The combined expertise of the Jury members contributes to the quality of the Digital Communication Awards. The highly renowend experts come from both academic and entrepreneurial backgrounds, and stand with their names for the quality and impartiality of the evaulation process.
The evaluation criteria
Strategic approach, creativity, innovation, implementation and efficiency are the evaluation criteria the Jury will use to assess the submitted entries before deciding on the winners.
The presentation
You will have the chance to present your projects first hand to our expert Jury. On 29 September 2017, all nominees are invited to come to Berlin for the final evaluation session, to convince the Jury of the qualities of their campaigns.

Present your best work to leading communication professionals from accross Europe

Jury chair

Quadriga University of Applied Sciences
Head of the Department Corporate Communications

Prof. Dr. Ana Adi is the Head of the Department Corporate Communications at Quadriga University of Applied Sciences. She is a digital humanist whose research focuses on digital media, its applications and challenges to public relations, political communication, CSR and activist communications. As a consultant, her expertise lies within the field of social media strategy, monitoring and measurement.

Prof. Dr. Adi has a background in public relations. Prior to joining Quadriga, Prof. Dr. Adi has worked, lived and studied the USA, Great Britain, Belgium, Bahrain, Thailand and Romania. She defines herself as a geek at heart, a polyglot, foodie, travel lover and a world citizen.

Head of Social & Digital Internal Communications

Fabio is the Head of Social & Digital Internal Communications at UniCredit, one of  the leading commercial banks operating in 17 European countries. He is responsible for the digital internal channels and employee advocacy within the banking group. Fabio has extensive experience in the areas of user experience design, online communications, social media, and innovating digital channels evolution, as well as facilitating effective cross-functional cooperation.

Before joining the Identity & Communications department in the UniCredit Holding Company, he led the Internet and Remote Banking activities in the Italian Retail bank of the banking group.

Jury member

Freelance Writer and Digital Advocacy

Jimmy is a social media and digital specialist with a passion for people, diversity, communities and equality. His wide experience in digital communications is ranging from social media marketing, strategy, community management, content production to analytics, segmentation and idea development. He has worked in Stockholm with organisations and brands such as SSU, IBM, Raoul Wallenberg Academy and Jusek.

He was also responsible for Digital Marketing and CRO (Conversion Rate Optimization) during the parliamentary election 2014, EU election 2014 and church election 2013 for the Social Democrats in Stockholm.

Leo Burnett Germany
Executive Creative Director

Robert suffered from D.B.T. (Digital Buzzword Tourette) for many years. It affected his selection of friends and led to an addiction to best-practices. Despite the support of his family, all attempts to get clean failed – until he discovered the mother of all efficiency is making not thinking. Creativity became his antidote to prevent a relapse. As a result his digital products and campaigns are significant and well awarded. Robert rehabs at Leo Burnett where he creates, learns and swallows clickbait.

Director, Head of Online

Mikkel Andersen is the Head of Online at GEA, a global industrial B2B, charged with driving the company’s full digital communication agenda. Having worked with B2B digital for more than 10 years, his ambition has always been to make digital part of the organizational DNA and to prove that digital is the critical driver in transforming from business-to-business to business-to-person. With a background in strategic information management he believes that the innovative organization of information and processes is at the core of enterprise level digital transformation. Mikkel Andersen holds BA and M.Sc. degrees from Copenhagen Business School.

Digital Transformation Manager

Zeynep started working in the Digital Communications field early on. After her Computer Science studies and MBA she worked at Infineon as global head of Online Communications for the last 8 years. Now she is at advance52, the Digital Unit of Giesecke+Devrient. As a Digital Transformation Manager she is planning and developing digital cross-industry business solutions, and lobbying for digital.

