/regions and directly responds to the identified strategic challenges and strategy. The degree to which latest models in PR & Communications work is reflected in the planning and implementation stages will also be assessed.
Implementation: The Jury will evaluate consistency and appropriateness of tactics, tools and channels used for the strategy and target audience of the campaign/project, and will look for a clear identification of milestones and KPIs, as well as a clear link between allocated resources and implementation.
Results & Effectiveness: The Jury will look at results and effectiveness form multiple angles. It will undertake an overall evaluation considering stated objectives and KPIs (share, share of voice, behavioural change), as well as the degree to which the campaign/project solved the problem set by the strategy. It will also compare allocation of budget and resources with the results, and look for a clear progression along the campaign’s funnel (from awareness to advocacy/behavioural change).
Can I become a Jury member?
We are always looking to recruit the brightest in-house communication professionals in the field to judge the the most innovative projects and campaigns in digital communications.
As a Jury member, you will evaluate projects submitted for the current competition period (commencing May 2019) in an online voting (July). You will assess projects and campaigns from various categories according to their innovative potential, creativity, strategy, implementation as well as the results they gained. In a one-day Jury meeting in Berlin, the shortlisted candidates will present their cases to you.
If you have led a team or have acquired years of experience in the digital communications industry and care about nurturing talent and building positive perceptions of the digital communications community, we want to hear from you. Send us a short application via email!
How are the applications evaluated?
After the application deadline, the Jury reviews all submissions and determines a shortlist of three to six nominees in each category. The shortlist will be announced in the beginning of August and the nominees will be informed immediately. In an all-day Jury meeting in Berlin on Sept 20th 2019, the shortlisted entries will present their projects in an 8-minute oral presentation to the Jury. The Jury will determine the winners after the meeting has finished.
Please note: The winners of the categories “Academic Entries” and “Industries” will be decided via online voting and do not have to present their projects in a Live Pitch.
Are Jury members allowed to nominate their own business?
Jury members can propose projects of their company. In the further decision process in this category, the Jury member will not be part of the evaluation.
What about confidentiality of my application data?
All material will remain confidential to the judges. Judges are not allowed to judge any entries submitted on behalf of their company. In case you are shortlisted, we will only publish the short general description of your projects as indicated in your application form.
The Live Pitch
Is it required to present the submitted projects to the Jury in order to win the award?
It is required to present the submitted projects to the Jury in order to win the award!
In an all-day Jury meeting held in Berlin on Sept 20th 2019, the shortlisted entrants from the categories 01 – 33 will pitch their projects to the Jury. The short presentation is an integral part of the application process and is, therefore, mandatory for winning one of the Digital Communication Awards.
Should it not be possible to present your project in person, the Jury will choose the next best-rated application from the pre-shortlisted entrants. In this case, you will lose your nomination. The presentation cannot be substituted by a presentation via Skype, Google+ etc.
When will I receive a time slot for my pitch?
You will receive a slot as soon as we have prepared the schedule for the day. This may take up one to two weeks after the shortlist announcement in August. You will receive the exact time on the day of the Jury meeting (Sept 20th).
Where will the live pitch take place?
The live pitch of shortlisted projects will take place at Quadriga Forum in Berlin Mitte, close to Gendarmenmarkt and Brandenburg Gate.
Do I have to prepare a presentation? What will the pitch be like?
The Jury members will judge the presentations in small groups. The presentations will take place in seven rooms. You can customize the presentation to your liking but within the given time frame of 8 minutes. We recommend presenting with no more than three people. But this is up to you. The format of the presentation doesn‘t need to comply with the structure of the online application.
How much time do I have for the pitch?
Timing for your presentation:
- Preparation, setting up your presentation (2 min)
- Presentation (8 min)
- Questions from the Jury (5 min)
- Jury discussion (internal, without presenters) (5 min)
Can you tell me the exact time of my pitch on Sept 20th 2019?
You will receive the exact time on the day of the Jury meeting in Berlin. Nominees are travelling to Berlin internationally. In case there are delays or strikes, we need to be flexible and shift presentations within a slot.
Do you provide laptops?
We provide laptops in the presentation rooms and kindly ask you to bring your presentation on a USB stick. However we advise to bring your own laptop to avoid technical problems. Keep in mind that you need to set it up within two minutes prior to your pitch.
We cannot provide adaptors for Apple products and other devices and we kindly ask you to bring these individually.
What is the presentation language?
Since the DCA are an international Award, the pitch language is English.
Do I need to buy a ticket for the live pitch?
The Jury meeting and presenting your project to the Jury is free of charge. If you would like to attend the Award Show in the evening, please purchase your ticket via our website.
The Award Show
When will the winners be announced?
The final winners will be announced at the Award show on Sept 20th 2019.
The award show will take place at Kino International in Berlin. Participation in the Award show is not mandatory to win the Awards. Tickets for the award show have to be purchased separately.
In case of winning and not being at the Award Show: The Award will be sent to you, however the shipping cost has to be paid by you.
What are the costs for the award show?
The tickets for the Award Show can be purchased after publication of the shortlist. The first and second ticket costs 350 Euros plus VAT. Each additional ticket costs 290 Euros plus VAT.
Why should I join?
There are many reasons to join (apart from receiving your Award in front of the international PR and Communications elite):
Benefit from what will be a fantastic networking opportunity and a celebration of PR’s finest achievements.
Mingle with brands and agencies and forge meaningful relationships.
Motivate your team and spend a glamorous night out in Germany’s capital city.
Celebrate and announce your success with your peers and clients.
And most importantly: Let your Team shine and skyrocket your success!
Where is the location?
The DCA 2019 will be held at Kino International, Karl-Marx-Allee 33, 10178 Berlin: https://www.yorck.de/kinos/kino-international
Can I reserve a table?
Please be aware that there will be open theatre style seating. That means you will be seated in rows and not at tables. There will be plenty of space at the event location and a reservation will not be necessary.
Will there be food during the Award show?
Flying dinner will be served after the presentation of Awards and includes a starter, main course and dessert.
In case I won't pick up my trophy at the Award show, how will I receive it?
If a winner does not pick up their trophy at the Award show, we will send it via mail. Postage will be invoiced to the winner.