What are the Digital Communication Awards?
Digital communication has become one of the fastest growing sectors. The Quadriga University of Applied Sciences launched the Digital Communication Awards in 2011 as a competition in online communications on both a practical and academic level. An expert Jury formed by leading practitioners and academics rate outstanding online projects and campaigns.
Who hosts the Awards?
The Digital Communication Awards are hosted by the Quadriga Media. Their aim is to advance the careers of high-level professionals eager to further their horizon through interdisciplinary, practice-oriented education.
Are the DCA represented in any creative rankings?
Yes, you can receive points in the following ranking:
PR Journal (Germany): 8 points for winning projects / 2 points for shortlist nomination
What is the application process like? How are the winners selected?
Applications to the DCA are handed in online via the DCA intranet. The Jury will vote on all categories online and determine the winners. These will be published in autumn 2021.
Who can apply?
The following are eligible to enter the Digital Communication Awards:
Agencies and companies, associations and NGOs, political parties, institutions and individuals in the field of online communication.
Can an agency submit projects for their clients?
Either the client or the implementing agency can apply. Should a client and its agency submit the same project; the submission will then be considered as a joint application. In case of being shortlisted or winning, both the client and the agency are named.
What timeframe is relevant for the potential project or campaign?
Any project created or published between July 2020 and August 2021 may participate in the competition. The major part of the project must have occurred during this time frame, but it is not necessary for it to have been completed during the eligibility period.
As long as your project has been launched in the required timeframe you may enter the competition. Keep in mind that you are asked to present your results in the application. Presenting results of a fairly new project might be tough. In this case, you might want to convince the jury with your strategy and implementation – put some extra effort into these sections of the application form.
How do I apply?
You can apply online by creating an account on our intranet: http://application.digital-awards.eu
For each application, information about the organisation and agency (if applicable) is requested. Submissions will exclusively be digital.
2. General information about the project or campaign
Each submitted entry should contain the following information:
- Summary of the project at a maximum length of 400 characters (including spaces) – please note: This summary will be published when being shortlisted.
- Time frame of the project
- Budget (not a mandatory field, but an important information for the jury – please note: information will not be published)
- Number of employees who worked on the project
3. Project Description
A short description of max. 2,000 characters (including spaces) must be provided including the following:
- Initial situation leading to the project or campaign
- Objectives of the project
- Strategic considerations
- Details of the implementation
- Summary and measurement of results achieved
- A cover picture representing your project or campaign (maximum 1 MB)
4. Additional Material and Links
Accompanying materials are limited to three documents. Therefore, additional illustrative material should be carefully selected. Examples of possible illustrative documents are planning documents, press releases, images, PowerPoint presentations (no more than 10 slides) and movies. One document equates to one file. In addition, you can specify up to six links to websites, social media platforms, intranet sites, or online videos.
When are the deadlines and what do they mean for the application costs?
The deadlines are the following:
Early Deadline: 4 June 2021
Late Deadline: 14 June 2021
Final Deadline: 24 June 2021
A surcharge of 120 Euro (late deadline) and 170 Euro (final deadline) applies for every project entered. There is no disadvantage if you submit for the late or final deadline when it comes to the online voting.
What format is suitable for the uploaded material?
The following formats are acceptable:
For texts: pdf
For images: jpg/jpeg, gif, png
For videos/movies: mov, flv, avi (in the highest possible quality, maximum 50 MB, under 3 minutes, or as a link to a website where the movie can be seen)
For presentations: pdf, ppt (Ideally you convert ppt files to pdf format; maximum of 10 slides)
If you send larger files via WeTransfer, please make sure that the link is valid at least 6 weeks after the final deadline. Only then will the judges vote on the entries
What is the cost?
Until midnight on 4 June 2021, every application costs 290 Euros plus VAT.
During the Late Deadline between 5 August and 14 June, every application comes with a late fee of 120 Euros. During the Final Deadline between 15 June and 24 June, every application comes with a final fee of 170 Euros.
Invoices will be issued upon receipt of the completed application documents. Sent applications cannot be cancelled.
There are no costs involved for being nominated or winning the Digital Communication Awards. The trophy, logos and certificates come free of charge. In case you win, we will send the trophy by post and charge 59 Euro for postage.
How many categories can I apply for?
The number of submissions is not limited. A project may be submitted in different categories.
What language should be used when submitting the applications?
Applications need to be filled out in English. Supporting material can be in original language. It is important for all our Jury members to fully understand the projects or campaigns. We recommend to hand in videos in English language or with English subtitles – but again: this isn’t a requirement.
Shall I state measurements of my results in the application?
Absolutely, this is an integral part of the application. Reflecting on your original campaign/project objectives, please state how did you measure them and whether you have achieved them. Please also elaborate on the monitoring strategy and the tools and devices you used. What did you monitor while the campaign or project unfolded? When and how often did you monitor it? How did the insight gained, inform your project?
What criteria will be considered by the Jury in the selection process?
The Jury will evaluate the applications on the following criteria:
Strategy: In assessing the strategic approach, the Jury will consider: how the challenges faced by the applicant were answered by research and measurement; the quality and variety of tools and tactics chosen to implement the strategy, considering the target audience identified; and, where possible, the link between the campaign/project and the overall corporate strategy.
Innovation/Creativity: The Jury will assess the degree to which the campaign/project is innovative in comparison to comparable industries/regions and directly responds to the identified strategic challenges and strategy. The degree to which latest models in PR & Communications work is reflected in the planning and implementation stages will also be assessed.
Implementation: The Jury will evaluate consistency and appropriateness of tactics, tools and channels used for the strategy and target audience of the campaign/project, and will look for a clear identification of milestones and KPIs, as well as a clear link between allocated resources and implementation.
Results & Effectiveness: The Jury will look at results and effectiveness form multiple angles. It will undertake an overall evaluation considering stated objectives and KPIs (share, share of voice, behavioural change), as well as the degree to which the campaign/project solved the problem set by the strategy. It will also compare allocation of budget and resources with the results, and look for a clear progression along the campaign’s funnel (from awareness to advocacy/behavioural change).
Can I become a Jury member?
We are always looking to recruit the brightest in-house communication professionals in the field to judge the the most innovative projects and campaigns in digital communications.
As a Jury member, you will evaluate projects submitted for the current competition period in an online voting. You will assess projects and campaigns from various categories according to their innovative potential, creativity, strategy, implementation as well as the results they gained. In a one-day Jury meeting, the shortlisted candidates will present their cases to you.
If you have led a team or have acquired years of experience in the digital communications industry and care about nurturing talent and building positive perceptions of the digital communications community, we want to hear from you. Send us a short application via email!
How are the applications evaluated?
After the application deadline, the Jury reviews all submissions and determines a winner list of three to six nominees in each category. The winners will be announced in autumn 2021.
Are Jury members allowed to nominate their own business?
Jury members can propose projects of their company. In the further decision process in this category, the Jury member will not be part of the evaluation.
What about confidentiality of my application data?
All material will remain confidential to the judges. Judges are not allowed to judge any entries submitted on behalf of their company. In case you are shortlisted, we will only publish the short general description of your projects as indicated in your application form.
Is it required to present the submitted projects to the Jury in order to win the award?
Normally, the short presentation is an integral part of the application process and is mandatory for winning one of the Digital Communication Awards.