Universal Music
Manager Digital Media

Nicolas Baltes works for the Digital Media team of Universal Music Germany in Berlin. He directs online campaings for domestic artists, focusing on innovative marketing trends and digital strategies. Before he joined Universal Music in 2011, he worked with different clients and helped them to implement various digital communication projects. Nicolas holds a masters degree in media economics/business administration (Diplom-Kaufmann) from the Technical University of Ilmenau, Thuringia

Online & Social Media Management

Stephanie is in charge of online activities at voestalpine. This includes developing strategies, objectives, technology, development, analytics, and marketing of the corporate website, which consists of 85 company brand and country websites as well as 200 editors worldwide. Futhermore she manages the online communication process focusing on areas such as social media, online PR, tracking and reporting as well as technology evaluation. Stephanie has studied communication sciences in Salzburg.

Head of communication department

Laura is the head of communication department in “Eurovaistine”, part of “Euroapotheca Group” – the biggest pharmacy chain in the Baltics. She is responsible for internal and external communication, social media, sponsorship and customer experience in Lithuania and constantly covering all „Euroapotheca group” countries in communication matters. The latest and most important goal of Laura has been to show people that the pharmacy is not only the place to buy medicines, but also the daily partner for health and beauty. She has more than 10 years of experience in the communication field as public relations manager, spoke person, communication director in different companies. Before she worked as journalist in several Lithuanian radio stations.

University of Cambridge
Head of Digital Communications
Mazars Group
Head of Digital Communications

Hubert Callay d’Amato has been working at Mazars since 2006 and is responsible for the digital communications strategy for the Group and its subsidiaries worldwide. Mazars is present in 73 countries with 15,000 professionals.

Prior to taking up this position, he worked at Santor, Pyxis, and at France Telecom.

Mr. Callay d’Amato has 15 years experience in the field of web, social media, training programme management, e-marketing and communications, in both public and private sectors.

Société Générale
Head of Digital Communications & e-Reputation

Jean-Paul Chapon is head of the Digital Communications & e-Reputation department at Société Générale, in charge of the e-Reputation of the Group, it’s presence on social media and the internal deployment of 2.0 platforms. Previously he worked in the telecommunications sector, where he was responsible for the reorganisation of internal online tools, designed to take advantage of all Web 2.0 resources at Alcatel-Lucent and SFR. Jean-Paul Chapon is also the author of „Paris est sa Banlieue“, a popular blog on the difficult relationship between the city and the suburbs.

Grey Matters
Chief Psychology Officer

Mischa Coster MA MSc is a consultant, researcher and public speaker in the area of mediapsychology and persuasion. “I change how people see things” is his personal slogan. He does this by applying evidence-based and theory-inspired psychological tactics. Mischa comes highly recommended by dr. Robert Cialdini, thé international expert-scientist in consumer psychology and persuasion.

EF Education First
Head of Digital

Rob is Head of Digital at EF Education First, the world leader in language training and private education. So nailing marketing innovation to reach younger audiences worldwide is fundamental to success. Rob’s experience spans from advertising & creative concept work, to social media and content marketing.
Rob has worked in multiple countries, and currently with 50 countries on their digital and social media strategy.

Before joining EF, Rob was an entrepreneur in the leisure and travel sectors.

German Country Manager

Sylvia Eberl is the German Country Manager for Mynewsdesk, a fast growing and dynamic PR-Software Provider, offering effective digital tools for the entire Digital PR Workflow. Operating in seven countries worldwide with more than 5000 customers.

With her journalistic background and her politic science studies in mind, her “mission” in the digital communication-industry is to give customers the possibilty, to release the full power of stories, to inspire and spark positive change.

Natan Edelsburg
Muck Rack and Shorty Awards, Found Remote
Executive Vice President, Executive Editor
Natan Edelsburg is the Executive Vice President at Muck Rack, a digital PR and journalism platform, where he handles the business side of the company. He’s also the Senior Supervising Producer of The Shorty Awards honoring the best of social media. Natan is the company’s most tenured employee and has helped bring on customers that include MasterCard, NBCUniversal, BuzzFeed, Goldman Sachs and more. Natan is also the Executive Editor of Found Remote, a news site about the future of TV that he founded. You can follow him on Twitter and Instagram @twatan.


Group Director Marketing & Communication

Annette Frijns is the Group Director Marketing & Communication for Dynniq, a dynamic, high-tech and innovative company offering integrated mobility and energy solutions and services internationally. Based at the head office in the Netherlands, Annette is responsible for managing all Group Marketing & Communication. Prior to joining Dynniq, she was the International Manager Communication & Marketing for Zanders, a leading European consultancy within the area of treasury and financial risk management, from 2011-2016. In total, Annette gained over 15 years of experience in the field of marketing, corporate and financial communications, in B2B as well as B2C.

Director Corporate & Brand Communications

Ina Froehner is Director Corporate & Brand Communications at DaWanda. She is also the press officer and leads the Press, Influencer, Brand and Eventteam at DaWanda. She studied pedagogy, economics and sociology at the Freie Universität Berlin and worked first for the PR agency Edelman New York and the advertising agency AimaqRappStolle. From 2004 to 2009, Ina Froehner was responsible for national and international clients at PR and public affairs agency KetchumPleon.

Head of Brand & Consumer Product Marketing

Selena Gabat is Head of Brand & Consumer Product Marketing at LinkedIn. Prior to this she was Director Social Media at Sky Deutschland. In this role, Selena wasresponsible for Social Media Campaigns, Community Building, Social TV and continuous development of a corporate Social Media Strategy. Before joining Sky, Selena was a Senior Consultant at Iskander Business Partner. Prior to that she has worked in various international Marketing Management Roles for Siemens AG and SAP AG. Selena holds a Bachelor Degree of Economics from the University of Greenwich & the University of Mannheim.

Maersk Oil
Senior Digital, Content & Branding Manager

Tina is responsible for Maersk Oil’s influencer-led digital strategy, She manages a global team of stakeholders to ensure top and bottom line results. A consultative leader, Tina thrives on empowering others to achieve above expectations. As digital lead for a key Business Unit in the Maersk Group, Tina sits on a number of Steering Commitees overseeing the Group’s digital strategy implementation. Prior to working with Maersk, Tina held Communications roles within the United Nations – UNICEF, UNDP, WHO –  providing visionary concepts, activitations and advice to fulfill organisational objectives.

Achievements include:
Winner at 2014 European Excellence Awards in blog category.
Social media leadership in peer group on LinkedIn and Twitter.
Maersk Oil in top 50 employers (EMEA) on LinkedIn.
Leading peer group in talent brand index on social media channels.
Intranet nomination at 2015 European Excellence Awards.




Head of the Group Internal Digital Communication

24 years of professional experience with a passion for the Telecoms Industry and skills in marketing & communication.

Frédéric’s passion for telecoms guides 21 years of great experiences within the France Telecom Orange, covering 7 different jobs from mobiles to business services, from Corporate HQ to existing join ventures such as Equant and Global One. Before joining this world leading telco, he was serving, as communication consultant, key telecom players such as AT&T Paradyne, Bell Atlantic, NeXT.

His professional skills are about marketing & communication, ranging from services & customers focused jobs such as my current Solutions Marketing Director position, to corporate communication at HQ

Faculty of Media and Communication, Bournemouth University
Senior Lecturer in Corporate and Marketing Communications

Dr Georgiana Grigore is a Senior Lecturer in Corporate and Marketing Communications at the Faculty of Media and Communication, Bournemouth University, UK. Georgiana is an active researcher, focusing on CSR strategies and their implementation, ethical stakeholder engagement, CSR and digital technology. Beginning with 2012, she founded the series of International Conference in Social Responsibility, Ethics and Sustainable Business. Before entering academic life, Georgiana was a marketing specialist and consultant in the retail industry for more than five years. She was also a trainer for a series of workshops and short courses on corporate social responsibility, where she planned, designed and delivered sessions to representatives from nongovernmental organizations, public authorities and chambers of commerce in Romania.

Communications Director, Russia and CIS

Irina Gushchina has been working in media and Public Relations for more than 16 years.
She started her career as a journalist of a business weekly magazine, and then has worked for several years in prominent Russian and international PR agencies including Edelman Imageland, where she led a number of PR programs in healthcare for Procter&Gamble, Johnson&Johnson, AstraZeneca, and worked on several international projects including Russian Winter Festival in London.
From 2007 till 2011, Irina headed Strategic Alliances and Communications group at Pfizer Russia, a major global pharmaceutical company. In 2011, Irina joined Abbott Russia, one of the leading global healthcare companies, as Director of Public Affairs and Communications. In her role at Abbott, Irina was responsible for external communications, reputation management programs and strategic internal communications. In January 2017, Irina joined Uber as Communications Director for Russia and CIS.
Irina is a certified public relations professional and holds MBA degree in “Communication and Leadership” from Quadriga University of Applied Sciences Berlin.

Quadriga University of Applied Sciences
Department of Corporate Communications

Professor Gutzmer is also editor-in-chief at the architecture magazine Baumeister, and editorial director of the Munich-based publishing house Callwey. He got a business degree from Free University Berlin and Warwick Business School. After this, he achieved a masters degree in cultural studies at Goldsmith College (University of London), where he also received his PhD with a thesis about Gilles Deleuzes and Peter Sloterdijks theories of architecture. His main fields of research: cultural theory of todays information society, and the relationship of media and space.

Alexander Gutzmer developed rich expertise in journalism, communication and media in several editorial departments of respected newspapers, magazines and publishing houses. He worked as the London correspondent for the German national weekly “Welt am Sonntag”, as editor-in-chief for the magazine “pressesprecher” at Helios Media, as editor-in-chief at the management magazine “think:act” (Roland Berger Strategy Consultants) and as editorial director at the Burda Creative Group.

Global Head of Online Communications

Florian Hießl studied business administration and computer sciences at the Ludwig Maximilians University in Munich. After a marketing position at BMW and a corporate purchasing job at Osram Sylvania in Boston/USA, Florian joined Siemens in 1999 and held various digital communications positions at Siemens business units. Since 2006 he is at Corporate Communications, Siemens HQ in Munich and currently leading the global Siemens-Online Team.

Jyske Bank
Head of Communications

Lasse Hoegfeldt is head of Communications and head of social media at Jyske Bank. He was in 2008 involved in the transformation of Jyske Banks Communication Department into a Brand Newsroom and is one of the creators of the award-winning online tv-station and internal/external communication platform: Jyske Bank TV. Lasse is today editor-in-chief at Jyske Bank TV.

His background is MA Literature, Film & Media. Studies in Journalism, Creative Storytelling, Leadership. Copywriter, brand journalist and editor of brand magazines in Danish, German and English. Worked with Content Marketing since 1999.

Keynote speaker in Denmark, Europe and USA about “Internal and External Communication”, “Content Marketing”, “Game Change and Digitalization”.

ERGO Insurance
Director of Corporate Communication

Lina Jakučionienė has 15 years of experience in the communications field, both internal and external, as well as international communication. Lina has been the Director of Corporate Communication at ERGO in the Baltic States since 2009. Before joining ERGO, she worked as CEO of the Public Institution “European Innovation Projects” and CEO of the PR company “EIP Communication”, and, prior to that, Head of the Public Relations Department of the Ministry of Health of the Republic of Lithuania. Lina also has work experience in the German Parliament (Deutscher Bundestag) and the European Parliament (Brussels).

Bombardier Transportation
Advisor Digital Communications

Julia has been a trusted advisor on Bombardier Transportation’s internal digital communications since October 2016. She has over six years of professional experience spanning across the EMEA region (UK, Germany and CIS markets). Her expertise lies in managing and scaling digital projects across multinational organizations through combining strategic communications with a deep understanding of technology. She holds a degree in Media and Communications from the London School of Economics and Political Science.

Radboud University of Nijmegen
Communication Science

Paul Ketelaar (PhD, MSc, MSc) is Senior Assistant Professor of Communication and Influence in the Behavioural Science Institute (BSI), Department of Communication Science, at the Radboud University, Nijmegen, The Netherlands, where he heads the Tailored Communication Project. His research interests focus on cognitive and social issues for the design and use of interactive communication technologies and e-commerce. His research examines tailored communication in virtual reality settings, online strategic communication through social media, and message design of online content. He is also guest professor at the University of Amsterdam and advises marketing (research) agencies about research and strategies.

Pfizer Germany
Senior Manager New Media

Jutta Klauer is Senior Manager New Media at Pfizer Germany. She is responsible for the digital communication strategy, Internet- and Social Media acitivities. Before she joined Pfizer in August 2010 she was working as Online-PR and Social Media Consultant at Ketchum Pleon for more than 10 years, where she was head of the Online-Team in the Berlin Office. Jutta Klauer holds a M.A. in English and Media-Science from Heinrich-Heine University Düsseldorf and a MBA from TiasNimbas in Utrecht/Bradford.

Head of Corporate Communications

After numerous communication leadership roles in the banking and energy sector, Peter Klomp has found his passion in the sponsorship of sports like football, ice skating and ocean racing. Amazed by the communicative impact of sport metaphors, he recently made a move to Switzerland to join the Union of European Football Associations. In his current role, Peter is responsible for all corporate messaging, channels and campaigns to further strengthen the reputation of UEFA.

German Federal Ministry for Economic Affairs and Energy
Communications Officer

Kathrin has 16 years of professional experience in Public Affairs and Corporate Communications consulting for companies and public institutions. Expertise in various communications disciplines such as press relations, government relations, public policy, campaigning, stakeholder relations and investor relations. She is a specialist in the information technology and telecommunications sector – substantial client mandates included internet platforms such as eBay, Facebook, WhatsApp and Instagram. Further fields of expertise: healthcare, intellectual property and education. Studied Science of Communication and Media at Leipzig University, graduated in 2000. Leading the group of LPRS alumni in Berlin.

Baden-Württemberg Stiftung
Director Communications
University of Tartu
Head of Communication

Illari is the head of communication unit in the University of Tartu in Estonia – the leading centre of research, development and training in the Baltic countries. The University of Tartu is the only university in the region in the top 2% of the world’s best universities. Illari is responsible for the team of communication specialists in the university, including internal and external communication, marketing communication, research communication, media relations and social media. He has more than 15 years of experience in the field of communication management and 10 years of experience in the media, where he worked previously as an editor and anchorman.

Eindhoven Airport
Marketing, branding, digital & CX professional

As Marketing Manager of Eindhoven Airport and owner of Merkflex Eli is a highly energetic and creative marketing, branding, digital and customer experience professional with over 10 years of (international) experience in on- and offline marketing strategy and communication management.

He has created strategies and lead large projects within a number of businesses, including home entertainment, broadcasting, fast moving consumer goods, advertising and now aviation.

With his team he is responsible for every touchpoint of the customer journey, with major accomplishments in digital marketing (yearly growth of 30% in e-commerce & introduction of new digital services), brand positioning (‘Always Easy’ brand promise & manifesto) and customer experience management (yearly improvement of customer satisfaction levels and NPS).

Focussing on creativity, ROI, consistency and quality.

Next to his activities as Marketing Manager for Eindhoven Airport, Eli is a jury member of the SAN Accent advertising awards, Chair of the ACI Europe Digital Communications Forum and owne of Merkflex, a brand and customer experience agency.

Brand portfolio: Eindhoven Airport, B&G, BNN, Discovery Channel, Animal Planet, Sportlife, Boursin, La Vache Qui Rit, Bongo, ASR, Ditzo, Danio, Actimel, Duvel

Digital Freedom Festival
Co-Founder and CEO

Dagnija is a communications professional and a public speaker with more than 15 years of experience in private, public and NGO sector. She is a partner at the reputation management company “Lejina and Šleiers” and the co-founder and CEO of the tech startup, corporate, policy and lifestyle festival “Digital Freedom Festival”.

Prior to that Dagnija was heading communications in the biggest Nordic bank – Nordea in Latvia, also coordinating communications in Poland and Baltic countries. She was a Press Secretary and Communications Advisor to the Latvian Foreign Minister.

She is passionate advocate of start-up movement, has organized one of the biggest tech start-up events in Latvia “Silicon Valley comes to the Baltics 2015” and is the co-founder of Riga Venture Summit and Latvian Start-up association.

Dagnija was leading Latvian Association of PR professionals, she is a regional coordinator of European Association of Communications Directors (EACD). She has won numerous prestigious awards in the field of communications, including the award of the best communications professional in the private sector in Latvia. She has established an NGO Nordic Reputation Hub, which organises an international conference “Reputation Time”.

As a UK government’s Chevening scholar, Dagnija has graduated from London School of Economics and Political Science (LSE) where she received MSc in Politics and Communications.

Archimedes Foundation
Head of Communications

Eero Loonurm has been active in higher education internationalisation for nearly ten years.

His responsibilities in Archimedes Foundation (Estonia) include the development and execution of the communication strategy and representing the foundation in communication related working groups on the state level and European level. He is one of the team leaders in promoting Europe as a study destination for the European Commission project “Study in Europe”.

He was one of the starting members to build up the national education marketing communications platform “Study in Estonia” and he initiated the Estonian creativity award “Golden Apple” for the best design, video and digital acts in education.

Baker Hughes, a GE company
Marketing Communications Leader

Duccio Manetti studied Philosophy of Language and Philosophy of Science at the University of Florence in Italy. Following his first degree, he earned a second degree in Science of Communication and a PhD in Cognitive Sciences.

After his studies he was appointed Junior Professor and Researcher at the University of Florence and collaborated with local institutions and government for scientific divulgation and communication projects, both online and through local events. Duccio Manetti is the Editorial Manager and founder of the international scientific journal Humana.Mente (www.humanamente.eu).

In 2011 he joined General Electric’s Digital Internal Communications Dept. and he then held the position of Global Digital Strategist for the Oil & Gas business and various global marketing communication roles for GE Oil & Gas headquarters. Today he is Customer Communications Leader for GE Oil & Gas, managing commercialization and marketing of Oil & Gas main product lines.

International School of Management
Fashion & Sales Management

Audrey Mehn is Professor at the International School of Management (ISM) in Dortmund and Cologne. She teaches, among other topics, the online strategies of global brands and fashion retailers and their way of communicating with their customers. Prior to that, Audrey worked for fashion retailers and for a strategic communication agency.

Danish Agriculture & Food Council
Head of social

Tina Mellergaard is Head of Social at the Danish Agriculture & Food Council with the responsibility for over-all strategy and streamlining of 50+ social media accounts across platforms and campaigns. She operates in a constant mix between digital lobbyism, branding, communication and traditional campaigning.

Prior to the council Mellergaard was employed in the agency industry as Head of Social at the creative agency BABY and social media advisor at Advice A/S. She also has a background working with content strategy and employee advocacy as Social Business Manager at IBM Denmark and is regularly used as a social media specialist in Danish media.

Geek Girls
Digital strategist, blogger, editor and co-founder

Stine is a co-founder of Geek Girl Denmark, a growing network for women within the digital space with over 1000 members. She most recently worked for H. Lundbeck A/S, leading the development of their corporate global digital strategy, and social media presence, as well as supporting their major brands to define their own digital and social media programmes. Stine has more than 5 years of agency experience working as a digital strategist for various clients within the tech industry around Europe and holds a masters degree in communication and business administration from Roskilde University. Combining her passions for travel and digital know-how, Stine will be attending several of the major global tech conferences around the world this year.

Follow Stine online:

University of Antwerp
Strategic Communication

Karolien Poels is an associate professor of Strategic Communication at the University of Antwerp in Belgium. She investigates the use and experience of digital media (social networking sites, digital games) by individuals and employs these insights to study strategic communication (e.g. advertising, crisis communication, virtual stores) by organisations. She is a member of the Young Academy of Flanders and vice-president of the Netherlands-Flanders Communication Association (NeFCA).

Deutsche Bank
Co-Head Digital Communications

Nico Reinhold is Co-Head Digital Communications of Deutsche Bank AG. He is, amongst others, in charge of content strategy, digital formats and blogger relations. Nico worked as a spokesperson and a journalist, and he holds a degree in economics and communications.

Casting Workbook
Head of Marketing & Communications

Keum Roling completed a Master in Science degree in Strategic Marketing from Cranfield School of Management in the United Kingdom.

He is currently the Head of Marketing & Communications for Casting Workbook. Casting Workbook is a global leader in the development and design of online casting software. The fully integrated system is used directly byt actors, agents, casting directors, producers, studios and networks – designed to boost the casting process to the next level.

Prior to this, he worked as the Global PR & Communications Manager for BDO, Corporate Brand & Communication Manager for Carlson Rezidor Hotel Group, Quality Improvement Consultant for the National Health Service in London and he was a Producer within the creative industry across Asia and Europe. He is also the Marketing Jury Member at The Shorty Awards, an On Purpose Fellow, an Affiliated Faculty Member at Colorado State University and a guest speaker at various universities.

HWien der WKW University of Applied Sciences for Management & Communication
Institute of Communication, Marketing & Sales

Professor Dr. Uta Russmann is senior researcher at the Institute of Communication, Marketing and Sales at the FHWien University of Applied Sciences of WKW, Vienna, Austria. She studied communication sciences, sociology and political science at the Universities of Vienna and Tampere (Finland). Prior to joing FHWien of WKW, Prof. Dr. Russmann has worked at the University of Vienna and at the Leopold-Franzens-University Innsbruck. Her research focuses on strategic communication management, public relations, new media, online communication, political communication as well as media and elections

Director, Head of Digital & Content Marketing

Dominik is a visionary achiever with a passion for digital marketing having acquired his broad experience in integrated communications at Roche, Clariant, Coop, and Straumann. After graduating at the University of Fribourg (CH) in Media- and Communication Sciences Dominik started his career at Clariant as Head of Online Communications and moved on to be become a Global Media Relations Manager. He then transferred to Coop – the largest Swiss retailer – as a Spokesperson and finally shifted to Straumann to build up all the global social media channels and now heading the Digital & Content Marketing team, where he is responsible for global integrated digital marketing campaigns, content marketing, marketing automation, email marketing, social media and also the digital transformation of the entire company.

Copenhagen Business School
Associate Professor for Corporate Communication and New Media

Friederike Schultz is expert for digital change and its implications for corporations’ identities and corporate communications. She has a hybrid international career both in academia and industry. She has been working as a Professor and Researcher for New Media and Corporate Communication at Business Schools and Universities across Europe since 2007 (e.g. in Copenhagen, Amsterdam, St. Gallen, Cambridge, Berlin, Moscow). Her research focuses on New Media, Moral Communication, Crisis Communication and CSR in networked societies. Since 2000 and parallel to her academic career, she has been working in the Digital Industry in Berlin for Start-ups, Agencies and as Consultant. As Manager, Chief Creative Officer and Strategy Director she has been driving the digital change of leading European Media Companies and Start-ups by developing their communication and business strategies based on research, by creating their 360° brand identities and user experiences, and by implementing these new identities through Change Management in organizations.ment.

LexisNexis Business Insight Solutions
Strategic Business Development

Thomas Stoeckle leads strategic business development at LexisNexis Business Insight Solutions (BIS). Prior to joining LexisNexis, he was group director and global analytics lead at W2O Group, and managing director at Report International (now CARMA).
A marketing communications researcher and business leader with 25 years+ experience in helping clients make sense of their global (social) media footprint, and how that affects perception and reputation, he believes passionately in meaning and insightful business story-telling through robust data evidence and compelling visualization. In a fast-changing world, he enjoys nothing more than working with partners and clients finding and building better solutions for their communications challenges.
Originally from Germany, Thomas has been living and working in London for more than 16 years, working with clients all over the globe. Forever a digital Neanderthal among digital natives, he is keenly aware that adequate solutions to communications problems demand fluency in the three languages of business, technology, and of course humans.
Thomas is also co-chair of the Institute for Public Relations Measurement Commission.

Head of Marketing

Brian is Head of Marketing at Hufsy.com, a Fintech startup introducing a new intelligent banking platform for startups and entrepreneurs. Before joining Hufsy, Brian was Head of Digital at Alm. Brand, a Danish financial services group operating within insurance, banking and pension insurance. Brian has also been Global Digital Manger at Maersk Line, the world’s largest container shipping company.

Brian’s passion for creative digital communication was founded during his 7 years experience from various digital positions in the advertising industry. Valuable experience that has been acknowledged through international award winning solutions. Brian holds a MSc. in Economics and Business Administration from CBS.

Aarhus University, School of Business and Social Sciences
Associate Professor in Public Relations and Corporate Communication

Chiara Valentini, PhD, is Associate Professor in Public Relations and Corporate Communication at Aarhus University, School of Business and Social Sciences, Denmark. Her research interests have focused on public relations, corporate communication, crisis communication, political communication, and social media. Her work has appeared in international peer-reviewed journals, international handbooks and volume contributions such as Public Relations Review, Corporate Communication: An International Journal. Journal of Communication Management, Journal of Public Affairs, International Journal of Strategic Communication, International Journal of Press/Politics and The SAGE Handbook of Public Relations. She serves as a reviewer of several international peer-review journals and is member of the editorial board of Corporate Communication: An International Journal and International journal of strategic communication.

NHTV University of Applied Sciences Academy for Digital Entertainment
Professor Digital Media Concepts

Marnix is a professor and research & innovation manager at NHTV (in 2015 voted best large university of applied sciences in the Netherlands) and board member of the NIMA Online Marketing Group. As a research director (2005-2012) he was responsible for the initiation and implementation of media related research projects for over 50 brands (among others RTL, Sanoma Media and MTV networks). Marnix published in more than 75 national and international magazines. With an international team of media researchers and game developers Marnix is involved in several innovative media and game related National and European funded projects on topics such as virtual reality, human body sensors, transmedia storytelling and new media business models. Marnix was nominated for the AMMA award for best media related research (2014), the Pfizer Press price (2010) and MOA Dutch Market Researcher of the year award (2009). In 2006 Marnix got his PhD (NWO grant) in Communication Sciences at the Radboud University

Director Global Brand and Communications

Jos is Director of Director Global Brand and Communications at DSM. He successfully rebranded DSM into a purpose-led global brand in the past years. Jos has over 25 years experience in branding, marketing, digital and communications built through several positions within the publishing industry, the chemical industry and the biotech industry.

Vice President, Group Communications

Viktor Wallström is Vice President Group Communications at Tele2 – one of Europe’s leading telecom operators, offering mobile services, fixed broadband and telephony, data network services, cable TV, IoT solutions and content services. Viktor has a solid track record from a broad variety of communications disciplines including: Internal Communications, Public Relations, Public Affairs, Crisis Communications and Digital Communications. Previous to joining Tele2, Viktor worked as Communications Consultant with a range of global clients in both Brussels and Stockholm. He also has experiences from working as Press Secretary within the Public Sector in Sweden and a number of entrepreneurial adventures.

Crossmedia Journalist & Content Marketing Strategist

Barbara Ward is an online journalist and content marketing strategist. She studied media science and has specialised early on in online communications. She just published her third textbook, “Fit for Content Marketing”. Having worked abroad as a consultant she is currently wirting for publishing houses, print- and online media, and is working as an author for various German content marketing projects. In this context, she also handles the social media channels for various B2B and B2C companies. As a lecturer and trainer, she passes on her profound expertise in online communications.


Jon Worth is a Berlin-based blogger and consultant, and runs a small online communications agency techPolitics LLP. His blog – www.jonworth.eu – is one of the longest running blogs about the European Union, and EU democracy and party politics. He has previously run web campaigns for Harriet Harman, Diane Abbott and Ken Livingstone in the UK. His current clients include the European Commission and European Food Safety Authority, and he is a visiting lecturer at the Graduate Institute, Geneva, and the University of Maastricht.

Digital Transformation Coordinator

Alexander is a digital hard-hitter in the corporate communications scene. He was a first mover for digitalization at E.ON SE, where he joined the social media team at its inception and immensely grew the social channels. As part of the young talent pool, he has taken over vital digital projects, such as the strategic development and implementation of several international campaigns. Prior to his role at E.ON, he worked in the political communications arena, working for different agencies, including Ketchum Pleon and ergo Kommunikation.